Professional Documents
Culture Documents
Review of Related Literature
Review of Related Literature
they prefer or dislike. Customer enjoyment such as home delivery, customer support,
Sales
Moreover, the widespread use of smartphones and the development of mobile apps has
become an appealing field for entrepreneurs. Many factors influence mobile app sales,
one of which is the online word of the mouth. This study investigates the impact of
textual consumer reviews on mobile app sales. We discovered that, while consumers'
comments on service quality have a greater unit effect on sales rankings. (Ting-
Peng Liang, 2015)
Profit
online. Many studies have demonstrated that customer feedback affects people's
purchasing decisions and intentions, as well as their sentiments toward brands and
(Kaemingk, 2020) reports that 97% of consumers conduct online research before
making a purchase decision, 93% of consumers read reviews before making a decision,
and the majority of consumers are willing to pay 31% more for the identical products if
they are persuaded by the positive elements of reviews. As a result, a product with
positive online reviews acts as good eWoM, which influences the purchasing decisions