QR Code Usage Around The World Infographic PDF

QR codes are already a mainstay of interacting with mobile apps
Coupons ID authentication Mobile payments Social media Product

Smart
Real-time
verification transportation info
Global QR code usage is big and growing

Percentage of QR code users* per global region
Europe
10%
North America Asia Pacific
8%
15%
Middle East Asia
10%
Latin America
13%
*QR Code users are defined as internet users who have
used a QR code provided by a company or brand in the last month

Source: GlobalWebIndex (Q2 2019)
QR code usage trajectories QR code usage by age

Surveyed group was asked if they’d scanned a QR code
Distribution of QR code users worldwide
in the past month. Above IDX100 e.g. IDX 199 means

as of 3rd quarter 2015
99% more likely than base.
27%
Europe North America Latin America
Middle East Asia Asia Pacific 21% 18%
20%
IDX
199
186
158 9%
119 5%
IDX100 96
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2015 2016 2017 2018 Under 18 18 – 24 25 – 34 35 – 44 45 – 54 55+
Source: GlobalWebIndex (Q3 2018) Source: Statista (2015)
https://www.statista.com/statistics/199328/qr-code-scanners-by-age/
In focus: QR code usage in China

QR code use in China is ubiquitous and
just about synonymous with phone use.

QR Code payments made up
1/3 of all mobile payments
https://money.cnn.com/2017/09/08/technology/china-qr-codes/index.html
in 2017, for a total of
https://money.cnn.com/2017/09/08/technology/china-qr-codes/index.html
Rent/unlock
Send and
$1.65 trillion in transactions.
shared bikes receive money
Tip servers Order food

Rent portable
on-the-go chargers
Book fitness
Verify
Make
Pay for
classes products friends groceries
Though China dominates QR code usage in Asia, and globally,
other countries, especially in Southeast Asia, aren’t far behind.
In focus: QR code usage around Asia

Regular usage of QR Code
Awareness of QR-based payment
payments by % of population services in Southeast Asia

(defined by the scanning of a merchant's QR code) (stats from the "Rise of the Digitally Engaged https://www.visa.co.id/dam/VCOM/regional/ap/documents/rise-of-the-digitally-engaged-consumer-id-ph-vn.pdf
https://www.visa.co.id/dam/VCOM/regional/ap/documents/rise-of-the-digitally-engaged-consumer-id-ph-vn.pdf
Consumer" report created by Visa)

China 70%
SEA 58%
India 40%
Thailand 74%
Vietnam 27%
Thailand 23% Vietnam 65%
Singapore 22% Indonesia 57%
South Korea 19% Malaysia 52%
The Philippines 17% Singapore 50%
Indonesia 15%
The Philippines 48%
Malaysia 12%
QR code payment awareness
across Southeast Asia shows how
Japan 8% embedded the technology is.

RFi Group 2018 H1 Priority & Retail Banking Council
Source: https://www.rfigroup.com/rfi-group/news/rfi-group-insight-asia-qr-code-payments-shaping-relevance
https://www.rfigroup.com/rfi-group/news/rfi-group-insight-asia-qr-code-payments-shaping-relevance
The lynchpin in cashless transactions

Like in China, QR codes are the
most common mobile-pay
method in Singapore. 67% of Singaporeans made mobile

payments via QR code in 2018
Global companies/wallets
How customers benefit
that use QR codes: from QR codes
53% say faster transactions
Alipay Apple Pay Dana GoPay

53% say convenience
44% say less hassle

GrabPay OVO PayPal WeChat Pay
Source: https://www.visa.com.sg/dam/
Rise of the Digitally Engaged Consumer: A Visa Report
VCOM/regional/ap/documents/rise-of-the-digitally-engaged-consumer-sg-my-th.pdf
https://www.visa.com.sg/dam/VCOM/regional/ap/documents/rise-of-the-digitally-engaged-consumer-sg-my-th.pdf
Diverse: QR codes are a link to interact with customers,
enable eco-sustainability schemes, and offer novel functions
when combined with new tech e.g. ScanTrust anti-counterfeit.
2 in 10 people want
https://blog.globalwebindex.com/chart-of-the-week/why-qr-codes-mean-business/
2 in 3 millennials would
https://blog.globalwebindex.com/chart-of-the-week/why-qr-codes-mean-business/ https://blog.globalwebindex.com/chart-of-the-week/why-qr-codes-mean-business/
brands to keep them
pay more for sustainable up-to-date with the latest

or eco-friendly products. news and products.
Gain data and

insights from
Combat counterfeits
customers and verify your
products
Reduce
Manage your
paper
inventory and
usage monitor the
supply chain
Communicate Elevate the

company consumer
sustainability experience
initiatives
Enhance and
Upsell and
measure marketing
cross-sell
campaign success
similar products
QR codes provide new avenues for interaction between

brands and customers. This is a growth opportunity.
Surveyed group who have used brands’ QR codes were asked two questions and were compared to the average consumer. Index 1=1x, index 2=2x e.g.
index 2.59 = users of a brand’s QR code were 2.59 times more likely to have provided ideas for a new product/design.
Which have you done in the past month? Which do you most want a brand to do/provide?
Provided ideas for a new product/design Connect you with other fans of the brand
2.59 Index 1.59 Index
Interacted with a brand via a messaging app Let you contribute ideas for new products/designs
Used a company's live-chat service Give you the chance to personalize products
QR code use in varied industries is growing globally

One area of growth for QR code use is as a way to More and more households are scanning
distribute digital coupons. The amount of QR codes in the USA each year.
redeemed QR coupons by scanning is expected to
https://www.juniperresearch.com/researchstore/fintech-payments/digital-commerce-markets
quadruple by 2022.
2018 9.76 million
1.3 billion 5.3 billion 2019 10.44 million

2017 2019 QR coupons
QR coupons
2020 11 million
COUNPOOWN
COUPOOWN
COUPOOWN
SALE SALE SALE

BUY N
BUY N
BUY
10 % 10 % 10 %
COUPOOWN
COUPOOWN
SALE SALE
BUY N
BUY N
10 % 10 %
By 2022, over 1 billion mobile devices worldwide
ON
U W
COBUY NO
P
A LE
S %
will be accessing coupons via QR codes. 10
Visit www.scantrust.com
and learn how we help your business using QR codes
www.scantrust.com https://www.linkedin.com/company/scantrust/ https://twitter.com/ScanTrust https://www.facebook.com/scantrust/

https://www.instagram.com/scantrustofficial/

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QR codes are already a mainstay of interacting with mobile apps

Coupons ID authentication Mobile payments Social media Product

verification transportation info

Global QR code usage is big and growing

*QR Code users are defined as internet users who have

used a QR code provided by a company or brand in the last month

QR code usage trajectories QR code usage by age

in the past month. Above IDX100 e.g. IDX 199 means

In focus: QR code usage in China

just about synonymous with phone use.

in 2017, for a total of

Tip servers Order food

classes products friends groceries

Though China dominates QR code usage in Asia, and globally,

other countries, especially in Southeast Asia, aren’t far behind.

In focus: QR code usage around Asia

payments by % of population services in Southeast Asia

Consumer" report created by Visa)

Thailand 23% Vietnam 65%

Singapore 22% Indonesia 57%

South Korea 19% Malaysia 52%

The Philippines 17% Singapore 50%

across Southeast Asia shows how

Japan 8% embedded the technology is.

The lynchpin in cashless transactions

most common mobile-pay

method in Singapore. 67% of Singaporeans made mobile

that use QR codes: from QR codes

53% say faster transactions

Alipay Apple Pay Dana GoPay

44% say less hassle

Diverse: QR codes are a link to interact with customers,

enable eco-sustainability schemes, and offer novel functions

when combined with new tech e.g. ScanTrust anti-counterfeit.

brands to keep them

pay more for sustainable up-to-date with the latest

Gain data and

usage monitor the

Communicate Elevate the

QR codes provide new avenues for interaction between

QR code use in varied industries is growing globally

2018 9.76 million

1.3 billion 5.3 billion 2019 10.44 million

SALE SALE SALE

By 2022, over 1 billion mobile devices worldwide

and learn how we help your business using QR codes

www.scantrust.com https://www.linkedin.com/company/scantrust/ https://twitter.com/ScanTrust https://www.facebook.com/scantrust/

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