Agriculture Enterprises

EAG 344-0

BuZyBEES Honey Farm

Business Plan

K.M.S. BANDRA
UWU/EAG/13/0003
Export Agriculture
3rd Year 2nd Semester
 Introduction
• Beekeeping is one such industry embedded with a tinge of creativity
• In Sri Lanka beekeeping holds a prominent place specially in the wet
zone
• Annually 60 – 70 tons of honey are imported to Sri Lanka
• Collecting and gather honey, sell bees, royal jelly, bees' wax,
propolis, pollen, venom and other bee products
 Vision
“Enriching and sustaining life through
beekeeping”
 Mission
“The BuZYBEE Honey Farm is a beekeeping
operation in Badulla that offers pure and
local honey, beeswax candles, and other
apiculture-related products to consumers by
combining modern beekeeping methods with
excellent customer service.”
 Goals & Objectives
• Increase the market share by 25% within 3
years of starting operations
• Reducing operational expenses by 40% within 4
years of starting the business
• To diversify in to other hive products
• Allocating 20% of the profit earned each year, to
experiment and invent new tools and techniques
in beekeeping
Logo
 Legal form of ownership
• Sole proprietorship
 Product & Services
• The main product honey in liquid form
• Local Market-Bottled honey bee’s wax

• It will supply wax & well packaged honey for

export market
 Competitive Advantages
• By using cost leadership and differentiation strategy

• Cost leadership- By producing quality products with using low cost

• Differentiation - By producing different products like honey in liquid

form, honey in crystallized form, bee’s wax etc.
 Pricing

• 1L honey jar - Rs. 1400

• 750ml honey jar - Rs. 1000
• 500ml honey jar - Rs. 600
• 250ml honey jar - Rs. 200
 Market Research
• Conducted using secondary information –
data available in the survey reports in
internet
 Marketing Plan
• Market Research
• Target Customers
• Competition
• Promotional Strategies
• Distribution Channels
• Sales Forecast
Target Market customers
Geographic
• Our Geographic target market is the Uva province of Sri Lanka
Demographic
• House-wives, hotels, restaurants, ayurvedic pharmacy
Psychographic
•Lower, Middle and high income class
 Profile Of Competitors
• The competition for beekeeping industry in Badulla district is
slightly low
•There are about 3 to 4 competitors
•Most of them sell their honey with in village
• Towns in other provinces are not much targeted by them.
Distribution Channel
• My own vehicle will used to deliver the
products to markets in Badulla,
Bandarawela, Diyathalawa and Welimada
areas.
• Retail & Direct distribution channels will be
used to transport the goods to the market.
Promotional Strategies
Both below the line and above the line advertising will be used
Below the line
Leaflets
Direct mail
Above the line
Online promotion
Radio advertisements
Sales Forecast
• Sales forecasting for the initial, second and
third years of Nutri Honey Bees Company is as
follows. 25 % sales growth rate is expected.
Year 1 Year 2 Year 3

No of units (each category has similar no. of units/bottles) 2000 2500 3120

Unit Price
1400 1400 1400
1L
1000 1000 1000
750ml

500ml 600 600 600

250ml 200 200 200

Total Sales 1,600,000 2,000,000 2,500,000

Sales Forecast
 Operational Plan
• Production
• Location
• Personal
• Inventory
• Suppliers
Production
• BuZYBEE Farm’s estimated full production is
2500L
• For this purpose, 80 wooden boxes are needed

• To maintain the required quality of bee colonies,

following equipment's are needed.
– 80 wooden boxes
– Smokers
– Honey extractors
– Bee-vail
Location
• Size of the land is 1 acre and it has many
flowering plants, mustard plants and some fruit
plants to attract bees.

• The garden will be maintained with a lot of

flowering plants as it is the main factor which
contributes to the production of honey by honey
bees
 Personal
• Four full time employees will be recruited
– Cleaning
– Maintaining
– harvesting
• Charge of managing and quality checking
• Wages of employees per month is as follows.
No of employees Rs

Employee 1 15000

Employee 2 and 3 10000

Emploee 4 8500
Inventory
• Keep minimum inventory
Suppliers
• The queen bee will be purchased from Bindunuwewa for Rs.1500 and breeding
colony supplier is major supplier of BuZYBEE Honey bees.

• There is no need of continuous supplying because queen colonies can be

reused.
 Management & Organization
• Professional and advisory support
Bindunuwewa Agri Research station
Horticultural Crops Training & Development
Institute Bibila
Financial Plan

Document
 BuZyBEES
Liquid Honey
Key Partners Key Activities Value Propositions Customer Customer
Relationship Segments
Ministry of Small Production Quality liquid bee
Holder honey for low prices Disseminate Our Geographic
Marketing
Development Knowledge with target market is
Fresh Taste
Logistics School children. the Uva province
Sri Lanka
Recommended by of Sri Lanka
Standard Timely delivary
others
Institution of products House-
Eco friendly process wives,hotels,
Ministry of Health
restaurants,
Sri Lanka Ayurvedic
Agriculture pharmacy
Department

Financial
Lower, Middle and
Institutions Key Resources Channels
high income class
Suppliers Bee honey Radio
advertisements
Bee wax
Online
Machinery
promotions
Vehicle
Super Markets
Laborers
Mini Super
Production Markets
Manager
Leaflets

Direct Mail

Cost Structure Revenue Streams

Labour cost Selling Bee honey

Packaging cost Selling Breeding colonies for

competitive prices
Delivery cost
Product Differentiation
Purchasing cost
THANK
YOU