hu) Sn 15:30 EB 75% HD < A x @ Impact of Digit scribd.com A imperative that small businesses stake their claim now on basic local channels, like Google Places, and populate those sites with the types of information consumers are most likely to search for -- products and services, hours of operatic ‘contact phone number, physical address, ete. 3, To better inerease business results, micro and small business owners must understands thr digital needs or take help from expertise to save time and help achieve success online ~ all start within a small budget 4. Micro and Small businesses must deliver some value-added serviees, lke online shopping, haoking or electronic billing and lead to the ditection of ecommerce. 5. Presence on Facebook, and other social media channels such as Pinterest, Twitter, ete Js highly recommended to micro and small businesses lo increase awareness among, prospects ereate and strengthen personal relationships with eurrent and potential customers and fora stronger brand recall oo, 6. As the ponion of a URL co the right ofthe dot (.com, org, .ne), specialized TLDs, such as "lris.""ealkes" and "library." wil have a significant impact on where small busine san be found on the web. It isan opportunity fo cut dhrough the eluter of the 1 "com," "net" oF "org" domains and convey an immediate description of @ business. 7. Social media has come to the point where marketers are no longer asking whether it should be part oftheir marketing mix, but how and where they should participate a clear strategy forthe channel is now pertinent 8, Social media can be effective, but in order to work its magie, small businesses have to choose the kinds of social sites they use wisely for their business. Digital Marketing Advisors OK We Specialize In Brewina The Best Marketina Strateav For Q English © i xBu 15:30 EB 75% HD A 9, eam be suggested cha small businesses ean te up with online marketing sites for bolstering their business as creating their own websites and other social media engagements alone cannot make market soon, Conclusion ‘The impact of digital marketing on business in general will minimize the marketing costs bby transforming from traditionaoffline marketing to a mix of ofline and online marketing with a focus on the online marketing, and the cost per unique users will decrease. For example, the 10,000 JOD investments on an offline advertisement will attract less than 6,000 users, bu with the same amount of money online at least 100,000, users will be atracted and consequently may be interested in your product. Online marketing also will increase your product and awareness of your business because Jn Jordan and worldwide the online marketing channels are the highest reach. Promoting your business online eventually will lead to an inerease in product sales because you do the right targeting. Ifyou placed your ads ina newspaper, you don’t nove avho will tad your ads, or if you placed an outdoor sign in The University sireet- ‘Amman, you don’t know who will see your ads, With digital marketing you do 100% true targeting, so your product will be profitable and you will reach more people Brands e ‘now be direct sellers, content producers, blogyers, aveeters und even friends ‘without having to rely on media to deliver those messayes. Consumers ean seek out those brands, connect with them through social networks, weet about them, and instantancously let all thir friends know what they think about them or what they plan 19 buy. Digital Marketing Advisors OK We Specialize In Brewing The Best Marketing Strategy For Your Business digitalcappuccino.com Ray = Co a