Bu 15:30 EB 75% HD A Findings Micro andl Small Businesses 1, Awareness of digital is certainly very high anong small businesses ~it has become the “talk of the town.” As it was found that neatly 7094 of respondents use digital marketing for their business andl to i sase their visibility. 2. But simultancously, on the other side of the coin nearly 30% of the respondents are stl not using digital and hence are missing out on a iemendous opportunity to connect and engage with potential custemers, 5, Small businesses have been slower 10 adopt, mainly because they feel digital marketing| 's not significant for their type of business ‘4, Many respondents petosive their customers base do not use social nenworks oF not suitable for their type of business, In fat, this sentiment was echoed by 30% of respondents in a recent survey which mostly included distributors and manufacturers 6, Majority ofthe respondents found digital marketing very important for their business and were certain about its bright future potentials, when asked for their opinions about iital marketing 7. Ita found that majority of micro and sinall business had done initial investment {rom zero up to § lakhs of budget to engage in digital marketing for business 8, The main reason for digital marketing was to eveate a platform for highlighting their brand and ereate brand awareness as it would be difficult forthe small business to advertise their product by other expensive and paid mediums with limited resources. 9, The brand highlighting was done through various digital tools like Fucebook, twitter, Interest, Linkedlo by using various engagement methods. Digital Marketing Advisors ox We Specialize In Brewing The Best Marketing Strategy For Your Business digitalcappuccino.com Ray = Co aBu 15:30 EB 75% HD A 10, Majority have responded that they have not measured the increase inthe revenue after the inclusion of digital marketing as a marketing tol, as there can be numerous other factors which have an impact on the revenue generation of businesses. Suggestion Digital marketing has matured to the point where marketers are no longer asking whether ‘should be part oF their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary. The low extemal costs of doing social ‘media can Lull business owners into creating their own solutions Inswead of researching the best ways 10 engage in the social networks and/or reaching out twan experienced person in the marketplace, many businesses just start ereating accounts and putting out conteat without much ofa plan or purpose, That isa recipe for spending @ Jot oftime and not getting much for it An important part of an effective social media plan is deciding the following: 1. The brand message tobe known theough the sosial media space 2. The competitive differences and unique qualities and capabilities that are worthy of ‘communicating about business va the social networks 5. Integrite social media into other marketing efforts ‘These important elements and warking with a knowledgeable person, one ean avoid the ri and learn how to succeed doing social media marketing. Following ideas ean help to is many small businesses have experienced thus fa, save some time andlor money, achieve the success desited: 1. Digital Marketing is a very effective way of nurturing relationships and maintaining ‘heen with new und existing clients, which will bring in more work 2. Online search queries focused on local businesses continues to accelerate with people using social media, with an even greater growth in local search via mobile devices. Itis Digital Marketing Advisors me We Specialize In Brewing The Best Marketing Strategy For Your Business digitalcappuccino.com Ray = Co a