Bonzo International Services

Introduction:..........................................................................................................................................3
Company Description:.......................................................................................................................3
Internal Business Analysis:.............................................................................................................5
7 Mackenzie S of Bonzo international services: -.......................................................................5
PESTEL Analysis:-....................................................................................................................7
Competitive Analysis:.........................................................................................................8
Introduction:
Bonzo is a neo-bank in which they have their mobile app and pre-debit card in which they
provide debit services. People can use their cards to pay for anything with their money from
their Bonzo account. Bonzo helps their users to exchange currencies over 34 international
currencies without any fees. As they also provide basics like over-draft and current accounts.
When their first-time customers use it, they will have to pay by chip and pin but after a
certain amount of time, they can use their cards for contactless payments and online secured
payments. Bonzo helps to break down the customer's habit of spending too much without a
second thought due to which they provide such services which help the customers to save
their money. As the customers experience it results in good feedback. Bonzo is just a banking
firm or organization which they provide debit services through their debit card and has a
mobile app. Overall it's a type of online banking that is secure for customers' transactions all
over the world. They also provide currency exchange without any fees. Bonzo also includes
FSCS (financial service compensation scheme) an independent fund set up by the
government that gives an assurance to the people that they won't run out of pocket after the
bank is busted in any case. The government keeps all the money safe. The headquarters of the
company is in Scotland, England, United Kingdom. The founder of the company is 'Atharva
Cheriyal which was founded in 2020 by Atharva Cheriyal, Number of total employees right
now present in the firm is 800 people. As per the financial year 2022, the revenue generated
in that particular year is 47 million dollars which is a huge number. As the company served in
the online banking area. The company offers a debit card that can be used by customers and
their mobile app. According to the reports the company is still not listed on the stock
exchange. The purpose of this report is to show a detailed study of about Bonzo. What kind
of circumstances do they face and how do they execute their business strategies? To discuss
any research findings or rumors that are found from other sources. One of the main purposes
is to communicate relevant information efficiently and succinctly. A full UK current account
with zero amount of fees is needed for any transaction around the world. The money can be
sent or withdrawn from anywhere around the world with currency exchange if they are ready
to accept their card and if they spend from the Bonzo app.
Company description:
Their company mission is to make money work for everyone. The reason they are building
different ways to support and control people's finances is, so they won't regret it later. Right
now, their focus is to make their app as much as possible and support their needs. Their
company philosophy is that they are focused on solving the problem rather than selling any
type of service which has a huge profit margin on it. Their focus is to make our world a better
place to live. The goal they are looking forward to achieving is they want to connect as many
as people possible with the full customer satisfaction they can provide to their customers.
They are looking forward to making Bonzo reach as many as people possible and increasing
their revenue which will help their company to become a billion-dollar company in the
coming years. As there is no restriction or limited target market audience, they want to
achieve but they want every person that exists on this planet should connect with them and
increase the number of Bonzo family. As the biggest flex of Bonzo is that it's the only
international digital platform where it allows us to debit money anywhere around the world
and currency exchange without any fees on it. Their company has sole ownership. It has 3
investors who are all the friends of the owner of the company. As my company is
independently built by the owner without any help or financial loans from other sources.
Today he owns (91%) of the stake in his company as the rest of the stake is owned by his
investors. They are virtually based platforms and intangible in nature. Accept their card they
don't have any physical form of service they provide. It saves the customer funds from being
used unnecessarily. People who love to travel around the world also have a problem with
currency exchange. So, they provide currency exchange without any kind of fees on it which
is reliable for most travelers around the world. As it's the first international debit card through
which money can be transferred from anywhere around the world. As they don’t apply any
kind of fees on international currency exchange. As they don't have any kind of fees on their
debit card or open an account on their mobile app. At last, their company is built for the
welfare of the society. Their Organisation works towards a better future for the people around
the world. The idea of making transactions around the world has become a reality because of
my organization. Before their organization came into existence the fees that applied for
international currency exchange were too high but now due to my organization people around
the world can have currency exchange without any kind of fees on it. As they want to connect
as many people as possible around the world.
Internal Business Analysis:
SWOT Analysis:
 Strength: They provide an easy-to-use application to its users. As some of the users
are new to their applications as some of them may not even have used applications in
their whole life. If the app interface is easy to understand it attracts more customers to
the app. Bonzo's smart budgeting system allows its users to control their spending and
save money as much as possible. In case there is any hacker who breaches the security
of any user the Bonzo app will detect and notify the user quickly as possible. Their
users can benefit from (FSCM) deposit scheme which provides greater security for
their money and keeps their savings safe. Bonzo is always looking forward to
providing the best banking services they must satisfy their customers. Bonzo
exchanges the currencies and allows its user to do transactions anywhere around the
world with no charges, unlike traditional banks.
 Weakness: Bonzo is new to the market with almost 99% of people don't have
trust/faith in it. Users who still don't trust Bonzo head toward traditional banks where
they meet with bank staff and its manager because it's the nature of humans that it
supports the things which are represented in the best way possible to them. As
Bonzo's marketing is not conveyed through communication so most people still don't
know what Bonzo does exactly and how helps its users to save money as much as
possible. If a hacker hacks the accounts of any user, it is the responsibility of Bonzo to
help customers throughout the process and help them to recover their accounts. Due to
such security concerns and barriers people might change their minds about using
digital platforms like Bonzo and stick to the old traditional banks. People who want to
start such a business may get scared and drop the idea of starting such business
 Opportunities: Studies have shown that adults from ages 18-25 prefer banking apps.
As Bonzo should be a primary option to choose because it's the first application in the
market to provide such a facility with no fees. If the expansion of Bonzo reaches the
global level, it will increase its market valuation and it would become an international
organization with an increase in market shares. Al can be very beneficial for Bonzo if
it is used appropriately i.e. It can be used for fraud protection. Bonzo can take over all
old-traditional banks and save people time and money if all the users put some faith
and trust in it.
 Threats: If the bank accounts of the users are frozen to follow the rules and
regulations it may lead to the losing more users. Old traditional banks not giving up as
they are responding to the digital banks by partnering with technology providers that
could impact negatively the digital banks. As recorded most people who have a main
account in the digital banks don't have more than 1000 pounds in their account.
Which could cause chaos in the economy and could mean changing rules, regulations,
and legislation. In the future, if Bonzo starts to collect fees on currency
exchange then there is no difference between Bonzo and the old traditional bank. As
one of the unique qualities of Bonzo, it charges no fees on international currency
exchange. Where old traditional banks cannot follow up with Bonzo's quality.
7 Mackenzie S of Bonzo international services: -
 Structure:-The way they organize their team, and their people is the most crucial part
for the success of their company. More than 100 engineers work at Bonzo, across all
the areas related to the firm. They build the core of the banking system in ios and
Android apps etc. They make sure people can process payments and detect financial
crime if something went incorrectly.
 System:- Bonzo is the place where everything is built from scratch. They try to
provide their services 24x7 no matter what happens, as it is scalable to hundreds of
millions of customers around the world. They are building a system that meets
modern open-source technology.
 Style:- They assure the safety and inclusivity of all the employees present in the
company. Bonzo won't accept and have zero tolerance towards abuse, harassment, and
discrimination. People working in the firm strictly refrained from using language that
can be oppressive. The use of offensive topics is also prohibited by the firm.
 Staff:- Here decisions related to training, recruiting, and rewards systems are all
regulated by the hr of the company. As top-level management hires hr for this kind of
work. If any employee has any issue concerning, he should first reach out to her, and
as an hr, her duty to solve the issue of that particular employee without fail.
 Skills:-They have recently their engineering progressing framework.
Progression.bonzo.com is a place where their future employees can determine their
skills, knowledge, and behavior. Once they know where they sit in the framework,
they set their goals even higher and work hard to achieve them.
 Strategies: -The money of all the customers is invested in high-quality government
bonds and quasi-government bonds (such as development banks). It's an ethical and
safe investment for the future of Bonzo and its users. Their tax strategy is unique as
the tax they pay helps public service and they rely on it. As they are responsible firms,
they are committed to doing the right thing for the society. They have a zero-tolerance
policy on tax evasion.
 Shared Values:-They has built an organization with comparatively low
environmental footprints. The operations they execute still contribute to global
climate change. They researched, developed, and launched a feature that blocks
gambling transactions. It also asks its customer about their mental health and financial
situation. It becomes the first organization to take part in mental health accessible lite
program
 PESTEL Analysis:-

 Political Analysis: Bonzo has to face challenges in safe countries like the USA to
secure a banking license. Bonzo has been securing investment from different investors
like God water capital and general catalyst etc. Who knows how much complexity is
there to secure a banking license? The state politics and federal in the U.S. has a
different way to interact with the banking and financial service sectors. Their state and
federal regulations differ from each other at every point. Soon after a few months in
2023, the U.S. is undergoing the presidential elections. Due to changes in the political
scenario, the state and federal impose delays on the granting of banking licenses.
 Economic Analysis: Economic crises caused due to fraud was quite high. It has been
recorded that in 2017 that it is a global scam year as 3.50 trillion$ in global GDP was
scammed. All these scams took place in 2017 as it is shocking news for the world.
This news highlighted Bonze as one of the riskiest banks around the world. Due to
this inflation rate in Uk increased by 5.5%. which led to unemployment in the bonze,
and it stopped hiring people in the company. As they lost their contracts and are
facing delays. The loans which helped the company to grow financially were now
turned into a burden on the company and had turned into debts that were tough for the
company to repay.
 Sociological Analysis: The analysis based on sociology shows that the British people
had undergone significant changes. Day by day people prefer online banking rather
than old traditional offline banking. There is an increase in demand for digital
banking. According to a study the number one benefit from digital banking that
Europeans think is the convenience and security they offer to its users. In the
upcoming years, more than 50% of Europeans plan to convert to digital banking. As
Bonzo has that belief and confidence in it that it can provide the best security
strategies that can be convenient for its customers.
 Technological Analysis: Technological growth in the banking sector has increased in
recent years. The key issues that are involved in technological adoption are security,
privacy, and identity concerns. The TSB online banking service issue except for their
consumers will negatively affect the image of digital banking. Due to this, a
Clearance from Bonzo should assure its customers that such problems could be
solved. As it affects the industry and 85% of people are not in favor of taking the
machine in banking transactions and the rest were up to invest in robotic technologies.
As new services should be provided to customers on digital banking platforms.
 Environmental Analysis: At Bonzo, they built a branchless, digital bank with an
absolutely low carbon footprint. However, such a small act helps to contribute to
global climate change. As one of their goals is to reach net zero emissions as a
business by 2030. As it will help to revive our environment in one or the other way.
As proof, they record their carbon foot point every year and show it to their users. As
 they claim that they do not invest in fossil fuel or tobacco companies for
environmental concerns reasons. They have a strong governance of their
environmental work and have regular reporting to their directors as they both are
responsible for their climate change policy.
 Legal analysis: There is political unrest and probable impact of December general
selections in Uk which increases the risk of changing the rules and regulations in the
Uk. In any case, if the new rules and regulations are applied it could seriously affect
the operations of Bonzo in Uk. Due to this company could face serious legal issues.
These days the anti-money laundering claims, fraudulent bookkeeping, and toxic
management culture of digital banking start-ups have also come under intense
scrutiny. As all these major issues would appear under strict control. Bonzo will only
be able to make current accounts available once the UK's bank authorization
restrictions get lifted, so if these restrictions are not lifted in any case, the company
could face serious problems, which might make its users unhappy.
Porter 5 Forces:-
 New entrants threat in the industry:- Bonzo has now settled in the market after 3 years
of its launch with continuous struggle. Even if any new firm enters the banking
industry with great ideas the firm cannot turn it into reality as it lacks in experience.
But if it comes with better strategies and innovation i.e. lower price strategy, reducing
cost, and providing new value propositions to the customers. As Bonzo has to manage
all these challenges and built an effective barrier to safeguard its competitive edge. It
has recorded that no of banks reduces every by 253 is because the main factor new
banks lack is trust. As a new bank, most people have trust issues with that particular
bank. Overall, the competitive new entrant threat in the industry is moderate level.
 Threat of existing substitutes:- In today's era there is no place where competition does
not exist. Everywhere around the world, the competition is there. If any new service
meets customer needs in different ways, the profitability of the industry suffers
because of it. The threat of substitute services is absolutely high because it offers a
high-value proposition that is way more unique and different from the present offering
of the industry. If any substitute provides the same services as Bonzo at a lower cost,
then it with more special addition of facilities in it. Bonzo would face back-to-back
losses and even the company may go bankrupt. So, the competitive threat of existing
substitutes is at a high level.
 Power of customers:- Customers are a lot of demanding these days. They want to buy
the best offering available at a discounted or minimum price they can pay. As this put
pressure not only on Bonzo but also on other companies to make available their
services at customer's affordable prices. As nowadays customers have a lot of options
or substitutes for the product they are looking for. It’s a very rare case where
customers do not have any choice but to buy that specific product at that fixed rate.
Sometimes its customer's ancestral liking of products which do not affect all these
factors. Day by day Bonzo should increase their services and facilities for its
customers. So, the competitive power customers are at a high level.
 Power of suppliers:- All bank companies have numerous suppliers of raw materials
for themselves. Supplier which can be dominated due lack of more customers
decreases their margin in order to gain more customers. But if there any powerful
 supplier in the financial sector uses its negotiating power in order to sell raw materials
at higher prices and gain more profit from banking fields. Overall, it impacts the high
bargaining power of suppliers and lowers the profitability of bank sectors. I.e. if
Bonzo wants to buy raw material for the debit cards it provides to its customers but if
the supplier monopoly is there in the market. Bonzo has no other option but to
purchase from that particular supplier as there is no other option left for the Bonzo.
The competitive power of suppliers is at a low level.
 Competition in the industry:- Banking is one of the most viable industries. In banking
customers judge the best bank for themselves by selecting the bank which provides
both the best and speediest facilities. Banks are the economic wall of the nations
which keeps the people's money safe and secure beyond that wall. Every year more
than 100 banks are opened for public service but most of them are not able to handle
the competition and pressure because of giant banks in their fields due to which they
fail to be trusted banks among the people. Every bank takes the risk of investing
people's money but one that also returns after investing without losing a single penny
of people is a trustworthy bank. Due to this, the competition in the banking industry is
at a high level.
VRIO Model Analysis:-
 Value: Bonzo is free when it comes to international transactions but it costs 2$ dollars
every time you add cash above 200$ which makes customers think while crediting the
money. Similarly, while withdrawing they charge 5% of the amount that is being
credited. As it definitely keeps customers' money safe and secure but the rate of return
on the deposits of people's money is lower than the rate of return of traditional old
banks. Merchants who are not really educated or cannot afford smartphones. They
will not use their mobile app as it is really tough for them to understand it. Due to this,
it decreases the value of such good service provided by Bonzo.
 Rarity: It is also a firm that wants to generate profit and wants to become a global
giant business. So, it has its own pricing methods for the services they provide. You
can have unlimited withdrawals without any kind of charge on it for the next 3
months after opening the account in the Bonzo. As it allows its users to transfer
money anywhere around the world and also it does not charge any fees on
international currency exchange which is useful for a lot of people around the world.
It provides free debits card to the user after they complete the process of identification
on their mobile app. The premium offer allows their customers to have unlimited
transactions and withdrawals for the next 6months without any fees on it.
 Imitability: For the present situation they provide free international transactions
anywhere around the world without any kind of fees on it. As this service is not
provided by any bank but Bonzo is the one and only in the market to provide such
service. But they cannot provide such costly service free of cost forever. The tax is
applicable on its payees by Bonzo from their own pockets. Which is a type of
marketing strategy to attract more customers. They claim to provide free withdrawals
for the next 3 months after opening an account in their app which would not last
forever.
 Organization: Bonzo has only one owner without any partnership in it. Under this,
more than 100 engineers are working together on a new kind of bank. One that lives
 on your smartphone and is built for the way you live today. By solving your
problems, treating you fairly, and being totally transparent. They believe that the
future can be better than the past. Engineers, designers, and product managers work
together in small, cross-functional teams. When their team gets bigger, they break
them into smaller parts as their work can be done more quickly with small teams.
Every team in the firm has a team leader who looks over all the teammates and makes
sure they are comfortable at their work without any kind of problem they face.
Everybody at the firm works with full focus on the prosperous future of the firm.
The 7ps of service marketing:

 Process: Bonzo focuses more on their mobile app. As it is the main source for their firm to
grow. The more the customers connect to their app more they generate revenue. As their
app interface is also easy to understand and with the services and offers, they provide on
their app it helps to attract more customers. The customers can connect to Bonzo by just
downloading their app and opening an account in it. After crediting a certain amount of
cash, they are ready to go. All the details about how much amount cash the customer has
credited to withdrawals with full details are mentioned in the app. Customers of all tractions
anywhere around the world are all recorded by the app. After 1 month of account opening in
Bonzo, the customers receive their debit card which can be used to do transactions around
the world. To keep customers, account safe and also while opening an account in Bonzo the
documents which are sent virtually by the customers to Bonzo are verified by Jumio which is
an ai company to identify if the documents are true and their accounts are also safe or not.
 Promotion: Bonzo does all kinds of marketing which are available or seen in the markets. In
offline marketing they prefer billboards. Magazines, newspapers, and posters have a high
potential of attracting more customers. As they are recommended or suggested by many
people to read on a daily basis. In online marketing, Bonzo prefers to use social media
marketing, website marketing, search engine marketing, and email marketing. Nowadays
online marketing has the highest potential in them to attract more customers than any other
type of marketing especially social media marketing. People are absolutely obsessed with
social media. As per a study, today's adults and children spend more time on social media
rather than any other activity. Social media apps like Instagram, Facebook, and LinkedIn
have more followers. As Bonzo has pages on social media platforms already where they daily
update their services and reveal offers that attract more customers to their services. It
reveals the new design of their debit cards which makes customers more curious about their
services.
 Product: Bonzo does not sell any kind of product. As in the name of the product or any
tangible product, they just have their debit card. Which is not sold by them but provided to
the customers by them after the opening of a customer's account. Which is totally cost-free.
Bonzo is not a firm that wants to sell products and earns profit to become a profitable
organization. But they are more interested in building a firm that wants to change the future
of banking sectors and make it more comfortable to people around the world.
 Price: Bonzo has most of their services free of cost. Right now, they are looking forward to
connecting with as many as customers possible. But at some points, they sell their premium
services that are costable to the customers as they provide some premium services in it. But
the price of the premium service is affordable for their customers. They collect 3% of the
cash that customers withdraw from the account. As is applicable for cash that is above 200$.
 They also charge 2$ for cash that is deposited by the customers in their accounts. If any
customer wants to open an account on Bonzo for business and they apply for a business
account, they have to pay monthly fees of just 10$ which is quite affordable even for the
merchants.
 Place: Bonzo believes in more of a virtual business rather than a physical business. They do
not have any kind of offline stores or outlets. The only physical asset that belongs to Bonzo is
its headquarters, which is present in Scotland, England, United Kingdom. As they assure all
of their users that each and every service, they provide are totally online-based without any
type of error in it. They can do all the work or provide all the services like other banks even
better without any stores or outlets. As this process is totally online based. From opening a
customer's account to passing their check is absolutely online based. They believe that they
can give everything a bank should give without having branches or outlets of them.
 People: They do not have any specific target audience in their business. As they want to
make sure that they can connect as many as user possible. They want their service to be
used by everyone which will attract more customers to their bank. As it also depends on
their employee and how they work towards developing their organization and the service
they provide to their customers. Every employee that is working in the employee is a crucial
part of the organization. Whether they may be in different teams but their skills and working
towards satisfying customers will all be resulted in the growth of the organization. They just
want to improve their customer's banking service and build a better future for the banking
sector.
 Physical Evidence: The only physical evidence they do have is their headquarters itself. Other
than it they do not have any other kind of physical evidence. As it is a virtual online-based
bank that totally works on its application and does not have any offline work in it. They are
more interested in building an online bank that can be accessible to anyone and anywhere
around the world. Bonzo never believed in offline banks as their main objective from the
beginning was to build a bank that is online and can be accessed or used from small screen
technology i.e., their user's smartphones.

Stage of target marketing (S.T.P): -

 Segmentation: It is a process of differentiating prospective buyers into groups with common
needs. As they differentiated on the basis of geographical, demographical, behavioral, and
psychographic. Basically, Bonzo does not have a plan to target the market on any kind of
segmentation but in some cases it's exceptional.
 Geographic Segmentation: Bonzo had asked their customer about which type of service they
should start next. It was not expected by them but the responses which were received by
the firm were huge in number and when they tracked the location of all the users, they
found out that 90% of their users lived in urban areas. In developed countries like the United
States of America, States like Washington Dc, and cities like San Fransisco, Seattle, Maimi,
and Los angles. They also found out that most of the active users of Bonzo were from one of
the most famous cities in the world ie New York.
 Demographic Segmentation: Bonzo does not have any specific type of demographic that
they want to target their customers. But as it was recorded in the question-and-answer
section. Most of their user were from the age group of 25-34 range, which not was expected
at all. As many of them lived in developed and famous cities so they would have a decent
level of education and occupation. Before opening an account on Bonzo they have to submit
their documents and it was recorded that many people were opening their accounts in
 Bonzo because they were going to travel around the world and need foreign exchange
currency for free many of them were men. A number of men were more than female.
 Behavioral segmentation: As there is no type of segmentation done by Bonzo but due to
data collection or any other source we came to know segmentation but here there is no data
related to behavioral segmentation.
 Psychographic segmentation: Bonzo does not need a specific type of customer. As they need
all types of customers to connect it. It wants to make a digital banking sector and keeps
people's life more at comfort. But based on the data collected it has been found that most
international travelers and businessmen are the part of bozos family.
 Target marketing: It has been seen day by day Bonzo family has been increasing rapidly as
more and more people are creating awareness about it. After a few years, we would
definitely see a huge number of people following Bonzo. As most of them right are
businessmen and travelers right now but these categories can change in the future.
Everybody of them supports Bonzo because they may really like the services which are
provided by Bonzo. It was not very for Bonzo to reach its customers as they were providing
services at a unique rate which was not possible for any other organization to provide that
other than that it had a unique vision of virtual or online banking sectors. Which was a
dream before Bonzo but today they made it a reality.
 Positioning: Bonzo was already thinking ahead of time and thought that now people just
need 1 tap transactions without any type of documentation work in it and Bonzo was also
sure of it because they had the first-mover advantage with them. People also knew that the
services provided by Bonzo would not be available at any other place and the main reason
people were attracted to Bonzo was just that it was online and can be accessed from
anywhere and by anyone around the world. The app interface was also built in such a way
that anyone understand and open their account in it.

Ansoff Matrix:
1. Market Penetration: Bonzo was recently able to settle in the market after a few months of
their launch but still they were not able to become a successful organization in the market.
So now they needed to grow at a rapid rate with new strategies. They provided their
customers with new services like customizable debit cards. They claim that their app
reminds their customer about how much money they spend and the number of their daily
transactions per day which breakdown their customer habit of spending too much. They set
a limit to the customer's transactions with permission as it helps to make limited
transactions and save their money for their bills and personal expenses.
2. Market development: It was decided by them that they would not spend much funds on
marketing their services. As they knew that the services provided to them were unique and
also for the convenience of their customers. After a few months of launch, people started
mouth marketing about Bonzo to each other. As the services they provide and the way they
changed the view of banking sectors had definitely made people go curious about it. Looking
at this situation Bonzo also asked their customers to refer their friends to the mobile app as
it would benefit them. As promised, they would give special kinds of gifts to their customers.
3. Product development: Bonzo was launching their new services after they got that fame in
the market. But as customers now were expecting much better services from Bonzo. So, at
the request of their customers, they added a feature that provides loans at lower interest.
The interest on the loan was lower than offline old banks. They also added the option of
donation at the request of their users. As option shows the name of the NGO and details
about it to avoid any kind of fraud in it. They also included a feature that would show the
 financial health of customers' accounts as it made their customers feel safe and secure
about their accounts.
4. Diversification: In the beginning, Bonzo was not ready for the market as they were not sure if
they can capture the market with their new concept of virtual online banking. So, they just
focused on their services and improved them as much as possible for them. As their
employee to engineers, teammates etc all of them worked with full dedication and hard
work for their organization. So, they can achieve their vision and goal of developing an
online banking sector that would be used from anywhere by anyone around the world. After
the launch people were curious about it as they had their own mobile app in which they
were providing any kind of services. People used it and after a few months of launch, it
become one of the best online banks around the globe. In conclusion within no time, it
becomes the best online bank. The vision and dream of all the people working in the
organization become true.

BCG Matrix:
1. Dogs: In the early stage Bonzo had a really low market share and low rate of growth
on their services. As many people were not aware of their services and those who
knew were having fear to use it. As their concept of online virtual banking was new in
the market. People were more stuck to the old traditional banks and it was difficult for
Bonzo to change people's thinking about online banking. This it had affected the
growth of Bonzo and the organization's financial status. As Bonzo had a huge
investment in building their mobile app. At the initial stage, people were not using
their mobile app which led to the divestiture of the mobile application. But later
people started using it which totally changed the scenario of it.
2. Cash cows: As in the initial stage most of the people were not knowing or using the
apps of the Bonzo. Which led to the financial losses of the organization. As they had
their main investment in their mobile app. Because it was their main platform where
they were going to provide their service to their customers. If they had any investors
in building that app it would have led to complete Choas between investors and
owners of the organization. As it has a low rate of growth. But as they know their app
has a huge potential to reach out to more customers in less time. At a time, it can
manage many people and provide them with the service they need.
3. Question mark: Bonzo's mobile app has a high growth rate because of its potential to
reach more customers in less time. As it is their main platform where they are going
to sell their services to their customers. The app's interface is built differently because
it can be the main source to attract more customers. To build such app it takes a lot of
investment and time. As their engineer and designers did a lot of hard work to build
such an app. The most important thing it takes is the time to be so smooth and flexible
for their customers.
4. Star: Due to the customers continuously engaged in their mobile app for using their
services. It helps the organization to grow more and become a successful
organization. Everything goes according to the plan and they are almost close to
capturing the market but they need a large amount of cash flow which should help to
maintain a continuous flow growth rate. The more cash flow you have more ways are
found to increase the growth of your organization. As one of the ways of increasing
the growth of any organization can be through marketing.