ICA II EVM & CSR (Div G)

Total Marks: 15

Assignment Objective: The Nudge Campaign seeks to encourage sustainable behavior on college
campuses by gently encouraging students to make small, incremental adjustments that will
contribute to the creation of a better, cleaner, and safer community.
Assignment
Brief
Stage 1:  Conduct a survey/interview to understand the Environmental, Social, or
Define - Governance issue in your vicinity and its cause & consequence.  
Research
Collect data through visits and conversations with your target audience.
Construct a clear set of questions that help you gain insight into the issue.
Submit video evidence of interviews conducted to assess the problems.  
·Formulate a comprehensive Nudge campaign highlighting benefits.
Stage 2: ·Create 3 posters
Create-
 Poster 1: using the 6 Ds- Discover the Problem, Define the key issues, Develop a
Prototype
Solution, Create a prototype, Demonstrate the  implementation, and Suggest
ways ecosystem for implementation.
Poster 2 & 3: Nudge ideas and Prototype if any
Stage 3: Evaluate the campaign run a drive on campus to sanitize students on the
Evaluate - identified issues and measure the effectiveness of the nudge campaign.
Propagate
Marks 15
Video & Poster Create a Nudge Campaign addressing a problems related to
Presentation Environmental, Social or Governance factor witnessed in your
vicinity/ any a business. Following are the topics. The assignment is to
Group of 05
each  be done in buddy group of five students. Every group must select a
different topic.

1. Littering
2. Food wastage
3. Use of Public Transport
4. Neutralizing carbon footprint
5. Water wastage / scarcity
6. Deforestation
7. Mental Health
8. Gender equality
 9. Vehicular Pollution
10. Water Pollution
11. Energy consumption
12. Healthy Food habits

Issue Date: 20-4-23

Submission Date: 07-05-23

Important Points:
1. Make a video (of duration 10 minutes) on any social/ environmental
problem, which you have to define properly in the video.
2. The video may comprise of some interviews you may take of people
known to you in your personal or professional network, about their views
& opinions on the respective problem chosen. The video should also have
the probable solution(s) to the problem.
3. You are also required to make a Poster in Canvas/ Coral draw or any
other software on which you can simply present the entire problem &
suggested solutions.
4. You are required to also use the techniques & process of nudging to solve
the problem, like 6Ds and other concepts related to Nudging.

An indicative list of topics which can be taken by them is given above.