WHAT IS FRANCHISE ?

- advantages. - disadvantages.

Macdonalds
- It is worlds largest chain of hamburgers fast food restaurant. - It serves around more than 58 millions customer across the world per day. - The company has modified its menu to include alternatives considering healthier such as salads,wraps and fruits.

History
- the business began on 1940 with a restraurant opened by brothers Mcdonalds in san Bernardino,califonia. - McDonald's first filed for a U.S. trademark on the name McDonald's on May 4, 1961.

Mcdonalds in india.
A LOCALLY OWNED COMPANY - McDONALDS HAVE MORE THAN 31,000 BRANCHES ACROSS 119
COUNTRIES. - McDonalds is a joint-venture company managed by two Indians. - Amit Jatia, M.D. Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonalds in west & south India, McDonalds restaurants in North &

East India are owned and managed by Vikram Bakshis Connaught Plaza Restaurants Private Limited. - IN INDIA there are 160 Branches.

RESPECT FOR INDIAN CULTURE & CUSTOM

- PROVIDE HIGH DEGREE OF RESPECT TO LOCAL CULTURE. - PROVIDE VEGETANIAN FOOD. - RESTRICTION ON BEEF ITEMS. - SEPARATE DEPARTMENTS FOR VEG & NON- VEG.

EMPLOYMENT OPPORTUNITY
- PEOPLE GETS EMPLOYMENT. - LONG TERM CAREER.

Quality, Service, Cleanliness & Value

- PROVIDE BETTER QUALITY PRODUCTS. - QUICK SERVICE. - CLEAN & PLEASANT ENVIRONMENT. - AFFORDABLE PRICES. - SMILE ON FACE.

COMMUNITY PARTNERSHIP
- SERVES THE COMMUNITY. - DEVELOPMENT IN LOCALITY. For example, McDonald's has introduced the concept of Litter Patrols McDonald's employees go around the market every day, picking up garbage left behind not only by customers from McDonald's restaurants but also by other visitors in the area. The result is a cleaner neighbourhood.

CRAZE FOR McDONALDS

-WIDE SPREAD OF BRANCHES. -VARIETY OF FOOD ITEMS. -GOOD QUALITY OF FOOD.

SPECIAL FOOD OF McDONALDS

- BURGER. It is available in various forms in INDIA -McALOO TIKKI. -McVEGGIE. -Veg Pizza McPuff. -Chiken McGrill. -ICE TEA.

-SHAKES. -French Fries. - McPuff. The food offered at the McDonalds in India does not provide pork or beef cuisine. The only non-veg items that are available here are fish and chicken items. McDonalds franchise in India also provides eggless sauces of sandwich that attracts maximum number of vegetarian customers.

McDonalds franchise info

McDonald holds the credit of owning the maximum number of eating outlets throughout the world initial down payment specifications to be met in terms of the down payment too. money required to be given as down payment varies from restaurant to restaurant

Business model
Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The McDonald's Corporation's business model is slightly different from that of most other fast-food chains

Marketing strategies used by McDonalds

The best part in the McDonalds products were its prices, The main competitors of McDonalds are king burger and KFC.

McDonalds have always been coming with advertising campaigns which target different sections of audience McDonalds franchise business has been stable and growing at a faster rate

Maintains an International standards

SURVEY REPORT
1 Who runs McDonalds in India? 2 How many McDonalds outlets are there in India? How many customers does McDonalds serve in a day?

3 Where is the head office of McDonalds located in Mumbai? 4 What kinds of returns are expected? what is the criteria for choosing the premises? 5 Recently you have increased the prices of your products? Has the demand for your products increased or decreased? 6 What is the unique quality of your franchise? 7 Who is your competition? How do you overcome the problems? What are the strategies? 8 Are there any restrictions on the products you sell?

CONCLUSION
The last half of the twentieth century witnessed the development of many fast food chains. None were as successful as McDonalds at maximizing profit and minimizing cost. The rapid growth of McDonalds from one small store in 1948, to its first restaurant in 1955, to its worldwide dominance and market saturation at the turn of the twentyfirst century, is a story of capitalist enterprise, sometimes at its worst and sometimes at its best.