‘Question “
George Kyparisis ewns a. company that manufactures sailboats. Actual demand for George’s sailboats during
each of the past four seasons was as follows:
YEAR
SEASON 1 2 3 4
Winter 400 1200 1000 900
Spring 4500 400 1,600 1,00
Summer 4000 2100 2,000 1900
Fall 600 750 650 500
George has forecasted that annual demand for his sailboats in year 5 will equal 5,600 sailboats. Based on this
‘data and the multiplicative seasonal model, what will the demand level be for George's sailboats in the spring
of year 52Step! lof?
In this problem, we are tasked to forecast the demand level for George's sailboats in the spring of year
5 using a multiplicative seasonal model given that George forecasted that the annual demand for his
sailboats in year 5 will equat 5,600 sailboats
Step2 2019
Multiplicative Seasonal Model
‘A method of seasonal forecasting that involves multiplying seasonal components by an estimate of
average demand to obtain a seasonal forecast.
Step 3 Soto
Multiplicative Seasonal Model is computed using this formula:
pec — PEDEe Annual Demant ss caaaial Tite
No, of seasonsStep « 4 ote
Let us first compute for the seasonal Index Using this formula:
seasonal Index — A€*#8# Period Demand
seasonal ndex = “Average Seasonal Demand
‘Where:
Average Period Demand is computed as:
. ¥o Historical demand each season
Averi Period Demand = S———— __$__$______
ase No, of historical period
Average Seasonal Demand is computed as:
¥ Average Period Demand
As Demand —
‘verage seasonal Deman Re hee‘Step 5
safe
Let us first compute for the Average period demand using the given data in the problem,
Season
Winter
Spring
Summer
Fall
Year
4,400
1,800
1,000
600,
Year
4200
1400
2,100
750
Year
1000
1,600
2,000
650
Year
900,
800
1,900
500.
Computation
1, 400 + 1, 200 + 1, 000 + 900
4
1,500 + 1,400 +1,600 + 1,500
4
1,000 + 2, 100 + 2,000 + 1900
4
600 + 750 + 650 + 500
4
¥ Average period demandSteps bof?
Now, let us compute for the Average seasonal demand using the formula in step 4
Average seasonal Demand = £2Average Period Demand
No. of seasons
Therefore, the average seasonal demand for George's sailboats is 1,250.
Step7 Tote
Now let us compute for the Seasonal Index for the season of spring using the formula in step 4 and
the computed vaiues in step Sand 6.
Average Period Demand
‘Se al Index = —————__—_—__———.
easonal Index = “hverage Seasonal Demand
1,500
~ 1,250
=([L20Step 8 Bote
Finally, let us forecast the demand in the spring of year 5 with expected annual demand of 5,600
using the formula in step 3 and computed data in the previous step.
Expected Annual Demand.
No. of seasons
Forecast = x Seasonal Index
800 1.20
= 1,400 x 1.20
= [1,680
‘The forecasted demand for George's sailboats in the spring of year 5 is 1,680.
Result 9019
1680