This document is a seminar paper submitted by Supriti Uniyal to partially fulfill requirements for a Bachelor of Commerce degree. The paper examines student perceptions of using social media as marketing tools. It was submitted to Dr. Snehashish Bhardwaj of the Faculty of Commerce and Business Studies at Motherhood University in Roorkee, Uttarakhand, India.
This document is a seminar paper submitted by Supriti Uniyal to partially fulfill requirements for a Bachelor of Commerce degree. The paper examines student perceptions of using social media as marketing tools. It was submitted to Dr. Snehashish Bhardwaj of the Faculty of Commerce and Business Studies at Motherhood University in Roorkee, Uttarakhand, India.
This document is a seminar paper submitted by Supriti Uniyal to partially fulfill requirements for a Bachelor of Commerce degree. The paper examines student perceptions of using social media as marketing tools. It was submitted to Dr. Snehashish Bhardwaj of the Faculty of Commerce and Business Studies at Motherhood University in Roorkee, Uttarakhand, India.