EROS INTERNATIONAL

EROS INTERNATIONAL

 EROS International is a global film production and distribution company based in Mumbai, India. The
company was founded in 1977 by Arjan Lulla and is named after the Greek god of love, Eros.

 EROS International produces and distributes Indian films across various languages including Hindi,
Tamil, Telugu, Punjabi, Malayalam and others. They have also produced and distributed international
films such as "The Lunchbox" and "Trishna".In addition to film production and distribution, EROS
International also operates a music label, EROS Music, and a digital entertainment platform, EROS
Now.

 The company has a strong presence in the Indian film industry and has worked with some of the biggest
names in the industry, including actors like Amitabh Bachchan, Shah Rukh Khan, and Aamir Khan.

 EROS International has also collaborated with international studios like Fox Star Studios and Warner
Bros. Pictures.EROS International is listed on the Bombay Stock Exchange and the National Stock
Exchange of India
MARKETING STRATEGIES

Eros International's marketing strategy involves targeting specific audiences based on demographic factors
such as age, gender, and region. The company leverages digital platforms such as social media, email
marketing, and mobile advertising to promote its content. Eros International also invests in traditional forms
of advertising such as television commercials, print ads, and outdoor advertising to reach a wider audience.
Pricing
 Eros International's pricing strategy is influenced by the production budget, target audience, and distribution
strategy. The company offers various pricing models such as theatrical releases, digital distribution, and home
video sales. Eros International also offers subscription-based services through its digital platform Eros Now.
Production
 Eros International produces and distributes a wide range of content, including films, television shows, music, and
digital content. The company works with some of the most prominent directors, producers, and actors in the
Indian film industry. Eros International has also produced films in other languages such as Tamil and Telugu.

People
 Eros International has a large team of employees that work across various departments, including production,
distribution, marketing, and finance. The company's management team comprises seasoned executives with
decades of experience in the entertainment industry. Eros International also collaborates with external partners
such as production houses, distributors, and talent agencies.
Recent Innovative Products:
 Eros International has been investing in the development of innovative products to enhance the entertainment
experience of its audiences. One recent example is Eros Now Quickie, a short-form content platform that features
original shows in various genres. The company has also launched Eros Now Prime, a premium subscription plan
that offers ad-free streaming, early access to new content, and exclusive access to original shows and films.

 Overall, Eros International's marketing strategy, are geared towards providing high-quality entertainment content
to a global audience while optimizing its operations for maximum efficiency and profitability.