ASIATECH

Asia Technological School of Science and Arts

A Business Plan Presented to

Humanities In Social Sciences

In Partial Fulfilment for The Requirement in

Humanities In Social Sciences

By:

Baybay, Alyza Diane

Declaro, Tamiley

Gonzaga, Ishie Kate B.

Marantal, John Angel

Nodado, Mary Magdalene D.

Sevilla, Brian

To:

Manases, Timothy James

 TABLE OF CONTENTS

I. Executive Summary
A. Vision
B. Mission
C. Core Values

II. Organizational and Management Team

A. Business Description
B. Target Market
C. Demand and Supply
D. Swot’s Analysis
E. 4P’s

III. Product and Services

A. Product Overview
B. Competitive Advantages

IV. Market Analysis

A. Financial Report
0
V. Management Plan
VI. Gantt Chart
VII. Financial Aspect
VIII. Resume
 ASIATECH
Asia Technological School of Science and Arts

Chapter 1
VISION-MISSION AND CORE VALUES

VISION

Our vision is to become “The most comfortable and instagramable coffee shop in the
Philippines”

MISSION

Our mission is to gather all coffee lovers in one place where they can find the most delicious yet
affordable coffee and drinks in the Philippines. We want to share the experience to the society
that they can drink coffee and have fun in a classic but cheap coffee shop.

CORE VALUES

C-

A-

F-

E-
 ASIATECH
Asia Technological School of Science and Arts

Chapter 2
BUSINESS DESCRIPTION

Cafe shop is a local company that builds by a group of friends. So we came up to this idea to
know the fact what people want. In order to sell products really well to gain more profit that we just
expected. We decided to have a good relationship to other customers and to have a cooperation and
proper communication to us. Our responsibility is to give them 100% trust to our products we sell that
we need to encourage them. A coffee shop or café is an establishment that primarily serves coffee of
various types like espresso, latte, and capuccino. Some coffeehouses may serve cold drinks such as iced
coffee and iced tea. A coffeehouse may also serve food such as light snacks, sandwiches, muffins, fruit or
pastries. Cafe shop range from owner-operated small businesses to large multinational corporations.
Some cafe shop chains operate on a franchise business model, with numerous branches across various
countries around the world.

Cafe shop is located at the Golden Sta. Rosa Laguna, inside of the Jollibee. You can like our facebook
page (BestCafeShop) , you can also follow our page in instagram (cafeshopph) and also twitter
(@cafeshopisbest).

Target Market

- It shows here that our target market all about. So, we put 45% to adults because most of adults want
to drink coffee, 30% to teenagers, 20% to others and also 5% to children. Our target market is to those
people who loves a coffee and also dessert.

Swot Analysis

- Another way to plan strategy is use the kind of technique to help a person of an organization to
identify the swot analysis.

STRENGHTS
* High Quality Products
* Attractive Store
* Highly Motivated Staff
* Hig Share of Target
* Closure to the customers
WEAKNESS
* Some products are high
* Low brand awareness
* Lack of funds
* New staff to be trained
* Having enough space

OPPORTUNITIES
* Product and services expansion
* Ability to attract the customers
* Ability to hire staff from school
* Build stronger customer relationship
* Grow customers loyalty

THREATS
* Unstables suppliers
* New possible competitors
* Environmental Effects

Sales

20%
5%
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
45%

30%
 ASIATECH
Asia Technological School of Science and Arts

Chapter 3

Products/Services

Products Overview
The Cafè primary offering is gourmet roasted coffees with such varieties such as mocha,
caramelicious, white mocha, candy bar latte, and brewed coffee. Complementing the coffee will
be a smoothie line including wild berry, strawberry, peach, mango and lemonade. Rounding out
the simple menu line will be pastries obtained with an outside supplier, freshly made and
delivered daily. The pastry offerings may vary with seasonality but the primary line will muffins,
breads, cookies, scones, and rolls.

Competitive Comparison
The research methodology is based on unique coffee shops/cafes in the greater metro area and
omits larger chains or franchises. The findings reveal eight unique competitors.
 ASIATECH
Asia Technological School of Science and Arts

CHAPTER 4
Management Aspect

This chapter tackles about the entire organizational arrangement of the business.
The management suggest a clear and precise identification of duties and responsibilities, flow
of authority and manpower level requirement. This contains the organizational chart and the
qualification of the people involved the formation of the business organization structure. It
must be set up aimed at optimum effectiveness. To attain this management must be able to
plan all activities for the company to become dynamic and competitive business over and done
with human resources, financial capability and new technologies.

Forms of Ownership

This type of this ownership will be sole proprietorship. Sole proprietorship type of
business organization is one which is owned and run by an individual and where there is no
legal distinction between the owner and the business.

Advantages of a Sole Proprietorship

-A sole proprietor has complete control and decision making power over the business.

-Sale or transfer can take place at the discretion of the sole proprietor.

-No corporate tax payments.

-Minimal legal cost to forming a sole proprietorship.

-Few formal business requirements.

Disadvantages of a sole Proprietorship

-The sole proprietorship of the business can be held personally liable for the debts and
obligators of the business. Additionally the risk extends to any liabilities incurred as a result of
acts commited by employees of the company.

-All responsibilities and business decisions fall on the shoulders of the sole proprietor.

-Investors won’t usually invest sole proprietorship.

Organizational Chart

A. Organizational Structure

Alyza Diane D. Baybay

MANAGER

MaryMagdalene Tamiley Declaro John Angel

D. Nodado Brian Sevilla
Marantal
CAFÉ
MANAGER BARISTA ATTENDANT BARISTA

Ishie Kate B.
Gonzaga

CASHIER
Name: Alyza Diane D. Baybay
Position: Manager
Job Description:
-Ensures a safe, secure and legal work environment
-Managing day-to-day operators of the café.
-Training employees on drinks preparation and proper use of coffee equipment.
-Ensure all café areas are clean.

Name: Mary Magdalene D. Nodado

Position: Café Attendant
Job Description:
-Responsible for cleaning tables, taking dirty dishes to kitchen.
-She may also assist or serves by taking foods or drinks to the table or in claiming area.

Name: John Angel Marantal

Position: Barista
Job Description:
-He make and serve beverages such as coffee, tea and foods such as sandwiches, muffins or cookies.
-They package coffee blends, make coffee and tea.
-They offer or explain the menu to the customers.

Name: Brianne Sevilla

Position: Barista
Job Description:
-He make and serve beverages such as coffee, tea and foods such as sandwiches, muffins or cookies.
-They package coffee blends, make coffee and tea.
-They offer or explain the menu to the customers.

Name: Ishie Kate B. Gonzaga

Position: Cashier
Job Description:
-Taking orders for customers and ring up the total purchase amount.
-Collecting the payment.
-Know how to operate the cash register.

Name: Tamiley Declaro

Position: Café Attendant
Job Description:
-Responsible for cleaning tables, taking dirty dishes to kitchen.
-She may also assist or serves by taking foods or drinks to the table or in claiming area.
Compensation

POSITION WORK HOURS WAGE PER HOUR MONTHLY SALARY

Manager 13 hours 60php 19,000 php
Barista 12 hours 50php 18,000 php
Barista 12 hours 50php 18,000 php
Café Attendant 12 hours 50php 18,000 php
Café Attendant 12 hours 50php 18,000 php
Cashier 12 hours 50php 18,000 php

Schedule

The schedule of the coffee shop will be 12 hours a day from Monday to Sunday and from 10am to
10pm. The coffee shop will not open when there is a typhoon or holiday.
OPEN HOURS

The regular operating hours is 10am to 10pm.

Number of days per year

MONTH NUMBER OF DAYS
JANUARY 31
FEBRUARY 28
MARCH 31
APRIL 30
MAY 30
JUNE 31
JULY 31
AUGUST 31
SEPTEMBER 30
OCTOBER 31
NOVEMBER 30
DECEMBER 31
 ASIATECH
Asia Technological School of Science and Arts

Chapter 5

SOCIO ECONOMIC STUDY

This chapters present and discusses the benefits of proposed subject to the proponent, to the
community and to the government.

BENEFITS OF THE PROJECT To the PROPONENT

The proponent with benefits from earning while helping those individuals who are in need of
job especially those newlt Graduate Students.

To the COMMUNITY

The community will benefit from the bussines as the proponent give a Helping Hands to those
individuals that is need of Scholarship and can give a portial help in the Community's Projects.

To the Government The bussines will fullfil its obligation by paying taxes promptly and
accurately. Also, the bussines can help people in times of calamity by giving donations.

Will you need additional stuff to run your bussines? Adding staff profiles puts people's mind at
ease and is a simple but effective way to make your company stand out in the mind of
prospective clients. Employee profiles tell the story of each and every member of a company.
They allow businesses to showcase a variety of skill sets and personalities. The process of
recruiting staff is crucial to an bussines success and proper timing is essential. Managers and job
recruiters need to consider key aspects and needs within the bussines. They need to be sure
that enough funding and work are available to consider creating and filling a new staff position.
Yet once you hire a new staff on-boarding additional staff can provide benefits that reach
beyond the scope of the recruit's initial job description.

What will you pay them? What skills to they need to have? These business skills are essential
* Financial management. Being able to effectively manage your finances is critical.
* Marketing, sales and customer service.
* Communication and negotiation.
* Leadership.
* Project management and planning.
* Delegation and time management.
* Problem solving.
* Networking.

Problem-solving skills This is especially important for employees who work in a large
organization or as part of a team, but they are often considered essential skills for nearly all
occupations. Common problem-solving skills to include on your resume are communication,
decision making and research skills.
RESUME

NAME: John Angel Marantal

ADDRESS: Blk19 Lot44 New Sta. Rosa Homes Dita Sta. Rosa Laguna
CONTACT NO: 09518751941

•PERSONAL BACKGROUND
NICKNAME: Angel, Gel
GENDER: Male
STATUS: Single
RELIGION: Roman Catholic
AGE: 18 years old
DATE OF BIRTH: October 11, 2002
CITIZENSHIP: Filipino
MOTHER’S NAME: Anabel Marantal
OCCUPATION: House Wife
FATHER’S NAME: Belito Marantal
OCCUPATION: Factory Worker

NAME: Mary Magdalene Nodado

ADDRESS: Blk24 Lot23 Toyota st. Garden Villas 1, Brgy. Labas, Sta. Rosa City, Laguna
CONTACT NO: 09178715069

•PERSONAL BACKGROUND
NICKNAME: Em, Len
GENDER: Female
STATUS: Single
RELIGION: Roman Catholic
AGE: 22 years old
DATE OF BIRTH: February 14, 1999
CITIZENSHIP: Filipino
MOTHER’S NAME: Delia Nodado
OCCUPATION: House Wife
FATHER’S NAME: Rogelio Nodado
OCCUPATION: Retired
NAME: Ishie kate B. Gonzaga
ADDRESS: Purok2 Rosa Subd. Brgy Macabling Sta Rosa Laguna
CONTACT NO: 09563543578

•PERSONAL BACKGROUND
NICKNAME: Asshee
GENDER: Female
STATUS: Single
RELIGION: Catholic
AGE: 17yrs old
DATE OF BIRTH: May 27, 2003
CITIZENSHIP: Filipino
MOTHER’S NAME: Jenny Belo
OCCUPATION: OFW
FATHER’S NAME: Aniceto Gonzaga
OCCUPATION: Family Driver

NAME: Brianne Andre S. Garamay

ADDRESS: Block 8 Lot 14 Phase 4 St. Joseph 6 Btuong Cabuyao Laguna
CONTACT NO: 09516028637

•PERSONAL BACKGROUND
NICKNAME: Brianne
GENDER: Male
STATUS: Single
RELIGION: Roman Catholic
AGE: 17 years old
DATE OF BIRTH: Aug 9 2003
CITIZENSHIP: Filipino
MOTHER’S NAME: Esperanza B. Sevilla
OCCUPATION: Vendor
FATHER’S NAME: Adril D. Garamay
OCCUPATION: Security Guard