N-DL/345/6/1136(MQA/PA14143)11/27

Bachelor in Assessment
System
Quiz, Assignment, Project

digital business (hons) Duration of Study Intakes are available as follows:

January, May and September intakes
4 years and 1 semester.

Programme
Through this programme, students will learn specialised
skills that help them stand out and stay relevant. These why bachelor in Awarding Institution WOU, delivered at their George Town City Campus
Digital Business
include applied digital marketing skills, Google analytics
Overview and business transformation, digital content creation,  Most in demand business Matriculation or
information security, and applied digital commerce. degree Study PATHWAY SPM /
Foundation in Arts /
They will learn the application of industry-used tools and O-Level /
 RM10000 start up fund
IGCSE / STPM (Science Stream or
acquire both theoretical and practical knowledge that Bachelor in
equivalent) /
facilitates the development and enhancement of  3 years of working UEC or Digital Business (Hons)
problem-solving, strategic planning and critical thinking experiences upon graduation UEC /
equivalent
skills. As such, they will strive in a digitally evolving
 Top 5 highest paying DISTED Diploma
environment whilst gaining a multitude of practical and
business majors
transferable digital skills and techniques.
This Programme is delivered by our parent university  Work-ready in 12 months
WOU at their campus located in central Georgetown Minimum Entry Matriculation / Foundation
An approved Foundation / Matriculation (minimum CGPA 2.00 out of 4.00)
Penang
Requirements qualification from other private and public universities in Malaysia
STPM
Grade C (SGP 2.0) in at least two (2) subjects / two (2) Principals
The typical course units, totalling 120 Credits, are as follows: A-Level
Programme Year 1 Year 2 Year 3 Grade C (SGP 2.0) in at least two (2) subjects / two (2) Principals
Structure Semester 1 Semester 1 Semester 1 UEC
& Courses Digital Marketing Fundamentals Enterprise Digital Transformation Business Application & Five (5) Grade Bs in UEC Senior Middle III
Website Development Creativity & Problem Solving Implementation Diploma
Business Communication Skills Information Security Entrepreneurial Any related diploma with minimum CGPA of 2.00.
Semester 2 Semester 2 Development
Social Media Marketing Business Analytics Agile Management
Digital Content Creation Global Virtual Teams Other equivalent qualifications recognised by the Malaysian Government
Search Engine Optimization Digital Sales and Marketing Semester 2
Semester 3 Semester 3 Digital Business Venture
With a pass in English and Mathematics at SPM / UEC Senior Middle III
Solutions Marketing and Sales Google Analytics and Business Digital Business Project
Omni-marketing Campaign Transformation - Capstone
Marketing & CRM Applications Digital Commerce Foundations Principles and Practice of
Data and AI Essentials Management
Year 4
Semester 1 Year 5 Semester 3

Introduction to Financial Semester 1 Principles of Economics

Management MPU 1 (Appreciation of Ethics Principles of Marketing
Business Law and Civilization) Basic Accounting
Business Ethics MPU 2 (Philosophy and Current
Issues)
Semester 2 MPU 3 (National Language A [for
Introduction to International student without SPM credit in
Business BM] OR Decision Making Skills
Operation Management [for students with SPM credit in
Organisational Behaviour BM]
MPU 4 (Co-curriculum)
Semester 3
Human Resource Management
Supply Chain Management
Strategic Management