PRESENTED BY : APOORVA SINGH, CHAITRALI KETKAR & PALINI NAGPAL

BRIEF: Mapping the assortment plan made with the

physical retail store space and applying the visual retail
concepts by creating a planogram for the dummy retail
store.
OVERVIEW
RANGE PLANNING
RANGE PLANNING CALCULATION
PROCESS
VISUAL MERCHANDISING: STORE
LAYOUT
PLANOGRAM
RETAIL MATHEMATICS
RETAIL MATHEMATICS
CALCULATION PROCESS
RANGE PLANNING
An overview of the collection
with all the design and fashion
parameters.
Identification of products:
1. Shirts
2. Pants
3. Sweaters
4. Jackets
CALCULATION PROCESS
 VISUAL MERCHANDISING
PURPOSE:
To increase sales by showing and promoting the
merchandise.
Make the display visually appealing & encourage
customers to enter the store.
Get the customer to pause and “shop” the selling
floor.
To enhance, establish and promote the store’s
visual image.
Improve customers’ shopping experience.
Educate customers about the use or accessorizing
of a merchandise.
 WALL STOCK
CASH COUNTER
DISPLAY ROOM

ACCESSORIES
MIRROR

WALL DISPLAY
GONDOLA
WALL DISPLAY

TRIAL
ROOM
MIRROR

GONDOLA

PROMO TABLE
WALL DISPLAY
STORE LAYOUT

WALL DISPLAY
MANNEQUIN

ENTRY
MANNEQUIN LED DISPLAY
 Placement of Promo Table in front of Gondolas placed in the Point of Purchase
mannequins near the the entrance centre of the store placement of accessories
entrance near the cashier
PLANOGRAM
Winter
Wonderland
NEW
ARRIVALS
Seasonal Display

Wall Display
 T-shirts Jackets Pants Jackets T-shirts
Straight arm Straight arm Straight arm Straight arm Straight arm
1 style per arm 1 style per arm 1 style per arm 1 style per arm 1 style per arm
8 pieces per arm 5 pieces per arm 5 pieces per arm 5 pieces per arm 8 pieces per arm

Props

Pillar Promotion

Jackets
Paper Folding
2'-0" shelves
5 pieces / 1 style / size
T-shirts
options
2'-0" shelves
5 pieces / 1 style / size
Pants options
2'-0" shelves
5 pieces / 4styles
Casual Wear Winter wear Casual Wear
RETAIL
MATHEMATICS
Retail mathematics done is for a
hypothetical women's wear brand.
It involves the following:
1. Store's sales per square feet
2. Conversion
3. Average basket size
4. Sell through percentage
5. Open to buy
6. Cost of goods sold
CALCULATION PROCESS