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ESBP Jury Final
ESBP Jury Final
AND SUSTAINABLE
BUSINESS PRACTICES
PRESENTED BY : ADITI JHA, CHAITRALI KETKAR, L.V.S SAI SWEEKRUTH,
MUSKAN MEHTA & RIYA SINGH
JURY BRIEF
Students are required to do an in-depth analysis of a fashion/retail brand. Additionally, the students
are required to create a hypothetical fashion/retail business brand based on the company studied,
and suggest improvements of the business with respect to market and sustainable business practices.
Students need to prepare a report and presentation giving business, services, success factors for the
hypothetical business, including relevant qualities required in the entrepreneur/s.
INTRODUCTION
Based in Mumbai, India.
Founded by Kamal Khushlani in 1998.
Owned and managed by Credo Brands
Marketing Private Limited.
1,400 multi brand outlets and 120 large
format stores.
In 2017, the brand launched men’s shoes
in 100 stores in India.
ENTREPRENEUR
Kamal Khushlani
Founded in 2022 with a mission to work with high quality, responsibly made fabrics and provide
style with good quality to our clients.
We are constantly looking for sustainable ways to endorse the highest ethical and
environmental standards by making our entire process completely transparent for the public
eye.
OUR MOTIVE
SEGMENTATION TARGETING
DEMOGRAPHICS Gender : Men
Age : 28 years to 38 years Aged between 28-38 years
Gender : Male Individuals who are dedicated to sustainable
and eco-friendly living
GEOGRAPHIC Early adopters and those who are keen to try
Region : India new ideas and products.
Density :Urban
PSYCHOGRAPHICS
Social Class : Upper Class
POSITIONING
Lifestyle - Sustainable, Satvik is one of the market player for
experimental & Conscious sustainable change and focus on
customer authenticity.
MATERIALS USED
Our hemp is Indian Industrial Hemp Association Certified
Organic cotton, Ahimsa Silk and Organic fleece are GOTs Certified
Partners in Sustainability
COST REVENUE
Materials Website
Manufacturing B2C
Operations Advertising
Packaging
Research and development
Infrastructure
SUCCESS FACTORS
Leaders should be committed to
sustainability.
Having full knowledge of the purpose
Clear on sustainable business priorities
https://jcannabisresearch.biomedcentral.com
https://certifications.controlunion.com
https://organiccottonaccelerator.org/why-organic-cotton/
https://www.oberlo.com/blog/what-is-entrepreneurship
https://www.sciencedirect.com/journal/current-research-in-environmental-sustainability
https://in.indeed.com/career-advice/career-development/what-is-the-stp-process-in-
marketing
THANK-YOU !