FEASIBILITY ANALYSIS:

Healthy Sip’s Café

Submitted By:
Group 2
Portacio, Kyl R.
Bares, Shiela Mae
Cruz, Beaver Jesus M.
Mabuti, Kamilla A.
Macalam, Danna
Mahinay, Jomarie A.
Manglicmot, Erlyn C.
Ramilo, Jennifer B.
Yacial, Elizabeth D.
Submitted To:
Maricel Del-Rosario-Asirit, LPT
Prof. lecturer
 I. Executive Summary
This feasibility study aims at establishing a coffee shop by group 2 students of STI College Tarlac's
Bachelor of Science in Hospitality Management, Section 3A, for their subject fulfillment of
Entrepreneurship in Tourism and Hospitality.

Healthy Sips Cafe has a mission to provide the finest and healthiest coffee flavors at very affordable
prices. aiming to be the best coffee chain by offering a healthy coffee experience to start your day. The
business objectives consider the four main objectives of a business: economic, human, organic, and social.
A healthier variety of coffee is what the researchers want to offer, and for this product, they would like to
keep the interest of their buyers with their version of Healthy Coffee, which they will offer in 12 flavors
composed of regular coffee, fruity coffee, and vegetable coffee. Aside from that, the cafe will also offer
plant-based snacks for the customers other choices. Researchers aim to establish this business to address
the increasing number of consumers of coffee. The product was created to offer benefits for the consumer
along with its features. The business is located at Romolu Boulevard, San Vicente, Tarlac City, near the
Tarlac State University Main Field, then Campus, STI College Tarlac, Diwa ng Tarlac, and Tarlac Capitol.

To stay up with the business world's rapid change, Healthy Sips Cafe will use smarter and more
effective tools and resources. The team considers high-quality tools and equipment necessary to provide
high-quality beverages. To compete with the existing market, the cafe will draw up a partnership with the
delivery company. To fully survive in the business, the target markets are defined as people under the age
of 60, young professionals, college students, working professionals, coffee enthusiasts, and health
enthusiasts. An indirect and direct competitor is also defined. In order to be successful, Healthy Sips Cafe
differentiates itself from other competitors in order to appeal to customers in the marketplace. Traditional
marketing and digital marketing will be used to market our products. The estimated product price range
is from 70 to 200 pesos, making it affordable for our potential consumers. The business service is for dine-
in and to-go, and store operating hours will start at 8:00 a.m. and end at 9:00 p.m. from Monday to
Sunday.

Since the business is a start-up, the team decided to start in a small coffee shop. To start the business,
they will only need 3 positions: manager, barista, and cashier. This position is crucial to operating the
business; each position will be paid accordingly. Healthy Sips Cafe will not be put up without the funds,
which will be used to buy tools, equipment, materials, and pay bills. The business funds will come from
the personal money of the business owners or the financial support of their families. Each member will
be contributing 40,000 pesos, and the earned shares will be used to fully operate the business.

Product/Service description
Healthy Sips Cafe is a coffee shop that offers caffeine-free coffee. Coffee is the most widely
consumed beverage in the world, and this was the first thing many of us took to start the day. Filipinos
are known as heavy coffee drinkers; they can consume 1–4 cups a day. Coffee contains caffeine that can
be harmful to people's health when it is overconsumed. Researchers aim to establish this business to
address the increasing number of consumers of coffee. instead of using coffee beans healthy sips café
will be using rice as a substitute since it does not contain caffeine; aside from that, they will be adding
fruits and vegetables as additional flavor. Healthy Sips Cafe will be offering 12 different kinds of coffee.
for regular coffee: cold brew, iced caramel, macchiato, vanilla latte, Americano, and cappucinos. Fruit
coffees include orange-infused coffee, honey-grape latte, and cold Kiwi coffee. Vegetable coffees such as
sweet potato lattes, broccoli lattes, and carrot coffee.
Product Features and Benefits

Features Benefits
Healthy Coffee beans contain caffeine, which can be
dangerous to humans’ health if it is
overconsumed. Instead of coffee beans, Healthy
Sips Café uses rice as a substitute, so customers
can enjoy sipping their coffee without being
bothered by how much caffeine they can take
since rice coffee is caffeine-free. Aside from that,
we also add fruits and vegetables for additional
flavor, knowing that fruits and vegetables are
nutritious.
Affordable The products from the heathy sips café is
affordable from 70-200 pesos. Which is very
beneficial to the target customers since they can
enjoy healthy and quality coffee at very affordable
prices.
Environmentally friendly packaging Healthy Sips Café's goal is to serve the community
healthy coffee without harming the environment.
For the packaging, the café will be using recycled
disposable cups, sugar cane straws, and recycled
paper bags. To lessen the harm to people and the
environment.
Availability Healthy sips Café will be receiving online
transactions and will be drawing up a partnership
with any delivery companies, such as Food Panda
and Grab. This is beneficial to the customers who
 want to satisfy their healthy cravings without
going outside.
Accessibility Healthy sips café is located at Romulo Blvd. Tarlac
City it accessible since it easily to be seen the
customers will not be having a hard time looking
for the establishment since it was in located along
the road.

Location

Healthy Sips Café physical store is located at Romulo Boulevard, San Vicente Tarlac City, near
Tarlac State University's Main Campus, STI College of Tarlac, Diwa ng Tarlac, and the Tarlac City Capitol,
where the researchers assess the people from the mentioned school and government facilities as their
target markets.

II. Technological Consideration

For successful operations and the production of goods and services, it is crucial to select the
appropriate supplies and machinery. To stay up with the business world's rapid change, Healthy Sips Cafe
is offering new, smarter, and more effective tools and resources. Healthy Sips Cafe team considers high-
quality tools and equipment to provide high-quality beverages. Café equipment like Espresso machine,
Drip brewer, Pour-over coffee maker, refrigerator, digital scale, electric frothier and blender are the
equipment’s needed to produce the proposed products. This equipment is easy to be found readily
available around Tarlac city.
Tools and Equipment
Pictures Item Unit cost Number of Total
Units

Espresso Machine 15,000.00 1 15,000.00

Drip Brewer 3,295.00 1 3,295.00

Pour-Over coffee 5,499.00 1 5,499.00

maker

Refrigerator 14,000.00 1 14,000.00

Digital Scale 378.00 1 378.00

Electric milk 229.00 2 458.00

frother

Blender 1,698.00 1 1,698.00

Total Tools and Equipment price 40,328.00

 III. Existing marketplace
Healthy Sips is available in the online marketplace through partnerships with any delivery
company, such as Grab and Food Panda. Direct competitors and indirect competitors of Healthy Sips Cafe
are identified. Healthy Sips is a small cafe that offers coffee made of rice that is blended with fruit and
vegetables. This makes it unique from its competitors, since none of them offer rice coffee that is blended
with fruits and vegetables.
Target Market
It’s easy to say that everyone loves coffee Healthy Sips Café have particularly target market.
• In age from 20-60 years old - Both men and women can enjoy our healthiest coffee, as the name
implies. Anyone in the age of 20-60 can drink and enjoy our coffee without fear of being attacked
by acid due to caffeine. Our healthy coffee has numerous advantages because it is made from
rice, fruits, and vegetables.
• Young Professionals- We also encourage young professionals to relax and unwind after a long day
at work. While sipping our nutritious coffee and reminding themselves that they are too young to
be stressed in life.
• College Students- We believe that college students can position themselves in our café, which is
ideal for studying, writing papers, and discussing lessons with their friends or classmates.
• Working Professionals- People who are usually preoccupied with paperwork and projects can
relax in our pop-up coffee shop while sipping our healthy coffee, which helps their minds focus
on their tasks.
• Coffee enthusiast- People who enjoy trying new coffee flavors would be ideal for our business
because they are likely to return several times per month, purchase several coffees while chatting,
and bring more customers to our pop-up coffee shop.
• Health Enthusiast- Our product supports the health benefits that healthy people want, such as
reduced heart disease risks and improved mood, and most consumers get a significantly healthy
dose of the essential mineral from a single cup of our healthy sips coffee serving.
Competitors
As our Business will be offering healthy brewed coffees with different flavors, there will be direct and
indirect competitors. And these are the following:
• Caffe Al Fresco- The Caffe Al Fresco which is located in San Sebastian-San Vicente Diversion Rd,
Tarlac city is the primary competitor of Healthy Sips Café. The Caffe Al Fresco is known for offering
best coffee and fresh beverages similar to our business, They sell drinks like strawberry latte, blue
 berry latte, berry matcha, cold brew coffee latte, etc. The majority of its products are a blend of
fruits that makes it healthier.
• Café Wagon Tarlac- The Café Wagon which is located in Getha Road, Barangay San Sebastian,
Tarlac city is another primary competitor of Healthy Sips Café. They offer non-caffeinated
beverages with a variety of fruit tastes, such as Foamy Strawberry Latte, Lemon and Green Apple,
Blueberry latte, and Kiwi Fruit tea, which are among the offerings of our business, healthy Sips
Café.
• The Baristo Coffee Corner- Baristo Coffee Corner is also considered as the competitor of Healthy
Sips Café since they provide a wide variety of fruity non-caffeinated drinks, including Green Tea
Latte, Strawberry Latte, Apple Berry Lemonade, Peach Lemonade, Raspberry Peach Lychee, and
many others.
• Lucille’s Kaffeehaus- Lucille's Kaffeehaus is regarded as Healthy Sips Café's secondary competitor.
Although they do not offer the same products as us, they still offer a variety of coffee and non-
caffeinated beverages such as Vanilla Latte, americano, Dark Chocolate and chocolate Mint.
• Gran coffee specialty shop- Another secondary competitor of the healthy Sips Café is Gran coffee
specialty shop. They provide the greatest coffee, which helps them become well-known and can
also satisfy customers who are regarded of as our target market, the choices they offer include
Mocha coffee, Arabica Italian roast, and Caramel coffee.
IV. Marketing strategy
In order to be successful, Healthy Sips Cafe differentiates itself from other competitors in order
to appeal to customers in the marketplace. The team has thought of the channels to use to promote their
business, and here are the following:
Marketing Channels
• Social Media- We will use social media to advertise our business. We will create pages or generate
advertisements to publicize our business on social media, which is known to be the most effective
marketing tool available to us in this generation. across several sites, including Facebook, Tiktok,
Instagram, and others.
• Posters- By using the actual photos in our menu, we can easily draw the attention of many people
who are just walking in the roads, driving, and also to people who are passing it these days. Posting
posters on the highway, in the mall, or on billboards can attract target customers.
• Word of mouth- One of our strategies is to take customer surveys about their experiences, where
we will use their feedback and post it on our pages for other potential customers' reference.
 A. Required Staffing
Staffing has a crucial role as it facilitates the effective performance of all other management
responsibilities. Human resources with the necessary training and expertise handle all other
managerial tasks. The process of staffing entails finding and placing qualified candidates in various
positions throughout the business. It is important to hire staff that is qualified for the job because
their skill and knowledge are one of the factors in a successful business. Healthy Sips Café presented
a list of job descriptions and qualifications that they are looking.
Organizational chart

The figure shows the organizational structure of Healthy Sip’s Café from top to bottom in terms
of the management of personnel who will work in the café. The CEO is the owner of the business; the
manager will oversee the whole operation; the barista is the server of various kinds of hot and cold
beverages; and the cashier is responsible for the sales.
Job Description and Qualifications
❖ Manager
The responsibilities of the manager include supporting our managers and staff, helping
with everyday office tasks, and overseeing our business' overall administrative operations.
Making travel and meeting arrangements, creating reports, and keeping up with the proper file
systems are all duties of an administrative assistant. The ideal applicant will be able to arrange
 their work utilizing tools like MS Excel and office supplies and possess great oral and written
communication skills.
Qualifications
• Bachelor's degree in business, management, or related field
• More education or experience may be preferred or required.
• Strong understanding of business management, financial, and leadership principles
• Excellent communication, interpersonal, leadership, coaching, and conflict resolution skills.
❖ Barista
To make and serve various kinds of hot and cold beverages, including coffee and tea, we
are seeking for a barista. Customers' tastes are taken into account when offering
recommendations, up-selling specialty items, and receiving orders from baristas. You should have
experience working with customers and understanding how brewing equipment functions in
order to succeed in this position. You ought to be able to handle different shifts. The pay for this
position includes a salary and tips. In the end, you'll make sure that our visitors have a great
drinking experience.
Qualifications
• Previous work experience as a Barista or Waiter/Waitress
• Hands-on experience with brewing equipment
• Knowledge of sanitation regulations
• Flexibility to work various shifts.
• Basic math skills
• Ability to gauge customers’ preferences.
• Excellent communication skills
• High school diploma: relevant training is a plus
❖ Cashier
Cashier responsibilities include receiving payments and issuing receipts, wrapping orders,
and keeping track of all cash and credit transactions.
Qualifications
• Work experience as a retail cashier or in a similar role in sales
• Basic PC knowledge
• Familiarity with electronic equipment, like cash register and POS
• Good math skills
 • Strong communication and time management skills
• Customer satisfaction-oriented
• High school degree
Employee Salary
Position Monthly salary
Manager ₱20,594
Barista ₱14,345
Barista ₱14,345
Cashier ₱10,955
Cashier ₱10,955
Total Employee Salary ₱71,274

B. Schedule and Timeline

Schedule and timeline are crucial in a business or organization, as it will keep Healthy Sips Cafe's
feasibility Analysis activities coordinated and organized. In addition, it aims to guide the management to
have a well-planned schedule and do things accordingly.

ACTIVITIES MARCH APRIL

1 2 3 4 1 2 3 4
Brainstorming
• Product
• Business Name
Technological Considerations
• Tools and equipment’s
Existing Marketplace
• Target market
• Competitors
Marketing Strategy
• Channels
Required staffing
 • Qualifications and
objectives
• Organizational Chart
Finding and Recommendation
Project and financials
Schedule and Timeline
Executive salary

a. Project financial
Our company should use our partners' assets to meet its financial needs. The group
members will request financial assistance from their family. There will be an initial cash
contribution of P40,000 from each of the nine members for a total contribution of 360,000. The
first half of the year will be used for pre-operational purposes, while the second half will be used
for regular operations.
Members Name Amount shares
Bares, Sheila Mae ₱40,000
Cruz, Beaver ₱40,000
Macalam, Danna Marie ₱40,000
Mabuti, Kamilla ₱40,000
Mahinay, Jomarie ₱40,000
Manglicmot, Erlyn ₱40,000
Portacio Kyl ₱40,000
Ramillo, Jennifer ₱40,000
Yacial, Elizabeth ₱40,000
Total shared Capital ₱360,000

b. Findings and Recommendations

According to the study's findings, the researchers recommend the following to assist the
businesses in the proposed study target area in further developing the feasible project based on
the information presented in the feasibility study, are as follows:

Technology
 ✓ often enhanced the websites being generated for a quality experience and convenient navigation
through company information and other resources.
✓ In the current environment, the business should use marketing technologies to stay one step
ahead of the competition.
✓ The appliance technologies and resources proposed in this study will enable Healthy Sips Cafe in
providing the most effective and convenient method for serving healthy brewed coffee to future
potential customers. This will also play a crucial role in the cafe, as it will allow us to implement
more advanced features and manage the business more efficiently and effectively.
✓ Optimize the site for local searches like Google Maps so customers can locate the physical store.

Marketing
✓ Communicate across multiple channels about all aspects of plans, deliverables, and expectations.
✓ that creating channel, creating pages, and using generated ads are excellent strategies for
promoting the proposed cafe, as they can help us engage and attract customers
✓ The products must be tried and must similar to the taste of the common coffee, Create more
variety of flavors and products.
✓

Organization

✓ Workable security checks and repairs operations should be defined and conducted on a constant
schedule or as considered necessary by activities, but at least once a year.
✓ ensure the reliable operation of all security-related and operational equipment. Every operation
of this type should be documented.
✓ Always educate your staff and employees on how to improve their skills.
✓ Maintain regular contact through teams to provide support and advice as the campaign expands.
✓ This coffee shop requires organizational facilities to be established. To ensure the success of the
coffee shop, it is essential to hire baristas who have experience working with customers and an
understanding of how brewing equipment operates.
Financial

✓ Our team calculated the general and monthly expenses, and we're going to utilize partners' assets
to meet other financial needs and to determine how cash is being generated or used.