Opportunities -

In recent years, there has been an increase in the use and use of analytics in many sectors of the
economy. Many businesses and educational institutions now have a far greater knowledge and
appreciation of the value and power that can be derived from analysing data and making better
decisions. Furthermore, advancements in the power and usability of various types of analytical tools
developed by analytics companies have encouraged businesses to use analytics to make more and
better fact-based decisions, validate assumptions, discover core causes of business problems, and so
on. These analytics-based decisions have better outcomes and thus enable companies, startups, and
enterprises to achieve higher levels of business performance, strengthen their market positions, and
weather economic downturns by identifying new market opportunities and looking for ways to
operate more efficiently enabling companies, start-ups, and enterprises to achieve higher levels of
business performance, strengthen their market positions, and weather economic downturns by
identifying new market opportunities and looking for ways to operate more efficiently and
effectively.

Furthermore technologies such as AI, Big Data and ML are helping companies and their marketing
teams in content creation, content optimization, content deployment and promotion optimization by
analyzing the content of their customers. These technologies will be playing crucial role in the future
as they reduce the old cumbersome ways of taking decisions and analyzing huge sets of data.