GROUND HANDLING LOGISTICS

BRAND GUIDELINES
August 2021
 P.2

GROUND HANDLING LOGISTICS

GHL proud to be a Saudi Company In pursuit
of the vision to become the best choice in
airport and aviation service provider in Saudi
GROUND HANDLING LOGISTICS

Arabia, Ground Handling Logistic has

committed to bring reliable, proactive, and
professional services thru excellence &
BRAND GUIDELINES

innovation
 SEC. 01.1

INDEX

P.3

SEC. 01 Identity P.04

SEC. 02 Typography & Colour P.10
SEC. 03 Visuals P.14
SEC. 04 Applications P.17
GROUND HANDLING LOGISTICS
BRAND GUIDELINES
GROUND HANDLING LOGISTICS

P.4
BRAND GUIDELINES SEC. 01.0

IDENTITY
 SEC. 01.1

IDENTITY

P.5 Our identity consists of tow elements,The G letter

as a head compaind with sharp and strong wings
and the GHL wordmark.

EAGLE ICON
The eagle is often a solar symbol, and can be
linked to all sky gods. It signifies inspiration,
release from bondage, victory, longevity, speed,
pride, father and royalty; it is often an emblem for
powerful nations.

WORDMARK
GROUND HANDLING LOGISTICS

The GHL wordmark is the brand signature. It is a

highly customized logotype, based on CAIRO for
arabic and work sans for english. It complements
BRAND GUIDELINES

the Eagle Icon with its cleen and strong letter-

forms.

IDENTITY ATTRIBUTES
POWER - BOLD - SHARP
 SEC. 01.2

LOGO
INTRODUCING
P.6 LOGO COLORS
These guidelines are designed to help you understand,
protect and implement the brand to ensure
consistency and quality at all times.

MEMBER LOGO
The Member Logo is a subtle adaptation of the master
logo that identifies the brand.
GROUND HANDLING LOGISTICS
BRAND GUIDELINES
 SEC. 01.3

LOGO
INTRODUCING
P.7 CLEAR SPACE
Whenever you use the logo, it should be surrounded
with clear space to ensure its visibility and impact.
No graphic elements of any kind should invade this
zone. To work out the clearspace take the height of
the type and use that dimension to create a border
around the marque.

MINIMUM SIZE
GROUND HANDLING LOGISTICS

The minimum size in these circumstances 25mm/90px

is 25mm wide with clearspace included.
BRAND GUIDELINES
 SEC. 01.3

LOGO
INTRODUCING
P.8 LOGO DOS AND DON’TS
5
Guidelines for acceptable treatment of the logo are 1
found throughout this manual.
Several examples of unacceptable variations are
shown to the right. This list is not exhaustive.
2 6
READ CAREFULLY:
1. Do not chang the logo color.
2. Do not invert the logo symbol
3. Do not alter the logo symbol 7
3
4. Do not alter the logo type
GROUND HANDLING LOGISTICS

5. Do not add strok

6. Never change the proportions of the logo vertically
or horizontally or alter the appearance in any way.
BRAND GUIDELINES

7. Do not add shadow or glow

8
8. Do not change the size relationship between the 4
logo symbol and logo type
‫ﺍﺳ�ﺎﺩ ﺍﳌﻬﲈﺕ ﺍﻷﺭﺿ�ﺔ‬
GROUND HANDLING LOGISTICS

P.9
BRAND GUIDELINES SEC. 01.4

LOGO
LANGUAGE
GROUND HANDLING LOGISTICS
BRAND GUIDELINES

P.10
SEC. 02.0

COLOURS
TYPO AND
 SEC. 02.1

TYPOGRAPHY TITLES
TI MES NEW ROMAN
ABCDEFGHIJ KLMNOP QRS TUVWXYZ
abc defghij kl mnopqrst uvwxyz
1 2 34567890
P.11 ENGLISH TYPOGRAPHY
T I M ES NEW ROM AN - BOLD
ABCDEFGHI JKLMNOPQRS TUVWXYZ
Typography plays an important role in communication
abc defghijk l m n op qrstu vwxyz
and overall tone and quality. Careful use of
1 2 34567890
typography reinforces our personality and ensures
clarity and harmony in GHL communications.

We have selected Times New Roman, for titles and

BODY TEXT
work sans, for body, which helps inject elegancy WORK SAN S - REGULAR
and power into the entire brand Alliance ABCDEFGH I JKLMN OPQRSTUVWXYZ
communications, as an unique typeface. abc def ghijk lm n op qr stu v wx yz
123456 789 0
GROUND HANDLING LOGISTICS

WO RK SAN S - MEDI U M
ABCDEFGH I JKLMN O PQRST UVWXYZ
abc def g hij k l mn op qrstuvwxyz
1 2 345678 9 0
BRAND GUIDELINES

WOR K SAN S - BOLD

ABCD EFGHIJKLMN OPQRST UVWXYZ
abc defg hijklmnopqrstu vwxyz
1 2 3 4 5 67 890
 SEC. 02.1

TYPOGRAPHY

TITLES
P.12 ARABIC TYPOGRAPHY

Typography plays an important role in communication CAIR O BOLD

and overall tone and quality. Careful use of ‫أ ب ت ث ج ح خ د ذ ر ز س ش ص ض‬
typography reinforces our personality and ensures ‫ط ظ ع غ ف ق ن ل م ن ه و ي‬
clarity and harmony in GHL communications. 10 9 8 7 6 5 4 3 2 1

We have selected cairo bold, for titles and cairo

regular, for body, which helps inject elegancy and
power into the entire brand Alliance
communications, as an unique typeface.
BODY TEXT
GROUND HANDLING LOGISTICS

C AI RO REGULAR
‫أ ب ت ث ج ح خ د ذ ر ز س ش ص ض‬
‫ط ظ ع غ ف ق ن ل م ن ه و ي‬
BRAND GUIDELINES

10 9 8 7 6 5 4 3 2 1
 SEC. 02.2

COLOUR
SYSTEM
P.13
The colours are recommendations for various
media. A palette of primary colours has been
developed, which comprises the colour scheme.
Consistent use of these colours will contribute to
the cohesive and harmonious look of GHL brand
identity.
GROUND HANDLING LOGISTICS

PANTONE 293C PANTONE 120-7C PANTONE 427 C

BRAND GUIDELINES

# 003DA6 # 007890 # CFD2D3

C 100 C 87 C 18
M 80 M0 M 12
Y 12 Y 13 Y 13
K3 K 42 K0
GROUND HANDLING LOGISTICS
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P.14
SEC. 03.0

GRAPHICS
SUPPORTING
 SEC. 03.1

SUPPORTING
GRAPHICS
P.15 PATTERNS
Pattern is an important component of our design
system and creates a distinctive

ICONS
GROUND HANDLING LOGISTICS
BRAND GUIDELINES
 SEC. 03.2

IMAGERY

P.16
Our images should be confident and sigle-minded.
Use them to tell stories - to share moments of our
activetys and servies. It is these that convey
professionalism and quality. We aim to use ‘magic
moment’ images at every opportunity.

IMAGE TREATMENT
To write or add details add a blue layer with opacity of
67% for light details or 90% for extra text.
GROUND HANDLING LOGISTICS
BRAND GUIDELINES

HD photos Blue layer Blue layer

opacity 67% opacity 90%
GROUND HANDLING LOGISTICS
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P.17
SEC. 04.0

APPLICATIONS
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BRAND GUIDELINES

P.18
SEC. 04.1

STATIONERY
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P.19
SEC. 04.2

ROLL UP
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P.20
SEC. 04.3

MAGAZINE
 SEC. 04.4

SOCIAL MEDIA

P.21

19:21

Your Story @username @username @username

@ghl.ksa @ghl.ksa @ghl.ksa

GHL PROUD TO BE GHL PROUD TO

GROUND HANDLING LOGISTICS

A SAUDI COMPANY BE A SAUDI

COMPANY
‫ﻧﺘﻤﻴﺰ ﺑﻜﻮادر ذو‬
‫ﺧﺒﺮة ﻋﺎﻟﻴﺔ‬
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1 1 1
GROUND HANDLING LOGISTICS
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P.22
SEC. 04.3

WEB BANNER
 SEC. 04.3

EMAIL
SIGNATURE
P.23

Dear Sir,

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text
ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not
only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Regards,
GROUND HANDLING LOGISTICS

ENG.YASSER KUSIBATI P.O. Box 2192

BUSINESS DEVELOPMENT MANAGER
yassser@ghl.com.sa
BRAND GUIDELINES
Riyadh 11451, Saudi Arabia
H.Q. Riyadh
Tel: +966 11 4725516
Fax: +966 11 4725517
W.R. Jeddah
Tel. : +966 12 2345424

www.ghl.com.sa +966 12 2345425

GROUND HANDLING LOGISTICS
BRAND GUIDELINES

P.24
SEC. 04.5

CARS