LIST OF TABLES

Table No. Title Page No.

1.1 Trend in two-wheeler export volumes (from India) 29

3.1 Impact of age on different brand of Two-wheeler 87

3.2 Different age group of Two-wheeler consumers in Rajasthan 87

3.3 Impact of marital status on buying behaviour of Two-wheeler 88

consumers

3.4 Impact of income on buying behaviour of Two-wheeler 89

consumers

3.5 Demographic detail of Two-wheeler consumers of Hero, Bajaj, 90

TVS and Others

3.6 Associating factors with brand image of Two-wheelers 92

4.1 Impact of sales promotion schemes on Two-wheeler consumers 120

4.2 Sales promotion scheme availed or not by Two-wheeler 121

consumers

4.3 Impact of different occasions on the buying behaviour of Two- 122

wheeler customers

5.1 Two-wheeler brands and consumers in Rajasthan 126

5.2 Factors which influence buying behaviour of Two-wheeler 128

consumers for different brands in Rajasthan

5.3 Factors which influence buying behaviour of Two-wheeler 129

consumers for different brands in Jaipur

5.4 Factors which influence buying behaviour of Two-wheeler 130

consumers for different brands in Ajmer

5.5 Factors which influence buying behaviour of Two-wheeler 131

consumers for different brands in Kota

5.6 Factors which influence buying behaviour of Two-wheeler 132

consumers for different brands in Ganganagar

5.7 Buying behaviour of Two-wheeler consumers and resources to 133

get brand information for different Two-wheeler brands in
Rajasthan

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Table No. Title Page No.

5.8 Buying behaviour of Two-wheeler consumers and resources to 134

get brand information for different Two-wheeler brands in
Jaipur

5.9 Buying behaviour of Two-wheeler consumers and resources to 135

get brand information for different Two-wheeler brands in
Ajmer

5.10 Buying behaviour of Two-wheeler consumers and resources to 136

get Brand information for different Two-wheeler brands in
Kota

5.11 Buying behaviour of Two-wheeler consumers and resources to 137

get brand information for different Two-wheeler brands in
Ganganagar

5.12 Various brand evaluation determinants used by consumers and 139

buying Behaviour of Two-wheeler consumers in Rajasthan

5.13 Various brand evaluation determinants used by consumers and 140

buying Behaviour of Two-wheeler consumers in Jaipur

5.14 Various brand evaluation determinants used by consumers and 141

buying Behaviour of Two-wheeler consumers in Ajmer

5.15 Various brand evaluation determinants used by consumers and 142

buying Behaviour of Two-wheeler consumers in Kota

5.16 Various brand evaluation determinants used by consumers and 143

buying Behaviour of Two-wheeler consumers in Ganganagar

5.17 Percentage analysis of mode of payment selected by consumers 145

of different brands

5.18 Instalment facility provided by banker 146

5.19 Correlation between income, down payment, monthly expense 147

and price paid by consumer for the Two-wheeler

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 LIST OF FIGURES

Figure No. Title Page No.

1.1 Trend in two-wheeler segment - volume mix for domestic 18

products

1.2 Trend in segment-wise sales volume growth of two-wheeler 18

1.3 Trend in two-wheeler penetration in Indian households 19

1.4 Trends in Two-Wheeler Population In India 20

1.5 Age profile (replacement cycle) of two-wheeler in India 21

1.6 Trend in domestic sale volumes of entry segment motorcycles 22

1.7 Trend in domestic sales volumes of executive segment 23

motorcycles

1.8 Trend in domestic sales volumes of premium segment of 25

motorcycles

1.9 Trend in domestic sales volumes of scooters segment 27

1.10 Share of scooters segment in the domestic Two-wheeler 27

Industry

1.11 Scooters: Sub-Segment Mix 28

2.1 Primary Data 76

3.1 Learning is a key to Consumer Behaviour 82

3.2 Impact of reference groups on buying behaviour 86

3.3 Two-wheeler consumers of different brands and their age 88

group

3.4 Brand evaluation determinants and rating given by consumers 91

in Rajasthan

3.5 Various brand evaluation determinants and very important 91

ranking given by different two wheeler consumers

3.6 Evaluation of associating factors with brand image of two- 92

wheelers

3.7 Different brands of two-wheeler consumers and mode of 94

payment selected by them in Rajasthan

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Figure No. Title Page No.

4.1 Sales promotion scheme availed or not by two-wheeler 121

consumers

4.2 Impact of different occasions on buying behaviour of two- 122

wheeler

5.1 Market shares of two-wheeler companies in Rajasthan 126

5.2 Market shares of two-wheeler companies in different districts 127

5.3 Different brands of two-wheeler consumers and mode of 145

payment selected by them in Rajasthan

5.4 Instalment v/s loan facility provided by banker 146

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