IIM Udaipur

Written Managerial Communication

To : PGPX Students

From : Professor Danesh Gojer

Case : redBus

Assignment : You are an independent management consultant. Since Messrs. Sama,

Padmaraju and Pasuounuri cannot come to an agreement on what strategic
direction and focus redBus should adopt going forward they have decided to
engage your services. Prepare a Full Report using the WAC format
recommending an appropriate course of action for redBus.

Your report should also have a cover page, letter of transmittal and an
executive summary.

Deadline : 11:59 PM on Monday, 15 May, 2023. Please ensure that your submission is
a word document and is submitted on Moodle by the deadline.

This is to be an individual assignment.

Guidelines for submission

1) Word limit

Word limit for your report: 1200 (Exclude from the count the cover page, executive
summary, the contents page, letter of transmittal and any exhibits).

Penalty for exceeding the word limit: one sub-grade if the total number of words is
between 1201 and 1300; one full grade if the number of words is more than 1300.

Please write down at the end of the assignment the number of words you have used in
the body of the assignment. Please block the body (that is, the report excluding the
executive summary, contents page, references, exhibits, and cover page) and use the word
count in MS Word to arrive at the number of words. Any verbal tables (as opposed to
predominantly quantitative tables) and footnotes (other than references) that you use in the
body of the report should be counted. If you use any text boxes in the body of the report,
please count the words in them separately and add it to the total number of words quoted.
Any attempt to cheat will be treated severely.

2) Cover page

The report should have a cover page.

3) Late submission penalty

Late submissions will attract a severe penalty.