NUTRISOYA: BUSINESS PLAN

Contents
EXECUTIVE SUMMARY:........................................................................................................................1

BACKGROUND:........................................................................................................................................4

PRODUCT AND SERVICE DESCRIPTION.............................................................................................4

MARKETING AND CONSUMERS:.........................................................................................................7

PESTEL ANALYSIS OF OUR NUTRISOYA MEAL –........................................................................8

COMPETITIVE ANALYSIS OF NUTRISOYA:.......................................................................................9

SWOT ANALYSIS OF NUTRISOYA:................................................................................................10

THE BUSINESS MODEL:.......................................................................................................................11

TEAM:......................................................................................................................................................11

EXECUTIVE SUMMARY:
The following executive summary outlines a proposal to manufacture soya meal for animal
feeding from waste food products. The proposed project/plan aims to address the problem of
food waste by repurposing it into a valuable resource for animal feed production, thereby
reducing environmental impact and increasing sustainability. The purposed manufacturing
process involves collection of waste products, their conversion into soya meal through a series of
processing steps, packaging and distribution of products. The product is supposed to be cost
effective, with potential for generating revenue from the sales of the soya meal to livestock
farmers. This project has significant potential to benefit both the environment and the economy
by reducing waste, increasing resource efficiency, and providing a valuable product to the
agricultural sector.

The approach is to collect and process food waste products that are rich in protein, such as
vegetable trimmings, soybean pulp, bread, pasta, spent grains, and other plant based leftovers
from brewing operations. The microbial culture such as Aspergillum or Rhizopus can also be the
ingredients for producing one of such meals. Another approach can be to use microbes to break
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down the waste food products and convert them into a protein rich biomass that can be used as
animal feed.

The manufacturing of soy meal from animal feeding from waste food materials is a process that
involves extracting valuable protein and nutrients from waste products and converting them into
animal feed. The process involves several stages, including sorting and processing the waste
food products, extracting the protein, and refining it into a high quality soya meal. The waste
products are sorted and processed to remove any contaminants and prepare them for the protein
extraction process. The protein extraction process involves breaking down the food products into
their components parts, separating the protein from the other components, and refining the
protein. The resulting soya meal is a high quality animal feed that is rich in protein and other
nutrients. It can be used in a variety of animal feed products such as feed for poultry, swine, and
cattle. The manufacturing process is environmental friendly as it reduces food waste and
provides a sustainable source of animal feed.

The demand for animal feed is growing rapidly, driven by the increasing demand for meat and
dairy products worldwide. At the same time, there is a growing awareness of the environmental
impact of food waste, and efforts to reduce food waste are becoming increasingly important. The
manufacturing of soya meal from waste products addresses both of these challenges, by
reducing food waste and providing sustainable sources of animal feed. The manufacturing of
soya meal from waste food products has several advantages over traditional animal feed
production methods. The provided high-quality animal feed is rich in protein and other nutrients,
which is essential for the health and growth of animals.

This innovation of soya meal from waste food products has several benefits to the environmental
and the economy such as environmental sustainability, cost effective manufacturing, nutrient rich
textures which makes it an excellent source of nutrition for livestock, poultry, etc. and other,
helps improving animal health which increases the quality and quantity of animal products such
as meat, milk, & eggs, and at some extent in increasing food security.

The products manufactured from waste food products can range a variety of supplements or
products like soybean meal made from leftover soybeans, bakery waste and soybean meal blend,
vegetable waste and soybean meal pellets, soybean meal and spent grain blend, and fruit waste
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mix. In all these examples, the waste food products are transformed into high quality soya meal
products that can be used to feed a variety of livestock. By repurposing food waste, we can
reduce waste and create a more sustainable food market.

BACKGROUND:
The business ideas involves the conversion of food waste into a valuable animal feed ingredient
that can replace or supplement traditional soybean meal in animal diets, while also reducing
waste and environmental impacts. There are several things that are done before such as using
vegetable waste to feed livestock, food waste such as craps from restaurants and grocery stores
are used to feed animals( cows, etc.), and many more. But the difference we are going to make is
to use these waste food products in a proper meal by gathering all essentials proteins and
nutrients from waste food material. This is the form of soybean meal for animals to fulfill and
meets their health needs and making a sustainable & economic impact on environment.

PRODUCT AND SERVICE DESCRIPTION:

Introducing NUTRISOYA, a premium quality soy bean meal for animal feeding, made from
carefully selected waste food materials. Nutrisoya is a cost effective and sustainable solution for
animal nutrition as it utilizes food waste that would otherwise go to landfill or incineration.

Nutrisoya is a high protein feed that is suitable for wide range of animals, including poultry,
swine and cattle. It is a natural source of amino acids, vitamins, and minerals, providing animals
with a well-balanced and nutritious diet. Nutrisoya is also non-GMO and free from any harmful
additives, ensuring the safety and health of the animals consuming it.

The raw materials used in the production of Nutrisoya, a soya\bean meal for animal feeding that
is manufactured from waste food materials, may include:

1. Food waste: this includes waste from fruits, vegetables, grains, and other food products.
These waste materials are often rich in nutrients that are beneficial to animals.
2. Soybeans: these are the primary ingredients in nutrisoya and are excellent source of
protein and other nutrients.
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3. Enzymes: these are used i8n the production process to break down the food waste into a
form that can be processed and digested by animals.
4. Water: it will help in processing the raw materials and to create a final product that has
the right texture and consistency.
5. Other additives: depending on the specific formulation of nutrisoya, other additives may
be used, such as vitamins and minerals, to ensure that the final product is nutritionally
complete.

Nutrisoya is produced using a state-of-the-art manufacturing process that ensures consistent

quality and optimal nutrional value. The raw materials are carefully selected and processed to
remove any contaminants and ensure maximum digestibility. In addition to nutritional benefits,
nutrisoya is also environmentally friendly. Bu utilizing waste food materials, it helps to reduce
the amount of food waste that ends up in landfills, which in return reduces greenhouse gas
emissions and supports a sustainable future.

Nutrisoya is available in various sizes and packaging options to suit the needs of different
customers. Whether you are a small scale farmer or large commercial operation, nutrisoya
provides a cost effective and sustainable solution for animal feeding.

TABLE: composition chart of Nutrisoya product.

Dry Matter 90%

Crude Protein 50%
Energy (ME) 12 MJ/kg/DM
Crude Fibre 3.2%
NDF 12.3%
ADF 45%
Crude Fat 1.4%
Calcium 0.3%
Potassium 2.1%
Lysine 3.1%
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Theonine 1.9%
Oil 2.5%
Starch and Sugar 15%

Figure: Sample of our product Nutriosya.

The list of products nutrisoya includes range from small to large digestible series, in both the
solid and powdered forms. The first product we manufactured is a nutrisoya’s dried grains with
soluble (NDGS). It is a dried residue remaining after the starch fraction of maize and wastes
wheat fermented with yeasts to produce ethanol. Similarly, the future products we planning from
waste food products are nutrisoya high fiber pellets, nutrisoya tapioca pellet, canola meal and
many more on the list.

Figures: a) tapioca pellet b) NDGS c) canola meal d ) high fiber pellets

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MARKETING AND CONSUMERS:

According to the report by the Grand view research, the global animal feed market size was
valued at USD 463.9 billion in 2020, and it is expected to grow at CAGR of 4.2 % from 2021 to
2028. The demand for high quality animal feed is increasing due to the rise in animal protein
consumption, growing awareness about animal health, and increased animal farming for the
production of meat, dairy and eggs.

Moreover, the use of waste food products in animal feed production is gaining momentum,
driven by the growing concern about food waste and environmental sustainability. According to
the food and agriculture organization, around one-third of the food produced globally is wasted.
Using waste food products as raw materials for animal feed can help reduce food waste and
greenhouse gas emissions.

The market for soya meal products for animal feeding from waste food products is highly
competitive, with a mix of established players and new entrants. The key players in the market
include Archer Daniel Midland Company, Cargill, Bunge limited, and so on.

The target market for soya meal products for animal feeding from waste food products includes
animal feed manufacturers, animal framers, and livestock producers. These customers are
primarily concerned with the quality, price, and sustainability of the animal feed they purchase.

Moreover, consumers are increasingly interested in eco-friendly and sustainable solutions, which
can help new entrants, differentiate themselves from the existing players in the market. We are
trying to target niche segments, such as organic or grass-fed animal farming, can also help new
entrants gain market share.

Our marketing strategy for soya meal products should focus on the unique value proposition of
using waste food products as raw materials, which provides eco-friendly and sustainable solution
that meets the growing demand for high quality animal feed. Also, developing a strong brand
identity that emphasizes the company’s commitment to sustainability and environmental
responsibility can help differentiate the company from competitors. The use of digital marketing
channels can also help increase brand awareness and drive traffic top the company’s website.
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The target customers for our business plan about manufacturing soya meal from waste food
products for animal feeding can be as follows:

1. Livestock Framers: this includes framers who rear cattle, pigs, poultry, and other animals.
These farmers require high quality animal feed to ensure that their animals are healthy
and productive. They are a key target market for our soya meal products.
2. Feed manufacturers: these are businesses that produce animal feed for sale to livestock
framers. They are also key target for our soya meal products as they require high quality
ingredients to produce nutritious and cost effective animal feed.
3. Animal shelters and rescue centers: these organizations often rely on donations of food to
care for the animals under their care. A soya meal manufacturer can offer an affordable,
high quality alternative to traditional manufacturer can offer an affordable, high quality
alternative traditional animal feed.
4. Pet food manufacturers: these companies produce food for pets such as dogs and cats.
They may be interested in incorporating soya meal products into their formulas to
improve the nutritional value of their products.
5. Retailers and distributors: these are businesses that sell animal feed products to end
consumers. They are an important link in the supply chain and can help to expand the
reach of a soya meal manufacturer’s products, which will help us expand our business
too.

PESTEL ANALYSIS OF OUR NUTRISOYA MEAL –

Political  Government policies and regulations related to food waste

management, animal feed production, and environmental
protection can affect the business.
 Trade policies and agreements may impact the import and export
of raw materials and finished products.
Economic  Price and availability of raw materials can affect the profitability
of business.
 Demand for animal feed products can be influenced by economic
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conditions and market trends.

Sociocultural  Increasing awareness about environmental protection and
sustainable practices can create opportunities for the business.
 Trends towards plant based diets can impact the demand for
animal feed products.
Technology  development of new technologies can improve the efficiency an
quality of the production process.
 Automation and robotics
Environmental  Business can contribute in reducing waste food material and
environmental pollution
 Impact of climate change on the availability of raw materials is
considerable.
Legal  Compliance with regulations related to food safety and animal
welfare is essential for the business.
 Intellectual property laws related to products innovation and
branding are considered.

COMPETITIVE ANALYSIS OF NUTRISOYA:

Existing competitors Substitute products Market demand Regulatory environment
Many companies are Several substitutes are There is a growing The manufacturing of
already manufacturing there such as corn, demand for sustainable soya meal products from
soya meal products for wheat, barley and other and environmentally- waste food products may
animal feeding from grains, which are friendly products, which be subject to certain
waste food products, such commonly used in could work in favor of us . regulations and
as eco proteins, soybean animal feed. certifications, such as
meal plus, and soybean those related to food
meal solution. safety and waste
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management.
Companies have These substitutes are the market for animal feed Existing competitors may
established distribution mainly cheaper and are is highly competitive, and have already obtained
channels, an loyal more readily available customers may prioritize these certifications,
customers, which can than soya meal factors such as price and which could give them an
make it difficult for new products, making it availability over advantage over a us.
entrants. difficult for us to sustainability.
compete on price alone.
Prices are higher than As More soya meal are It would be important for we need to ensure
new entrants which generally high in us to conduct market compliance with all
could offer since their protein and nutritionally research to understand relevant regulations and
production costs may be dense than any customer preferences and obtain necessary
higher due to larger scale substitutes, which could tailor their marketing certifications in order to
operations. be selling point for strategy accordingly compete in the market.
customers.

SWOT ANALYSIS OF NUTRISOYA:

STRENGHTS: WEAKNESSES:
1. Cost effective production 1. Availability of raw materials
2. Environmental sustainability 2. Quality control
3. High demand 3. Market competition
4. Nutritional value
5. Diversification
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OPPORTUNITIES: THREATS:
1. Partnerships with food industry 1. Fluctuations in raw materials
2. Expansion into international markets 2. Regulatory compliance
3. Potential; for growth 3. Economic condition
4. New product development 4. Competition

THE BUSINESS MODEL:

The selling of nutrisoya products can be done by following several strategies/ ideas such as
focusing on the targeted consumers which can be livestock framers, develop a value proposition,
create strong brand identity by using social media marketing, network marketing & influence
marketing, also by attending trade meetings and conferences, leverage online platforms, and
offer incentives over products. The revenue for a business plan about manufacturing soya meal
products for animal feeding from waste food products can come from the sales of the soya meal
products. The product can be sold to livestock farmers and animal feed manufacturers who
require protein-rich feed for their animals. Additionally, the company may be able to generate
revenue by selling the waste food products to be used in the manufacturing process, or by selling
other by-products of the manufacturing process, such as soybean oil. The revenue will depend on
various factors such as the quality of the product, the pricing strategy, the production costs, the
target market, and the competition. It's important to conduct thorough market research and
financial analysis to determine the potential revenue streams for the business plan. By following
above steps, we can effectively market our soya meal products and grow our business.

TEAM:
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