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  • Portafolio Storytelling

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    Mónica Herrera Martínez (Moni)
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    Storytelling involves using facts and narratives to communicate a core message to an audience. The goals of storytelling are to create stories that represent a brand's spirit and allow consumers to see themselves, and to promote product usage through this recognition. An effective story has a start, context, hero, finish, and moral or conclusion to fully convey the intended message.

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    Storytelling involves using facts and narratives to communicate a core message to an audience. The goals of storytelling are to create stories that represent a brand's spirit and allow consumers to see themselves, and to promote product usage through this recognition. An effective story has a start, context, hero, finish, and moral or conclusion to fully convey the intended message.

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    10 views1 page

    Portafolio Storytelling

    Uploaded by

    Mónica Herrera Martínez (Moni)
    Storytelling involves using facts and narratives to communicate a core message to an audience. The goals of storytelling are to create stories that represent a brand's spirit and allow consumers to see themselves, and to promote product usage through this recognition. An effective story has a start, context, hero, finish, and moral or conclusion to fully convey the intended message.

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    of 1

    STORY

    TELLING MONICA HERRERA MARTINEZ


    BRANDON DANIEL VILLEGAS MUJICA
    ANGEL EDUARDO CANTU TORRES

    What is Storytelling?
    Storytelling is the process of using fact as
    well as narrative in order to communicate
    something to your audience. Some stories
    are factual where as some are embellished
    or impromptu in order to explain the core
    message in a better fashion.

    Goals
    Create stories that identify the spirit
    of the brand and in which
    consumers can recognize
    themselves.
    Invite product consumption through
    such recognition.
    Move away from traditional
    advertising patterns, impersonal and
    distant with your audience.

    Structure
    Start
    The situation, the scenario and the characters are
    presented.
    Context
    Provides more details of the situation to
    understand it.
    Appearance of the hero
    It does not necessarily have to be a person, it can
    be a concept, product or ideas that you want to
    convey.
    Final
    The narration ends because the whole message
    has been exposed.
    Moral or conclusion
    Used to reinforce the value of the message or
    story told.

    Key Points Types


    Emotional Fiction
    connection Historical
    Sense of Of value
    confidence Consumer
    Visibility Personal

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