BROADCAST PRODUCTION

ASSIGNMENT

INTRODUCTION

What is a TV Proposal?

A TV proposal is an important document used to outline a concept for a television show or series. It

typically includes detailed information about the project’s storyline, characters, budget, and other
production elements.

An effective TV proposal must be creative, engaging, and thoroughly researched. It must capture the
attention of industry professionals and convince them that your project has the potential for success.

What To Include When Writing a TV Proposal

 Name of Program: Think of popular TV show titles like FRIENDS or Breaking Bad. These titles are
short and catchy. That’s what you should aim for. It should also communicate the concept and
purpose of the TV program to potential viewers. 

 Program Overview: A brief overview of what the show is about, with an explanation of its
central themes, format, and intended audience. This part should have enough detail to capture
the imagination of potential viewers. 

 Target Audience: An analysis of who will watch the program and their demographic profile. This
includes their age, gender, interests, values, and even purchasing habits. 

 Budget: This is important in determining if the show is feasible. Include details on how much
money it would cost to produce the show. This includes costs associated with studio rental fees,
staff salaries, equipment rental fees, transportation expenses, and so on.

 Execution of the Program: This should include a detailed plan outlining how the program will be
implemented. It outlines the budget and timeline estimates and the specific tasks that must be
completed to make it successful. 

 The Team: A list of those involved in creating and executing the program – from producers and
directors to writers and editors. Explain each person’s role and contributions. 

 Your unique selling point: Describe what makes this program different from others and why
viewers should watch it. There are thousands of TV shows on the air. Why would people want to
watch yours?
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Name of Program: Discover Student Talent (DST)-2023

Description of TV Program Proposal

Discover student talent is an attractive, inclusive TV program targeted toward students studying in the
top-ranked public and private universities in Malaysia. This TV program will welcome students to explore
their talents and help them to become famous by adequately utilizing their cognitive knowledge. The
door to participation in this program is open for all students studying in Malaysian top 10 ranked
universities. These top 10 universities will be considered as per the ranking of QS (Quacquarelli
Symonds). According to the QS ranking, the top 10 universities in Malaysia are:

So, the student of these top 10 universities can participate in the Discover student talent program by
enrolling via a specific mobile application or website. When they apply for contesting the Discover
student talent program, contestants will have to participate in levels 1 and level 2 to secure a position
among the top 20 students. The top 20 students from every university will go to the TV station in level 3
for contesting and securing positions in the top 10. In level 4, the top ten contestants will compete for
being the most talented student in the university. The top 10 contestants from the top ten universities
in Malaysia compete to be the most talented student in Malaysia. It is considered that the winner will
get a certificate and 10,000 ringgit as prize money, following 5,000 ringgit for the runner-up and 2000
ringgit for the second runner-up.

Execution of the TV Program Proposal

Every student needs to create an account by providing a specific university name and student id
number. When their account is activated, they can participate in question-answering sessions two times
a month. But, they must provide a student ID number to verify that they are studying at that university.

After getting an activated account, they face 50 easy general knowledge questionnaire in the internet
system at level 1, and they have to answer those questions to get higher marks. They can participate in
this session through mobile, laptop, or tab. Thus, students will get their first-level marks in the system
and have to be prepared for the second level. The second level also has the same 50 questions but could
be more challenging than the first level. In level 2, the contestants will sit for an exam in university in the
OMR answer sheet. The university authority will all-out effort into the television company to organize
the level 1 and 2 activities. All questions of the first and second levels will be in English and Malay.
Students can choose their preferred language in the system.

The TV company will pick up the top 20 contestants from every university for level 3. In level 3, the top
20 contestants will come to the TV station stage to compete to secure a position among the top 10
students in the university. After that, the top 10 students of the university will compete to be the most
talented student in the university.

Grand final

Level 5 is considered the final level of the program for discovering the most talented student in
Malaysia. Therefore, in this stage, each university’s top 10 talented students will compete to be the
most talented student in Malaysia.

Questions Patterns Set For the TV Program

1. General Knowledge

2. Books and Authors

3. Famous Personalities

4. Geography

5. History

6. Science and Inventions

 7. Movies

8. Politics

9. Religious

10. Sports

Full Process at a glance

1. Create an account and log in.

2. Choose university name, and provide student ID number for account activation.

3. Level-1 (50 Questions).

4. Level-2 (50 Questions).

5. Level-3: Location at Alhijrah, and a total of 20 top-scored students from every university will
compete to secure a position within the top 10. (Transportation, Beverage, and 100 Ringgit for
the participant).

6. Level-4: Location at Alhijrah and the top 10 students from every university will compete to
become the most talented student of the university. (Transportation, Beverages, and 200 Ringgit
for the participant).

7. Level-5: Location at Alhijrah, and the top 10 students from 10 universities will compete to
become the most talented student in Malaysia. .(Transportation, Beverage, and 500 Ringgit for
the participant).

8. Total Price –20,000 Ringgit, Winner will get 10000 Rm, Runner up 5000 Rm, and the second
Runner up 2000 Rm).

Additional events for audiences

The TV channel authority will organize two additional events for audiences. First of all, the audiences
who will participate in the program physically can get prizes by answering questions on the stage. These
audiences are those who sit in front of the main competition stage to watch live programs. In addition,
the audiences who watch this program through TV channels can win prizes by answering questions
through mobile. Audiences differ from active and passive media audiences.

Target Audiences of the TV Program

Demographic, geographic, and psychographic segmentation is the most powerful audience

segmentation technique. For this program, demographic segmentation is the most relevant strategy to
the target audience, and audiences can be youth, adults, and senior people. Their ages may be between
15 and 65 years old. The prime target audiences of this Discover talent student program are students.
Students are the main components of running this program because they will participate. Also, it will be
an interactive program, viewers in front of the TV can also answer questions, and when the audience
can answer the questions successfully, they will feel delighted. The contestants and audiences face
various topics, such as general knowledge, common sense, literature, history, astronomy, geography,
sports, and entertainment. So, audiences can also increase their knowledge through our questions
answering session; simultaneously, they can win prizes.

Youth

The motive for choosing youth as the target audience is because they have already received a part of the
education and have a specific knowledge background. And our program can be a competition; youth
could set up a team to answer questions together to determine how many questions can be answered.
In this way, they expand their knowledge and enhance friends’ relationships.

Adult

Furthermore, there are two aspects which are unemployed people and workers. Unemployed people
have a lot of time can watch TV or videos, and they can learn something from our program. Our
problems are so wide that they can learn something from them and benefit them in the future. Besides
that, the workers didn’t have more free time to watch our program to relax. When they are tired, they
can watch our program. If they can answer the questions correctly, they feel happy.

Senior people

Maybe not many o people watch our show, but we hope to have more older people to watch. Because
they can learn and educate their grandchildren.

Justifications

The reason why TV al-Hijrah should produce this program has been discussed here. There are two major
reasons for producing this program. Firstly, there’s something unique about producing a program based
on students and centering universities in Malaysia. So, It’s a whole new format. Secondly, because the
nature of the show is not just entertainment, some common sense questions make the show
educational. On the other hand, the program has a wide range of audiences because of its educational
significance.

The uniqueness of the program

Firstly, The nature of this show is unique in Malaysia because Malaysian TV programs are mostly about
travel, food reality shows, and music-related selection programs. People’s conformity, snooping, and
curiosity all affect people’s attention to TV programs. Therefore, the new format surely attracts some
viewers. On the other hand, previous reality shows were mostly celebrities, but participants in this
program were students from the top 10 universities in Malaysia. This kind of guest on the TV program
makes the show more attractive. Finally, we intend to give some students who have talent but have not
yet been able to shine.
Advantages of the programs

Firstly, compared with the variety of entertainment programs, this program has educational meaning.
This program can also attract primary and middle school, and college students interested in exercising
their knowledge through competition. Secondly, the program can also raise social awareness among
general people to focus on learning and participants obtain confidence. Finally, this program can
increase the popularity of the TV channel by increasing ratings.

In conclusion, the tv program proposal is crucial to explain the show’s benefits. It convinces the
authority to telecast the show.