Republic of the Philippines

CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE

San Jose, Pili, Camarines Sur 4418
Website: www.cbsua.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 local 101

Assessment no. 1
in

APPLIED BUSINESS TOOLS AND

TECHNOLOGIES IN TOURISM
(TPC9)

Prepared by:
Gerry D. Laynesa Jr.
Bachelor of Science in Tourism Management –AT
BSTM-1C

Submitted to:
Mia Bella R. Fresnido
Instructor
Central Bicol State University of Agriculture
CBSUA · College of Economics and Management
 APPLIED BUSINESS TOOLS AND TECHNOLOGIES IN TOURISM (TPC9)
ASSESSMENT 1

1. This assessment is in line with that of THC9.

2. After evaluating an LGU’s Tourism Development Plan (TDP), identify the social
media platforms that are involved in promoting the LGU as a destination.

Social media is used by billions of people around the world to share information
and make connections. On a more personal level, social media allows us to communicate
with friends and family, learn new things, pursue interests, and promote Tourism Industry
across the Globe. Naga, officially the City of Naga or the Pilgrim City of Naga, is a 1st
class-independent component city in the Bicol Region of the Philippines. And on regards
to promoting Tourism, the Local Government of Naga used different platforms to promote
the Tourism Industry of the City. They used social media platforms such as Facebook,
Instagram, Twitter, Google, and YouTube to expedite the beauty of the City and it has
been successful since it increases the number of tourist arrivals in the city.
In facebook, they used their platform Naga City Government Page as well as Arts, Culture
and Tourism office pages to spread information as well showcase the tourism of the City.
On Instagram they used the pages, Naga City Deck (@nagacitydeck/jodlt), and Naga City
Guide (@nagacityguide). On Twitter, Naga City Government (@nagacitygov) and Naga
City (@nagacitycamsur). On YouTube, they have a lot of promotional tourism videos such
as Philippines Travel/ Camarines Sur Tourist Spot to Visit in Camarines sur, the video
uploader was PH Dot Net. Another Youtuber was Jo to the Word in which he titled his
vlog, Things to do in Naga/ Food trip and More. If you browse the internet you can see
and find how beautiful the City is, and how it contributes to the Tourism of the Philippine’s,
as the line of City says “Naga Smiles to the World”.

3. Give an assessment as to whether these are helpful in promoting the destination.

As I assess the TDP of Naga City and listened to Jill Marionne Arche of Arts,
Culture and Tourism Office (ACTO), I do believe that social media platforms were a big
impact and also a successful way to boost the Tourism Industry of the City. As a matter of
fact, a total of 2,184,287 domestic and foreign tourists were recorded to have visited this
city in 2022, up by 260 percent from the 839,724 tourist arrivals registered in 2021.
This was reported by Alec Santos, Naga City Arts, Culture and Tourism Office (ACTO)
head after his office finalized the tabulation and validation of data submitted by hotels and
resorts in the city "Last year’s figures were around two-and-a-half times higher than the
tourist arrivals registered in 2021. It can be recalled that the tourism industry of Naga
suffered alongside the rest of the global and national tourism industries in 2020 at the
height of the pandemic, plummeting more than 70 percent. It was also during that time
that around 2/3 of registered hotels and resorts in the city closed their doors, leaving
thousands of tourism workers unemployed," he said in an interview.
For 2022, Santos said ACTO was able to account for 97 percent of total room nights for
the entire year of 2022, exceeding their target of 95 percent. Even that pandemic strikes
and affected the tourism industry of Naga it clearly states that social media/ internet is
such a powerful tool for regaining back, promoting and spreading the Tourism Industry not
just in Naga City but all around the globe. We recovered and now were getting stronger
on rebuilding the Tourism of Naga.
4. What other tools and technology can you recommend to help the LGU promote
themselves as a destination?

It should be Word of mouth it is also called viva voce, which is the passing of
information from person to person using oral communication, which could be as simple as
telling someone the time of day. As I already experienced traveling with foreigners, Word
of mouth is a very effective tool to describe and share with them how beautiful Naga City
is, and as a Local resident of Naga, it would be my pleasure to promote it to Tourists since
I am a witness on how beautiful the place is, and not just the places but the people itself.
I also worked for one of the biggest Travel Agency Internationally called TripAdvisor, as a
Sales Agent Representative, I assisted almost every nationality across the globe, and
every time they ask me what the perfect county to visit is, I always say “Philippines” cause
why not? We have the best beaches, natural attractions, and the best food. Ikanga “It’s
more Fun in the Philippines”.