Centre for Entrepreneurship Development Madhya Pradesh ( CEDMAP)

Management Development Programme ( MDP)

Proposed Module for 5 day’s Management Development Programme (MDP) on Digital Marketing

Sponsored by : Development Commissioner

Ministry of MSME ,GOI under ESDP Scheme

Course Duration : 5 days

Daily Classroom : 6 Hrs

 Course curriculum: 

1 Introduction about Digital Marketing

2. Applications and importance of Digital Marketing

3 Uses and benefits of Digital Marketing

4 Types of Digital Marketing

5 Digital Marketing Channels

6 WEBSITE

I. Introduction about Website

II. Benefits of a Website
III. Role & Importance of Website in Business Growth
IV. Traffic Generation for Website
V. Various Types Of Traffic in Our Website
 Organic Traffic
 Non – Organic Traffic
VI. How To Attract Customers towards our Website
VII. How to Target a Advertisement for Different Segments
VIII. Website Templates
IX. Benefits of Promotions through Websites
X. Various types of Promotions through Websites :
  Promotion through Advertisements
 Promotion through Videos
 Promotion through Influencers
 Promotion through Surveys
 Promotions through Voting

7. BLOG

I. Introduction about Blog

II. Role & Importance of Blogger
III. Benefits of Blog in Business Growth
IV. Creation A Blog
V. Content Writing for Blog
VI. Developing Blog writing skills
VII. Blogger Webs

8 . Promotional Strategies for Digital Marketing

9. Search Engine Optimization ( SEO )
10. Pay Per Click ( PPC)
11. Social Media Marketing ( SMM )

12. e- Commerce

I. Introduction about e- Commerce

II. Different Types of e- Commerce portal

III. Different Types and their applications of e- Commerce platform:

 B2C
 B2B
 B2G

13. Digital Marketing Measurement Techniques

14. MONETIZING

15. INFLUENCING

16. Social Media

I. Digital Marketing on Social Media

II. Advertisement on Social Media
III. Process to Start Own Created Advertisement on Social Media
IV. Precaution to be Maintain on Social Media Platform
 V. Ways of Social Media Digital Marketing Advertisement
 Video Promotion on Social Media
 Survey Campaign on Social Media

Practicals – Sessions
 Selection of Own Business Category
 Creation of Own Blog Website Theme
 Building Own Blog Website
 Publishment of Own Advertisement on Blog
 Publishment of Third Party Monetization on Blog
 Creation of Own Search Console Property on Google Platform
 Creation of Sitemap
 Creation of Own Listing on Google Pages
 Attraction of Organic & Non Organic Audience on Own Blog Website
 Android & Ios Platform
 Publishment of Own Android Application (Apps)
 Adding a Google Admob Adsense on own App
 Publishment of own App On Google Play Store
 Video Analytics