S W
Strengths Weaknesses
 Louis Vuitton is one of the oldest fashion
brands with more than 168 years of
establishment.
 One of the biggest strengths of Louis
Vuitton is its strong association with
quality.
 Louis Vuitton can easily be recognized by
everyone because of its logo.
 Louis Vuitton leading users are celebrity,
sports, and those in the film industry it
has been plus points, so the market is
fantastic.
 It also makes customized product for its
few Elite Customers.
O T
Opportunities
 Developing new products and services is
one of the Louis Vuitton’s competitive
advantages.
 Reconstructing the brand image trying to
attract more Millennials and Gen Z.
 Potential in Asia by and large, especially
in China and India.
 Louis Vuitton interaction with different
events such as fashion houses, and hotel
chains has a great potential to further
boost the business.
Business Overview:
 Louis Vuitton Counterfeit products are
spreading all over the world.
 Weak online presence and online sales.
 Louis Vuitton Sales are weak in the
Online Industry that’s why they can only
sell a lot in the store.
 Louis Vuitton is a French in style and
design, and it lacks sensitivity to trends in
foreign countries.
 Louis Vuitton is easy to copy its logo and
design which can lower the morale of the
product.
Threats
 Increasing competition from the
emerging countries can result in the
decline of sales.
 Counterfeit products that are released in
the market are a threat and have a
negative effect for the product and its
image.
 One of the threats that can affect this is
the government policies on international
trade can become the reason for
slowdown operations.
 Financial Crisis
 Due to the increase in the demand of the
product, one of the threats here is the
increase in the tax that can be imposed
on it.
Operations:

The store operates 14 hrs. a day, from Monday to Sunday including holidays. It has 30
employees consisting of two (2) managers, two (2) supervisors, four (4) cashiers, ten (10) Sales
staff, (4) Janitors, four (4) security guards, four (4) civilian guards, with a 9-hrs shift within a day.
The four (4) managers were assigned to support and resolve the problems faced by the
store, by using the technique of planning, organizing, staffing, leading, and controlling. They
were also assigned to evaluate the sales staff performance and for the decision making of the
store. Meanwhile, the four (4) supervisor is assigned to guide the store staff so that the
transaction of each buyer of its product is smooth and orderly. They should also coach and train
the employees here. Hence, the four (4) cashiers are responsible for the safekeeping of the
cash receipt from all consumers and to all types of transaction that acquired. Thus, the ten (10)
sales staff responsibilities are to present, promote and sell products using solid arguments to
existing and prospective customers. They also need to establish, develop, and maintain positive
business and customer relationships. The four (4) janitor’s duties and responsibilities are to
have a general cleaning of a store and keeping it maintained and in good condition. Because
cleanliness affects the entire shopping process. However, the four (4) security guards and four
(4) civilian guards responsibilities are to patrolling and monitoring activities on the store
premises regularly to discourage criminals and ensure the environment is safe and secure.