ILOILO NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

Luna St. La Paz, Iloilo City
LEARNING COMPETENCIES

• Classify contents of different media types. MIL11/12TYM-

IIId-10
• Define media convergence through current examples.
MIL11/12TYM-IIId-11
• Discuss to class on how a particular individual is
portrayed in public using different type of media.
MIL11/12TYM-IIId-12
TOPIC OUTLINE
•Types of Media
•Media Convergence
•Performance Tasks
SPECIFIC LEARNING OBJECTIVES

• Identify and classify contents of different type of

media.
• Define media convergence through current
examples.
• Draw/sketch that shows how different type of media
affects daily life of an individual.
 COMPLETE THE MATRIX BY
CLASSIFYING THE TERMS BELOW.

Print Broadcast Media

 social
books newspaper network

newsletter
cellphone

journals radio

magazines

television Youtube film/movie

REVEALING THE ANSWER
Print Broadcast Media

Magazines Radio Cellphone

Books Television Film/ movie
Newspaper Social network
Journal YouTube
Newsletter
Memeography
WHAT DO THESE TWO PERSONALITIES HAVE
IN COMMON?

They are both called “Queen of All Media”

HOW DID THEY BECOME THE “QUEEN OF
ALL MEDIA?

They are both featured in print,

broadcast and new media.
•What made them so famous?
WHAT IS MEDIA CONVERGENCE?

• The co-existence of traditional and new media.

• The co-existence of print media, broadcast
media (radio and television), the Internet,
mobile phones, as well as others, allowing
media content to flow across various
platforms.
WHAT IS MEDIA CONVERGENCE?

• The ability to transform different kinds of

media into digital code, which is then
accessible by a range of devices (ex. from the
personal computer to the mobile phone), thus
creating a digital communication environment.
Celebrities are examples of media
convergence in entertainment
Media content producers should follow
a code of ethics that prohibits the use
of abusive or discriminatory material
based on race, ethnicity, age, gender,
physical ability or marital status.
ACTIVITY – 15 MINS.
Prepare 1 whole sheet of paper.
Using the matrix below, fill up the second
and third columns:
 BELOW YOUR MATRIX ANSWER THE FF.
• Describe how new technologies have led to the convergence
of traditional and new media.
• Explain how media convergence creates new opportunities
for interaction.
• Describe the use of one or two forms of new media to share
knowledge and information on a current issue in society.
• Explain how a person could be portrayed in public in the age
of media convergence.
REFERENCES

Heinich, R., Molenda, M., Russel, J. & Smaldino, S. (1999). Instructional

Media and Technologies for Learning, 6th ed. NJ: Prentice Hall, Inc.
Wilson, Carolyn; Grizzle, Anton; Tuazon, Ramon; Akyempong; Kwane;
Cheung, Chi-Kim (2011). Media and Information Literacy: Curriculum
for Teachers. UNESCO Press ISBN 978-92-3-104198-3 (EN); 978-959-
18-07; 978-959-18-0787-8 (ES)