ILOILO NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

Luna St. La Paz, Iloilo City
LEARNING COMPETENCIES

•compares potential sources of media. MIL11/12MIS-IIIe13

• interviews an elder from the community regarding
indigenous media and information resource . MIL11/12MIS-
IIIe14
WHERE DO WE GET INFORMATION?
SPECIFIC LEARNING OBJECTIVES
•Identify the different sources of information.
•Compare different sources of information.
•Interviews an elder from the community regarding
indigenous media and information resource .
•Appreciate the importance of media and information
sources in conducting research and interviews.
MEDIA AND INFORMATION SOURCES

Your information needs to dictate your

choice of media and information sources.
RELIABILITY OF INFORMATION

Information is said to be reliable if it can be verified

and evaluated. Others refer to the trustworthiness of
the source in evaluating the reliability of information.
ACCURACY OF INFORMATION
Accuracy refers to the closeness of the report to the actual
data. Measurement of accuracy varies, depending on the type
of information being evaluated. Forecasts are said to be
accurate if the report is similar to the actual data. Financial
information is considered accurate if the values are correct,
properly classified, and presented
VALUE OF INFORMATION

Information is said to be of value if it aids the user in

making or improving decisions.
AUTHORITY OF THE SOURCE
Much of the information we gather daily do not come from a
primary source but are passed on through secondary
sources such as writers, reporters, and the like. Sources with
an established expertise on the subject matter are
considered as having sound authority on the subject.
TIMELINESS
Reliability, accuracy, and value of information may vary based on
the time it was produced or acquired. While a piece of
information may have been found accurate, reliable, and
valuable during the time it was produced, it may become
irrelevant and inaccurate with the passing of time (thus making it
less valuable). Other information may be timeless, proven to be
the same in reliability, accuracy, and value throughout history.
MEDIA AND INFORMATION SOURCES
•Indigenous knowledge
•Library
•Internet
•Mass Media
1. INDIGENOUS KNOWLEDGE
2. LIBRARY

A place in which literary, musical, artistic, or reference

materials are kept for use but not for sale.
Steward of good information collection.
THE BEST ONLINE RESEARCH APPS/SITES
FROM OPEN EDUCATION DATABASE
Artcyclopedia BioMedCentral
Digital History FindArticles.com
INFOMINE Internet History
Sourcebooks Internet Public Library
 THE BEST ONLINE RESEARCH APPS/SITES

Intute Librarians Internet Index

Library of Congress Perseus Digital Library
Project Gutenberg
Research Guide for Students
U.S. Government Manual
TOP 11 TRUSTED (AND FREE) SEARCH ENGINES
FOR SCIENTIFIC AND ACADEMIC RESEARCH
•Google Scholar (http://scholar.google.com/)
•CiteSeerx (http://citeseerx.ist.psu.edu)
•GetCITED (http://www.getcited.org/)
•Microsoft Academic Research
•Bioline International (http://www.bioline.org.br/)
TOP 11 TRUSTED (AND FREE) SEARCH ENGINES
FOR SCIENTIFIC AND ACADEMIC RESEARCH
• Directory of Open Access Journals (http://www.doaj.org/)
• PLOS ONE (http://www.plosone.org/)
• BioOne (http://www.bioone.org/)
• Science and Technology of Advanced
Materials (http://iopscience.iop.org/1468-6996/)
• New Journal of Physics (http://iopscience.iop.org/1367-2630)
• ScienceDirect (http://www.sciencedirect.com/)
3. INTERNET
4. MASS MEDIA
ACTIVITY
PROS AND CONS OF THE DIFFERENT TYPES
OF MEDIA AS SOURCES OF INFORMATION
BOOKS
PROS CONS
Transferable information Environmental issues

Enduring medium Costly or expensive

MAGAZINES AND NEWSPAPER
PROS CONS
Loyal readership Newspaper valid only for a day
Target geographical areas Message can be lost (because
60% ads)
Can be shared with others Magazines have niche
audiences
CINEMA
PROS CONS
Can be entered in Expensive production
local/international, films festivals
and competitions
Reaches many demographics. May or may not hold
Literate or illiterate interest/ attention
RADIO
PROS CONS
Trusted medium with loyal Niche market
followers
Community radio has loyal Audience will tune out
audiences interested in local Difficult to incite action
activities
Nationwide events Background medium
TELEVISION
PROS CONS
Quickly spreads messages Expensive, short and has to be
repeated.
Improves credibility Advertisements can be skipped
Large scale communication Traditional TV is less watched
activities by younger people
INTERNET
PROS CONS
Main point of contact between No quality control over available
user and audience data
Acts as hub High cost maintenance
(constant updating)
Easy to access Information control
24/7 interaction with target
audiences
INTERNET
PROS CONS
Reach the correct audience through Time consuming
hashtags/ following relevant groups
Attract large number of people in Can’t control the message
short time or how people react to
online contents
Bring people together Bad news go viral
INTERNET
PROS
Gather info about target
Place for real- life experiences
to be exchanged
Give voice to timid people
CONS
Campaigns can get hijacked by
detractors
Mistakes can happen in real
time with thousand of witnesses
Negative feedback can’t be
ignored