Consumer Documents

Consumer documents are one of the major types of documents important to the functioning of an
institution. They are generally used in public relations for the company. These documents are designed
for consumers to see, use, and manipulate when they interact with the institution. Consumer documents
may be considered ''customer-based'' or ''consumer-centered documents.'' They usually present only the
most positive information about a product or an institution. Examples of consumer documents include
promotional materials, instructional manuals, online store records of product information, and other
documents that consumers see on a regular basis.

Evaluating Consumer Documents

Consumer documents should be evaluated for their truthfulness, simplicity, and accuracy.
Advertisements are naturally going to stress the positive aspects of an institution's products. They may
also suggest possible uses for their products. Evaluators should ensure that these documents are not
misleading. Manuals and records of information about products should be reviewed to make sure that
they are giving consumers accurate information. They should also be as simple and understandable as
possible. This means that they should not include technical jargon unless it is absolutely necessary for
the execution of a task or the complete understanding of an aspect of the product.

Workplace Documents
Workplace documents are documents created through the everyday functions and processes of an
institution. As they are meant for internal use and consumption, consumers don't see these documents.
Workplace documents help to ensure that the proceedings of a business and its business dealings are
regulated, consistent, and recorded. They can also be used to disseminate information to employees and
other institutions to enact changes or clarify procedures as the business grows and evolves.

Workplace documents can be created in many forms, including:

emails
memorandums
internal presentations
forms for product assessment or process recording

Evaluating Workplace Documents

Workplace documents are somewhat more difficult to analyze and evaluate than consumer documents.
They are created to be understood in the context of the internal workings of an institution. In this
context, it is allowable, and in some cases preferred, for a document to include technical jargon.
Generally, workplace documents are more professional in tone than consumer documents. They may be
extremely structured, such as a document created with a set template, or loosely structured, such as an
email.

The main standards by which one should judge and evaluate workplace documents are functionality,
usability, and the presence of all necessary information. Documents should fulfill the function that they
were intended to perform. The intended users should have no problem reading the document and
understanding and applying the information. Also, a workplace document should have all information
needed for its readers to make an informed decision. For this reason, a writer should ensure that they
are as thorough and accurate as possible.
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