A PROJECT ON TATA MOTORS

A REPORT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT

FOR THE DEGREE OF
BACHELOR OF BUSSINESS ADMINISTRATION (B.B.A. THIRD YEAR)
FROM
VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT

DECLARATION

PATEL NIDHI ANILBHAI, MISTRY VASU PRAMODBHAI, PATEL JEEL

PARIMALBHAI, a students of BBA 3rd year studying at VIDYABHARTI TRUST
COLLEGE OF BUSINESS,COMPUTER-SCIENCE AND RESEARCH, UMRAKH
solemnly

declare that the project work entitled – ‘’A study on TATA Motors’’. This program was
undertaken as a part of academic curriculum according to the university rules and norms and
by no commercial interest and motives.

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 I also declare that this project is the result of our efforts and has not been submitted to any
other university or institution for the award of any degree, or personal favors whatsoever. All
the details and analysis provided in the report hold true to the best of our knowledge.

ACKNOWLEDGEMENT

We am extremely grateful to my project guide Ms. RAKHI PARMAR( a faculty of our

college) , BBA, vidyabharti college, umrakh whose insight
encouraged us to go beyond the scope of the project and this broadened me
learning on this project.

We take the opportunity to express our gratitude to all the concerned people who
have directly or indirectly contributed towards completion of this project.

We would also like to thank faculty member of our college for giving us a golden
opportunity and kind help to complete this project work, We would like to express
our profound sense of gratitude for her.

We also want to show our gratitude to our parents and our friends whose insight helped us to
complete this project.

NIDHI PATEL
VASU MISTRY
JEEL PATEL

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 CONTENT
SR NO : PARTICULARS PAGE NO :

1 Title Page

2 Project Completion Certificate ( College )

3 Project Completion Certificate ( Company )

4 Declaration

5 Acknowledgement

6 Executive Summary

7 Chapter 1: General Information

8 Chapter 2 : Production Department / Purchase Department

9 Chapter 3 : Marketing / Sales Department

10 Chapter 4 : Finance / Account Department

11 Chapter 5 : Human Resource / Personnel Department

12 Chapter 6 : Purchase Department

13 Chapter 7 : Any other company specific department

14 Bibliography

15 Annexure

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TITLE OF THE PROJECT

A STUDY ON TATA MOTORS

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CHAPTER 1: GENERAL INFORMATION

1. Name of Company

TATA Motors Private Ltd ( Pragati Vehicles ).

2. Location of Company

Block No: 258/1, opp.CNG Pump, Near Tulsi Hotel, Surat Bardoli Road, Surat
39460.

3. Location of other Branches

TATA Motors Private Ltd is a dealership, its main branch is at Vesu, Surat.

4. Year of Establishment

2022 (dealer).
1945(TATA Motors Company).

5. Website

www.tatamotors.com

6. Company size

51-200 Employees.

7. Brief History

TATA Motors Ltd. is an Indian Multinational automotive manufacturing company,

headquartered in Mumbai, India.

TATA Motors was founded in 1945, as a locomotive manufacturer.

Tata Group entered the commercial vehicle sector in 1954 after forming a Joint
Venture with Daimler-Benz of Germany.

TYPE- Self-Employed

INDUSTRY- Automotive

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 On 17 January 2017, Natarajan Chandrasekaran was appointed chairman of the
company TATA Group. Tata Motors increased its UV market share to over 8% in
FY2019.

Tata launched Indica in 1998. A newer version of the car, named Indica V2, later
appeared. Tata motors also exported cars to South Africa.

In the 2000s, Tata Motors made a series of acquisitions and partnerships, acquiring
Daewoo’s South Korea-based Truck manufacturing unit, a Joint Venture with the
Brazil-based Marcopolo, Tata Marcopolo Bus, Jaguar Land Rover, Hispano
Carrocera, and an 80% stake in the Italian design and engineering company Trilix.

8. Name of Founders and Promoters

Harshit Patel
Chetan Patel
Jenish Patel
Vijay Patel

9. Vision Statements

By the year 2024, Tata Motors vision and mission is going to become the first
aspirational Indian auto brand, consistently winning, by

 Delivering superior financial returns,

 Driving sustainable mobility solutions,
 Exceeding customer expectations, and
 Creating a highly engaged workforce.
 Components of Vision Statement
 Encompassing description.

10. Mission Statement

 Customer Satisfaction,
 Based on core competencies,
 Realistic and clear,
 Motivational and Inspirational.

11. Values Shared

 Integrity
 Team work

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  Accountability
 Customer Focus
 Excellence
 Speed

12. Organisational Structure

13. Controlling System

To sustain the innovation in products and expansion in markets TTM had to introduce
changes in their MCS to complement their strategic move. TTM has two main divisions
based on the type of vehicles – passenger cars and commercial vehicles (CVBU). With
increasing operations TTM In the year 2000, TTMs CVBU suffered its first loss of $2.5
million that led the company to adopt the Tata Business Excellence Model (TBEM). TBEM,
based on Malcolm Baldridge Award for business excellence and Balanced Scorecards as its
performance measurement, which will be discussed in depth later (Tata Group| Corporate
Governance| Business Excellence, 2010). TTM saw shift from a more hierarchical structure
to a flatter organisational structure, facilitating easy communication between employees. The
change in business model complimented the change in the information technology system
too. TTM uses an integration of outsourced facilities some of which are Ariba for supplier
negotiations; product lifecycle management and advanced computer aided designs for the
engineering and designs of their products; SAP – enterprise software application and
programmes for enterprise resource planning and increasing transaction effectiveness.
Through this, the activities of all departments – production, manufacturing, purchase, finance

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operations etc, were interlinked facilitating better control and coordination by means of an
efficient supply-chain management system. Furthermore, TTM changed their product
development process and introduced a more collaborative process utilizing the capabilities of
different venture partners, suppliers, design houses, subsidiaries and associate companies
specialising in different verticals. With the transition of the in-house production process TTM
realised the importance of expanding into the international market and thus adopted the
internationalisation philosophy mentioned above, to keep in line with their goals and
objectives at the same time as gaining access to different markets (BMA, 2010).

14. Other Specific detail

 Retention and Employee Welfare:

 Residential colonies for employees,

 Hospitalisation reimbursement on actual without ceiling,
 Vehicle loans,
 Household equipment loans,
 House building advance,
 PF trust policy- for better Management,
 Better pension scheme

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