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Exercise Mar 21 - W Answers
Exercise Mar 21 - W Answers
3. The North Stream gas pipeline case discussed in class is an example of mainly:
a) Technology-specific investment
b) Location-specific investment
c) Knowledge-specific investment
d) Talent-specific investment
7. Which of the statements about price negotiations between two parties involved in
an asset-specific contract is NOT correct?
a) The upper price limit of negotiated price is the value attributed to the product by
the business partner
b) The upper price limit of negotiations will always capture full quasi-rents
c) The bottom price limit of negotiations will always cover the unit cost
d) The bottom price limit of negotiations will always cover the variable costs
8. As an investment in an asset becomes more specific in an arms-length
contractual relationship:
Answer:
10. Consider the following pairs of situations. In each pair, which situation is more
likely to be susceptible to coordination problems?
a) Coordination between the owners of the land and farmers who do not own the land
and grow 1) annual wheat crops or 2) almond trees on this land
Answer:
Ex. 2
Voz-Telekom is leader in the telecommunication sector and is designing a new project for
internet phone. It has two possibilities, both within a 3 year time span that will allow
producing a total of 1.6 million units:
Investment Alternative A: Voz-Telekom may develop a product that is specific to the
Microsoft Windows, which would yield the product with client value of €200. The
investments required from Voz-Telekom are €200 MLN in equipment and facilities and
variable costs of 20 € per unit. If that option was chosen, the product could never be sold or
adapted to any customers other than Microsoft.
Investment Alternative B: The existing alternative would be to acquire equipment not as
sophisticated as the previous one but that allows to make a product for which consumers
would be willing to pay up to 180 € per unit. In addition, with minor modifications (we will
suppose that the cost of these changes is zero) these products could be sold to other
customers, rivals of Microsoft, for a market price of 170 Euros. In this scenario, the necessary
equipment investment is 120 millions and the variable costs are 80 € per unit.
a. Which option would generate higher wealth for both parties?
b. What are the quasi rents and the degree of investment specificity for each alternative?
c.Which option should Voz-Telekom chose? Assume the bargaining power of VT is 50%.
Justify numerically your answers.
d. Calculate the transaction costs associated with this situation and explain the results.
e. Under what contractual conditions would you advise to carry out investment A?
Solution:
a) Option A creates more value and is more profitable than Option B
Option B:
VOcl=170
180>p>170
P=175
Profits: 20
Thus, option B is the preferred one.
d) Transaction costs associated with this case refer to the wealth lost (or not created) due
to transacting through the market. If the firm choses AltB over Alt A, the wealth not
generated equals 88-40=48 MLN.
e) Alt A will be preferable when it will allow to generate rents for VT > 32 MLN or
profit per unit >20 or p>165
165=20+ ∝(200-20)
To choose Alt A VT needs to assure ∝³0.81