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LIVED EXPERIENCES ON ONLINE SHOPPING AMONG GRADE
12 STUDENTS OF HOLY CHILD’S ACADEMY: GUIDELINES FOR

SMART BUYING MANAGEMENT
AN UNDERGRADUATE RESEARCH
Presented to the Faculty of

HOLY CHILD’S ACADEMY
San Jose District,Pagadian City
In Partial Fulfillments of the

Requirements of the Strand
HUMANITIES AND SOCIAL SCIENCES
(HUMSS)
Researchers:
ALLYSA KAYE F. TANCIO

KRISTINE N. SABATE
CHRISTMALIZ J. PRIETO
AKISHA MICAELA C. ZAMORAS
DANICA MAE G. QUIOCO
HOPE CHARMAINE C. QUIAPO
ASTHER RAFAEL JAMES S. MARIO
JERAY O. MANGUAL
ALFRED A. LAGANO
IVAN B. PARADERO
MYKIEL ADRIANE A. MAGSINO
JIM LOURENCE A. OPALONG
PAUL EDCEL S. MELICOR
May 17,2023
LIVED EXPERIENCES ON ONLINE SHOPPING AMONG GRADE
12 STUDENTS OF HOLY CHILD’S ACADEMY: GUIDELINES FOR
SMART BUYING MANAGEMENT
AN UNDERGRADUATE RESEARCH
Presented to the Faculty of

San Jose District,Pagadian City
In Partial Fulfillments of the

Requirements of the Strand
HUMANITIES AND SOCIAL SCIENCES
(HUMSS)
Researchers:

KRISTINE N. SABATE
JERAY O. MANGUAL
ALFRED A. LAGANO
IVAN B. PARADERO
JIM LOURENCE A. OPALONG
May 17,2023
ABSTRACT
LIVED EXPERIENCES ON ONLINE SHOPPING AMONG GRADE 12 STUDENTS OF
HOLY CHILD’S ACADEMY: GUIDELINES FOR SMART BUYING MANAGEMENT
Allysa Kaye F. Tancio, Kristene N. Sabate, Christmaliz J. Prieto, Akisha Micaela C. Zamoras,
Hope Charamaine C. Quiapo, Danica Mae G. Quioco , Asther Rafael James S. Mario ,Paul Edcel
S. Melicor, Alfred A. Lagano , Ivan B. Paradero, Jeray O. Mangual, Ivan C. Pasco, Jim Lourence
A. Opalong, Mykiel Adriane A. Magsino
This research investigates senior high school students’ lived experiences on online
shopping. Specifically, it examines the students who experience scams and frauds through online
shopping. This study aims to explore the lived experiences of Grade 12 Senior High School
students of Holy Child’s Academy with the online shopping platform. And their techniques and
guidelines to avoid online frauds. In this research, a qualitative and quantitative method is
employed in the investigation. The instrument used in this study , in which 50 students who
participated , used a survey questionnaire given inside the campus of Holy Child’s Academy
Senior High School Building. The result of the study indicate 39 (78%) students who use Shopee
app in online shopping.25 (50%) students have responded that they engage in online shopping
because there is no hassle in purchasing the product.20 (40%) students have responded that the
advantages of online shopping is its not time consuming and very convenient. 30 (60%) students
responded that the disadvantage of online shopping is frauds and scammers.In addition 26
students with a percentage of 52% who experienced scams or frauds.

ACKNOWLEDGEMENT
I would like to acknowledge and give our warmest thanks to everyone who
contributed in the successful accomplishment of this research.
We would like to express our sincere gratitude to Mrs.Larine Servado,our 3I’s,
Inquiries,Investigations,and Immersion adviser,for her support and guidance in making
this reseach paper.The completion of this study could not have been accomplished
without her knowledge that she shared to us.Her guidance,
support,advises,comments,suggestions,and provisions that helps for the completion and
success of this study.We,researchers offer our appreciation to Ma’am Larine for the
encouragement,learning and insightful wisdom imparted to us.
We would also like to express our greatest gratitude towards our parents for the
support they’ve showed to us,through financial.This would not have been possible
without their unselfish love and support given to us all the time.
And big thanks to Almighty God for giving us strength,knowledge,and ability to
undertake this study. Without his guidance and mercy,we would not be able to accomplish
this study of ours.
Lastly,We would also like to thanks our respondents who’s willingly helped us to
gathered data.
The Researchers
Dedication
This work is the product of the researchers’ collective efforts and sacrifices made
upon the completion of this paper. This work is heartily and proudly dedicated firstly to
our Almighty God for his guidance, power of mind, protection and giving us healthy life
to be able to carry out this research.
We also dedicate this research to our beloved parents who have been our source of
inspiration and strength troughout this research. Their continues moral, spiritual,
emotional and financial support to us to finish this research.
Third, to the respondents who serves as an inspiration for the researchers’ effort
and hardwork. We are able to successfully finish this with their great cooperation.
Lastly, we whole hearted dedicate out work to our research mentor who extende
her assistance and knowledge that she shared to us and encouragement to finish this
study.
The Researchers
TABLE OF CONTENTS
Page
Title page i
Abstract ii
Acknowledgement iii
Dedication iv
Table of Contents v
List of Tables vii
List of Figures viii
CHAPTER
1. THE PROBLEM AND ITS SETTING 1
Introduction 1
Statement of the Problem 3
Significance of the Study 3
Conceptual Framework of the Study 4
Statement of Hypotheses 4
Scope and Limitation 5

Definition of Terms 5
2. REVIEW OF RELATED LITERATURE 6
3. RESEARCH METHOD 13
Research Design 13
Research Environment 13
Sampling Procedure 14
Research Instruments 15
Data Gathering Procedure 16
4.PRESENTATION,ANALYSIS AND INTERPRETATION OF DATA 17
5.SUMMARY, CONCLUSION AND RECOMMENDATION 27
Summary 27
Implication 27
Conclusion 28
Recommendation 29
REFERENCE LIST 32
APPENDICES 34
CURRICULUM VITAE 36
LIST OF FIGURES
Figure Page
1.Research Paradigm 4
2.Distribution of Respondents Age 17
3.Distribution of Respondents Gender 19
4.Distribution of Respondents Strand 20

LIST OF TABLES
Table Page
1.1 Respondents’ Shopping app used 21
1.2 Respondents’ Experiences of scams and frauds 26

CHAPTER I
INTRODUCTION
Background of The Study
In this new era of generation, the numbers of people shopping online has increased
significantly throughout the year which give greater impact to the business world. According to
Magee (2003), the growth in the number of online shoppers is greater than the growth in Internet
users, indicating that more Internet users are becoming comfortable to shop online. This whole
new phenomenon of purchasing online kept on increasing due to the existence of the internet that
trigger the users to choose the online shopping medium to purchase their items.
The Indonesia e-Commerce Report published its Statistical Report on E- Commerce
Development in Indonesia in April 2017 that the number of Internet users in Indonesia was 132
million in 2017 and the popularity rate was 10.5%. The data shows that almost half of the
netizens in Indonesia access the web via smartphones. Most of the shoppers are teenager’s, the
most popular items to buy is usually clothing (67.1%) followed by shoes (20.2%) and bags
(20.0%) (Intelligence, 2018). The increasing number and organizations are paving the way for
business opportunities on the Internet, according to Liao & Cheung (2001), the statistics above
indicates the growth in the field of internet shopping. With this developing field of shopping,
many researchers are interested in studying what actually motivates consumers to shop on.
Filipinos are known for being cautious in terms of purchasing a product. They consider
security, fast transaction, mode of payment convenience, price and values, return or exchange
rules, website reputation, online reviews and feedback, good customer service, and low shipping
charges. Filipino consumers value online shopping because of its convenience and accessibility.
Product marketing and service marketing are equally significant because they both have the
ability to be direct in providing a proof and specific information and features about the product
and services a business provides (Leonard, 2018). Good Service marketing results to more
customer satisfaction and good customer experiences. This furthermore results to good customer
relationship and online shop reputation. When a customer was satisfied with a business service,
their purchase intention rises.
Pagadian City is one of the city in Zamboanga del Sur that have been affected by Covid-
19 especially business owners and buyers. Specifically, businesses such as clothing stores,
restaurants, etc. Some of the business owners lose some business opportunities and shut down
their business. Businesses like food, fruits, etc., begin to take the online selling since in Covid-19
pandemic online selling is more profitable and more convenient.
The goal of this study is to know the lived experience of Senior High School students on
online shopping platform and their techniques on how to avoid online shopping problems like
online scams and frauds.

Statement of The Problem
This study aims to explore the lived experiences of Grade 12 Senior High School students
of Holy Child’s Academy with the online shopping platform. And their techniques and guidelines
to avoid online frauds.
This study seeks to answer the following sub-questions.
1) What are the experiences of students on online shopping?
2) What are the challenges experienced by the students using online shopping platform?
3) How do teachers handle the online scams and frauds?
4) What do the respondents recommend in order to avoid online scamming?
Significance of the study:
The study focused on the Lived Experiences of Online shopping in the grade 12 students
of Holy Child’s Academy. Moreover, the results of the study will be beneficial to the
following:
Students. This study will broaden the student knowledge about online shopping and the result
of this study may help the student on their online shopping problem especially in online
scams and frauds
Online Shoppers. The result of this will help the online shopper especially the issues about
online scams and frauds.

The researchers come up with this study and the result may help everyone to fully
understand the factors influencing people’s buying behavior based on the respondents online
shopping experience.
Conceptual Framework.
INPUT PROCESS OUTPUT

 Advantages on  Data  Guidelines on
online shopping collection Online Smart
 Challenges and  Survey Buying
problems on Interview Mangement
online shopping
 Analysis of
 Handle the
Data
fraud on online  Intervention Plan
 Thematic
shopping
Codal
Analysis
Figure 1. Schematic Diagram
Hypothesis
H1: There is no online scams and frauds experiencedby the students using online
shopping flatforms.
H2: There is online scams and frauds experienced by the students using online
shopping flatforms.
H3: There are no challenges experience by the students on online shopping.
H4: There are challenges experience by the students on online shopping.

Scope and Limitations.
The focus of this study is to broaden the G12 students of St.monica’s knowledge about
online shopping and how can they handle the online scams and frauds.This study focused on the
lived experiences on online shopping among g12 students of St.Monica: guidelines for smart
buying management.This study will be conducted to the Grade 12 students of St.Monica
HUMSS of Holy Child’s Academy in Pagadian City.
Definition of Terms
To fully understand the terms that are being, the researcher defined those words
according to how it is applied in this topic ‘lived experiences on online shopping among Grade
12 students of St.Monica in Holy Child’s Academy: Guidelines for smart buying management’
Online Shopping. The action or activity of buying goods or services via the internet.
Scam. is a fraudulent or deceptive act or operation.
Frauds. Wrongful or criminal deception intended to result in financial or personal gain. a person
or thing intended to deceive others, typically by unjustifiably claiming or
being credited with accomplishments or qualities.
E-commerce (electronic commerce or EC).is the buying and selling of goods and services, or the
transmitting of funds or data, over an electronic network, primarily the internet.

CHAPTER II
REVIEW OF RELATED LITERATURE
This chapter provides the related Literature and studies that have similarities and
relevance with the present study. Its relatedness is given justification with the use of
findings that support the result/s of the study.
Related Literature
An important contribution of Hawkins Stern’s model is the categorization of impulse
buying behavior (Shapiro, 2015). The model suggests four kinds of impulse buying.
Pure impulse buying
This includes buying purely on the basis of impulse hence usually the customers end up
buying something which is not a routine item on their shopping list. It is also known as ‘escape
purchase’. It breaks the normal pattern of purchasing. Visuals play an integral role in pure
impulse buying (Dutta and Mandal, 2018). It highly appeals to the emotion of the buyer of
novelty products. Such purchases generally include items which are new for the customer and
attract him visually. While consumers end up overspending but the marketers earn higher
revenues.
Reminder impulse buying
Such kind of impulse buying happens in cases where a buyer has prior knowledge or
experience of the product but had no intention to buy it (Piron, 1991). It highly appeals to the
buyers of fashion merchandise the products that go with the consumer’s primary shopping items
also fall under this category like purchasing nail paint or earrings while buying a dress from an e-
retailer.
Suggested impulse buying
Suggested impulse buying occurs in the case of products usually being seen by the customer for
the first time and developing an impulse to buy them (Stern, 1962; Dutta and Mandal, 2018).
Planned impulse buying
This kind of impulse buying occurs when the customer has the need for a product but is
not sure about its specifications. Generally, a lower price or other kinds of sales promotion
techniques lead to planned impulse buying (Stern, 1962).
At the time Stern proposed these factors, online shopping was not as popular as it is
today. Most of these factors identified by Stern were in the context of brick-and-mortar
stores. Stern asserts that ease of buying, i.e. product availability will likely increase the
chances of impulsive buying decisions and is very relevant in online shopping.
However, consumer characteristics have undergone a revolutionary change over the
years. This includes changes in demographics, spending patterns, purchasing capacity, a shift
from lifestyles-based to experience-based consumption, and an increase in their overall
participation in buying decisions. Therefore, several new dimensions have emerged in
Stern’s initial model. This includes website quality (security, navigability, visual appeal),
payment options, virtual atmosphere, product variety, network availability, browsing
behavior, and online reviews, among others (Octavia, 2015; Zou, 2016; Kem et al., 2018).
According to Nazir et al. (2012), some factors which play an important role on buyer’s
decision making about shopping something online include price, trust, and privacy etc. The key
factors which affect a Pakistani consumer attitude towards shopping something online are
privacy and security. According to the researchers, online purchase provides comfort,
convenience or ease which are identified as having significant influence on buyer’s attitude in
Pakistan. Moreover, recommendation to shop something online by others are also important in
driving a buyer’s attitude towards purchasing online. In Pakistan, the reason for a consumer to be
hesitant to shop online is insecure online payment method as the research mentions.
Perceived Uncertainty and Consumer Satisfaction
Uncertainty is defined as a time that occurs in the future that comprises the predictable
situation due to the asymmetry nature of data (Salancik and Pfeffer, 1978). Consumers may not
expect the outcome of any type of exchange conducted as far as the retailer and product-oriented
elements are concerned (Pavlou et al., 2007). Therefore, uncertainty initiates that retailers may
not be completely predictable; on the contrary, consumers tend to analyze and understand their
actions about decision making (Tzeng et al., 2021). Thus, the degree of uncertainty involved in
buying through online channels influences that degree of customer satisfaction. In addition, when
the performance of any particular product or service matches the degree of expectations, he gets
satisfied and, hence, repeats his decision of buying (Taylor and Baker, 1994). But if the product
quality fails to meet the requirements, it negatively affects the degree of satisfaction (Cai and
Chi, 2018).
Price Value and Consumer Satisfaction
Oliver and DeSarbo (1988) suggested that the price value is the proportion of the result of
the buyer to the input of the retailer. It is defined as an exchange of products/services based on
their quality against a price that is to be paid (Dodds et al., 1991). Consumers look for a higher
value in return; consumers are willing to pay a higher price (Pandey et al., 2020). Yet, it leads to
higher dissatisfaction when they receive a lower degree of profitable products. Besides, the
buyers associate such type of product/service they use as less favorable or not according to their
needs and desires. Hence, the buyers regret their decision-making degree for choosing that
particular product (Zeelenberg and Pieters, 2007). Aslam et al. (2018) indicated that a
product/service price influences the satisfaction of a buyer. Afzal et al. (2013) recommended that
the price is among those factors that hold great significance for the degree of satisfaction of the
consumer. If the price value of any product/service differs from consumer to consumer,
consumers tend to switch brands. Hence, it is hypothesized that
Online retail experience and customer satisfaction
Rapid e-commerce growth has led many retailers to transform their market strategies and
distribution channels, which has consequently reengineered their relationship with consumers. As
the retail context transitioned to an online setting, customer experience developed a new set of
features. Initial investigations to identify critical Internet retail attributes date two decades back
(Mathieson and Hoskins 1995; Zeithaml, Parasuraman, and Malhotra 2002) and have
successfully highlighted the points of deviation from the offline retail setting. However, no
consensus has yet been achieved despite numerous attempts by researchers to list the core
attributes. An online store can be evaluated according to a range of widely used variables – for
example, a website’s ease of use, personalization, product range, clarity of product information,
prices in relation to other online merchants, variety of shipping options, clarity of pricing,
availability of the desired product, order tracking, on-time delivery, product meeting
expectations, customer support features, overall look and design of site, and customer retention
(Burke 2002; Dholakia and Zhao 2010; Jin and Park 2006) – that create different types of
customer value and serve as a baseline for the customer e-retail experience.
Adopting a customer journey perspective (Lemon and Verhoef 2016) to engineer
customer experience becomes a challenging task in the e-commerce context. Identifying and
placing multiple touchpoints on a customer journey map can be a problematic mission, as
customer behavior becomes less transparent when customers cannot be observed during their
interactions with a variety of touchpoints. However, many retailers take advantage of big data
and on-site behavior tracking to monitor customer behavior and to build a precise customer
profile. In accordance with the change in the retail setting, customer behavior has been redefined,
triggering changes in customer satisfaction mechanisms (Ballantine 2005; Bansal et al. 2004;
Szymanski and Hise 2000).
Progression towards the evaluation of online customer experience, rather than that related
to a retailer or online store, broadens the understanding of the processes that take place between
the retailer and the consumer. Online experience is a powerful factor in the formation of
customers’ perceptions and expectations regarding an e-retailer (Pappas et al. 2014). Multistage
perspective research suggests that there is a strong link between previous online retail
experiences, self-efficacy, perceived effort, perceived usefulness and ease of use (Tong 2010). A
combination of these elements and their relationships form the customer behavior during the
future experiences (for example, retention and positive word of mouth) (Pappas et al. 2014) and
trust in the customer–retailer relationship (Hahn and Kim 2009). Theoretical models link these
and other customer experience elements to customer satisfaction, which is the main objective of
customer experience management (Liu et al. 2008; Lee and Lin 2005; Janda, Trocchia, and
Gwinner 2002).
Last mile delivery in e-retail experience
While three decades of research have contributed substantially to the understanding of the
customer e-retail experience (Trevinal and Stenger 2014), knowledge regarding the delivery
processes in relation to the e-retail experience is fragmented and rather limited. Initial
investigations regarding customer e-retail experience accepted the delivery process as an
important quality metric. Jiang and Rosenbloom (2005) provide evidence that the level of
customer satisfaction can vary between the stages of online retail checkout and after delivery,
suggesting that delivery has an impact on overall customer satisfaction. Three decades of
research have produced a fragmented and rather limited knowledge regarding the relationship
between delivery processes and the e-retail experience. However, available findings reveal a link
between the customer’s perception of the online experience and their experience following a
parcel’s delivery. Reliable delivery has been named as a sources of customer value in e-
commerce (Keeney 1999). Factors such as on-time delivery (Heim and Sinha 2001), price, and
total delivery time (Swaminathan and Tayur 2003; Fisher, Gallino, and Xu (2016) have been
accepted as antecedents to customer satisfaction and loyalty to an e-retailer. From the customer
experience perspective, cognitive dissonance due to delivery delay impacts customers’
perceptions of the online shopping experience (Liao and Keng 2013).
As consumers tend to comprehend an e-commerce experience from a holistic perspective,
without clearly distinguishing which of the participating market actors is responsible for which
process (Tax, McCutcheon, and Wilkinson 2013), it can be assumed that a negative delivery
outcome will have an effect on the overall customer satisfaction and the future consumer
relationship with a given e-retailer. Consider the case in which a customer purchases an item
online but, despite a flawless online shopping experience, the delivery experience leaves the
customer dissatisfied (for example, the parcel contains the wrong item or the parcel is taken to a
very inconvenient pickup location). As a result, customers may switch to alternative e-retailers in
an attempt to avoid future service failures. It is assumed that a well-designed online purchase
experience takes into account consumer delivery requirements and can thus have a positive
impact on the last mile delivery process, as the e-retailer is the actor that sets the delivery options
for the consumer to choose from.
Experience and consumption
Etymologically, experience means a test, an attempt, and refers to experimentation, that is
to say the knowledge based upon sense experience as opposed to a pure and a priori knowledge.
So experience is enabled by an individual learning process. Experience may also be revealed (for
instance the mystical experience), which means that experience is part of the individual
subjective insight experience. the principal dimension is the emotional and sensitive dimension,
followed by the cognitive dimension (Addis and Holbrook, 2001). The experience undergone in
a shopping context is a whole shopping experience (Arnouldet al., 2002). Consumers may live in
many ways; it depends on the social context, on the products and services andon the personal
relationships that are related to the situation (Edgellet al.1997).

CHAPTER III
RESEARCH METHODOLOGY
This chapter presented the discussion of the research methodology of the study. It
discussed research design, research population and sampling, sampling procedure, research
instrument, and data analysis.
Research Design
In this study, the researcher will utilize a descriptive research method, a qualitative
research approach. This study used primary data and qualitative research methods to analyze the
responses of respondents who participated in the study. A descriptive statistical method will be
use explore the different relationship between variables. 50 respondents will be invited to
participate in this study. The respondents will be selected using purposive sampling.
Research Population and Sample
This study will be conducted at Holy Child’s Academy (HCA) of Barangay San Jose ,
Pagadian City. Holy Child’s Academy is the Oldest Diocesan School of Pagadian City, it is
established in 1940. The respondents of this research will be the selected 50 students in Grade
XII St.Monica in the academic track of Humanities and Social Sciences.The researchers are
buoyant that the selected respondents will provide valuable and appropriate information that can
contribute to the conducted study.

Sampling Procedure
The researchers used the purposive sampling technique. It is a non-probability sampling
technique use in selecting the limited number of respondents that has a hold specific information
desires for the study.The researchers selected 50 out of 58 students in Grade XII-St.Monica
Humss Students of Holy Child’s Academy. The power of purposive sampling is to identify and
select information-rich cases related to the phenomenon of interest. For this reason, purposive
sampling was used determine 50 participants who had been subjected in lived experienced on
online shopping.
Research Instrument
The researchers decided to use a validated interview questionnaire guided as an
instrument in gathering data. The researchers will then stablish open-ended questions for the
questionnaire that are provided to the selected respondents. The interrogation will based solely
on the selected students online platform experiences and their guidelines in avoiding online
scams and frauds.
The researchers use the Content Validity in checking the validity of the gathered data and
Test Re-test Reliability in order to achieve consistency of the measures or results of the used
instruments.
Data Collection Procedure
In gathering the data of the study, the researchers used the survey method in a
questionnaire form in gathering the data needed for the conducted study.The researchers will ask
permission to the principal of the school to conduct a study inside the school campus.The Grade
XII St.Monica Humanities and Social Sciences Students have participated in the study. After the
extensive questionnaire as a tool. The data subject to the interpretation and thematic analysis.
In data analysis the researchers will evaluate the respondent’s answers on the given
questionnaires. Each survey forms will be evaluated individually.

CHAPTER 4
PRESENTATION,ANALYSIS AND INTERPRETATION OF DATA
This chapter presents the analysis of data collected from the survey questionnaire given
to the respondents who had/have experiences with regards to online shopping. The survey was
conducted in Holy Child’s Academy Old building campus and was administered to the Senior
High students of Holy Child’s Academy.These data were collected to determine the lived
experiences of the grade 12 students through online shopping.
Demographic Data
The study was conducted among the 50 grade 12 students of Holy Child’s Academy
whom had/have experience in online shopping.In this section of the study,the demographic
profile of respondents which is referred to as the description of the attribute of the sample were
presented on their individual characteristics based on age,gender and strand.
Figure 2.Distribution of Respondents According to their Age.
Age
Under the category of age,3 of the respondents were 18 years old above.1 of the
respondents is 16 years old.Since we mainly focused on grade 12 students. 23 (46%) of the
respondents were dominated by students aging 18 years old.And the 21(42) respondents were 17
years old. According to (Verto Analytics data) , the vast majority of consumers who shop online
are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74.
Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only
30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for
34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the
online shopping population. 52% of Filipino online shoppers are in the 25-34 age range. If you
combine them with the 18-24 shoppers, they make up nearly 80% of all shoppers. Millennials
likely edge out Gen Z due to adulthood’s increased spending power and responsibilities.
Another study conducted by Stephanie Chevalier (2022) According to a 2022 survey,
approximately 58 percent of online shoppers between 26 and 41 years old worldwide had already
made purchases directly through social networks. That makes millennials the generational group
with the highest adaption of online shopping. It was followed by users aged 18-25, with more
than half saying they have shopped through these platforms.
According to Statista Research Department(2021)In the Philippines, about 52 percent of
the online shoppers belonged to the age group between 25 to 34 years old in 2018. Online
shopping is one of the most popular online activities that Filipinos do next to playing video
games.  In a country like the Philippines, where locals spend an average of 10 hours a day online,
e-commerce is at an advantage. The demographics of internet users, wherein the majority own a
mobile device, increases the need for more connectivity in the e-commerce industry. As of the
3rd quarter of 2019, 91 percent of internet users searched for a product or service to buy and
visited an online retail store on the web Internet usage has affected not only the e-commerce
business but has also benefited industries like media, telecommunications, and logistics. In terms
of social media, the impact of e-commerce gave small enterprises a chance to create their brand
on Facebook and Instagram .E-commerce expenditure on video games was highest among
internet users in the Philippines at 741 million U.S. dollars in 2019. Moreover, electronics,
physical media, fashion, and beauty were among the most popular product groups for internet
users. E-commerce spending is attributed to a consumption-driven population. Its retail sales
accounted for about one percent of the total retail sales in the country as of 2018. 
Figure 3.Distribution of Respondents According to their Gender

Gender
On the surveyed respondents in Grade 12,20 of them are males,which is equivalent to
30% whilst 30 are females or the 60% respondents. According to BI Intelligence they found that
although women typically control approximately 80% of household spending, that when looking
at things from an eCommerce perspective, in the US, men drive nearly as much spending online
as women.They found that in the US in 2013, 57% of women made a purchase online, whereas
52% of men did. So, although there is a difference, it is less significant than many may have
assumed it to be.Most interesting of all though is that when referencing a study conducted by
SeeWhy, BI Intelligence reported that 22% of men made a purchase on their smartphones
whereas that figure was only 18% for women. So it’s clear that although more women overall
made a purchase online, men drove more sales from smartphone devices than women.BI
Intelligence’s research is supported by a study completed by Ecommerce-Platforms.com which
broke down mobile commerce usage by gender across a range of different product categories. The
results are below.Electronics purchased via a smartphone: Women 8% / Men 27%, food and drink
purchased via a smartphone: women 8% / Men 13%, movie and event tickets purchased via a
smartphone: women 11% / men 23%, digital content purchased via a smartphone: women 20% /
men 30%.So as can be seen, in all instances, men made a higher proportion of purchases from
smartphones than women did, according to the research. However, it is worth noting that the
study did not cover typically female orientated product categories like cosmetics or fashion.
Figure 4.Distribution of Respondents According to their Strand
Strand
The results indicated that 4 students(4),8% of the respondents were ABM students,and
16 students,32% of the respondents were HUMSS students.30 students, 60% of the respondents
were STEM students. This implies that STEM students were dominantly had more experiences
of online shopping.Less researchers and literatures have been made relating the academic strand
for online shopping experiences of the students unto their chosen strand. STEM students were
likely to use online shopping than ABM and HUMSS students.

Results
The variables of the study are quantified and qualified using a survey questionnaire that
we gathered in the campus.The respondents were asked subjective questions with regards to their
experiences on online shopping.
Q1. What online shopping app you mainly use?
Table 1.1
Question: Options Frequency Percentage
What online shopping Shopee 39 78%
you mainly use?

Lazada 6 12%
Shein 5 10%
As shown in Table 1.1,there is a frequency of 39 students with a percentage of 78% who
is using Shopee app in online shopping.Meanwhile, a frequency of 6 students with a percentage
of 12% are using the Lazada app in online shopping.And a frequency of 5 students with a
percentage of 10% are using Shein app for online shopping. Upon seeing the result,It proves the
article of Philpad by Fehl Dungo(2022).Shopee has grown from a mobile-centric e-commerce
site into one of the best online shopping apps in the Philippines. It was first launched in
Singapore. Then, it expanded its online market to Malaysia, Thailand, Indonesia, Taiwan,
Vietnam and the Philippines.As of the moment, Shopee app has more than 50 million
downloads on Google Playstore and the App Store. Shopee is known for their free shipping
service. They also partnered with NinjaVan, 2Go, Zoom, J&T Express, and xPost for their
delivery and logistic deals. Some of the most favorite items in Shopee are men and women’s
apparel, mobile accessories and cool gadgets. Shopee vouchers and coupons are also offered
regularly for customers to avail discounts and promos.
Q2.What motivates you to engage in online shopping?
In the second question.What motivates you to engage online shopping.There is a
frequency of 25 students with a percentage of 50%,most of the respondents have responded that
they engage in online shopping because there is no hassle in purchasing the
product.Moreover,there is a frequency of 15 students with a percentage of 30% has responded
that they engage in online shopping because it is a low cost with a high quality
products.Futhermore, there is a frequency of 10 students with a percentage of 20% responded
that they engage in online shopping because of their needs and wants that they can easily buy for
themselves. Upon seeing the result,It proves the article of Front Artif Intell (2020) that
Persuasive strategies are used to influence the behavior or attitude of people without coercion
and are commonly used in online systems such as e-commerce systems. However, in order to
make persuasive strategies more effective, research suggests that they should be tailored to
groups of similar individuals. Research in the traits that are effective in tailoring or personalizing
persuasive strategies is an ongoing research area. In the present study, we propose the use of
shoppers' online shopping motivation in tailoring six commonly used influence

strategies: scarcity, authority, consensus, liking, reciprocity, and commitment. We aim to identify
how these influence strategies can be tailored or personalized to e-commerce shoppers based on
the online consumers' motivation when shopping. To achieve this, a research model was
developed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) and tested by
conducting a study of 226 online shoppers. The result of our structural model suggests that
persuasive strategies can influence e-commerce shoppers in various ways depending on the
shopping motivation of the shopper. Balanced buyers—the shoppers who typically plan their
shopping ahead and are influenced by the desire to search for information online—have the
strongest influence on commitment strategy and have insignificant effects on the other
strategies. Convenience shoppers—those motivated to shop online because of convenience—
have the strongest influence on scarcity, while store-oriented shoppers—those who are motivated
by the need for social interaction and immediate possession of goods—have the strongest
influence on consensus. Variety seekers—consumers who are motivated to shop online because
of the opportunity to search through a variety of products and brands, on the other hand, have the
strongest influence on authority.
Q3.What are the advantages of online shopping?(specify one)
In the third question,What are the advantages of online shopping.There is a frequency of
20 students,with a percentage of 40% responded that the advantages of online shopping is its not
time consuming and very convenient.Futhermore,there is a frequency of 15 students,with a
percentage of 30% responded that the advantage of online shopping is you can go shopping
without going out,you will just click and order the things that you like without any
hassle.Moreover,10 students,with a percentage of 20% responded that the advantage of online

shopping is that there products are affordable.And the 5 students,with a percentage of 10%
responded that the advantage of online shopping is its easy to access,you’ll just click it and you
can buy anything you needed and wants. Upon seeing the result,It proves the article of Dr.Joshua
Chang(2019) .The advent of the Internet as a shopping medium has enabled shoppers to gain
shopping benefits such as convenience and time-saving, better information, and price savings.
This paper aims to provide a better understanding of the benefits of Internet shopping by
identifying and discussing the advantages of Internet shopping over traditional storefront
shopping. Shopping on the Internet offers convenience and time-saving benefits to shoppers, as
compared to shopping in traditional brick-and-mortar stores. Changing consumer lifestyles and
lack of time may make it more difficult for consumers to shop at physical locations such as stores
and shopping malls (Davies 1995, Cheeseman and Breddin 1995). Shopping on the Internet
addresses this problem as shoppers can shop in the comfort and convenience of home. Results of
the MasterCard Survey 'Internet Shopping' (1996) revealed that consumers viewed the Internet as
an "Instrument of Convenience".Shoppers are able to use the Internet as a powerful research
instrument in the purchasing process. For certain products such as books and Videos/CDs/DVDs,
reviews and recommendations are important factors in influencing purchase decision. With such
products, shoppers are not only able to browse through a larger selection on the Web in sites such
as Amazon.com, but are also able to conveniently obtain reviews and recommendations that are
usually unavailable in offline stores. Shopping using the Internet overcomes the time and
pecuniary costs of traditional shopping; shoppers can shop from the comfort and convenience of
home, and need not travel to physical storefronts. Shoppers are able to locate many vendors
online using search engines and websites designed to navigate shoppers, view detailed product
information from a variety of vendors' websites, compare price and quality among different
vendors, and make purchases online. The Internet makes it easier for shoppers to compare prices
between vendors. Online vendors offer the prices of their goods in their websites. Simply by
viewing different vendor websites, shoppers are able to obtain and compare prices easily, as
compared to visiting different physical storefronts, which is costly and time consuming.
Shoppers are able to find lower prices using the Internet due to the wider reach of information,
and navigator websites such as www.autobytel.com that offers prices of competing vendors. With
price information on the Internet, shoppers are less vulnerable to overpaying when buying from
physical storefronts that may manipulate prices to shopper's disadvantages.
Q4.What are the disadvantages of online shopping? (specify one)
In the fourth question,What are the disadvantages of online shopping.There is a
frequency of 30 students with a percentage of 60% responded that the disadvantage of online
shopping is frauds and scammers.There is also a frequency of 10 students with a percentage of
20% responded that the disadvantage of online shopping is the delay of deliveration.Moreover,
There are 10 students with a percentage of 20% responded that it’s a waste of money because
you will be addicted in ordering even though you’re not sure about the quality of the product and
the shipping fee in the hig price.Upon seeing the result,It proves the article of Iamcheated.com
(2018) Fraud in online shopping is the biggest disadvantage of online shopping. Many
people are attracted by great offers which seem too good to be true. Fake online shopping
portals display some great products on the website and attract customers to buy the product.
Usually, websites which sell fake products instead of the genuine article, do not accept cash
on delivery and request customers to make an online payment. But, in the end, customers
will either receive the fake product or they will not receive the product at all. There are
many cases of cybercrime where customers debit or credit cards details are misused to make
fraudulent transactions. In case of offline shopping, you can receive the product then and
there. But, this does not happen in online shopping. Even though it hardly takes 10-15
minutes to buy the product online, by the time it reaches your hands, it would be more than
4-5 days. During the big sales, e-commerce portals may take too long to deliver the product.
The sad part of online shopping is, you cannot touch the product and feel how it is. You can
just see the image and read the description. Online shopping is not suitable for people who
wish to buy the product only after trying it or by touching it. There is an option to return the
product, if you do not like it. But again, it is a big headache. The return policy differs from
one company to other. In case of some online shopping portals, customers have to bear the
cost of returning the product. If you return the product, you will not be paid shipping
charges which you had paid earlier. If you are shopping for cosmetics like a lipstick, they
can't be returned. When you first see the product on a portal, it generally looks cheaper. But
when you proceed for the payment, the extra charges like shipping charges, tax and packing
charges are added. These charges will make the product expensive vis-a-vis the local store.
Some portals offer free shipping if you shop more than a certain amount. Sometimes just to
avail free shipping, you end up shopping more than your requirement.
Q5.Did you experience scams and frauds?
Table 1.2
Question: Options Frequency Percentage
Did you experience scams or Yes 26 52%
frauds?
No 24 48%
As shown in Table 1.2,there is a frequency of 26 students with a percentage of 52% who
experienced scams or frauds.Moreover, A frequency of 24 with a percentage of 48% who did not
experienced scams or frauds. Upon seeing the result,It proves the article of PNP Anti-
Cybercrime group by Police General Chief Benjamin C. Acorda Jr. Online shopping scams
involve scammers pretending to be legitimate online sellers, either with a fake website or a fake
ad on a genuine retailer site.While many online sellers are legitimate, unfortunately scammers
can use the anonymous nature of the internet to rip off unsuspecting shoppers.Scammers use the
latest technology to set up fake retailer websites that look like genuine online retail stores. They
may use sophisticated designs and layouts, possibly stolen logos, and even domain name.Many
of these websites offer luxury items such as popular brands of clothing, jewellery and electronics
at very low prices. Sometimes you will receive the item you paid for but they will be fake, other
times you will receive nothing at all.
The biggest tip-off that a retail website is a scam is the method of payment. Scammers will often
ask you to pay using a money order, pre-loaded money card, or wire transfer, but if you send
your money this way, it’s unlikely you will see it again or receive your purchased item.A newer
version of online shopping scams involves the use of social media platforms to set up fake online
stores. They open the store for a short time, often selling fake branded clothing or jewelleries.
After making a number of sales, the stores disappear. They also use social media to advertise
their fake website, so do not trust a site just because you have seen it advertised or shared on
social media. The best way to detect an fake trader or social media online shopping scam is to
search for reviews before purchasing.

Chapter 5
SUMMARY,CONCLUSION AND RECOMMENDATION
This chapter includes the discussion and summary of the findings,the limitations of the
study, implication for practice, conclusion of the paper and recommendations for future
researches.
Summary
The result of this research revealed that most of the grade 12 students in Holy Child’s
Academy has experiences in Online shopping.Online Shopping have differents apps which are
Shopee,Lazada,Shein and others.Shopee is the most popular online shopping app here in the
Philippines its popular because they have a discount in every month of their different
products.Some people engage in online shopping because its hassle free and you can shop within
your house.Futhermore,Online shopping has advantages and disadvantages.The advantages of
online shopping are not time consuming,very convenient and its easy to access,you’ll just click it
and you can buy anything you needed and wants.In addition the disadvantages of online
shopping are frauds,scammers,delay of deliveration and the high cost of the shipping fee.
Implications
Implication for practice and working with those who experienced online scams and
frauds include ensuring that students , parents and online shoppers are aware of and educate
about guidelines for smart buying. Most of the victims of online scams and frauds are those
shoppers that didn’t read reviews and not looking at the products if its true or not. Parents should
take a look for their daughter/son in buying something in online to avoid scams and frauds.
Shoppers should also put some reviews of the shop they buyed,if they get scammed.So that the
other shoppers will be aware in scams and frauds.
Conclusion
It is a fact that the grade 12 students of Holy Childs Academy experienced online
shopping.And most of them experienced scams and frauds. In our society today, scammers are
very active and many of the shoppers were victimized. The ultimate purpose of this study is to
help the shoppers to fully understand the factors of influencing people’s buying behavior based
on the respondents online shopping experience. Keeping up with the results, Online shopping has
engage students to shop through online.Moreover,Online shopping has advantages and
disadvantages. It really affect the shoppers to get scammed hence should be given an attention so
that it can avoid scammers and frauds.
Recommendations
With regards to the result of the study, the following recommendations are suggested:
1.Shop with trusted sites.
 Watch out for shady operators that pop up with fake online stores designed to take
advantage of excited and unsuspecting Christmas shoppers. Regardless of whether the
online store is well-known or unfamiliar, always think before you click and surrender
your cash.
 Navigate directly to an online store using your web browser, rather than by clicking an
email or social media link.
 Read the comments on a store’s social media ads to see what other people have to say
about them .
 Google the merchant, its online store and its products to check their reviews .
 Check for any Facebook groups created by unhappy customers.
2. Check your payment is secure. A shopping website's URL (address) should always begin with
'https' and a closed padlock icon in the address window when you're about to make a transaction
on it. This indicates that the communication between your device and the shopping site is
encrypted (unable to be easily intercepted or read). You may also want to re-think storing your
credit card details and other personal information on your online store accounts – if the company
is breached, your information could end up in the hands of cybercriminals.
3. Beware the Phish.Phishers are lurking all year round, so as always, be on the lookout for
suspicious emails and SMS messages such as fake parcel delivery notifications or too-good-to-
be-true offers encouraging you to get in quickly or risk missing out. Check out the latest email
and SMS scams mimicking CommBank.
4.Limit your public Wi-Fi activities.Think twice before connecting to free public Wi-Fi
networks. Cybercriminals like to lurk on public networks and intercept your activities, or even
set up rogue hotspots for you to connect to, so never shop or bank online using public Wi-Fi.
5.Lock down your accounts.If you need to create accounts with online stores, make sure you use
strong and unique passwords – don’t reuse your internet banking, email or social media
passwords. Some online stores may also offer two-factor authentication as a way to secure your
account – requiring something additional to a password and username, such as a unique
verification code sent to you by a different means – when you purchase.
6.Protect your privacy on social media.Cybercriminals love harvesting personal information
from social media and using it to guess passwords, craft targeted phishing messages and create
other cyber scams. Consider limiting the personal information you share on your social media,
and use privacy controls to restrict who can see your information.
7. Look for coupons and other discounts.Many online merchants offer rebates that can save you
a bundle of money. To receive the discount, typically you enter the coupon code in the order
form. It’s then deducted from the total purchase price.For travelers, many airline sites offer
weekly specials and e-fares. To keep informed of these discounts, sign up for newsletters at their
websites.Before checking out from a website it’s worth taking a few minutes to
visit RetailMeNot to check and see if there are any current offers that might apply to the retailer
you’re buying from.

8. Protect private information.All reputable sites should post a privacy policy that explains what
they do with customer information. Take a few minutes to review it. If you don’t agree with the
policy – some sites sell data to third parties – don’t shop at the site. Even if you have no
objections, don’t provide unnecessary information by filling out the optional fields in the order
form.
9.Be skeptical. Be wary of deals that appear too good to be true. They probably are. If you have
suspicions, contact the merchant directly. No phone number listed on the site? Then take your
business somewhere else. Also, take a few minutes to research the site online by using a search
engine to search for the name of the website along with the word “scam”.
10.Check the shipping costs. Shipping, especially for next day delivery, could make the total
purchase price more than what you would pay in a retail store. At one time, many sites offered
free shipping as a way to attract customers. While those days are over except during the holidays,
some sites still offer free or discounted shipping for select items, purchases over a certain
amount, or with a valid coupon code.

References
https://www.investopedia.com/articles/pf/08/buy-sell-online.asp
https://www.mordorintelligence.com/industry-reports/indonesia-ecommerce-market Indonesia E-
commerce Market is segmented by B2C eCommerce (beauty and personal care, consumer
electronics, fashion and apparel, food and beverage, furniture and home, and others (toys, DIY,
media, and others))
https://accountlearning.com/advantages-disadvantages-online-shopping
https://iamcheated.indianmoney.com/blogs/disadvantages-of-online-shopping
https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-
commerce_statistics_for_individuals EU Break in time series in 2021Source: Eurostat (online
data code: isoc_ec_ibuy and isoc_ec_ib20)
https://www.statista.com/statistics/1032036/age-group-distribution-online-shoppers-philippines/
Share of online shoppers Philippines 2018, by age group
Published by Statista Research Department, Nov 22, 2021
https://www.statista.com/statistics/1343493/ecommerce-shoppers-mobile-audience-united-states-
gender/ E-commerce shoppers mobile audience share in the U.S. 2023, by gender
Published by Statista Research Department, Apr 17, 2023

https://medium.com/@rodgerdwightbuyvoets/differences-between-how-men-and-women-do-
online-shopping-6e590e54d06f
https://www.mobileaction.co/top-apps/shopping-18/android/ph
https://www.similarweb.com/apps/top/google/store-rank/ph/shopping/top-free/
https://acg.pnp.gov.ph/main/about-us/2-uncategorised/172-common-types-of-internet-fraud-
scams.html
https://us.norton.com/blog/emerging-threats/internet-scams Written by Clare Stouffer, a
NortonLifeLock employee
https://www.spiralytics.com/blog/engage-shoppers-ecommerce-store/ RICKY HAYES
December 21, 202
https://www.revechat.com/blog/ecommerce-customer-engagement/ Snigdha Patel
Updated November 27th, 2022
https://kiwisizing.com/blog/6-highly-effective-ways-to-engage-with-your-ecommerce-
customers/ Deb Mukherjee
Last updated on January 9, 2023

Appendices

7016 Pagadian City,Philippines
1Informed Consent
TITLE OF THE RESEARCH STUDY:
Please answer the following question by ticking the response that applies
YES NO
1. I have read the Information Sheet for this studyand have/had details
of the study explained to me.
2. My question about the study have been answered to my satisfaction
and I understand that I may ask further questions at any point.
3. I understand that I am free to withdraw from the study within the time
limits outlined in the information sheet,without giving a reason for my
withdrawal or to decline to answer any particular questions in the study
without any consequences for my future treatment by the researcher.
4. I agree to provide information to the researchers under the conditions
of confidentiality set out in the Information Sheet.
5. I wish to participate in the study under the conditions set out in the
Information Sheet.
6. I consent to the information collected for the purposes of this research
study, once anonymised (so that I cannot be identified), to be used for any
other research purposes.
Participant’s Signature: _________________________________________
Date:_____
Participant’s Name (Optional): __________________________________
Contact details: _______________________________________________
Researcher’s Name (Printed): ____________________________________
Researcher’s Signature:_________________________________________
Researcher’s contact details:
(Name,address,contact number of investigator)
Directions: Please answer the following questions based on your experiences in Online shopping.
1.What online shopping app you mainly use?

Shopee
Lazada
Shein
2.What motivates you to engage in online shopping?
_________________________________________
_________________________________________
3.What are the advantages of online shopping?
(Specify one)
_________________________________________
4.What are the disadvantages of online shopping?
(Specify one)
_________________________________________
5.Did you experience scams and frauds?
Yes
No
If Yes,What are your ways to avoid scams and frauds?
_______________________________________
Curriculum Vitae
Purok Hillside NazarethBuenavista,Pagadian City

Cell Number: 09156312153
E-mail Address: allysakayetancio12@gmail.com
PERSONAL INFORMATION
NICKNAME: Lalay
BIRTHDAY: July 12,2005
BIRTHPLACE: Pagadian City
AGE: 17
NATIONALITY: Filipino
RELIGION: Roman Catholic
CIVIL STATUS: Single
FATHER’S NAME: Florencio S. Tancio Jr.
MOTHER’S NAME: Ritchelyn F. Tancio
EDUCATIONAL BACKGROUND:
PRIMARY. NAZARETH ELEMENTARY SCHOOL
Nazareth Buenavista,Pagadian City
2010-2016
SECONDARY: SANTA LUCIA NATIONAL HIGH SCHOOL
Sta.Lucia,Pagadian City
2016-2021
San jose,Pagadian City
2021-2023

Purok 1,Bokong Labangan ZDS
E-mail Address: danicamaequioco@gmail.com
NICKNAME: Dangdang
BIRTHDAY: December 20,2004
BIRTHPLACE: Bokong,Labangan ZDS
AGE: 18
FATHER’S NAME: Danie C. Quioco
MOTHER’S NAME: Marieta B. Gaoiran
PRIMARY. BOKONG ELEMENTARY SCHOOL
Bokong,Labangan ZDS
2010-2016
SECONDARY: HOLY CHILD’S ACADEMY

2021-2023
Curriculum Vitae

Purok Esmeralda B,San Jose,Pagadian City
E-mail Address: akishamicaelazamoras2005@gmail.com
NICKNAME: Shang,Shanghai,Kitkat
BIRTHDAY: March 1,2005
AGE: 18
FATHER’S NAME: Andrew G. Zamoras
MOTHER’S NAME: Ginalyn C. Zamoras
PRIMARY: BALANGASAN CENTRAL ELEMENTARY SCHOOL
Balangasan,Pagadian City
2010-2016

2016-2023
KRISTENE N. SABATE
Alta Tierra Block 12,Lot 25,Napolan,Pagadian City
E-mail Address: kristenesabate53@gmail.com
NICKNAME: Ten
AGE: 18
FATHER’S NAME: Danilo P. Sabate
MOTHER’S NAME: Mary Susan N. Sabate
PRIMARY. PAGADIAN CITY PILOT SCHOOL
San Jose,Pagadian City
2010-2016
San jose,Pagadian
2016-2023
Purok Capitol Heights Balangsan,Pagadian City
E-mail Address: hopequiapo18@gmail.com
NICKNAME: Hope
BIRTHDAY: January 26,2005
BIRTHPLACE: San Pablo ZDS
AGE: 18
FATHER’S NAME: Flocar B. Quiapo
MOTHER’S NAME: Cherryl C. Quiapo
PRIMARY. BOKONG ELEMENTARY SCHOOL
Bokong,Labangan ZDS
2010-2016

2016-2023
Purok Zone7 Madanihon,Bulatok,Pagadian City
E-mail Address: asthermario03@gmail.com
NICKNAME: Aster
BIRTHPLACE: San Pablo ZDS
AGE: 19
FATHER’S NAME: Arnel T. Mario
MOTHER’S NAME: Rowena S. Mario
PRIMARY. PAUL SCHOOL
Datupanas,Buug ZS
2010-2016

2016-2023
JERAY ORDANIZA MANGAUAL
Brgy.Napolan Alta Tierra Block 11 Lot 18,Pagadian City
E-mail Address: jeraymangual2@gmail.com
NICKNAME: Jekjek
BIRTHDAY: October 14,2004
AGE: 18
RELIGION: Seventh Day Adventist
FATHER’S NAME: Raymundo S. Mangual
MOTHER’S NAME: Aida O. Mangual
PRIMARY: NAPOLAN ELEMENTARY SCHOOL
Napolan,Pagadian City
2010-2016
SECONDARY: NAPOLAN NATIONAL HIGH SCHOOL
Napolan,Pagadian City
2016-2021
2021-2023
Brgy.Sto.Nino,Pagadian City
E-mail Address: paulmelicor4@gmail.com
NICKNAME: Edcel
BIRTHDAY: July 31,2005
AGE: 17
FATHER’S NAME: Edward Melicor
MOTHER’S NAME: Ann Marie Melicor
PRIMARY: PILOT ELEMENTARY SCHOOL
San Jose,Pagadian City
2010-2016

2016-2023
Purok Jehovens Talisay 3,Kawit,Pagadian City
Cell Number: 981 714 5278
E-mail Address: tin_prieto@icloud.com
NICKNAME: Tin
BIRTHDAY: December 19,2004
AGE: 18
RELIGION: Alliance
FATHER’S NAME: Greg B. Prieto
MOTHER’S NAME: Melbin J. Prieto
PRIMARY: DANAN ELEMENTARY SCHOOL
Vincenzo Sagun ZDS
2010-2016
SECONDARY: JUDGE EDMUNDO PINGA NATIONAL HIGH SCHOOL
Danan,Vincenzo Sagum ZDS (8-9)
IVAN C. PASCO
Purok Sili 1,Danlugan,Pagadian City
E-mail Address: ivan.pasco.33@gmail.com
NICKNAME: Van-van
BIRTHDAY: Septeber 17,2003
AGE: 19
FATHER’S NAME: Cerilo Pasco
MOTHER’S NAME: Fampila Pasco
PRIMARY: DANLUGAN ELEMENTARY SCHOOL
Danlugan,Pagadian City
2010-2016

2016-2023
ALFRED A. LAGANO
Brgy.White Beach Pagadian City
E-mail Address: alfredlagano@gmail.com
NICKNAME: Fred
BIRTHDAY: June 29,2004
AGE: 18
FATHER’S NAME: Fredo Lagano
MOTHER’S NAME: Mariane Arnan Lagano
PRIMARY: TABINE CENTRAL ELEMENTARY SCHOOL
Tabina ZDS
2010-2016
SECONDARY: ZSNH SAN PEDRO ANNEX

San Pedro,Pagadian City
2016-2021
2021-2023
IVAN B. PARADERO
Purok RiversideKawit Dist.,Pagadian City
E-mail Address: ivanparadero6@gmail.com
NICKNAME: Ban
BIRTHDAY: February 14,2005
AGE: 18
RELIGION: Adventist
FATHER’S NAME: Francisco Paradero Jr.
MOTHER’S NAME: Teresa Paradero
PRIMARY: CAMANGA ELEMENTARY SCHOOL
Camanga,Pagadian City
2011-2015
TUBURAN ELEMENTARY SCHOOL
Tuburan,Pagadian City
2016-2017
2017-2023
JIM LOURENCE O. OPALONG
Purok San Francisco,Bomba,Pagadian City
E-mail Address: jimboyopalong2004@gmail.com
NICKNAME: Jimboy
BIRTHDAY: September 20,2004
AGE: 18
FATHER’S NAME: Jimmy A. Opalong
MOTHER’S NAME: Analiza O. Opalong
PRIMARY: BOMBA ELEMENTARY SCHOOL
Bomba,Pagadian City
2010-2016

2016-2023
Alta Napolan ,Pagadian City
E-mail Address: mykielmagsino@gmail.com
NICKNAME: Andrey
BIRTHDAY: August 23,2004
AGE: 18
FATHER’S NAME: Michael Joy Magsino
MOTHER’S NAME: Araine Magsino
PRIMARY: SAINT COLUMBAN ELEMENTARY SCHOOL
Balangasan,Pagadian City
2010-2016

2016-2023

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LIVED EXPERIENCES ON ONLINE SHOPPING AMONG GRADE

12 STUDENTS OF HOLY CHILD’S ACADEMY: GUIDELINES FOR

Presented to the Faculty of

In Partial Fulfillments of the

ALLYSA KAYE F. TANCIO

Presented to the Faculty of

In Partial Fulfillments of the

ALLYSA KAYE F. TANCIO

LIVED EXPERIENCES ON ONLINE SHOPPING AMONG GRADE 12 STUDENTS OF

HOLY CHILD’S ACADEMY: GUIDELINES FOR SMART BUYING MANAGEMENT

A. Opalong, Mykiel Adriane A. Magsino

students with a percentage of 52% who experienced scams or frauds.

contributed in the successful accomplishment of this research.

We would like to express our sincere gratitude to Mrs.Larine Servado,our 3I’s,

Inquiries,Investigations,and Immersion adviser,for her support and guidance in making

without her knowledge that she shared to us.Her guidance,

support,advises,comments,suggestions,and provisions that helps for the completion and

encouragement,learning and insightful wisdom imparted to us.

And big thanks to Almighty God for giving us strength,knowledge,and ability to

this study of ours.

to be able to carry out this research.

emotional and financial support to us to finish this research.

List of Tables vii

List of Figures viii

1. THE PROBLEM AND ITS SETTING 1

Statement of the Problem 3

Significance of the Study 3

Conceptual Framework of the Study 4

Scope and Limitation 5

2. REVIEW OF RELATED LITERATURE 6

Data Gathering Procedure 16

4.PRESENTATION,ANALYSIS AND INTERPRETATION OF DATA 17

5.SUMMARY, CONCLUSION AND RECOMMENDATION 27

2.Distribution of Respondents Age 17

3.Distribution of Respondents Gender 19

4.Distribution of Respondents Strand 20

1.1 Respondents’ Shopping app used 21

1.2 Respondents’ Experiences of scams and frauds 26

Background of The Study

The Indonesia e-Commerce Report published its Statistical Report on E- Commerce

their purchase intention rises.

pandemic online selling is more profitable and more convenient.

online scams and frauds.

to avoid online frauds.

This study seeks to answer the following sub-questions.

1) What are the experiences of students on online shopping?

3) How do teachers handle the online scams and frauds?

4) What do the respondents recommend in order to avoid online scamming?

Significance of the study:

scams and frauds

online scams and frauds.

INPUT PROCESS OUTPUT

Figure 1. Schematic Diagram

H3: There are no challenges experience by the students on online shopping.

H4: There are challenges experience by the students on online shopping.

buying management.This study will be conducted to the Grade 12 students of St.Monica

HUMSS of Holy Child’s Academy in Pagadian City.