BRAND: McDonald's

McDonald's is a fast food restaurant chain that

was founded in San Bernadino, California in 1940
by brothers Richard and Maurice McDonald.
McDonald's is known for its signature menu items
such as hamburgers, cheeseburgers, chicken
McNuggets, and fries, as well as a variety of
other menu options including salads and
breakfast items. The restaurant has locations all
around the world and is one of the largest fast
food chains in the world.
 MARKET SEGMENTATION McDonald's

1. DEMOGRAPHIC
McDonald's divides their target market
based on age, income level, and Family.
McDonald's offers senior discounts and
senior-friendly menu to cater ro older
adults.
They also have a value menu targeting
college students and young adults who
are on a budget.
McDonald's is now targeting the entire
family by offering various incentives
packed product schemes like "Family
Meals" at very competitive price.
2. PSYCHOGRAPIC
McDonald's divides their target
market based on
Taste and preference of people
for that particular country.
Also based on Religious beliefs
and behaviour of customer.
They also cater to busy
individuals with their quick and
convinient drive-thru service and
mobile ordering option.
 3. GEOGRAPHIC
McDonald's has menus that cater to
different regions around the world,
such as the McArabia sandwich in
the Middle East and the McSpicy
Paneer in India.
They also have different menu items
and promotions for different regions
within the United States, such as the
McLobster in Maine and the McRib in
select markets
 RESULT AND CONCLUSIONS:

In their market segmentation, McDonald's has

succeeded in understanding and meeting the needs
and wants of their target market well. McDonalds
continues to innovate with their newest products,
maintain quality and functionality, and follow the latest
trends in the world of food and beverage. through
proper market segmentation, McDonald's managed to
build a brand that is successful and popular
throughout the world.