Landscape quantified

Urban Areas population of Pakistan is close to 90 Million people

Banked population in urban areas is close to 20%

Islamic Banks are 20% in size of the total banking industry

Therefore our Landscape size is 90 M x .2 x .2 = 3.6 Million people

Market sizing

As of 31st December 2022, PKR 2,759,206 Million in Islamic Banks Saving + Current Deposits

If 10% is the risk appetite of the account holders, then almost 276 Billion is the total market size
that can be acquired in the beginning which is still untapped.

Selling style

Through the Largest Jamias / Madrassah having well known Ulema and their students

Then Medium Sized Islamic Institutes and University

Customer acquisition channel and costing

As above.

20 Jamias x 6 Months x 200,000 per month = 24,000,000

60 Medium sized Institutions = 24,000,000

Sales cycle duration

6 Months

Resource hiring plan

20 team in total including 5 Analysts, 3 Admin Staff and 12 Sales Team.

Compensation structure

200,000 per Analyst per month

100,000 per Admin per month

12 x 100,000 per Sales team

1% per first buying transaction per customer will go to all Staff.

Product development pipeline

18 Months

Service evolution

4 new services will be added once basic platform is commercially launched

Differing market segments

Anyone above 18 have a bank account in Islamic Bank as mentioned above

Job personnel interested in other income/side hustle

Ulema and Madaris Students

User acquisition funnel

10% of the total customers tapped will be finally booked.

Differing customer segment sizes

Anyone above 18 have a bank account in Islamic Bank as mentioned above: 70%

Job personnel interested in other income/side hustle: 60%

Ulema and Madaris Students: 30%

The categories are interlinked so the percentages are not independent of one another
Cost structure broken down

Brokerage License Cost: PKR 2,500,000

Application Processing Fee: 100,000

Rent: 250,000 per month

Travelling: 12 x 200,000 = 2,400,000 per month

Staff = 20 x 200,000 per month =: 4,000,000 per month

Selling and Admin Expenses: 400,000 per month

App/service development costing = 120,000 per month x 5 = 6,000,000

Customer Acquisition Cost

10,000 per customer x 10 visits = 100,000 per customer

Typical customer transaction size

60,000 per month * 100,000 =6,000,000,000 per month

Life time value for each customer:

Our main target age of premium customers is 35+ which goes upto 70 years on average.

So within 35 years we will be making 4% of 60K per month over 35 years = 0.04 x 60,000 x 12 x 35
= almost 1 Million per customer over the useful life.

Customer journey through service

Once the customer enters the service, financial advisory and knowledge will be provided for free.
Free news and buying selling tips regarding the right time will be provided.