Professional Documents
Culture Documents
Arun Project Report 6112 BTTM 6th Sem
Arun Project Report 6112 BTTM 6th Sem
On
Trade Fairs and Exhibitions
Session 2017-21
This is to certify that the project entitled, “Trade Fairs & Exhibitions” submitted by
Mr. Arun in partial fulfilments for the requirements for the award of BTTM Degree in
IHTM at M.D University is an authentic work carried out by him under my supervision
and guidance. This training report has been prepared under my supervision. I wish him
good luck.
DR.GOLDI PURI
IHTM, M.D.U.
ROHTAK, HARYANA
Acknowledgment
I humbly prostrate myself before the Almighty for his grace and abundant blessings which
enabled me to complete this work successfully. It gives me great pleasure to express my deep
sense of gratitude and regards to my supervisor for initiating me to work in the field of
―Trade Fairs & Exhibitions under his guidance. His great interest, encouragement and
guidance has made my work fruitful.
I am extremely thankful to all the faculty members of Tourism department for providing all
kinds of possible help and advice during the course of this work. I would also like to thank all
the research scholars and my classmates for their inspiration and help.
I would also applaud the sources and resources which I had used to complete this report file. I
would like to thanks publishers of my books and the internet information provider like study
websites, newspapers and blogs.
Lastly my hearty thanks to my parents and my brother for their blessings, inspiration and moral
support.
ARUN
INDEX
1 Tourism 5-9
6 Future potential 18
10 Bibliography 48
Tourism
Tourism, the act and process of spending time away from home in pursuit of recreation,
relaxation, and pleasure, while making use of the commercial provision of services. As such,
tourism is a product of modern social arrangements, beginning in Western Europe in the 17th
century, although it has antecedents in Classical antiquity. It is distinguished from exploration
in that tourists follow a ―beaten path, ‖ benefit from established systems of provision, and, as
befits pleasure-seekers, are generally insulated from difficulty, danger, and embarrassment.
Tourism, however, overlaps with other activities, interests, and processes, including, for
example, pilgrimage. This gives rise to shared categories, such as ―business tourism,‖ ―sports
tourism,‖ and ―medical tourism‖ (international travel undertaken for the purpose of receiving
medical care).
By the early 21st century, international tourism had become one of the world‘s most important
economic activities, and its impact was becoming increasingly apparent from the Arctic to
Antarctica. The history of tourism is therefore of great interest and importance. That history
begins long before the coinage of the word tourist at the end of the 18th century. In the Western
tradition, organized travel with supporting infrastructure, sightseeing, and an emphasis on
essential destinations and experiences can be found in ancient Greece and Rome, which can
lay claim to the origins of both ―heritage tourism‖ (aimed at the celebration and appreciation
of historic sites of recognized cultural importance) and beach resorts. The Seven Wonders of
the World became tourist sites for Greeks and Romans.
Pilgrimage offers similar antecedents, bringing Eastern civilizations into play. Its religious
goals coexist with defined routes, commercial hospitality, and an admixture of curiosity,
adventure, and enjoyment among the motives of the participants. Pilgrimage to the earliest
Buddhist sites began more than 2,000 years ago, although it is hard to define a transition from
the makeshift privations of small groups of monks to recognizably tourist practices. Pilgrimage
to Mecca is of similar antiquity. The tourist status of the hajj is problematic given the number
of casualties that—even in the 21st century—continued to be suffered on the journey through
the desert. The thermal spa as a tourist destination—regardless of the pilgrimage associations
with the site as a holy well or sacred spring—is not necessarily a European invention, despite
deriving its English-language label from Spa, an early resort in what is now Belgium. The
oldest Japanese ones (hot springs) were catering to bathers from at least the 6th century.
Tourism has been a global phenomenon from its origins.
Transport innovation was an essential enabler of tourism‘s spread and democratization and its
ultimate globalization. Beginning in the mid-19th century, the steamship and the railway
brought greater comfort and speed and cheaper travel, in part because fewer overnight and
intermediate stops were needed. Above all else, these innovations allowed for reliable
timetabling, essential for those who were tied to the discipline of the calendar if not the clock.
The gaps in accessibility to these transport systems were steadily closing in the later 19th
century, while the empire of steam was becoming global. Railways promoted domestic as well
as international tourism, including short visits to the coast, city, and countryside which might
last less than a day but fell clearly into the ―tourism‖ category. Rail travel also made grand
tour destinations more widely accessible, reinforcing existing tourism flows while contributing
to tensions and clashes between classes and cultures among the tourists. By the late 19th
century, steam navigation and railways were opening tourist destinations from Lapland to New
Zealand, and the latter opened the first dedicated national tourist office in 1901.
After World War II, governments became interested in tourism as an invisible import and as a
tool of diplomacy, but prior to this time international travel agencies took the lead in easing the
complexities of tourist journeys. The most famous of these agencies was Britain‘s Thomas
Cook and Son organization, whose operations spread from Europe and the Middle East across
the globe in the late 19th century. The role played by other firms (including the
British tour organizers Frame‘s and Henry Gaze and Sons) has been less visible to 21stcentury
observers, not least because these agencies did not preserve their records, but they were equally
important. Shipping lines also promoted international tourism from the late 19th century
onward. From the Norwegian fjords to the Caribbean, the pleasure cruise was already becoming
a distinctive tourist experience before World War I, and transatlantic companies competed for
middle-class tourism during the 1920s and ‘30s. Between the World Wars, affluent Americans
journeyed by air and sea to a variety of destinations in the Caribbean and Latin America.
Tourism became even bigger business internationally in the latter half of the 20th century as
air travel was progressively deregulated and decoupled from ―flag carriers‖ (national
airlines). The airborne package tour to sunny coastal destinations became the basis of an
enormous annual migration from northern Europe to the Mediterranean before extending to a
growing variety of long-haul destinations, including Asian markets in the Pacific, and
eventually bringing post-communist Russians and eastern Europeans to the Mediterranean.
Similar traffic flows expanded from the United States to Mexico and the Caribbean. In each
case these developments built on older rail-, road-, and sea-travel patterns. The earliest
package tours to the Mediterranean were by motor coach (bus) during the 1930s and post-war
years. It was not until the late 1970s that Mediterranean sun and sea vacations became popular
among working-class families in northern Europe; the label ―mass tourism, which is often
applied to this phenomenon, is misleading. Such holidays were experienced in a variety of
ways because tourists had choices, and the destination resorts varied widely in history,
culture, architecture, and visitor mix. From the 1990s the growth of flexible international
travel through the rise of budget airlines, notably EasyJet and Ryanair in Europe, opened a
new mix of destinations. Some of these were former Soviet-bloc locales such as Prague and
Riga, which appealed to weekend and short-break European tourists who constructed their
own itineraries in negotiation with local service providers, mediated through the airlines
‘special deals. In international tourism, globalization has not been a one-way process; it has
entailed negotiation between hosts and guests.
Day-Trippers and Domestic Tourism
While domestic tourism could be seen as less glamorous and dramatic than international traffic
flows, it has been more important to more people over a longer period. From the 1920s the rise
of Florida as a destination for American tourists has been characterized by ―snowbirds‖ from
the northern and Midwestern states traveling a greater distance across the vast expanse of the
United States than many European tourists travel internationally. Key phases in the pioneering
development of tourism as a commercial phenomenon in Britain were driven by domestic
demand and local journeys. European wars in the late 18th and early
19th centuries prompted the ―discovery of Britain‖ and the rise of the Lake District and
Scottish Highlands as destinations for both the upper classes and the aspiring classes. The
railways helped to open the seaside to working-class day-trippers and holidaymakers,
especially in the last quarter of the 19th century. By 1914 Blackpool in Lancashire, the world‘s
first working-class seaside resort, had around four million visitors per summer. Coney Island
in Brooklyn, New York, had more visitors by this time, but most were day trippers who came
from and returned to locations elsewhere in the New York City area by train the same day.
Domestic tourism is less visible in statistical terms and tends to be serviced by regional, local,
and small family-run enterprises. The World Tourism Organization, which tries to count
tourists globally, is more concerned with the international scene, but across the globe, and
perhaps especially in Asia, domestic tourism remains much more important in numerical terms
than the international version.
Much of the post-World War II expansion of international tourism was based on beach
holidays, which have a long history. In their modern, commercial form, beach holidays are an
English invention of the 18th century, based on the medical adaptation of popular sea-bathing
traditions. They built upon the positive artistic and cultural associations of coastal scenery for
societies in the West, appealing to the informality and habits and customs of maritime society.
Later beach holiday destinations incorporated the sociability and entertainment regimes of
established spa resorts, sometimes including gambling casinos. Beach holidays built on
widespread older uses of the beach for health, enjoyment, and religious rites, but it was the
British who formalized and commercialized them. From the late 18th and early 19th centuries,
beach resorts spread successively across Europe and the Mediterranean and into the United
States, then took root in the European-settled colonies and republics of Oceania, South Africa,
and Latin America and eventually reached Asia.
Beach holiday environments, regulations, practices, and fashions mutated across cultures as
sunshine and relaxation displaced therapy and convention. Coastal resorts became sites of
conflict over access and use as well as over concepts of decency and excess. Beaches could be,
in acceptably exciting ways, liminal frontier zones where the usual conventions could be
suspended. (Not just in Rio de Janeiro have beaches become carnivalesque spaces where the
world has been temporarily turned upside down.) Coastal resorts could also be dangerous and
challenging. They could become arenas for class conflict, starting with the working-class
presence at the 19th-century British seaside, where it took time for day-trippers from industrial
towns to learn to moderate noisy, boisterous behaviour and abandon nude bathing.
Beaches were also a prime location for working out economic, ethnic, ―racial,‖ or religious
tensions, such as in Mexico, where government-sponsored beach resort developments from the
1970s displaced existing farming communities. In South Africa the apartheid regime
segregated the beaches, and in the Islamic world locals sustained their own bathing traditions
away from the tourist beaches.
The beach is only the most conspicuous of many distinctive settings to attract a tourist presence
and generate a tourism industry, but its history illustrates many general points about tradition,
diffusion, mutation, and conflict. Tourism has also made use of history, as historic sites attract
cultural tourists and collectors of iconic images. Indigenous peoples can sometimes profit from
the marketability of their customs, and even the industrial archaeology of tourism itself is
becoming good business, with historically significant hotels, transport systems, and even
amusement park rides becoming popular destinations. Heritage and authenticity are among the
many challenging and compromised attributes that tourism uses to market the intangible wares
that it appropriates. The global footprint of tourism—it’s economic, environmental,
demographic, and cultural significance—was already huge at the beginning of the 20th century
and continues to grow exponentially. As the body of literature examining this important
industry continues to expand, historical perspectives will develop further.
Industry overview
Background
Tourism has been a major social phenomenon of societies all over the world. It is driven by the
natural urge of every human being for new experiences, and the desire to be both educated
and entertained. The motivations for tourism also include religious and business interests; the
spread of education has fostered a desire to know more about different parts ofthe globe. The
basic human thirst for new experience and knowledge has become stronger, as communication
barriers are getting overcome by technological advances. Expenditure on tourism induces a
chain of transactions requiring supply of goods and services from the related sectors. The
consumption demand, emanating from tourist expenditure also induces more employment and
generates a multiplier effect on the economy. Tourism in India broadly classified in North
Indian Tourism, East Indian Tourism, West Indian Tourism, and South Indian Tourism. Each
part of India offers identifiable differences from the rest of the nation. Tourism in India has
come into its own as a brand – India Tourism. The creation of niche tourism products like
heliport tourism, medical tourism, wellness tourism, adventure tourism, cruise tourism, and
caravan tourism has served to widen the net of this sector. Inbound tourism is booming and the
country is going all out to lure more travellers from around the world. Contrary to perceptions
across the world that tourism in India is still confined to traditions, the country is opening up
with trendy tour packages and affordable air travel deals to woo inbound visitors from every
segment.
Travel and tourism is the largest service industry in India. This industry provides heritage,
cultural, medical, business and sports tourism. It is expected that the tourism sector‘s
contribution to the country‘s gross domestic product (GDP) will grow at the rate of 7.8 per cent
yearly in the period 2013–2023. The Indian tourism sector has been flourishing in recent years
due to the improved connectivity to and from the country. Also, a better lodging facility at the
tourist destinations has been a factor which has contributed to increase Foreign Tourist Arrivals
(FTA).The policies and changes implemented by the Government of India has also been
instrumental in providing the necessary boost to the Indian tourism and hospitality industry and
attracting more and more foreign tourists every year. India’s travel and tourism industry is set
to grow by about 7.3% in 2014, better than last year, but average spending by foreigners
travelling to the country could decline sharply, according to the World Travel & Tourism
Council. This year, revenue from domestic tourism expected to grow 8.2% compared with 5.1%
a year ago, that increasing domestic travel, growth of low-cost airlines and upgrading of airport
infrastructure will be the growth drivers. However, the growth in the amount international
visitors spend in the country could slow to 2.9% from 6.2% in 2013. "The picture in India in
general terms is good. But in terms of the global forecast, it is much lower than other countries,
like China, which grew at 9.2% in 2013 (and is anticipated to grow at 8.3% in 2014), in 2013,
India generated Rs 1,100 billion from foreign visitors. The figure is likely to grow by 2.9% in
2014. International tourist arrivals are expected to touch 7.36 million in 2014 and 13.43 million
by 2024. Expenditure by foreign tourists in India is expected to grow 4.3% every year to Rs
1,740 billion in 2024.
In 2013, the travel and tourism industry contributed Rs 2,170 billion or 2% to the country's
GDP. This is expected to rise to Rs 4,350 billion in 2024. WTTC, which includes executives
of travel companies as members, had said earlier that if five G20 countries (India, China, the
US, the UK and Brazil) were to go electronic in their visas, the move could generate five million
jobs and $268 billion income.
The main driver for increase in tourist traffic to India has been the following factors:
Development of Kerala and Rajasthan as the most popular tourist destinations in India with
their distinctive brand image
Opening of the sectors of the economy to private sector/foreign investment
Forms of Tourism in India
India offers various tourism options due to its vastness and diversity, attracting tourists from
all over the world. The country boasts of natural treasures like mountains, ocean, seas, deserts,
rainforests, valleys etc. on one hand, while world-class healthcare infrastructure on the other,
which provides varied kinds of tourism options such as adventure and rural tourism, sustainable
tourism/eco-tourism, cruise tourism, golf tourism and medical tourism to the travellers.
Rural Tourism
The Ministry of Tourism started the scheme of rural tourism in 2002-03 with the aim to
showcase art, rural life, and culture and heritage to the tourists at various rural locations and
villages. The Ministry intends to help the local community economically and socially, together
with facilitating interaction between the local population and tourists, through this scheme. On
28 February 2011, 169 rural tourism sites in 28 States/Union Territories have been sanctioned
by the Ministry of Tourism. This segment has also been winning accolades in the international
circuits as well. For instance, the Rural Tourism Project at Hodka village in Kutch District of
Gujarat won the Pacific Asia Travel Association (PATA) award for the year 2010 under the
Heritage category.
Cruise Tourism
Cruise tourism is emerging as one of the most dynamic segments of the leisure industry
globally. India with its vast and beautiful coastline, forests and undisturbed idyllic islands, rich
historical and cultural heritage, can be a fabulous tourist destination for cruise tourists. The
Cruise Shipping Policy of the Ministry of Shipping was approved by the Government of India
on June 28, 2008. The objectives of the policy are to make India an attractive cruise tourism
destination with the state-of-the-art infrastructural and other facilities at various parts in the
country; to attract the right segment of the foreign tourists to cruise shipping in India; to
popularize cruise shipping with Indian tourists.
Adventure Tourism
Adventure travel involves exploration or travel to remote, exotic areas. Adventure tourism is
rapidly growing in popularity as a tourist seeks different kinds of vacations.
Sustainable Tourism/Eco Tourism
Sustainable Tourism growth is in the process of evolving the Sustainable Tourism Criteria for
India. In recent years tourism industry in India has registered a considerable growth. A Steering
Committee with representatives from all the sectors of the tourism and hospitality industry of
India has been constituted to develop draft Sustainable Tourism Criteria which would
eventually be adopted by the different sectors of the industry.
Medical Tourism
India is one of the most lucrative medical tourism markets in the world. The sector is witnessing
remarkable growth on the back of Government support through policies and initiatives, low
cost, less waiting time and healthcare infrastructure. The growth in India‘s medical tourism
market will be a boon for several associated industries, including hospital industry, medical
equipment‘s industry and pharmaceutical industry.
Pilgrimage Tourism
India is famous for its temples and that is the reason that among the different kinds of tourism
in India, pilgrimage tourism is increasing most rapidly. The various places for tourists to visit
in India for pilgrimage are Vaishno Devi, Golden temple, Char Dham, and Mathura Vrindavan.
Cultural Tourism
India is known for its rich cultural heritage and an element of mysticism, which is why tourists
come to India to experience it for themselves. The various fairs and festivals that tourists can
visit in India are the Pushkar fair, Taj Mahotsav, and Surajkund Mela.
Wildlife Tourism
India has a rich forest cover which has some beautiful and exotic species of wildlife – some of
which that are even endangered and very rare. This has boosted wildlife tourism in India. The
places where a foreign tourist can go for wildlife tourism in India are the Sariska Wildlife
Sanctuary, Keoladeo Ghana National Park, and Corbett National Park.
Sub-segments of Tourism industry
The tourism industry in India can be categorized under three major sub segments as depicted
below:
Travel
Industry
Hotels and Tour
Restaurants Operators
Tourism
Industry
The Hotel & Restaurants Industry has contributed between 1.2% and 1.5% of the GDP over the
last seven to eight years. The Ministry of Tourism estimates that there are more than 8,700
hotels at 54 key locations across the country with a total room supply of about 174,000
including hotels in the classified, approved but not classified, and licensed by the state
governments but not approved categories.
Major Players
In the large/luxury hotels segment there are about 11 long-standing players such as ITC
Hotels, Asian Hotels, The Oberoi Group of Hotels, Hotel Leela Ventures, ITDC, Indian Hotels,
The Park Hotels and international players like Hilton Hotels, Marriott International, Le
Meridian Hotels & Resorts, and Radisson Hotels & Resorts. There are about 16 listed hotel
groups in the mid-segment including Bharat Hotels, Oriental Hotels, Nehru Place Hotels,
Jaypee Hotels, Piem Hotels, and Taj GVK Hotels. In addition, there are more than 90 listed
hotels and resorts in the small/mid-sized segment including Country Club, EIH Associate
Hotels, Kamat Hotels, and Mahindra Holidays and Resorts. Apart from these, as mentioned
earlier, there are a number of guest houses and hotels particularly in the budget and small hotel
segments.
Tour Operators
The tour operators, tourist operators and adventure tour operators in the country follow strict
guidelines. As per the estimate of Ministry of Tourism, there are nearly 6,000 travel trade
companies and firms comprising of tour operators, travel agents, and tourist transporters
Major Players
Travel Industry
A travel agency is a private retailer or public service that provides travel and tourism related
services to the public on behalf of suppliers such as activities, airlines, car rentals, cruise lines,
hotels, railways, travel insurance, and package tours. In addition to dealing with ordinary
tourists, most travel agencies have a separate department devoted to making travel
arrangements for business travellers; some travel agencies specialize in commercial and
business travel only. There are also travel agencies that serve as general sales agents for foreign
travel companies, allowing them to have offices in countries other than where their
headquarters are located.
Government of India, the government has allowed 100 per cent foreign investment under the
automatic route in the Hotel and Tourism related industry. The terms hotel includes restaurants,
beach resorts and other tourism complexes providing accommodation and /or catering and food
facilities to tourists. The term tourism related industry includes:
Travel agencies, tour operating agencies and tourist transport operating agencies.
Units providing facilities for cultural, adventure and wildlife experience to tourists
As a facilitative measure to make Tourism sector in India more attractive the following
initiatives are taken by Government: The Indian government has realized the country‘s
potential to rise in the tourism industry and has taken several steps to make India a global
tourism hub. Some of the recent government initiatives in the sector are as follow:
The Government of India has launched the ‗Incredible India ‘mobile application. The app
will help tourists to seek information, besides enabling quality and reliable services from
service providers recognized by the Government of India. This app demonstrates the
Ministry of Tourism‘s commitment to the use of technology for service delivery
The Ministry of Tourism, Government of India has launched the new tourism brand for the
Union Territories of Daman and Diu and Dadra and Nagar Haveli, as well as released the
Vision 2020 publication for Dadra and Nagar Haveli. This step by the government has been
taken with a view to help in overall economic development of these union territories.
The West Bengal government has decided to set up an eco-tourism board to project the state
as a major tourist destination. Work for developing a mega tourism project has already
started in Jalpaiguri district and plans to develop similar projects in Sylee and Kunjanagar
is under discussion.
The Tourism Ministry of India along with the state government of Maharashtra plan to
create a cultural hub on the lines of Times Square, New York. The vision behind such a
cultural hub is to provide popular entertainment as well as access to heritage and culture for
the benefit of international tourists, domestic tourists and the people of Mumbai.
Road Ahead
The medical tourism market in India is projected to hit US$ 3.9 billion mark this year having
grown at a compounded annual growth rate (CAGR) of 27 per cent over the last three years,
according to a joint report by FICCI and KPMG. Also, inflow of medical tourists is expected
to cross 320 million by 2015 compared with 85 million in 2012. The tourism industry is also
looking forward to the E-visa scheme which is expected to double the tourist inflow to India.
Enforcing the electronic travel authorization (ETA) before the next tourism season, which starts
in November, will result in a clear jump of at least 15 per cent.
The Ministry of Tourism is mandated to promote tourism in the country in a responsible and
sustainable manner through inclusive growth and holistic approach for development and
promotion of tourism.
The growth rate of Foreign Tourist Arrivals (FTAs) in June, July and August, 2014 has been
9%, 12.9% and 16.9% respectively as compared to corresponding months of 2013. Thus,
Inbound Tourism has been showing remarkable improvement in recent months. This growth
trend is visible in Foreign Exchange Earnings (FEE) also. The growth of FEE in June, July and
August 2014 has been 17.4%, 19.3% and 26.8% in US $ term as compared to corresponding
months of 2013.
The key initiatives undertaken by the Ministry of Tourism covered areas such as promotion of
safe and honourable tourism, infrastructure development, publicity, promotion and marketing,
skill development, simplification of procedures for the classification/reclassification of hotels
and restaurants, development of niche tourism products, use of technology for service delivery
and market research.
Infrastructure Development:
In the Budget for 2014-15 two new schemes have been proposed with the following allocation:
(a) Rs. 500 crore for developing 5 tourist circuits around specific themes.
Future Potential
The tourism and hospitality sector is among the top 10 sectors in India to attract the highest
foreign direct investment (FDI). In the period April 2000 – August 2014, this sector attracted
around US$ 7,441 million of FDI, according to the Department of Industrial Policy and
Promotion (DIPP).
A high and positive growth of 12.5 per cent was registered in foreign tourist visits (FTVs) to
north-eastern states of India during 2012 from 2011, which further rose by more than 100 per
cent to register a growth of 27.9 per cent during 2013 from 2012. Among these north- eastern
states, Manipur recorded the highest FTVs followed by Arunachal Pradesh and then Tripura.
FTAs in India witnessed a growth of 12.9 per cent in the period July 2013 – July 2014,
according to data received from Ministry of Tourism, Government of India.
The FTAs during the period January–July 2014 stood at 4.11 million as compared to 3.87
million during the corresponding period of 2013, registering a growth of 4.4 per cent. USA
contributed the highest number to foreign arrivals in India followed by Bangladesh and the
UK.Foreign exchange earnings (FEE) during January–July 2014 stood at US$ 11.055 billion
as compared to US$ 10.85 billion during the same period last year. FEE during July, 2014 stood
at US$ 1.68 billion compared to US$ 1.41 billion in July, 2013.Expected share of tourists by
expenditure - Domestic travellers are expected to contribute around 84.7 per cent to total
tourism revenues by 2024.
The Tourism Ministry of India along with the state government of Maharashtra plan to create
a cultural hub on the lines of Times Square, New York. The vision behind such a cultural hub
is to provide popular entertainment as well as access to heritage and culture for the benefit of
international tourists, domestic tourists and the people of Mumbai.
Tourism is predicted to increase in the future. The number of international tourists is predicted
to increase by 3.3% per year up to 2030, reaching 1.8 billion tourist arrivals (Lee, 2017).
Although all areas are set to grow, the fastest growth will be in emerging economies in Asia,
Africa and the Middle East.
Trade Fair
A trade fair (trade show, trade exhibition, trade exposition, or expo) is an exhibition organized
so that companies in a specific industry can showcase and demonstrate their latest products and
services, meet with industry partners and customers, study activities of rivals, and examine
recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are
open to the public, while others can only be attended by company representatives (members of
the trade, e.g. professionals) and members of the press, therefore trade shows are classified as
either "public" or "trade only". A few fairs are hybrids of the two; one example is the Frankfurt
Book Fair, which is trade only for its first three days and open to the general public on its final
two days. They are held on a continuing basis in virtually all markets and normally attract
companies from around the globe. For example, in the U.S., there are currently over 10,000
trade shows held every year, and several online directories have been established to help
organizers, attendees, and marketers identify appropriate events.
History
Modern trade fairs follow in the tradition of trade fairs established in late medieval Europe such
as the Champagne fairs, in the era of merchant capitalism. In this era, produce and craft
producers visited towns for trading fairs, to sell and showcase products. From the late
eighteenth century, industrial exhibitions in Europe and North America became more common
reflecting the technological dynamism of the Industrial Revolution.
In the late 19th century, the concept of annual industry-wide trade shows gained traction,
spreading from European manufacturing centres to North America. By the 20th century,
specialized companies came into existence simply to manage the trade-show industry, and
permanent trade show grounds or convention centres were established as venues that featured
a rotating calendar of trade shows.
In the 21st century, with the rapid industrialization of Asia, trade shows and exhibitions are
now commonplace throughout the Asian continent, with China dominating the exhibitions
industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011.
Use
Trade fairs play important roles in marketing as well as business networking in market sectors
that use them. People will seek to meet people and companies at their own level in the supply
chain, as well as potential suppliers and potential buyers. Generally there will be a central trade
show floor with booths where people exhibit their goods or services, and throughout the day
there will be seminars for continuing education on matters relevant to the industry, like best
practices, trends, and regulation. There will also be some shared meals with keynote speakers,
and social events in the evenings. Booths range from simple tables to elaborate constructions.
Trade fairs often involve a considerable investment in time and money by participating
companies. The planning includes arranging meetings with other attendees beforehand and
resources to follow up on opportunities that are created at the fair. Costs include space rental,
booth design and construction of trade show displays, telecommunications, travel,
accommodations, and promotional literature and items to give to attendees.
In addition, costs are incurred at the show for services such as electrical, booth cleaning,
internet services, and drayage (also known as material handling). This local spending on
logistics leads cities to promote trade shows as a means of local economic development, as well
as providing opportunities for local businesses to grow, and attract new businesses to come.
Venues
Agricultural show
An agricultural show is a public event exhibiting the equipment, animals, sports and recreation
associated with agriculture and animal husbandry. The largest comprise a livestock show (a
judged event or display in which breeding stock is exhibited), a trade fair, competitions, and
entertainment. The work and practices of farmers, animal fanciers, cowboys, and zoologists
may be displayed. The terms agricultural show and livestock show are synonymous with the
North American terms county fair and state fair.
Agricultural shows are an important part of cultural life in small country towns, and a popular
event in larger towns and cities. Shows range from small events in small country towns usually
lasting two days, through medium-sized events of three days, to large shows, which may run
for up to two weeks and combine elements of an amusement park with those of an agricultural
show. Although in many countries agriculture shows are increasingly under financial pressure,
many towns or areas have a show society and in some areas, several towns and villages in the
area all have an annual show. Larger shows often include live entertainment and fireworks in
the main arena.
Since the 19th century, agricultural shows have provided local people with an opportunity to
celebrate achievements and enjoy a break from day-to-day routine. With a combination of
serious competition and light entertainment, annual shows acknowledged and rewarded the
hard work and skill of primary producers and provided a venue for rural families to socialise.
City shows also provide city people with an opportunity to engage directly with rural life and
food production.
Agriculture shows are often enlivened with competitive events, including sheaf tossing, show
jumping, food competitions, and tent pegging. Demolition derbies and rodeos are popular in
the US and camp drafting and wood chopping are often held in Australia. Studs are generally
available for a fee.
Livestock shows
A livestock show is an event where livestock are exhibited and judged on certain phenotypical
breed traits as specified by their respective breed standard. Species of livestock that may be
shown include pigs, cattle, sheep, goats, horses, rabbits, llamas, and alpacas. Poultry such as
chickens, geese, ducks, turkeys, and pigeons are also shown competitively. There are also
competitive shows for dogs, sheepdogs, and cats. Prize-winners at agricultural shows are
generally awarded inscribed medals, cups, rosettes or ribbons. The National Museum of
Australia has a rare collection of medals documenting the history of agricultural shows and
rural industries across Australia. The 111 medals range in date from the mid-19th to the early
20th century and many are associated with significant individuals and organizations.
Background
Agricultural shows can be sources of swine influenza transmission in both animal and human
populations. Swine influenza is a communicable disease caused by one of several different
strains of influenza a virus. Currently, the subtypes of influenza A virus which have been
identified in pig populations within the United States are referred to as H1N1, H1N2, and
H3N2, all named for their specific genetic makeups. These viruses are extremely common in
pigs across various industries, including pig showmanship at agricultural fairs, and are easily
passed between pigs when proper hygiene and safety measures are not carried out.
It is rare for the virus to spread to humans; however, genetic assortment can lead to
susceptibility among humans. Due to direct contact with infected animals or a contaminated
environment, swine influenza strains can be transmitted to human populations. In cases such
as the 2009 flu pandemic, the virus was transmitted from swine to humans and caused a global
pandemic which led to the deaths of approximately 12,000 people in the United States alone.
For this reason, people who work or spend any time in close proximity with pigs are at risk for
infection and must follow specific precautions to prevent the spread of swine influenza.
State Fair
A state fair is an annual competitive and recreational gathering of a U.S. state's population,
usually held in late summer or early fall. It is a larger version of a county fair, often including
only exhibits or competitors that have won in their categories at the more-local county fairs.
State fairs began in the nineteenth century for the purpose of promoting state agriculture,
through competitive exhibitions of livestock and display of farm products. As the U.S. evolved
from a predominantly agrarian to an industrial society in the twentieth century, and the more
service economy of the 21st century, modern state fairs have expanded to include carnival
amusement rides and games, display of industrial products, automobile racing, and
entertainment such as musical concerts. Large fairs can admit more than a million visitors over
the course of a week or two. The first U.S. state fair was that of New York, held in 1841 in
Syracuse, and has been held annually to the present year. The second state fair was in Detroit,
Michigan, which ran from 1849 to 2009. Events similar to state fairs are also held annually in
each state capital in Australia, known as royal shows. Australian royal shows are organized by
state agricultural and horticultural societies, and are described further in the agricultural show
article.
World's Fair
The term "world's fair" is typically used in the United States. In French the term Exposition
universal ('universal exhibition') is used; in other Romance languages such as Spanish,
Italian, and Romanian, the translation of the French term is used. In the non-Romance
languages of Europe, and in Asia and the Middle East, World Expo or Specialised Expo are
commonly used. The short term Expo has been applied to both types of Expos in various
locations since 1967. Since the 1928 Convention Relating to International Exhibitions came
into force, the Bureau of International Expositions (BIE) has served as an international
sanctioning body for international exhibitions. Four types of international exhibition are
organised under the auspices of the BIE: World Expos, Specialised Expos, Horticultural Expos
(regulated by the International Association of Horticultural Producers) and the Milan Triennial.
Depending on their category, international exhibitions may last from three weeks to six months.
Milan, Italy, held the most recent World Expo in 2015, while Astana, Kazakhstan, held the
most recent Specialised Expo in 2017. Dubai, United Arab Emirates, was selected to host Expo
2020, but due to the COVID-19 pandemic it was postponed to 2021. Buenos Aires, Argentina,
has been selected to host the next Specialised Expo in 2023.
History
The best-known 'first World Expo' was held in The Crystal Palace in Hyde Park, London,
United Kingdom, in 1851, under the title "Great Exhibition of the Works of Industry of All
Nations". The Great Exhibition, as it is often called, was an idea of Prince Albert, Queen
Victoria's husband, and is usually considered to be the first international exhibition of
manufactured products. It influenced the development of several aspects of society, including
art-and-design education, international trade and relations, and tourism. This expo was the
precedent for the many international exhibitions, later called World Expos that have continued
to be held to the present time.
The character of world fairs, or expositions, has evolved since the first one in 1851. Three eras
can be distinguished: the era of industrialization, the era of cultural exchange, and the era of
nation branding.
Industrialization (1851–1938)
The first era, the era of "industrialization", roughly covered the years from 1800 to 1938. In
these days, world expositions were largely focused on trade and displayed technological
advances and inventions. World expositions were platforms for state-of-the-art science and
technology from around the world. The world expositions of 1851 London, 1853 New York,
1862 London, 1876 Philadelphia, 1889 Paris, 1893 Chicago, 1897 Brussels, 1900 Paris, 1904
St. Louis, 1915 San Francisco, and 1933–34 Chicago were notable in this respect. Inventions
such as the telephone were first presented during this era. This era set the basic character of the
world fair.
The 1939–40 New York World's Fair, and those that followed, took a different approach, one
less focused on technology and aimed more at cultural themes and social progress. For instance,
the theme of the 1939 fair was "Building the World of Tomorrow"; at the 1964–65 New York
World's Fair, it was "Peace through Understanding"; at the 1967 International and Universal
Exposition in Montreal, it was "Man and His World". These fairs encouraged effective
intercultural communication along with sharing of technological innovation. The 1967
International and Universal Exposition in Montreal was promoted under the name Expo 67.
Event organizers retired the term world's fair in favour of Expo (the Montreal Expos, a former
Major League Baseball team, was named for the 1967 fair).
From World Expo 88 in Brisbane onwards, countries started to use expositions as a platform to
improve their national image through their pavilions. Finland, Japan, Canada, France, and
Spain are cases in point. A major study by Tjaco Walvis called "Expo 2000 Hanover in
Numbers" showed that improving national image was the main goal for 73% of the countries
participating in Expo 2000.[citation needed] Pavilions became a kind of advertising campaign,
and the Expo served as a vehicle for "nation branding". According to branding expert Wally
Olins, Spain used Expo '92 and the 1992 Summer Olympics in Barcelona in the same year to
underscore its new position as a modern and democratic country and to show itself as a
prominent member of the European Union and the global community. [Citation needed] At
Expo 2000 Hanover, countries created their own architectural pavilions, investing, on average,
€12 million each. Given these costs, governments are sometimes hesitant to participate, because
the benefits may not justify the costs. However, while the effects are difficult to measure, an
independent study for the Dutch pavilion at Expo 2000 estimated that the pavilion (which cost
around €35 million) generated around €350 million of potential revenues for the Dutch
economy. It also identified several key success factors for world-exposition pavilions in
general.
Types
At present there are two types of international exhibition: World Expos (formally known as
International Registered Exhibitions) and Specialized Expos (formally known as International
Recognized Exhibitions). World Expos, previously known as universal expositions, are the
biggest category events. At World Expos, participants generally build their own pavilions. They
are therefore the most extravagant and most expensive expos. Their duration may be between
six weeks and six months. Since 1995, the interval between two World Expos has been at least
five years. World Expo 2015 was held in Milan, Italy, from 1 May to 31 October 2015.
Specialized Expos are smaller in scope and investments and generally shorter in duration;
between three weeks and three months. Previously, these Expos were called Special
Exhibitions or International Specialized Exhibitions but these terms are no longer used
officially. Their total surface area must not exceed 25 ha and organizers must build pavilions
for the participating states, free of rent, charges, taxes and expenses. The largest country
pavilions may not exceed 1,000 m2. Only one Specialised Expo can be held between two World
Expos. An additional two types of international exhibition may be recognized by the BIE:
horticultural exhibitions, which are joint BIE and AIPH-sanctioned 'garden' fairs in which
participants present gardens and garden pavilions; and the semi-regular Milan Triennial (not
always held every third year) art and design exhibition, held in Milan, Italy, with the BIE
granting official international exhibition status to 14 editions of the Triennale between 1996
and 2016.
World Expos
The only Registered (Universal) exposition to be held without BIE approval was the 1964–
1965 New York World's Fair; the sanctioning organization at Paris denied it "official" status
because its president, Robert Moses, would not comply with the BIE rule limiting the duration
of universal expositions to six months. The Fair proceeded without BIE approval, and turned
to tourism and trade organizations to host national pavilions in lieu of official government
sponsorship. Many countries participated in that fair, including several newly independent
African and Asian states. The two World's Fairs in New York (1939–40 and 1964–65) and the
Century of Progress in Chicago (1934-1935) are the only two-year world expositions that have
been held. [Citation needed]
Frederick Pittera, a producer of international exhibitions and author of the history of world's
fairs in the Encyclopaedia Britannica and Compton Encyclopaedia, was commissioned by
Mayor Robert F. Wagner Jr. of New York City in 1959 to prepare the first feasibility studies
for the 1964 New York World's Fair. Pittera was joined in his study by Austrian architect Victor
Gruen (Inventor of the 'Shopping Mall'). The Eisenhower Commission ultimately awarded the
world's fair bid to New York City against several major U.S. cities.
In the 21st century the BIE has moved to sanction expos only every five years; following the
numerous expos of the 1980s and 1990s, some see this as a means to cut down potential
expenditure by participating nations. The move was also seen by some as an attempt to avoid
conflicting with the Summer Olympics. The rule may apply to all expos, or it may end up that
universal expositions will be restricted to every five years or so, with international or
specialized expositions in the in-between years for countries wishing to celebrate a special
event.
Specialized Expos
Specialized Expos (formally known as International Recognized Exhibitions) are usually united
by a precise theme—such as 'Future Energy' (Expo 2017 Astana), 'The Living Ocean and Coast'
(Expo 2012 Yeosu), or 'Leisure in the Age of Technology' (Brisbane, Expo '88). Such themes
are more specific than the wider scope of world expositions. The Specialized Exposition,
Tsukuba, Japan, popularly known as Expo '85 was held in the city of Tsukuba located near
Tokyo. This Exposition is more formally known as "The International Science Technology
Exposition".
Specialized Expos are usually smaller in scale and cheaper to run for the host committee and
participants because the architectural fees are lower and they only have to customize pavilion
space provided free of charge from the Organizer, usually with the prefabricated structure
already completed. Countries then have the option of 'adding' their own colours, design etc. to
the outside of the prefabricated structure and filling in the inside with their own content.
HANNOVER MESSE is the most important international platform and hot spot for
industrial transformation - with excellent innovations or unusual products. Here you
will find all the facts that make one thing even clearer:
Participation is an absolute "must"!
HANNOVER MESSE brings the core industrial sectors together at one location – from
drive engineering, automation, energy, R&D and industrial IT to subcontracting. This
is the place where exhibitors cross the boundaries of technology and industry.
International Audience
One third of all professional visitors come from outside Germany – and more than half
of these come from outside the EU. Every second attendee from Germany travels more
than 300 kilometres to appear in Hannover.
Exhibitors gain customers through innovation. Professional visitors to the trade show
see HANNOVER MESSE as the most important window to the future of industry. With
its annual key topics, HANNOVER MESSE hits the nerve of the times.
Visitors want to see and experience new things. Among the top goals of the visitors are
the search for innovations and trends, the exchange of experience and information,
networking and generating new business contacts.
Return visitors and first-time attendees at HANNOVER MESSE balance each other out.
Regular exhibitors have the opportunity to tap new target groups and foster their
existing relationships.
What are the big players up to? That‘s something that interests every trade show visitor.
Global market leaders know that if you want to be one of the big players, you need to
appear at HANNOVER MESSE.
Successful Profile
Infographics
HANNOVER MESSE reveals the latest trends. Industry 4.0, energy efficiency, smart
grids: all key technologies and core areas of industry can be found in Hannover. The
Infographics illustrate the unique synergies of HANNOVER MESSE.
An Exciting Start
The year was 1947. In post-war Germany‘s ravaged economy, food supplies were
scarce and industry was weaker than ever. Reconstruction? Impossible without
international support. As far as the British occupying forces were concerned, it was
necessary to find a symbol that presented the passion and the economic potential of
German workers and entrepreneurs to the rest of the world.
The company known as "Deutsche Messe- und Ausstellungs-AG" was born – and with
it, the "Hannover Export Fair 1947".
The plan worked: approximately 736,000 visitors from 53 countries from around the
world flocked to Hannover for the 21 days of the fair. Export contracts were signed and
sealed to the tune of close to US$ 32 million.
Over the years, the event actually did become symbolic of the German economic
miracle. As early as 1950, foreign exhibitors also took part in the event now known as
"Deutsche-Industry-Messe". In 1961, the name was changed again: "Hannover-
Messe" makes it immediately clear how proud the city was of the role it played in the
post-war industrial upturn – a pride which remains intact to this day.
Chronicle
Find out how the HANNOVER MESSE became the world‘s most important industrial
trade show and largest capital goods exhibition by means of exciting stations in our
history.
1950
1952
1958
1960
1970
1975
1980
1985
1988
2000
2001
Expansion to China
Together with the trade fair authorities in Düsseldorf and Munich, Deutsche Messe
opens the Shanghai New International Expo Center (SNIEC), which develops into
China‘s leading trade fair location within just a few years.
2005
2008
2010
2013
2014
2016
For visitors
Opening Hours
All key technologies and core areas of industry. Take advantage of all the synergies that
HANNOVER MESSE has to offer. Welcome to the industry‘s global hotspot!
Industrial Transformation
The megatrends of digitalization, individualization and climate protection are the key
drivers of industrial change in our times. The industrial transformation unfolding around
us is moving at great speed and is immensely disruptive. It is bringing radical change
to industrial communication, product development, production and logistics, and this in
turn is driving demand-side behaviour, with industrial customers now facing very
different needs and challenges than only a few years ago.
The lead theme ―Industrial Transformation‖ describes the effects that the megatrends
of individualization, climate protection and − more particularly − digitization are
having on industry.
We are in the midst of a transformation that encompasses all stages of the industrial
value chain. That‘s design, development, production, logistics, energy supply and
related services – everything. This has major implications for the demand behaviour of
manufacturers as buyers of capital plant and equipment.
Increasingly, CEOs, production, logistics and supply chain managers, design and
development engineers and energy managers are defining their individual requirements
and sifting through the wide array of products, tools, components, integrated systems
and cooperation partners on the market. They then carefully select the ones that will
help them boost the competitiveness of their organizations and sustainably grow and
develop their business models.
Digitalization
Digitalization, the defining megatrend of our age, has many forms, most notably integration,
data analytics, the Internet of Things, platforms and artificial intelligence. And survival in
today‘s competitive global environment means seizing the many opportunities it offers. The
benefits are immense: major gains in the speed and efficiency of product design, development,
production and distribution. At the same time, the data that makes all this possible is morphing
into a key commodity in its own right. Intelligently collected, analysed and used, it can help
generate new lines of business and strengthen relationships with customers.
Individualization
Manufacturers are increasingly moving towards mass customization in order to meet growing
demand for individualized products. They need the flexibility to reconfigure their design,
development and production processes to the requirements of individual end-customers and are
looking upstream to manufacturers of capital plant and machinery for the flexible, customizable
products and solutions they need in order to make it happen. Individualization is modernizing
and reshaping entire production processes and, indeed, the entire industrial landscape. The
challenge, of course, is to individualize without sacrificing profitability.
Decarbonization
Faced with climate change and the mounting political and social pressure that goes with it,
manufacturers are shouldering their responsibilities and moving towards carbon-neutral
production. For manufacturers, environmentally friendly production is becoming a key
competitive factor, because conserving energy and resources is about so much more than just
saving money.
I have done work on this exhibition and inform the industrialist about this fair. I have prepared
a list of all those marketers and industrialist who are interested in the visit of Hannover Messe
through us. We are the only one in the whole city who provides the best arrangement for travel
to Germany for this exhibition. I give answers to the queries of potential customer about this
exhibition. And to do all this I feed myself with the basic and advanced information about this
fair. This is very high responsibility on my head. It is so difficult to inform people and convince
them to visit the exhibition. The main advantage of visiting this kind of place for industrialist is,
they get new information about new technology and they can also deal with the other firms by
means of which they can upgrade their firm with latest technology. Also one gets to know about
what is happening in the whole world and about the new techniques in other profession by means
of which no one can manipulate them in the future about other things and professions. Firstly
we get all this kind of information from our marketing manager and also we ask question from
him so that we can easily deal with the market as we know all the doubts already. Then we do
personal research for our best knowledge to get prepared and after that we visit to the market to
convince the potential customer. After all this hard work we get the queries of customers. We
work on them and give them solutions about their travel and also we inform the same to our
seniors to later follow up.
2) DRUPA –
Drupa provides crucial impulses for print, media, packaging production, and industrial
applications – especially in the vertical markets as well. The world‘s leading trade fair
For printing technologies offers outstanding networking opportunities and potential for excellent
business dealings. This is where innovations are brought into the market, new business models
are developed, and new partnership are formed.
Drupa is an international magnet for visitor target groups from a wide variety of industries. In
addition to the printing and packaging industry, there are also groups from vertical markets such
as consumer goods, luxury goods, cosmetics, bank and safety technology, and many more. More
than half of its visitors come to drupa with specific investment projects.
Highlights topics Print –
The fascination of print products is increasing with the steady ongoing evolution of technical
possibilities. Print is moving into new dimensions – with new print technologies, with tactile
impressions that make fabrics and materials more palpable, with enhancements that open up
new dimensions, and with looks and feels that fascinate. Drupa live and in real time will
demonstrate which printing machines make this fascination possible and with what speed very
different print products can be produced.
At drupa, exhibitors will present the trend universes of print and reach new customers and new
markets all over the world.
Packaging production –
The packaging and labelling sector is growing worldwide, and technological development is
forging ahead. Whether a folded box, labels, corrugated board, or flexible packaging,
advancements in the field of digitalization are paving the way for innovations in the customizing
and personalization area. With new innovative ―functional printing‖ technologies, ―smart
packages‖ are gaining importance and changing the industry.
New markets are developing and demanding completely new competencies. At drupa, key
trends and outstanding innovations as well as new products will set benchmarks for processes
and applications. At drupa, world market leaders will be showcasing their innovations. Against
the background of markets that are growing internationally and increasing demands of the
industries and branded companies, packaging production will be one of drupa‘s hot topics again.
The touchpoint packaging, forums, and Top international speakers will inspire you in
discussions and panels and be driving forces and provide orientation.
Functional printing –
The term ―functional printing‖ covers innovative printing processes for many applications and
solutions from different vertical markets. Such as printed electronics: that is, printing
conductive plastics or inks on films and foils or other substrates, for example, in entertainment
electronics and the automotive sector and increasingly in other industries such as the health care
sector.
Also smart packages: intelligent packaging with added functions are printed with special,
screen, digital, inkjet, and last but not least, 3D printing on a wide variety of materials, for
example, on metal, plastic, films and foils, textiles, glass, ceramics, and wood.
In the textile printing sector, new technologies and products such as digital textile printing
machines and inks make numerous options possible for producing textile products that are
adapted to the customer‘s specific requirements in the residential sector, interior furnishings,
fast fashion, decorative fabrics, banners, sports clothing, and many other applications.
3-d printing –
The potential of additive manufacturing as a pioneering technology is extremely high in many
vertical markets and therefore will be a prominent issue at drupa 2020. Fabbing is ushering in
a new era of sustainable production and offers great opportunities for print services providers
as well as machine manufacturers and users from, for example, the design and packaging
industry, automobile manufacturing, and dental and medical technology. Numerous ―classic‖
drupa exhibitors are working with this technology and will be presenting exciting solutions at
their stands. So-called
―first movers‖ will also be on hand.
Again in 2020, the touchpoint 3D fab+print will be offered with internationally top-class
speakers and future-oriented presentations.
Future technology –
Our exhibitor‘s innovative and novel interior furnishings will lead the industry into the future
again at drupa 2020. As in the past, ideas will turn into prototypes at drupa, prototypes will
reach the production stage, and new markets and business models will be opened up.
Autonomous printing will be developed further in the coming years, and digitalized intelligently
networked and automated production processes will shape the future. Cloud computing, the
internet of Things, robotics, big data, and artificial intelligence will change the work and market
environments.
At the same time, new trends are emerging, such as smart factory or collaborative
manufacturing.
Industrial printing –
The major themes of automation and robotics, new workflows in the production process, and
the next generation of industry 4.0 will be at the centre of many discussions. drupa‘s supporting
programs will also focus on these topics with forums, touchpoints, presentations, discussions,
and workshops.
In addition, exhibitors will present innovative printing processes and product solutions for use
in industrial production and the packaging and functional and decorative printing application
segments.
The congress exhibition bridges the gap between technology and concrete solutions. In the
integrated theme worlds of the event, visitors experience the latest trends, innovations and
proven products directly in the business context. This is a real added value and sets
indispensable impulses for the entire industry and for your business!
The topics of the congress fair are varied and trend-setting. In recent years, the leading event
PRINT & DIGITAL CONVENTION has met with increasing approval not only among media
producers, but also among interested parties from industry, trade, marketing and IT. This is not
surprising, as the fmp. Provides a stage for the ground-breaking ideas and visions around media
production and marketing. The relevant trends of the present and the ground-breaking topics of
the future will be put to the test.
Whether product or brand communication, Omni channel, technologies for print & digital,
business or future - the spectrum of topics is diverse and offers endless opportunities to discover
trends and receive inspiration.
The convention is the central place for exchange and networking, also with other decision-
makers, for dialogue, further education and inspiration. Experience digital trends and future
business potentials and meet all important service providers and partners.
Exhibitors:
Manufacturers of printing technologies
Manufacturer Further processing technologies
Manufacturer Software
Digital printing service provider
Paper manufacturers/paper wholesalers
3) Interpack –
The interpack alliance addresses the target groups of food, beverage, confectionery and bakery,
pharmaceuticals, cosmetics, non-food consumer goods and industrial goods in key emerging
markets, focusing on different areas in each individual event.
The new label interpack alliance spans all international events staged by Messe Düsseldorf
under its Processing & Packaging portfolio.
The interpack alliance addresses the target groups of food, beverages, confectionery and bakery,
pharmaceuticals, cosmetics, non-food consumer goods and industrial goods in key emerging
markets, focusing on different areas in each individual event.
In addition, successful special topics such as SAVE FOOD and components will also be
represented at the trade fairs making up the interpack alliance.
4) CANTON FAIR –
China Import and Export Fair, also known as Canton Fair, is established in 1957. Co-hosted by
the Ministry of Commerce of PRC and the People's Government of Guangdong Province and
organized by China Foreign Trade Centre, it is held every spring and autumn in Guangzhou,
China. Canton Fair is a comprehensive international trading event with the longest history, the
largest scale, the most complete exhibit variety, the largest buyer attendance, the broadest
distribution of buyers' source country and the greatest business turnover in China.
After 63 years' reform and innovative development, the Canton Fair has withstood various
challenges and never been interrupted. The Canton Fair enhances trade connection between
China and the world, demonstrating China's image and achievements of development. It is an
outstanding platform for Chinese enterprises to explore the international market and an
exemplary base to implement China's strategies for foreign trade growth. The Canton Fair
serves as the first and foremost platform to promote China's foreign trade, and a barometer of
the foreign trade sector. It is the window, epitome and symbol of China's opening up.
Up to the 126th session, the accumulated export volume has amounted to about USD 1.4126
trillion and the total number of overseas buyers has reached 8.99 million. The exhibition area
of one session totals 1.185 million ㎡ and the number of exhibitors from home and abroad
stands at nearly 25,000. In each session, about 200,000 buyers attend the Fair from more than
210 countries and regions all over the world.
On the opening of the 120th Canton Fair in October, 2016, Chinese President Xi Jinping sent a
congratulatory letter; Chinese Premier Li Keqiang gave instructions. The congratulatory letter
of President Xi and instructions of Premier Li affirm the Canton Fair's important status and
contributions in China's reform and opening up and eco-social development and point out the
key and direction of our work, significant for expanding China's opening up, cultivating new
competitive edges of foreign trade sector, building China into a strong economic and trade
power, and driving reform and innovation at the Canton Fair.
At present, following the guidance of Xi Jinping Thought on Socialism with Chinese
Characteristics for a New Era, we, at the Canton Fair, will study and implement the spirit of the
19th CPC Congress, uphold the development principle of innovation, coordination, green
development, openness, and sharing, and spur innovation in the system and business mode. We
are continuously improving specialization, information application, market orientation, and
international development. We are endeavoured to build a "Smart Canton Fair" and "Green
Canton Fair". We are working hard to transform Canton Fair from an export trading platform
to a comprehensive one integrating customer networking, display and negotiation, industrial
exchange, information release and product promotion. We will give full play to Canton Fair's
function as an overall platform for opening-up which allows for buying and selling to the globe,
and make new contributions to China's development into a strong economic and trade power
and the development of open economy.
Secretary Office
The Secretary Office is responsible for the general coordination of the Canton Fair affairs, the
organization and coordination of the important events held by the Fair, the reception of the
leaders of the Ministry of Commerce and VIPs, the implementation of the tasks deployed by
the Ministry of Commerce, the numbering and reporting of the Canton Fair affairs to higher
departments, the circulation of documents and confidential files among different offices, the
coordination of on-site exhibition services, the communication and financial work, and the
logistic work, etc.
The standing office is set up in Executive Dept., China Foreign Trade Centre.
Business Office
The Business Office is responsible for organizing and deploying the work of import/export at
the Canton Fair, studying and analysing foreign trade policies and situations, providing
guidance on the statistic work on import/export and turnover as well as the evaluation of
exhibition effect at the Fair, developing Fair organization plan, organizing the study on the
reform and development of the Fair, compiling the information on the Fair's work (for example,
the Fair Summary), providing guidance on the investigation and punishment for regulation-
breaking booth transfer and resale as well as IP infringement, coordinating Fair organization
and exhibition together with the trading delegations and chambers of commerce/association,
providing guidance on and facilitating the Fair's informationalization, and establishing
electronic administerial system, e-commercial system and information service system for the
Fair, etc.
The standing office is set up in Canton Fair Operation Dept., China Foreign Trade Centre.
Security Office
The Security Office is responsible for organizing and leading the security work of the Fair
Complex and important events, as well as the central commanding security work of buyers and
domestic visitors' residence and main activity places. Its main tasks include: working out
security work plans and measures for Canton Fair; coordinating related work of public security
departments; maintaining the public order in Guangzhou to create a good and safe social
environment for Canton Fair; ensuring fire safety of exhibition halls; and maintaining the traffic
order of the Fair Complex and neighbouring roads to keep smooth traffic.
The standing office is set up in Security Department of Customer Service Centre, China Foreign
Trade Centre.
Press Centre
Press Centre is responsible for inviting and receiving journalists, arranging interviews,
organizing press conferences, editing and publishing The Canton Fair Dispatches (Chinese
Edition), editing Media Report Briefing and Daily Media Report, and distributing and managing
promotional publications.
The standing office is set up in Executive Dept., China Foreign Trade Centre.
Sanitation Office
The Sanitation Office is responsible for leading and deploying the Fair's sanitation work, staying
close contact with sanitation-related departments for the latest sanitation dynamics, developing
sanitation work plans and carrying out epidemic prevention publicity, inspecting for sanitation
implementation, collecting reports on disease cases, handling emergencies, organizing and
coordinating sanitation and epidemic prevention resources and efforts, and collecting
information about the Fair's sanitation and epidemic prevention work to prepare briefings.
The standing office is set up in Integrated Management Department of Customer Service
Centre, China Foreign Trade Centre.
Certificate Service Centre
The Certificate Service Centre is responsible for printing, making and extending the Canton
Fair passes of various kinds together with some other departments of the China Foreign Trade
Centre, collecting and analysing buyers-related information, developing plans for registration
system improvement, training registration staff, and managing registration offices of the Fair.
The standing office is set up in Security Department of Customer Service Centre, China Foreign
Trade Centre.
5) Metalloobrabotka –
The Metalloobrabotka International Exhibition is a Russian mega project giving guidelines for
the development of the Russian machine-tool industry. The trade show highlights global
industry development trends and hits top 10 leading European industrial shows owing to its
scale and efficiency.
Metal-cutting equipment, metal-forming machinery, foundry equipment, welding equipment,
treatment and coating equipment, tools, materials and technology, metal cutting tools, test
machinery, instruments and tools, components, tooling, hardware, software and maintenance
materials, repair and upgrade of equipment, spare parts and services, development of modern
information CALS-technologies in the real economy, research projects, technological and
design developments, production management, materials for metal-working, research papers
and information, advertising in the metalworking industry, subcontracting, investment and
innovation driven projects, research, vocational education and production.
6) ITMA –
ITMA is the world‘s largest international textile and garment technology exhibition, and the
ITMA brand is owned by CEMATEX. ITMA is recognised as the Olympics‘
Of the textile and garment technology industry – a showcase of the latest technology and a vital
meeting place for buyers and sellers from all over the world.
• To provide a leading-edge platform for the world‘s textile and garment industry to market and
source efficient and sustainable solutions, share knowledge and network
• To promote and strengthen the textile machinery industry of CEMATEX member associations
• To offer a reasonable cycle of exhibitions not only in the interest of technology providers but
also to the benefit of their customers
• To encompass the whole range of textile and garment machinery and associated technologies,
thereby creating the world‘s most comprehensive end-to-end manufacturing solutions
exhibition
The dynamic textile and garment industry has witnessed multiple shifts throughout its history.
With Asia‘s reputation as the largest producer of textiles and garments, a landmark decision
was made by CEMATEX in 1999 to launch an Asian version of ITMA.
We work on all these projects and promote the products of the firm. These projects are
very interesting and knowledge full to me. Before these projects, I knew nothing about
the exhibitions and fairs. These large kind of exhibitions are productive for every stake
holder. One can update itself by visiting those kind of fairs. These fairs shows the latest
kind of technology and techniques of every professions be it a printing, automation,
textile, machine tools, farming, automobiles and industrial technologies. We handle
these projects and make many customers for the future. We work in the progress of the
firm and do the marketing for the products and the name of the company for future
reference. Marketing taught me that if a person not buy our product then he is equally
important because he can work as word of mouth for the other potential customers.
Working in the marketing field gives us a new kind of confidence and learning. This
will help us to improve our selves for future progress. Our work taught us how to
manage work, how to organize things like documents and also the importance of time
at every step.
India Furniture Fair is India‘s First and largest international B2B furniture exhibition.
Attracting over 30,000+ visitors from India and its neighbouring countries, the exhibition
provides the perfect opportunity to see the potential in the Indian furniture industry by
highlighting a wide range of exhibits from a range of businesses. It is the perfect gateway for
Indian and international investors to explore and make their mark in the Indian furniture
industry. Business live Trade Fairs is. Continue reading
Highlights
Launching New Products & Creative Ideas with Live Demonstration for every Products
COMPACK CHENNAI
Highlights
• KITCHEN &BATH EXPO The Inspiring Platform for Modern Kitchen & Bathroom
Industry
AUTO SHOW EXPO is the only platform to understand the new trends and innovation in Auto,
Auto Parts & Accessories. Visitors will get a chance to meet experts to move their business
forward. It a leading event on 2/3 wheeler spares, tractor spares, earthmovers spares, vehicle
manufacturer & dealers, garage workshop & services.
"For the quintessential shopping experience" Blarose presents: spring summer edition "
Blarose Lifestyle & Fashion Expo"- Edition 20th on 27th & 28th June, at Club Nirvana Patio ,
South city-2, Sector-50, Gurugram Inviting Brands & companies manufacturing & selling
Designers Apparels for women, Fashion Jewellery, Diamond, Gold Jewellery, Silver Jewellery,
Gemstones, Imitation Jewellery, Pearl sets, Footwear’s- Mojarra’s et al, Fragrances, Home
Decor products, home furnishings, kids wear, Bags & Watches, etc... to come & participate
with us.
Highlights
• Over 50 stalls
• Navratri Special
• Weekend special
"India's Biggest Kids Fashion Event" India Kids Fashion Week returns for the seventh
edition to revolutionize the Indian fashion set-up for kids. IKFW, which has made a glorious
impact on national fashion week calendar now aims to be bigger and better fostering qualitative
opportunities for both designers to showcase their creativity and kids to showcase their innate
awesomeness. It furthers aims for not only attitude building but also holistic personality
development of participating children.
"Age Old Heritage, Brand New Legacy." GJS will comprise the top of the line
manufacturers/wholesalers of Gems & Jewellery as well as dealers from all over the industry.
GJS will assemble the best retailers, wholesalers, manufacturers, traders, and delegates from
across India. GJS endeavours to be the ultimate sourcing platform for doing business and a
must-attend for every jeweller interested in the Indian market. GJS will include the
participation of a large number of exhibitors from India. The show will create a conducive
atmosphere for the Retailers to explore various exclusive and trendsetting Jewellery and
encourage a strong business relationship.
PHOTO TODAY BANGALORE
Occupational Safety and Health Expo & Conference offers a wide selection of Occupational
Safety and health products and services. It will actively seek new companies to participate in
the show. It is also the preferred launch pad for many companies to introduce their latest
products, technologies and solutions to the markets.
IDENTIFY INDIA
IDENTITY India is a conference and exhibition that focuses on the foremost public and private
sector use cases of secure identity, authentication and transactions in the world‘s largest market
for identity applications. It is the only pan-industry conference and exhibition for solutions
providers to engage with end-user customers and understand the full spectrum of business
opportunities in the world's largest market for government and commercial identity schemes
and will bring together Government of India officials, identity authorities and decision-makers,
end-users from India's secure identity and payments businesses, local and international
technology innovators, integrators and solutions providers.
INDIA PHARMA EXPO -"The Best Trade Show for Pharmaceutical and Healthcare
Industries" Indian Pharma Expo (IPE) will provide an opportunity for the participating
companies to display their products & services to the gamut of visitors, globally from pharma
and healthcare industries.
Bibliography
8) Other important instructions from – Institute Of Hotel & Tourism Management , MDU