Autoresponder Alchemy

Customer Cheat Sheet – Week 2

The more you know about your customer, the easier it is to write to them.

You don’t have to fill out the entire sheet below, but the more you can answer, the easier it will be to
create winning emails for your list.

There are two parts below – desires and demographics. The desires are all about what your prospects
are thinking. The demographics is all about who they are. The easy research methods given to you this
week will help you complete as much of this as possible.

Customer Desires
List 3 problems your customers are facing right now.

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What is causing each of these problems?

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What are these problems COSTING your customers (financially, emotionally, relationships, etc.)? The
more specific you are here, the better.

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What do they currently BELIEVE about the problems?

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What are 3 ways a customer could try to solve these problems (other than buying from you)?

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What are the 3 most common objections they’ll bring up to buying your product or service?

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Who or what does your buyer HATE? This could be a person (their butt-kissing coworker), a subject (low
carb dieting), or an organization (the government).

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Customer Demographics
Who is the best bulls-eye buyer for your products or services? Describe 3 characteristics of them.

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What kind of person can you NOT help? What do they believe or are they unwilling to do?

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Describe your bulls-eye buyer. How old are they? Are they male or female? How much money do they
earn yearly? Do they have a spouse or kids?

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What do you personally or professionally have in common with these buyers (your backstory, hobbies,
interests, passions, and desires)?

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What are the biggest myths, misconceptions, and mistakes being made in the market?

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