A’D MILKTEA AND WINGS

A Business Plan
Presented to Mrs. Menchie Medel,

In Partial fulfillment of the requirements for the Entrepreneurial Management

Bachelor of Science in Business Administration Major In Human Resource
Development and Management

By:
Anciro, Arianne Pearl A.
Casi, Ericka A.
Domamay, Darlyn Ann A.
Jonson, Ana Carmela L.
Mendoza, Jorell C.
Mercado, Michelle Anne V.
Miranda, Ryan B.
Noveno, Adrian D.
Sorilla, Christian Noe F.
Tolentino, James Angelo N.

JULY 2022

1
Table of Contents
Executive Summary………………………………………………………..
Chapter I Industry and Competitive Analysis
 Industry Structure and Performance……………….
 Industry Outlook………………………………………
 Competitors ………………………………………….
Chapter 2 Business Description……………………………………….
 Mission
 Vision
Chapter 3 Production/Operations Plan
 Technical Description of Product……………………………
 Production Process………………………………………….
 Tool, Machineries and Equipment………………………….
 Raw Materials and
Supplies………………………………………………………
 Time and Motion
Study……………………………………………………….
 Plant Capacity…………………………………………………
 Plant Layout…………………………………………………
 Labor Requirements………………………………………….
 Overall Cost……………………………………………………
Chapter 4 Marketing Plan
Name of the Business……………………………………………….
Business Logo…………………………………………………………
Target Market………………………………………………………….
Product Positioning………………………………………………….
Market Size…………………………………………………………….
Market Study…………………………………………………………..
Marketing Strategy…………………………………………………
Product including Packaging………………………………………

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 Place ……………………………………………………………….
Price…………………………………………………………………….
Promotion……………………………………………………………..
Chapter 5 Management Plan
Form of Ownership………………………………………………….
Organizational Structure…………………………………………….
Job Description and Specifications…………………………………

Chapter 6 Financial Plan

Sales Projection………………………………………………………
Expense Forecast…………………………………………………….
Income Statement…………………………………………………….
Cash Flow Statement………………………………………………...
Balance Sheet…………………………………………………………

Appendices…………………………………………………………………………..
A. Barangay Business Clearance………………………………….
B. Mayors Permit…………………………………………………….
C. Sanitary Permit……………………………………………………
D. Resumé………………………………………………………………………………………….

3
 EXECUTIVE SUMMARY
A’D Milk tea and Wings
“creates happy things”

We first began our business plan to profit from our passion and provide others
in our town with a safe and friendly place to mingle and relax while sipping and
eating.
“A’D Milk tea and Wings” is a combination of different flavors of milk tea and a
flavored chicken wing, made with perfections and a taste that can’t resist. As we
belong in a food industry, our vision is to provide best quality milk tea and wings and
to be one of the leading milk tea and wings company in the Philippines. And Our
mission is to delight and nourish our customers with quality and delicious chicken
wings and milk tea and to provide excellent service at a reasonable price.
A’D Milk tea and wings enterprise decided to address the hunger and cravings
of people today by offering milk tea and chicken wings, and other add ons to a large
group of people aged 12-65. The target individual of this business is for the
subsistence to upper income class, sports enthusiasts and both men and women.
The A’D Milk tea and wings enterprise’s target market is everyone in the
neighborhood, regardless of race, ethnicity, or religion.
Our business is located at Kaybagal south Tagaytay City near city college of
Tagaytay. We chose to open the business near at school because it will give us
more profit.
We listed down some of competitors around our business area and observe
their strategy so we can analyze what would be the best and unique strategy to
attract customers around the area. A’D milk tea and wings offer a milk tea same as
with the competitors but we have cheaper but a quality milk tea, partner with
delicious chicken wings that others don’t have. We also have a Facebook page, we
posted there our specialties. And by sharing our page, our business will be known by
many of people who uses social media platform.

4
 Chapter I Industry and Competitive Analysis
Industry Structure and Performance

Industry Outlook
Even though we are not a coffee society, it is a competitor and a middleweight
opponent, which is why milk teas are fighting for the attention of Filipinos and
convincing them to start drinking milk teas. Early in the 1980s, the tea was invented
in Taiwan, and since then, health-conscious consumers have substituted it for other
drinks.
It is challenging for milk tea to gain a firm foothold in the market since the few milk
tea businesses do not have a strong brand presence. Milk teas are still significantly
less popular than coffee shops.
With more milk tea and flavored chicken wing businesses opening, the sheer number
of enthusiasts keeps rising. Their extensive menus make it possible for everyone to
find their perfect cup. Nowadays, it’s common to see someone you know drinking
milk tea, either in a shop or having it brought to their house, at least once a week.
Milk tea and flavored chicken wing businesses can be found practically anyplace, but
the majority are in places where people gather, including campuses and shopping
malls. There is still potential for improvement despite the media’s attention being
given to milk tea and the extensive efforts being made to promote milk tea on social
media.

5
Competitors
 Copi Copi
They are situated in Sta. Rosa-Tagaytay
Road, Tagaytay City Cavite. They market their
business mainly for their aesthetic
surroundings and their locally sourced beans.
Their main target market are tourists that visit
Tagaytay and Sta. Rosa, they also advertise
their products thru Facebook and Instagram.
Copi Copi is serving a variety of beverages
like milk tea and coffee. They also serve
desserts like sliced banana bread and
chocolate chip cookies. They also recently
partnered with Colette’s Buko Pie that offers different delicacies and “pasalubongs”.
Copi Copi’s beverage products range from ₱ 80.00 to ₱ 175.00.

 Pizza Kantina

They are also situated in Sta Rosa-Tagaytay

Road, Tagaytay City Cavite near Tagaytay
City Market. They market their business
claiming that they are a one-stop snack shop
serving variety of dishes like chicken wings,
pasta, frappe, milk tea and their main product
pizza. We consider them as a main
competitor because just like us, they served
chicken wings and milk teas and they’ve
been in business for quite some time. Their
main target market are locals and tourists
that craves pizza to whom they will also
serve their other side snacks. They have
media platforms like Facebook, Instagram and Twitter, you can also find them in
Foodpanda and Grab. Pizza Kantina price ranges from ₱ 70.00 to ₱ 280.00 for solo
order and ₱ 320.00 to ₱ 610.00 for family order.

6
  16th Cent Koffie

They are situated in The Observatory, Tagaytay City

Cavite. 16th Cent Koffie’s mission is to become the
recognized coffee shop in its target market for
providing an outstanding service of premium coffee
drinks and others. They market their products mainly
for their location which have an unobstructed view of
Taal Volcano but still with the cold weather of
Tagaytay. It’s location is quite hard to find as it is far
from the city’s commercial area but they turn it as a
strength saying you can enjoy your food away from
the loud city and pollution surrounded by trees and
fresh rural air. They served a variety of food like coffee, milk tea, pasta, burger and
other snacks. You can also rent out the whole place for exclusive events. Their main
target market are mid to higher class tourists since it’s really hard to go to their place
if you don’t have a private vehicle. They get hyped to consumers since their opening
announcement got trending in social medias. 16 th Cent Koffie proce ranges from ₱
180.00 to ₱ 350.00.

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 CHAPTER 2
Business Description
A business owner's day is filled with activities that have an impact on
everyday productivity as well as the profitability of the organization. Rules and
processes are developed by the business owner in order to more efficiently handle
critical business tasks such as inventory management. These comprehensive
instructions ensure that all employees understand how to do critical business
processes, thereby increasing the efficiency of the organization. Business planning is
made easier by identifying the essential processes of a company
A business owner's day is filled with activities that have an impact on
everyday productivity as well as the profitability of the organization. Rules and
processes are developed by the business owner in order to more efficiently handle
critical business tasks such as inventory management. These comprehensive
instructions ensure that all employees understand how to do critical business
processes, thereby increasing the efficiency of the organization. Business planning is
made easier by identifying the essential processes of a company

A’D Milk tea and Wings is a food and service type of business wherein the enterprise
offers a milk tea products and variety of flavored chicken wings. A’D Milktea and
Wings provides foods and drinks at affordable price with quality and aims to reach its
maximum targeted customer with the goal to become well known in the industry.
When our group discovered that those food products had become the most popular
in the market now a days, the team decided to make a combination of those food
products, with its unique flavored of chicken wings and variety of milk teas that will
surely make customers to craves for with its reasonable price in the market.
The group decided to name the business as A’D milk tea and wings since the
primary product of the enterprise is milk tea and wings. Also, the form of ownership
of our business is partnership. The owners are Ana and Darlyn, so we put the initial
letter of the two owners as the name of our business. The A’D Milk tea and Wings
vision is to provide best quality milk tea and wings and to be one of the leading milk
tea and wings company in the Philippines. And Our mission is to delight and nourish
our customers with quality and delicious chicken wings and milk tea and to provide
excellent service at a reasonable price.
Mission
To delight and nourish our customers with quality and delicious chicken wings
and milk tea and to provide excellent service at a reasonable price.
8
Vision
Our vision is to provide best quality milk tea and wings and to be one of the
leading milk tea and wings company in the Philippines

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 CHAPTER 3
Production/Operations Plan
Technical Description of Product
Filipinos typically enjoy sipping on cool beverages like samalamig and buko juice,
which are constant favorites. But a new product only lately came into the picture.
From the North to the South, milk tea managed to catch the taste buds of every
Filipino. Everywhere you walk, you'll find shops and cafes selling milk teas in a
variety of tastes. Chicken wings are everybody’s favorite for a reason. They’re very
easy to prepare and cook, plus they look attractive when you arrange them on a
platter. And it something more flavorful, then crispy chicken wings with a spicy glaze
make for a great meal or snack.
Milk tea is simply what it sounds like- tea with milk added. This combination creates
a smoothness and slight sweetness to normal bitter teas such as black tea. A'D Milk
tea and Wings product, milk tea is a refreshing flavored tea with tapioca balls at the
bottom. Milk is mixed with a tea base, fruits, and flavored syrups, and later, the
tapioca balls are added. With its delicious and different take on a supposedly typical
drink, milk tea became a real hit. In creation of milk tea series powder is perfect
blend consists of the right amount of creaminess and different types of high-quality
milk tea powder like Okinawa, dark chocolate, cookies and cream, winter melon,
classic, strawberry and vanilla. This gives it a smooth and full-bodied texture, which
will keep our customer asking for more throughout the day. Everyone can try adding
an assortment of syrups to give them classic milk tea some twist, like caramel,
vanilla or chocolate flavored syrups with standard serving sizes which are small,
medium, and large. We can make both hot drink or cold drink instantly.
And in a combination of our milk tea, we also have chicken wings with a high quality
of chicken that is always new and tastier than others. We offer such a large variety of
flavored chicken wings, which are Honey Barbecue, Sweet and chili, Classic buffalo,
and garlic parmesan. (Minimum flavoring of 3 pieces) The chicken wings will come in
a standard basket. The chicken wings can be coated with the sauce or remain on the
side in a circular portion size cup for dipping purposes. Depending on the amount of
wings purchased, the baskets will vary. If the order is for “Take away” or delivery, the
chicken wings and side orders will be carried in a Wings take out paper box
container that is inside of a “Wings” commercialized paper-carrying bag.

Production Process
The production system of A'D Milktea and Wings strives to attain service
excellence in addition to process the food and serve quality products. This shall be
undertaken through the engagement of modern production techniques using up-to-
date assembly technology. This will also result in low production costs being attained
by the company. They also intend to ensure that the suppliers they are engaging are

10
committed and reliable so as not to let down the final consumer in terms of the
quality of the product and time of delivery.
In order to improve productivity in their plants they intend to reduce waste and
duplication in their A'D Milktea and Wings by streamlining administrative functions
and promoting and instilling a business culture that focuses on the teamwork rather
than individual productivity. By the undertaking the above they will optimize their
productivity given the available resources.
Process production of Chicken Wings
First thing to do: Marinate (the basic marination) the projected chicken wings
in the morning to serve for the next day. Second thing to do: Before the store close,
do the different sauce in the same amount of the projected chicken wings.
Note: The serving time for dine in and take out is around 10 to 15 minutes.

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Process production of Milktea
First thing to do: Do the tapioca pearl by boiling the water, when water achieves a
rolling boil pour in the tapioca pearls. Stir the tapioca lightly so that it doesn't stick to
the bottom. Let the tapioca pearls float to the top. When the tapioca floats, cover the
pot. Maintain a rolling boil and stir every 5 minutes.Steep the cooked tapioca for 15
minutes. Lastly, cover it in sugar syrup. Then, there you have it. Set aside for awhile.

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Tool, Machineries and Equipment
Listed below are the tools, machineries and equipment that are necessary to
operate A'D Milktea and Wings. In addition, includes the fixtures and furniture to give
ambiance and vibes to the store.
1. Machinery/Equipment
ITEM QUANTITY PRICE PER TOTAL
ITEM AMOUNT
FREEZER/CHILLER 1 PHP 12,000 PHP 12,000

REFRIGERATOR 1 PHP 8,000 PHP 8,000

STAINLESS DOUBLE DEEP 1 PHP 3,000 PHP 3,000

FRYER

HEAVY DUTY GAS STOVE WITH 1 PHP 29,000 PHP 29,000

OVEN COOKING RANGE

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SPLIT TYPE AIR CONDITIONER 1 PHP 20,000 PHP 20,000

POS MACHINE CASH REGISTER 1 PHP 20,000 PHP 20,000

COMPLETE EQUIPMENT OF SET PHP 13,200 PHP 13,200

MILKTEA PACKAGE

Computer Set 1 PHP 15,000 PHP 15,000

14
 2. Furniture and Fixture
ITEMS QUANTITY PRICE TOTAL
PER ITEM AMOUNT
TABLE AND CHAIRS SET PHP 3,600 PHP 36,000
10

STAINLESS STEEL WORK PREP 1 PHP PHP 11,500

TABLE WITH OVERSHELF 11,500

DECORATIVE INDOOR PLANT 10 PHP 200 PHP 2000

15
SPEAKER 1 PHP 8000 PHP 8,000

3. OFFICE SUPPLIES
ITEMS QUANTITY PRICE PER ITEM TOTAL AMOUNT
STICKER PAPER 10 Bundle PHP 45 PHP 450

BALLPEN 20 PHP 7 PHP 140

NOTEPAD 5 PHP 25 PHP 125

LOG BOOK 2 PHP 75 PHP 150

CALCULATOR 2 PHP 75 PHP 150

SCATCH TAPE 10 PHP 20 PHP 200

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SCISSOR 2 PHP 30 PHP 60

4. DINING AND KITCHEN TOOLS

KITCHEN SUUPLIES
ITEMS QUANTITY PRICE PER TOTAL
ITEM AMOUNT
APRON 14 PHP 50 PHP 700

PLASTIC GLOVES 20 PHP12 PHP 240

HAIR NET 1 BOX PHP 100 PHP 100

DINING TISSUE 10 BUNDLE PHP 80 PHP 800

TOILET PAPER 30 ROLLS PHP 11 PHP 330

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MILK TEA FROSTED 16 oz. -500 pcs PHP 12/pc PHP 13,000
CUP
22 oz. -500 pcs. PHP14/pc

MILK TEA STRAW 1000 100 PCS- PHP PHP 850

85

MILK TEA PLASTIC BAG 400 100 PCS- PHP PHP 360
90

TAKE OUT BOX 400 PHP 138/ 100 PHP 552

PCS.

KITCHEN TOOLS
18
ITEMS QUANTITY PRICE PER TOTAL AMOUNT
ITEM
HOT POT 2 PHP 200 PHP 400

SPOON AND 6 BUNDLE (12 PHP 40 PHP 240

FORK SET PCS)

TRAY BASKET 60 PHP 28 PHP 1680

PLATE

DRINKING 60 PHP 30 PHP 1800

GLASS

ACRYLIC WATER 10 PHP 275 PHP 13,750

PITCHER

SAUCE 4 PHP 50 PHP 200

CONTAINER
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RAW MATERIALS SUPPLIES
ITEMS PRICE PER ITEM TOTAL AMOUNT
CHICKEN WINGS 20-23 PHP 195 PHP 195
PCS (1kg)
PHP 13,650 / 70KL
PHP 54,600 / 280KL
PHP 109,200

BREADING MIX 1 KG PHP 195 PHP 195

280 KG= 54,600 PHP 54,600

4 DIFFERENT CHICKEN PHP 175 PHP 700

WINGS SAUCE (4 PCS)
32 PCS. PHP 5,600

VEGETABLE OIL ( 1 PHP 300 PHP 300

GALLON)
16 PCS. PHP 4,800

Time and Motion Study

Plant Capacity
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Plant capacity involves the process of capacity planning which could be referred to
as the process of determining the production capacity needed by an organization to
meet changing demands for its products. Its goal is to maintain a flow in resource
usage. Our business has 6 production staff working in to 12 hours shifts in 7 days
per week. And using different equipment for producing our A'D milk tea and Wings
throughout time of our A'D milk tea is 0.5 hours. That means the cumulative
productive hours per week 6x12x7=504 hours The A'D milk tea can formerly produce
1,500 to 2800 pieces of a certain product per month. And in making the A'D chicken
wings the plant capacity that can be made every month would be around 2,940 to
3220 pieces per month. The ability of the business to operate at maximum capacity
increases with the percentage.

Plant Layout

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Labor Requirements
POSITION NUMBER OF HOURS OF DUTY JOB ROLES

22
 STAFF PER DAY
Manager 1 6 hrs Manage a team of
employees by
providing constant
feedback and
communicating the
company’s goals.
Cashier 1 6 hrs Welcoming
customers and
helping them to
determine their
orders then after
they process the
orders, they collect
payments from
customers.
Barista 1 6 hrs Barista's duties are
preparing and
serve milk tea.
Cook 1 6 hrs In charge in
preparing and cook
food items and also
they help the
kitchen organized
and running
efficiently.
Kitchen Helper 1 6 hrs In charge in
cleaning and
sanitizing kitchen
equipment, assists
in basic food
preparation, and
with receiving and
storing products in
kitchens
Waiter/Waitress 2 6 hrs. Delivering food
orders from the
kitchen to
customers’ tables
rapidly and
accurately.
Delivery Man 1 6 hrs. Reviewing orders
23
 before and after
delivery to ensure
that orders are
complete, the
charges are
correct, and the
customer is
satisfied.

Overall Cost
MILK TEA MEDIUM LARGE

24
Raw materials cost PHP 34.32 PHP 37.37
Direct labor PHP 10 PHP 10
Packaging PHP 4.18 PHP 5.13
Depreciation of PHP 0.5 PHP 0.5
production equipment
Utilities PHP 1 PHP 1
Total Production Cost PHP 50 PHP 54
Mark up 50% PHP 25 PHP 27
Price per pc. PHP 75 PHP 81
Actual Pricing PHP 75 PHP 85

CHICKEN WINGS
Raw materials cost PHP 103.84
Direct labor PHP 15
Packaging PHP 2.66
Depreciation of PHP 0.5
production equipment
Utilities PHP 1
Total Production Cost PHP 123
Mark up 50% PHP 66.5
Price per pc. PHP 189.5
Actual Pricing PHP 189

25
 CHAPTER 4
Marketing Plan
Proposed Name of the Business
Our group decided to name the business as A’D milktea and wings
since the primary product of the enterprise is milk tea and wings. Also, the form of
ownership of our business is partnership. The A’D is combination of Ana and Darlyn
which are the owners of the business.

Business Logo
The Logo of A’D milktea and wings is design to show the combination of
milktea and chicken wings which is the primary menu of our business. The color
background of the logo is orange because an orange logo sends the message that
your company is friendly and cheerful just like A’D Milktea and Wings that is owned
by the form of partnership and friendship.

“creates happy things”

26
Target Market
A’D Milktea and Wings Enterprise decided to address the hunger and
cravings of people today by offering milk tea and chicken wings, and other add-ons
to a large group of people aged 12 to 65. The target individual for this business is for
the subsistence to upper-income class, sports enthusiasts, and both men and
women. The A’D Milktea and Wings enterprise’s target market is everyone in the
neighborhood, regardless of race, ethnicity, or religion.
A’D Milktea and Wings decides to sell the products in Kaybagal South,
Tagaytay, 4120 Cavite in front of City College Tagaytay School. The proponents’
primary target market are the students of CCT. The secondary target market are the
teachers, school staffs and faculties of nearby schools such as Materdei Academy
and Tagaytay City National High School
and the employees of Tagaytay City Hall.
Moreover, the tertiary target market are the homeowners and other locals
within the vicinity of the establishment.
This product is for people who prefer milk tea beverages that include chicken
wings. This core audience wants to give themselves the luxury of delicious snacks
and beverages but doesn’t want to limit their snacking habits by making them more
expensive. Everyone has their own personal time, which makes this business ideal
for individuals who want to focus on themselves, as well as couples who enjoy
getting together for a meal, and groups who enjoy sharing a meal and catching up
with their friends.

Product Positioning
A’D Milktea and Wings aims to serve our customers with high-quality, flavorful
chicken wings and milk tea as well as great service at a fair price. Located in
Kaybagal South, Tagaytay 4120 Cavite near City College of Tagaytay (CCT). A’D
Milktea and Wings wants to offer customer a great time while they enjoy a smoother
flavor and slightly sweetens milk tea and healthier chicken wings that may instantly
satisfy their hunger. This product is also associated with having a great time with
family and friends.

Market Size
The primary target market are the students of CCT. The secondary target
market are the teachers, school staffs and faculties of nearby schools such as
Materdei Academy and Tagaytay City National High School. The estimated number
of target customers per day is about three hundred (300).

27
Market Study
The proponents conducted a survey with the students at city college of
tagaytay and to the employees and people within the vicinity of the establishment.
There are 100 respondents. They used survey questionnaire to determine the
willingness of the customers in purchasing the product. Furthermore, the proponents
also aim to identify the price that they willing to pay for the products. The figures
below show the result of the market survey.

Figure 1.
Figure 1 shows that 56% of our respondents are female and 44% percent are male.

Figure 1.2
Figure1.2 shows that 79.8% of our respondent are students while 20.2% are
employees.

28
Figure 1.3
The figure 1.3 shows the age of the respondents. It shows that the age of the
respondents is range from 17 to 57 years old and above. While most of the
respondents are 21 years old which consist of 23.4% or equivalent to 22 people.

29
Question 1: We were proposing to open a new business which is A'D Milk tea and
Wings in Kaybagal South, Tagaytay City near City College of Tagaytay.  Our shop
is for people who prefer milk tea beverages that include chicken wings. We offer
different flavor of milk tea such as Okinawa, Dark chocolate, Cookies and Cream,
Winter melon, Classic, Strawberry and Vanilla with extra sinkers and toppings like
Pearl, Oreo, Nata, and Cream cheese. Aside from that, we also offer chicken
wings with four different flavor; Honey Barbeque, Sweet and Chili, Classic Buffalo
and Garlic Parmesan. After reading the description above, how interested are you
in this products or services?
Figure 2.
The graph shows out of 100 respondents, 61% answered extremely interested to
A’D Milk tea and wings while 38% stated that they are very interested and 1%
answered not interested. Therefore, it is guaranteed that the respondents are
interested to A’D Milk tea and wings.

Figure 3.
The responses to the question as reflected in figure 3 reveals that 98% out of 100
respondents are open in visiting A’D milk tea and wings to purchase products
while 2% out of 100 respondents answered not. Therefore, majority of the
respondents will come to purchase the products.
30
Figure 4.
As can be seen from figure 4, out of 100 respondents 52% wants to visit our shop
in weekend while 48% wants to go in weekdays. Therefore, A’D milk tea and wings
will open the store in weekend too.

Figure 5.
Figure 5 shows that majority of the respondents (63%) prefer to go to our shop in
afternoon 12pm-5pm. While 25% of the respondents wants to go in evening and
12% wants to visit in morning. Thus, the opening time of our shop will be 8am-
11pm.
31
Figure 6
Figure 6 illustrates that 72% of our respondents willing to pay Php60-Php100 for
our milk tea. While 26% out of 100 respondents are willing to pay Php100-Php150
and 2% answered Php150 and above. Summing up all the gathered data, most of
the respondents prefer Php60-Php100 for the price of milk tea.

Figure 7.
The figure and percentage above show the answer of the respondents. Out of 100
respondents, 77% are willing to pay Php89 for 3 pcs. chicken wings and 23% are
willing to pay for Php99. Thus, the price of 3pcs. chicken wings should be Php89.
32
Figure 8.
The figure 8 shows that out of 100 respondents, 90% are willing to pay Php169 for
3 pcs. chicken wings and 10% are willing to pay for Php189. Therefore, the price
of 6pcs. chicken wings should be Php169.

Figure 9.

33
The respondents showed mixed reactions when choosing flavors of milk tea. Out
of 100 respondents, 35% answered cookies and cream is the flavor that they often
purchase. 32% chose Okinawa flavor, 18% wants dark chocolate and 7% like
winter melon. While 8% of the respondents answered classic, strawberry, and
vanilla flavor. Therefore, cookies and cream milk tea will be the best seller of A’D
milk tea and wings.

Figure 10.
The figure 10 shows that 34% of the respondents answered classic buffalo is the
flavor of chicken wings that they often purchase. While 28% choose sweet chili
flavor, 23% answered garlic parmesan and 15% wants honey barbeque. Therefore,
classic buffalo chicken wings will be the best seller of A’D milk tea and wings.

Marketing Strategy
Product
We innovated the product and offers other varieties of milk teas to
differentiate its appearance and flavor. We provide two sizes of cups, the cups to
allow them to choose between medium and large. Additionally, we include an extra
sinker and toppings (Pearl, Oreo, Nata, and Cream cheese) if they would want more.
We also offer 4 different flavored chicken wings so that they can choose what
flavor sauce they prefer. Honey Barbeque, Classic Buffalo, Garlic Parmesan and
Sweet and Chili.
Packaging
We use reusable cups and eco-bag holders to package our Milk tea. While
preparing chicken wings, we use paper box. This method of packaging is not only
cost effective, but also environmentally friendly.
34
Place
A’D Milktea and Wings will be located in Kaybagal South, Tagaytay 4120
Cavite near City College of Tagaytay (CCT) and City Hall.

Price
The pricing strategy that our enterprise uses is Cost-plus pricing, a very
simple cost-based pricing strategy for setting the prices of goods and services. With
cost-plus pricing, you first add the direct material cost, the direct labor cost, and
overhead to determine what it costs the company to offer the product or service. A
markup percentage is added to the total cost to determine the selling price. This
markup percentage is profit.
MILK TEA MEDIUM LARGE
Okinawa 75 85
Dark chocolate 75 85
Cookies and Cream 75 85
Winter melon 75 85
Classic 75 85
35
 Strawberry 75 85
Cookies and Cream 75 85
Vanilla 75 85

SINKERS AND TOPPINGS

Pearl 10.00
Oreo 15.00
Nata 15.00
Cream cheese 20.00

CHOOSE YOUR SAUCE ( 4 Flavored Wings)

3 pcs. 6 pcs.
Honey Barbeque PHP 89 PHP 169
Sweet and Chili PHP 89 PHP 169
Classic Buffalo PHP 89 PHP 169
Garlic Parmesan PHP 89 PHP 169

Promotion
Social media
We will promote our product through digital marketing. We will use social
media platforms such as Facebook to inform people about our products. This way,
they will be aware of our business’s existence and location.

36
Tarpaulin
For signage purposes, we can use tarpaulin inside and outside of our store.
Tarpaulin has a lot of advantages in business. One of them is to gain the attention of
the customers, and to give them an idea of what we are selling. In that way, they can
easily decide on what they want to buy and what they want to have.

CHAPTER 5
Management Plan
Form of ownership
We choose partnership as a form of our business ownership, because we
believe that two heads are better than one, partnership is easy to establish, and low
37
costs for starting up, and more capital would be available for the business. We
shared profit and burden in each other and making decision is better if there are two
or more people sharing ideas.
PARTNERSHIP OF A’D MILKTEA AND WINGS
The business ownership is partnership which consist of two owner, Filipino
citizens and students of City College of Tagaytay.
The two owner, Ms. Ana Carmela Jonson and Darlyn Ann Domamay voluntarily
associated together for the purpose of forming a partnership under the following
terms and conditions below:
 In A’D Milktea and Wings, partnership has no limit number of partners. A’D
Milktea and Wings Enterprise has two owners.
 In cost and ease of starting a business, it is low and relatively easy.
 The liability of the owners in the A’D Milktea and Wings is unlimited for the
general partner and limited for limited partners.
 When it comes to Share of profits and losses, in partnership of A’D Milktea
and Wings, sharing of profits and losses is depends on a partner’s
investments, and on agreement of partners.
 Capital contribution: The estimated capital of this partnership shall be the
amount of 500,000 Philippine Currency.
Name Amount Contributed Percentage of
Ownership
Ana Carmela L. PHP 225,000 50%
Jonson
Darlyn Ann Domamay PHP 225, 000 50%
TOTAL PHP 550,000 100%

 Management control – In partnership of A’D Milktea and Wings , general

partners have equal control and majority rules.
 The ability to raise capital in partnership is moderate and The transferability of
ownership of A’D Milktea and Wings requires partnership approval, and the
continuation of partnerships is dependent on the agreement.

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Organizational Structure

39
Job Description and Specification

Owners – Business owners oversee the day-to-day operations of our busimess,

managing staff, resolve customer issues and work to make the establishment
profitable.
Responsible for the growth, stability, direction, and daily operation of the
business.

Manager – Manage a team of employees by providing constant feedback and

communicating the company’s goals. Assessing the work performance of their
employees and identifying areas that need improvement.

Cashier – Welcoming customers and helping them to determine their orders then
after they process the orders, they collect payments from customers. Also, their
duties are responding to customers inquiries, issue receipts, and record customer
suggestions and maintaining public areas.

Barista – Preparing and serve milk tea. Also maintain a clean and well-stocked
workspace and dining area, update displays, and continuously expand your
knowledge of food and beverage quality controls, preparation methods, and
presentation.
Cook -The cook plans, prepares, and cook food items to ensure the highest quality
service and experience for customers. They help the kitchen organized and running
efficiently. They ensure proper food handling, sanitation and following food storage
procedures.

Kitchen Helper – A kitchen helper cleans and sanitizes kitchen equipment, assists in
basic food preparation, and with receiving and storing products in kitchens,
restaurants, clubs, fast food outlets and catering companies. They have knowledge
of general kitchen operations and of general food storage guidelines.

Waiter/Waitress – Delivering food orders from the kitchen to customers’ tables

rapidly and accurately. Communicating food orders to barista, paying attention to
priorities. Check in with customers and take additional orders or refill water, as
needed.

40
Delivery Man – Reviewing orders before and after delivery to ensure that orders are
complete, the charges are correct, and the customer is satisfied. Loading,
transporting, and delivering items to clients or businesses in a safe, timely manner.
Providing excellent customer service, answering questions, and handling complaints
from clients.

41
Chapter 6 FINANCIAL PLAN
START-UP CAPITAL
Start-up Assets
Machinery and Equipment 120,000
Furniture and Fixture 21,536
Kitchen Tools 16,270
Total Start-up Assets PHP 157,626
Start-up Expenditures
Raw Materials and Supplies 174,200
(provision of 4 months)
Packaging (provision of 2 months) 500
Salaries (provision of 2 months) 111,900
Marketing Expense (provision of 2 500
months)
Training Expense 1,500
Rent and Utilities (provision of 2 28,500
months)
Transportation Expense (provision of 1,250
2 months)
Kitchen Supplies (provision of 2 16,032
months)
Office Supplies (provision of 2 1,275
months)
Licenses, Permits and Registration 8,300
Expenses
Total Start-up Expenditures PHP 343,957
Contingency Fund PHP 48, 417
Total Start-up Capital PHP 550,000

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Sales Projection
SALES FORECAST
FOR THE YEAR 2022-2026
PRODUCT PRICE SOLD 2022 2023 2024 2025 2026

MILK TEA

MEDIUM PHP75 3,500 262,500 288,750 346,500 450,450 630,630

LARGE PHP85 3,250 276,250 303,875 364,650 474,045 663,663

Add Ons

Pearl PHP10 4,800 48,000 52,800 63,360 82,368 115,315

Nata PHP15 3,360 3,696 4,065 4,878 6,342 8,879

Oreo PHP15 3,360 3,696 4,065 4,878 6,342 8,879

Cream PHP20 2,016 2,217 2,438 2,926 3,804 5,326

cheese

Chicken Wings

3 pcs. PHP89 6,440 573,160 630,476 756,571 983,542 1,376,959

6 pcs. PHP169 3,220 544,180 598,598 718,317 933,812 1,307,338

TOTAL SALES 1,713,699 1,885,067 2,262,080 2,940,705 4,116,989

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 SCHEDULE
MONDAY-SUNDAY SCHEDULE

NAME MONDAY TUESDAY WEDNESDA THURSDAY FRIDAY SATURDA SUNDAY

Y Y

Anciro 4pm-10pm off 12pm-10pm 4pm-10pm 4pm-10pm 4pm-10pm 4pm-10pm

Casi 10am-4pm 12pm-10pm Off 10am-4pm 10am-4pm 10am-4pm 10am-4pm

Mendoza off 12pm-6pm 12pm-6pm 12pm-6pm 12pm-6pm 12pm-6pm 12pm-6pm

Mercado 10am-4pm 12pm-6pm 10am-4pm Off 10am-4pm 12pm-6pm off

Miranda 4pm-10pm off 10am-4pm 10am-4pm 4pm-10pm 4pm-10pm 4pm-10pm

Noveno 10am-4pm 10am-4pm Off 12pm-10pm 10am-4pm 10am-4pm 10am-4pm

Sorilla 10am-4pm 10am-4pm 4pm-10pm Off 10am-4pm 10am-4pm 10am-4pm

Tolentino 4pm-10pm 4pm-10pm 12pm-10pm Off 4pm-10pm 4pm-10pm 4pm-10pm

₱46.60 x 6 hrs. duty = ₱279.60

₱ 46.60 x 16hrs OT = ₱745.60

₱279.60 x 6 days = ₱1,677.60

₱1,677.60 x 4 weeks = ₱6,710.00

₱6,710 x 7 staff per day = ₱46,970.00

₱46,970.00 x 12 months = ₱563,640

Annual Wages expense = ₱563,640+ ₱35,760 (OT)+ 72,000 (manager’s salary)

TOTAL= ₱ 671,400

EXPENSE FORECAST
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 For the Year 2022 to 2026
  2022 2023 2024 2025 2026
Expenses          
Administrative Expense 671,400 721,142 770,917 820,646 870,374
Raw Materials and Supplies 522,600 574,860 689,832 896,781 1,255,493
Packaging 3,000 3,150 3,465 3,984 4,781
Marketing Expense 3,000 3,300 3,960 5,148 7,207
Training Expense 1,500 0 0 0 0
Rent and Utilities Expense 171,000 31,350 37,620 48,906 68,468
Machinery Equipment 120,000 0 0 0 0
Kitchen Tools 16,270 0 0 0 0
Furniture & Fixtures 21,536 0 0 0 0
Transportation 7,500 8,250 9,900 12,870 18,275
Kitchen Supplies 96,192 105,811 126,973 165,065 231,091
Office Supplies 7,650 8,415 10,098 13,127 18,378
Licenses, Permits and
Registration Expenses 8,300 0 0 0 0
Total Expenses 1,650,668 1,456,278 1,652,765 1,966,527 2,474,067
Expense Forecast

Income Statement

PROJECTED INCOME STATEMENT

Comprehensive Statement of Profit and Loss
For the Year 2022-2026
Year 1 Year 2 Year 3 Year 4 Year 5
 
Sales 1,713,699 1,885,067 2,262,080 2,940,705 4,116,989
Less: Cost of Goods
976,268 731,836 878,848 1,136,881 1,593,693
Sold
Gross Profit 737,431 1,153,231 1,383,232 1,803,824 2,523,296
Less: Operating
Expenses
Marketing Expenses 3,000 3,300 3,960 5,148 7,207
Administrative
671,400 721,142 770,917 820,646 870,374
Expenses
Total Operating
674,400 724,442 773,917 829,646 880,374
Expenses
Net Profit 63,031 428,789 609,315 974,178 1,642,922

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 Cash Flow Statement
A’D Milk tea and Wings
STATEMENT OF CASH FLOWS
For the Year 2022 to 2026
Year 1 Year 2 Year 3 Year 4 Year 5
  (2022) (2023) (2024) (2025) (2026
Cash Inflows          
Start-up Capital 550,000  0 0  0  0 
Sales 1,713,699 1,885,067 2,262,080 2,940,705 4,116,989
Total Cash Inflows 2,263,699 1,885,067 2,262,080 2,940,705 4,116,989
Cash Outflows
Administrative Expense 671,400 721,142 770,917 820,646 870,374
Raw Materials and Supplies 522,600 574,860 689,832 896,781 1,255,493
Packaging 3,000 3,150 3,465 3,984 4,781
Marketing Expense 3,000 3,300 3,960 5,148 7,207
Training Expense 1,500 0 0 0 0
Rent and Utilities Expense 171,000 31,350 37,620 48,906 68,468
Machinery Equipment 120,000 0 0 0 0
Kitchen Tools 16,270 0 0 0 0
Furniture & Fixtures 21,536 0 0 0 0
Transportation 7,500 8,250 9,900 12,870 18,275
Kitchen Supplies 96,192 105,811 126,973 165,065 231,091
Office Supplies 7,650 8,415 10,098 13,127 18,378
Licenses, Permits and
Registration Expenses 8,300 0 0 0 0
Total Cash 1,650,668 1,456,278 1,652,765 1,966,527 2,474,067

Cash Outflows
Net Cash Flow 613,031 428,789 609,315 974,178 1,642,922
Add: Beginning Cash 613,031 1,041,820 1,651,135 2,625,313
Balance
Ending Cash Balance 613,031 1,041,820 1,651,135 2,625,313 4,268,235

Balance Sheet

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 A’D Milk Tea and Wings
BALANCE SHEET
For the Year 2022-2026
2022 2023 2024 2025 2026
ASSETS
Current Assets

Cash 613,03 1,041,820 1,651,135 2,625,313 4,268,235

1
Finished Goods 0 0 0 0 0
Inventory
Kitchen and Office 103,84 114,226 137,071 178,192 249,469
Supplies 2
Other Current Assets
Total Current Assets
Non-Current Assets
Machinery Equipment, 157,80
Furniture and Kitchen 6
tools
Less: Accumulated
Depreciation
Other Fixed Assets
Total Non-current
Assets
Other Assets
TOTAL ASSETS
LIABILITIES AND PARTNER’S EQUITY
Partner’s Equity 550,00 613,031 1,041,820 1,615,135 2,625,313
0
Net Profit 63,031 428,789 609,315 974,178 1,642,922
TOTALLIABILITIES 613,03 1,041,820 1,615,135 2,625,313 4,268,235
AND PARTNER’S 1
EQUITY

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Appendices
A. Barangay Business Clearance

48
B. Mayor’s Business Permit

49
C. Sanitary Permit

50
D. Resumé

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