ENTREPRENEURIAL DEVELOPMENT

CIA 3
ASSIGNMENT BY:-
YATEE TRIVEDI 21111660
PRASHIL KUNDARIA 21111637
BUSINESS IDEA:- 3D PRINTED CLOTHES
BUSINESS NAME:- TRI-THREADS

EXECUTIVE SUMMARY -
By providing individualized and environmentally friendly clothing options, our 3D printed
clothing company seeks to revolutionize the fashion industry. Modern 3D printing technology
will be used by our company to produce one-of-a-kind, fully customizable apparel items for our
clients. We think that by offering a distinctive value proposition to the market, our company will
attract clients searching for individualized and eco-friendly fashion solutions. Our objective is to
grow our business internationally and position ourselves as a top brand in the 3D printed clothes
industry.

1
FROM WHERE DID THE IDEA GENERATE? (WE WANTED TO SOLVE THE
FOLLOWING PROBLEM):-
Mass manufacturing has always been the foundation of the fashion business, with little
opportunities for individualization and customization. Even if there is space for customization,
there are always limited options for it, the consumers can’t really generate clothes with their
ideas. This method may lead to apparel that is ill-fitting or doesn't suit certain likes and
preferences. Traditional manufacturing techniques can sometimes be ineffective and harmful to
the environment.
HOW ARE WE SOLVING THIS? :-
The 3D printed clothing industry provides a solution to these issues by utilizing the most recent
technology to create high-quality, uniquely designed apparel that caters to the distinct demands
of clients. Clothing that fits precisely and is built to last because to the fine control that 3D
printing gives over the dimensions and materials utilized. In addition, compared to conventional
production techniques, 3D printing is a more environmentally friendly manufacturing process
since it produces less waste and uses less energy. The one main point is the customers get to
design their own clothes, the designs they like and would feel comfortable in and they wouldn’t
have to fit in to the pre designed clothes forever!
MARKET STATUS AND COMPETITION:-
As customer demands for individualized and customized items rises, so does the market for 3D
printed clothes. The global market for 3D printing in the fashion and textile industries is
anticipated to grow to $4.3 billion by 2025, according to research by ResearchAndMarkets. The
market is particularly strong among young individuals (18–35), especially in metropolitan areas,
who are interested in fashion and customization. The company will target this group in addition
to specialty sectors like dancers and sportsmen that need specialized apparel.
Although the market for 3D printed clothing is still in its infancy, it already has some well-
known players. Businesses like Nervous System, Electro loom, and Continuum Fashion have
already achieved substantial industry advancements. The market is still mostly unexplored,
though, and there is plenty of possibility for expansion and innovation.
WHAT MAKES US SPECIAL? :-
Due to a few elements, this 3D printed apparel company is well positioned to flourish in the
market. First and foremost, the company will concentrate on producing fashionable, everyday
clothes that appeal to a wider market. While some of its rivals have concentrated on avant-garde
designs or high-end fashion, this company aims to provide inexpensive, useful clothing for daily
wear. The company will also make use of cutting-edge 3D printing technology, which will
provide exact control over the materials and proportions utilized in each garment. This will
generate high-quality, personalized apparel that is more durable than conventional mass-
produced clothes and fits properly. Finally, the company will have a solid digital marketing plan
that makes use of influencer partnerships and social media to reach the target demographic and
raise brand recognition.

2
EXPECTATIONS -
1. Revenue Estimates:
The business plan should include specific revenue estimates for the first 3-5 years of
operation. Based on the market study and competitive situation, this should contain both
cautious and aggressive projections.
2. Marketing Strategy:
A thorough marketing strategy, including digital marketing, social media, and influencer
relationships, should be outlined in the company plan. Metrics for monitoring the
performance of the marketing strategy, such as website traffic, social media interaction,
and sales, should be included in the plan.
3. Manufacturing Capacity:
The business plan should outline the 3D printing operation's manufacturing capacity and
how it will be increased as demand develops. This should involve an assessment of the
equipment, materials, and workers required to reach production targets.
4. Supply Chain Management:
The business plan should include a thorough supply chain management strategy that
guarantees raw materials and finished goods are delivered on time and efficiently. This
should involve an assessment of potential risks and contingencies to maintain operational
continuity.
5. Financial Plan:
The business plan should contain a complete financial plan outlining the firm's finance
requirements, such as launch expenses, working capital, and prospective sources of
funding. A break-even analysis, cash flow estimates, and return on investment
calculations should also be included in the strategy.
6. Team Structure:
The business plan should include information on the company's organizational structure,
such as important jobs, job descriptions, and duties.
7. Competitive Advantage:
The business plan should clearly describe the 3D printed clothes firm's competitive
advantage in comparison to existing rivals. Cost-effectiveness, customization, quality,
and sustainability are examples of such variables.

MARKET ANALYSIS
The market for 3D printed clothes is still in its early stages, but it is expanding quickly. The
growing desire for personalized and customized items, along with advances in 3D printing
technology, has created a once-in-a-lifetime opportunity for businesses to disrupt the traditional
fashion sector. The global 3D printing market for fashion and textiles is estimated to reach $4.3
billion by 2025, according to research by ResearchAndMarkets.
The rising tendency towards personalization and customization is one of the market's major
drivers. Consumers are becoming increasingly interested in items that are personalized to their

3
unique requirements and tastes, and 3D printing provides a means to do this. Clothing may be
created and manufactured with precision and accuracy, giving in a personalized fit for each
buyer.
Sustainability is another significant aspect influencing industry. The traditional production
methods used in the fashion business frequently use a lot of resources and harm the environment.
On the other hand, 3D printing is a more environmentally friendly choice. It consumes less
energy, creates less trash, and requires less inventory to be transported and stored.
The market for 3D printed apparel is particularly strong among young adults (18–35), especially
in metropolitan areas, who are interested in fashion and customization. This group is frequently
drawn to distinctive, cutting-edge styles and technologies; thus, 3D printed apparel is an
intriguing choice.
The industry for 3D printed apparel offers a lot of room for expansion and innovation even if it is
still in its infancy. The market for 3D printed clothes is anticipated to grow even more as
technology advances and becomes more widely available and as the customer desire for
customized and sustainable items rises.

MARKETING PLANS:- (STRATEGIES AND TARGET MARKETS)

Since digital marketing is the most economical and effective way to reach the target audience, it
will be the main component of this company's marketing strategy. The main platforms for social
media marketing, such as Instagram, Facebook, and TikTok, will be leveraged to highlight the
distinctive designs and client personalization possibilities. To make sure that the website appears
high in search engine results, the organization will also spend time on search engine optimization
(SEO). To increase awareness and reputation, partnerships with fashion bloggers and influencers
will also be explored.
Young people between the ages of 18 and 35 will be the company's target market, especially
those who are interested in fashion and personalization. Urban residents with more access to
fashion trends and a willingness to spend more on distinctive, personalized apparel are likely to
be the target market. The company will also target specialty consumers like dancers and
sportsmen who need apparel that exactly suits their body types.

4
EXECUTION:-
1. Create and Test Prototypes:
The first step in putting your 3D printed clothing designs into action is to create and test
prototypes. To do this, intricate CAD (computer-aided design) models must be created
and then printed utilizing 3D printers. Once a prototype has been printed, you should test
it for durability, comfort, and fit. You can modify the design and make additional
prototypes as needed in response to the findings of these testing.
2. Create a production Process:
After your prototypes are complete, the next step is to create a production process. This
entails building up a 3D printing facility with the required tools, supplies, and staff. You
must choose the best manufacturing procedure for your designs, considering factors like
printing speed, temperature, and others.
3. Develop a Marketing Strategy:
Creating a marketing strategy to draw clients is a crucial component of carrying out your
business plan. Determine your target audience so that you can create messaging and
branding that appeals to them. To show off your designs and develop a following for your
business, you need also establish a website and a social media presence. To promote your
company, you may also think about working with celebrities or going to fashion shows.
4. Create a Distribution Network:
You must create a distribution network to market your 3D printed apparel. This might
involve running a pop-up store or holding events, working with stores or e-commerce
platforms, or selling through your own website.
Finally, it's critical to keep an eye on your development and revise your plan as necessary. You
should continuously monitor sales, online traffic, and client comments and reviews. You may use
this information to discover your weaknesses and gradually enhance your strategy. You may
create a lucrative 3D printed clothing business that offers clients cutting-edge and customized
items by following these guidelines and carrying out your business plan successfully.

OPERATION:-
A group of designers, technologists, and customer service agents will be involved in this
company's operating strategy. The designs and customizing possibilities offered to clients will be
done by the designers. The technicians will run the 3D printers and make sure the final items
conform to the required standards. Customer enquiries and orders will be handled by customer
service specialists. The company will have an online store and might eventually open a physical
presence. To guarantee quality and consistency, raw materials will be purchased from reputable
vendors. Additionally, the business will keep a supply of finished goods on hand to quickly fill
customer orders.

5
 1. Material Sourcing:
Locating the materials required for 3D printing is the first stage in the process. This might
be used to use artificial fibers, dyes, and other materials. To guarantee the quality of the
finished product and lessen the negative environmental effects of the manufacturing
process, it is crucial to find high-quality and sustainable sources for these components.
2. 3D printing:
After locating your supplies, the following step is to print the clothes in three dimensions.
This entails creating intricate models of each garment with CAD software, which are then
printed with a 3D printer. To create clothing that is cozy, strong, and fits properly, it is
crucial to make sure the printing process is precisely calibrated.
3. Quality:
A 3D printed apparel company's operations must include quality control as a key
component. Before being dispatched to clients, each garment needs to be thoroughly
examined to make sure it satisfies the brand's quality requirements. This may entail
inspecting the item for flaws, making sure it fits properly, and making sure it adheres to
the customer's demands.
4. Inventory management
It is different from typical clothing enterprises since each item is 3D produced as needed.
Instead of mass-producing each design, you should keep an inventory of each design
digitally and print clothes as orders come in. This can lessen the demand for storage
space and assist decrease trash.
5. Shipping Fulfillment:
After a customer place an order, the item is printed and sent right to them for fulfilment.
To guarantee that the consumer receives their item in a timely way, it is crucial to have
effective and trustworthy shipping and fulfilment systems in place.
6. Customer service
It is a crucial component of a 3D printed clothes company's operations, to sum up. Each
garment is created to order, therefore it's critical to keep customers informed about the
status of their orders and any potential problems. Additionally, you must respond quickly
to customer questions and do your best to allay any problems or worries they may have.

FINANCIAL PLANS:-
Our financial plan is based on a 3-year projection, with the following key assumptions:
Annual revenue growth rate of 25%
Gross profit margin of 60%
Operating expenses of $500,000 in the first year, increasing to $1 million in the third year
Investment of $2 million in the first year for technology, equipment, and marketing expenses

6
Based on these assumptions, we project the following financials:
YEAR REVENUE GROSS OPERATING NET INCOME
PROFIT EXPENSES
1 $1,250,000 $750,000 $500,000 $250,000
2 $1,562,500 $937,500 $750,000 $187,500
3 $1,953,125 $1,171,875 $1,000,000 $171,875

FINANCIAL PROJECTIONS:
The financial projections for the business would depend on various factors such as the initial
investment, production costs, pricing strategy, and sales volume. The following are the estimated
financial projections for the first year of operation:-
1. Initial Investment: $150,000
2. Production Costs: $100,000
3. Marketing and Branding: $50,000
4. Website Development: $20,000
5. Fulfillment Costs: $20,000
6. Sales Revenue: $300,000
7. Profit: $60,000

PESTLE ANALYSIS OF CLOSEST COMPETITOR:- (ELECTROLOOM)

POLITICAL  Trade policies: The company's financial performance may
be impacted by changes in trade regulations or tariffs on
imported and exported textiles.
 Government rules: Environmental rules or labour laws
may have an effect on the business's operations and
expenses.

ECONOMICAL  Economic expansion: A healthy economy may boost textile

demand and profit margins.
 Inflation: Inflation may raise the cost of labour and raw
commodities, raising consumer prices. Changes in
currency rates may have an effect on the price of acquired
raw materials or the price competitiveness of exported
goods.

SOCIAL  Consumer preferences: Shifts in consumers' preferences

for textiles made ethically or sustainably may have an
effect on the need for the company's goods.
 Demographics: A population that is older may have
unique textile demands than a population that is younger.
 Social trends: The demand for particular textile kinds
may be influenced by cultural or fashion trends.

7
 TECHNOLOGICAL  Automation: New developments in the field of automation
technology can boost productivity and cut expenses.
 Digital transformation: Modifications in e-commerce and
technology may have an effect on how people buy textiles.
 Intellectual property: Trademarks or patents may restrict
a company's capacity to create and market certain textile
products.

LEGAL  Intellectual property protection is necessary for Electro

Loom to stop other companies from stealing its ideas or
methods.
 Product liability: The business is responsible for making
sure that its goods adhere to safety requirements.
 Employment laws: In order to provide employees with fair
and secure working conditions, the business must abide by
labour regulations.

ENVIRONMENT  Sustainability: The market for Electro Loom's products

may be impacted by consumers' growing awareness over
the environmental effects of the things they buy.
 Climate change may have an influence on the affordability
of essential supplies or the supply network of a business
due to modifications to the climate or natural
catastrophes.
 Environmental laws: Electro Loom is required to abide by
laws pertaining to pollution, energy consumption, and
waste management.

8
9
10