STUDIES RELATED TO IMPUSE BUYING

IMPULSIVE BUYING BEHAVIOR OF MILLENNIALS ON ONLINE

SHOPPING

According to Aruna&Santhi (2015), is unusual and thrilling, emotional rather than

rational, and prefers to be regarded as terrible rather than good. It is also possible to
assume that there are no pre-purchase stages (Bayley&Nancarrow,1998), and that
impulse buying is an illogical process in which the desire to satisfy an impulse wins
over the reasoning aspects of the mind (Rook, 1987).

According to the study of (MasterCard,2014), more Filipinos are purchasing items

using their mobile phones, from 21.4 percent in 2012 to 34% in 2014, with 94.2
percent of participants can able to access the Internet through the use of smart phones.
Those who purchased items using their mobile phones did so because they could use
it "on the go." (2014, MasterCard)

In Addition, According to a Euromonitor research (2016) Because of the increased use

and reliance of Filipinos on their mobile phones, m-commerce grew in popularity in
2015. Popular online shopping conglomerates like Zalora and Lazada developed their
own mobile applications earlier in the review period, and their customers are
increasingly using their mobile application to explore their catalogs and make
purchases on their products. There are money transfer service for payment options
that the internet retailers accepts such as G-cash and Smart Money, Smart e-Money
Inc which is partnered with Citi Philippines and Visa that offers Charge2Phone. The
service is the first contactless payment that is sticker-based.

https://nbmconference.files.wordpress.com/2017/03/521-542.pdf
FACTORS OF IMPULSIVE BUYING BEHAVIOR AND ITS EFFECTS
BETWEEN GENERATIONS X AND Y

According to Beatty&Ferrell (1998) Impulse buyers usually do not set out with the
specific purpose of visiting a specific store and purchasing a specific item; the
behavior occurs after experiencing an urge to buy (Beatty & Ferrell, 1998), and such
behaviors are influenced by internal states and environmental/external factors.
Impulse buying is such an ubiquitous component of customers' behaviors and a focal
point for strategic marketing plans (Rook, 1987), It is important for retailers to
understand what prompts consumers' impulsive reactions in the retail context.
Focused merchandising, clever store design and layout, and customer service can all
assist customers in finding the proper products.

According to The Yankee Group people make impulse purchases for a variety of
reasons including exceptional sales prices, free shipping, and holiday or seasonal
promotions. A small percentage of spontaneous purchases are the result of 12
promotions. This research suggests that shoppers aren't fully aware of why they spend
on impulse. A exceptional sale price, According to the study 75% of poll respondents,
would drive them to make an impulse purchase. Free shipping was the second most
important factor (49 percent of respondents). Yankee (Yankee, 2000). Impulse buying
is more than a passing fad it is an individual trait that varies based on the buyer.

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DETERMINANTS OF PLANNED AND IMPULSE BUYING: THE CASE OF
THE PHILIPPINES

According to Dittmar and Drury they discovered that impulse buying has more
complicated connotations than what can be quantified in a survey study. Hausman
summed up the findings of earlier investigations, claiming that over 90% of people.

According to Rowley, the ratio of leisure shopping to purchase in apparel products is

as high as 95 percent, and one marketer estimates that women's and children's
clothing create more unplanned, impulse buying than any other category. Nara simhan
et al. evaluated 108 product categories using a two-item impulse buying scale in a
mall survey of 100 consumers in the Boston area, and found that high impulse-buying
categories include pastry/doubt. bath products, candy, and chips and snacks while
low- impulse buying categories are diet pills, cleaners, lard, milk and cough syrup. Li
and Gallup reported that a majority of Chinese respondents claimed that purchases of
“big ticket items” are planned rather than impulsive and almost half browsed
advertisements prior to purchase.

https://citeseerx.ist.psu.edu/viewdoc/download?
doi=10.1.1.1067.5946&rep=rep1&type=pdf
THE COVID-19 PANDEMIC AND THE ANTECEDENTS FOR THE
IMPULSE BUYING BEHAVIOR OF US CITIZENS

According to Rajan (2020), Liu et al. (2019), and Güler (2014) The phrase is related
with naive, immature, uninformed, and intellectual shortcomings. According to Parsad
(2020) An impulse purchase pattern arises when customers have an expected, acute,
and continuous desire to acquire something right away. It cannot, however be
classified as involving the significant component of pioneering hedonism, which is a
prerequisite for implementing impulse purchases. Similarly, Suryaningsih (2020) and
Zafar et al. (2019) discovered that impulse purchases entail an investment made
owing to a specific reason in which the decision to buy anything is not based on the
amount of money available.

According to Addo et al. (2020) claim that not only external but also interior cues
relating to human emotions are involved. Impulse purchase, According to Matteo et
al.(2020) can assist people deal with poor confidence, bad emotional states, and
negative mental thinking. Impulse purchase behavior has dramatically grown across
the United States and other areas of the world as a result of the fear-inducing COVID-
19 phenomena (Wiranata & Hananto, 2020; Kim, 2020; Addo et al., 2020; Matteo et
al., 2020).

https://www.cjournal.cz/files/372.pdf