SEATWORK

Product and Service Concept Development

in Entrepreneurship

Prepared to:

Mr. Christian Anthony Genit Serfino

Prepared by:

Bianes, Ma. Lyza

Biaquis, Patricia Nicole

Muyco, Janine

Rojo, Maria Vina

BSTM 3A
 Product and Concept Development

“To Provide a Relaxing Experience Anytime, anywhere”

Wellness Bus
We cannot deny the fact that people often get tired while traveling in some
places. There are a lot of things that we can experience during our travel such as
jetlags, nausea, and body pains therefore what we seek is to relax and be comfortable
even for just a bit. Therefore, a business that can provide this is what we want,
relaxation is one of the things that we like to offer to the people. Our company wants
to offer a service that could help them to calm down a bit from hustle and bustle that
life offers. A wheelness bus (wellness) is the key to achieve this relaxation.

A wellness bus is a kind of bus that provide wellness and relaxation to travelers
or tourist if they want to have a break for a bit before traveling or after traveling.
Some are experiencing delayed flight for hours therefore if they want to have a
relaxing time before their flight they are very welcome to enter the bus. The
wheelness bus is an airconditioned type of bus specialized in seats that is customized
to have enough space to provide a comfortable service to the customers. A wheelness
bus has 6 employees in total, one driver and 5 staffs that would provide the service
inside the bus. The bus can accommodate 10 people per hour. The bus take pride in
offering top-notch service performed by qualified experts at Wheelness Bus. While
teaching the value of self-care and self-esteem to people of all ages, we keep you
calm, refreshed, and completely happy with our service while adhering to safe and
clean rules.
Researching

Customers seek convenient and unique ways to relax and unwind. In order to
launch a successful Wheelness Bus business, it is essential to conduct thorough
research and gather feedback from potential customers.

Firstly, researching from respondents can help to identify the target market for the
Wheelness bus business. By gathering feedback from potential customers, the
business owner can determine the demographics, interests, and preferences of their
target market. This information can help to tailor the services and amenities offered
by the spa on bus to meet the needs and desires of their customers.

Secondly, researching from respondents can help to identify the most popular services
and amenities that customers are looking for. Potential customers can provide insight
into the types of services and amenities they would like to see offered, such as
massages, manicures, pedicures, or access to free Wi-Fi and televisions. This
information can help the business owner to determine which services and amenities to
prioritize and how to price them accordingly.

Thirdly, researching from respondents can help to identify potential challenges and
opportunities for the Wheelness bus business. Respondents may identify challenges
such as safety concerns, privacy issues, or difficulties finding suitable locations to
park the bus. They may also identify opportunities such as offering unique services,
partnering with local businesses, or expanding into new markets.

Fourthly, researching from respondents can help to develop marketing strategies for
the Wheelness bus business. By gathering feedback on the most effective marketing
channels and messages, the business owner can create a targeted marketing plan to
reach their ideal customers. They can also gather feedback on promotions or discounts
that would attract potential customers to try the spa on bus for the first time.

Finally, researching from respondents can help to set realistic revenue projections and
identify potential revenue streams for the business. By gathering feedback on how
much customers are willing to pay for services, the business owner can determine
pricing strategies that are both competitive and profitable. They can also identify
potential revenue streams such as offering group packages or partnering with local
hotels to offer guests a unique spa experience.

In conclusion, researching from respondents is critical when planning to have a

business on a bus. By gathering feedback on the target market, services and amenities,
potential challenges and opportunities, marketing strategies, and revenue projections,
the business owner can develop a comprehensive business plan that is tailored to the
needs and preferences of their customers. This can help to ensure the success of the
Wheelness bus business and provide a unique and enjoyable spa experience for
customers on the go.
Planning

The Wellness Bus Interior

The interior is consist of comfortable chairs and massage chairs in where customers
can freely lay their whole body and relax. Some are also massage chairs if a customer
prefers to relax and be at peace.
The exterior of the Bus
Prototyping
Sourcing
 Schedule of Operation

Weekdays Weekends

7:00 am – 2:00 pm 7:00 am – 2:00 pm

Bacolod Silay Airport Sm Bacolod City

Since the business is focusing in providing a service through wellness we need products that
can help us to manage our day to day operations and for that to be possible we need
supplier. We chose Human Heart Nature since they are an expert in producing wellness
products that we can trust in terms of quality.

Though there are many "natural" products available in the market today, there is
surprisingly no government regulation on the use of the term "natural". This makes it
very diffi cult for ordinary people to discriminate genuinely natural products from
chemically-laden ones with a few natural extracts thrown in.
Costing

The revenue for this type of business can come from different sources such as
charging for each service provided or offering packages for customers who want
multiple services. Assuming an average price of 499 pesos for a package of manicure
and pedicure, 449 pesos for a massage, and a free access for the use of wifi and
television, the business operates for 8 hours a day with an average of 10 customers per
hour. Therefore, the daily revenue generated by the business would be:

Daily Revenue = (10 x 449 ) + (10 x 499) = 9,480 pesos

Monthly Revenue = 54, 390 x 30 = 284,400 pesos

Cost Analysis:
The costs associated with running a wheelness bus may include the following:

Salaries for staff members who provide the services.

Cost of supplies such as nail polish, massage oils, and other materials needed for the
services.
Cost of utilities such as water, electricity, and gas for the bus.
Cost of marketing and advertising to promote the business.
Cost of insurance and licenses.
Assuming the following costs, the monthly expenses for the business can be
calculated as follows:

Salaries for staff members: 5,000 pesos every 15 days per month
Supplies: 10,000 pesos
Utilities: 30,000 pesos
Marketing and Advertising: 3000 pesos
Insurance and licenses: 2000 pesos
Total Monthly Expenses = 55,000 pesos

Profit Analysis:
To calculate the profit of the business, we need to subtract the total monthly expenses
from the monthly revenue.

Monthly Profit = Monthly Revenue - Total Monthly Expenses

Monthly Profit = 284,400 pesos - 55,000 pesos

Monthly Profit = 229,400 pesos

Based on the assumptions made, the spa on bus can make a profit of 229,400 pesos
per month.

In conclusion, the Wheelness bus can be a profitable business if managed well.

However, the actual revenue, costs, and profitability of the business may vary based
on several factors such as location, competition, pricing, and marketing strategies.