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  • Marketing Plan For Ryanair

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    Alejandro Marquez
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    The marketing plan outlines Ryanair's strategy to maintain its position as Europe's largest low-cost airline. It discusses the company's mission to offer low fares, frequent routes, and lowest operating costs. The plan also includes a SWOT analysis and market research on competitors. Ryanair's market strategy focuses on low prices, online booking, and frequent promotions to increase market share across Europe. Finally, the budget section forecasts continued growth in routes and passenger numbers in key markets like Spain over the next five years.

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    Marketing Plan for Ryanair

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    The marketing plan outlines Ryanair's strategy to maintain its position as Europe's largest low-cost airline. It discusses the company's mission to offer low fares, frequent routes, and lowest operating costs. The plan also includes a SWOT analysis and market research on competitors. Ryanair's market strategy focuses on low prices, online booking, and frequent promotions to increase market share across Europe. Finally, the budget section forecasts continued growth in routes and passenger numbers in key markets like Spain over the next five years.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    33 views17 pages

    Marketing Plan For Ryanair

    Uploaded by

    Alejandro Marquez
    The marketing plan outlines Ryanair's strategy to maintain its position as Europe's largest low-cost airline. It discusses the company's mission to offer low fares, frequent routes, and lowest operating costs. The plan also includes a SWOT analysis and market research on competitors. Ryanair's market strategy focuses on low prices, online booking, and frequent promotions to increase market share across Europe. Finally, the budget section forecasts continued growth in routes and passenger numbers in key markets like Spain over the next five years.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 17

    Marketing Plan

    for Ryanair
    1. Executive summary

    2. Mission statement

    3. Marketing objectives

    4. SWOT analysis

    5. Market research

    6. Market strategy

    INDEX 7. Budget
    Executive summary
    - LOW-COST AIRLINE

    The company also began to add


    spectacular promotions, which can be
    achieved by taking into account the
    following factors:

    - PRICE OFFER: Regular rate, plus rate


    and flexiplus rate.
    - DIGITAL PLATFORMS AND ONLINE
    MARKETING
    - TIME FACTOR
    - BAGGAGE POLICY
    -TYPE OF AIRPORT AND UNIQUE
    AIRCRAFT MODEL
    - SALARY COST

    Mission Statement
    Ryanair’s mission Ryanair’s
    objective
    Ryanair’s strategy focuses on eight different strategies
    Maintain low fares
    Deliver best customer service performance
    Provide frequent point-to-point service on short haul routes
    Achieve lowest operating costs in the industry
    Take advantage of the Internet
    Commit to safety and quality maintenance
    Enhance operating results through ancillary services
    Focus on growth in targeted specific markets
    Marketing objectives

    Security and trust


    Marketing objectives

    1. Cost minimization
    Marketing objectives

    2. Image of an airline that cares about its customers


    Marketing objectives

    3. Increase market share


    Marketing objectives

    4. Time optimization
    Marketing objectives

    5. Leaders in environmental challenges


    SWOT
    Analysis

    Strengths Weaknesses
    Europe's largest low-cost airline Bad reputation

    Modern aircraft Strikes

    Low prices at airports Disloyal customers


    SWOT
    Analysis

    Opportunities Threats

    English Government support Government regulation

    Availability of talent COVID-19 Regulations


    Market research
    The
    closest
    to Ryanair Ryanair and
    Ryanair and Norwegian Air
    EasyJet Shuttle
    (NAS)

    Ryanair and
    WizzAir
    Market strategy
    Product Place
    - Operate through their website,
    - Air services to European
    third party websites and
    destinations travellers can also book their
    - Partnered with hotels and tickets directly from the airport.
    car rentals - Offer services to 200
    - Offer economy and destinations in 33 countries
    business plus tickets
    Promotion Price
    - They use simple means like - 70% of their seats are sold at
    newspaper, radio and television to
    lowest price, 30% at higher price
    promote their website.
    - They focus on portraying
    and 6% at highest price.
    - They also include extra fees for
    themselves as a simple and happy
    family friendly airline. passengers that haven’t booked
    -They also used regular sales tactic. the tickets on an early basis.
    Budget
    Commercial activities
    carried out in Spain.
    620 routes in

    Spain.
    The budget airline Under the plans, Ryanair

    forecasts it will carry:
    will connect the
    Costa del Sol with 79
    destinations, adding
    50 new planes over the next five BARCELONA
    MADRID
    years will be destined for the nine new routes, and
    6.7 million 7.1 million
    Spanish market. offer 1.9 million seats people a year people a year

    total number of employees is


    forecast to grow
    Goal: exceed five million passengers on
    the Costa del Sol
    Thanks for your attention!

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