I'm going to talk about the Nike brand.

I have chosen the nike brand because I think it adapts very

well to the questions that the statement asks of me, as well as being a brand that I like. I identify with
their values: Respect, responsibility, justice. One of the brand's marketing strategies is innovation, this
can be seen, for example, in that the brand personalized the product in such a way that users could
easily select their shoes depending on the sport they practiced. Another of his strategies is advertising,
getting athletes to wear his clothes. Finally, it should be noted that Nike concentrates its promotional
strategies mainly on social networks, trying to connect on a personal level with its users.
One of the Nike campaigns I remember the most is the one they carried out after the death of George
Floyd, changing their slogan from Just Do It to For once, Don't Do It, raising their voice against
racism in the United States.