DIGITAL MARKETING ANALYSIS BASED

ON SOCIAL MEDIA- META COMMUNITY

WORK DONE BY: DEELIPH K
&
SUPERVISED BY: PRATHIBA R
 “
““Content marketing is the gap between what brands
produce and what consumers actually want.”.”

-Michael Brenner
 A QUICK GLIMPSE AT MY ENTIRE PRESENTATION

Introduction ABSTRACT Result's and CONCLUSION

In this part, you came to Discussion At end of a project can
know what is digital easily understood what
In this, you can see my
marketing and its we are to convey
google survey and its
functions in social media result based on public
opinion
 Introduction:

4 Types of Digital Marketing

• Content Marketing. ...
• Search Engine Optimization (SEO) ...
• Search Engine Marketing (SEM) ...
• Social Media Marketing (SMM)

The 7p's of digital marketing.

Product, Price, Place, Promotion, People,

Packaging and Process
i
Growth of digital marketing :
The compound annual growth rate of digital marketing from 2020-2026 is
projected at 9%. Digital display is projected to grow at a 15.5% CAGR, while search
is projected to grow at 12.2%. Search accounts for 40.9% of the global digital
advertising and marketing market.

GROWTH OF DIGITAL MARKETING

THROUGHOUT THESE YEARS.
• 2019-$325.02
• 2020-$332.04
• 2021-$369.29
• 2022-$441.12
• 2023-$485.26
• 2024-$526.17
Some of the Top Digital Marketing Companies in India:

• The NineHertz.
• TCS
• Infosys
• Wipro
• HCL Technologies
• Cognizant

​
As you can see above, these are some of India's top companies for Digital
Marketing. These companies play a major role in marketing through their
analysis of data from the public .
Are you satisfied with social media marketing?
100%

80%

REPORT:
60%

As you can see from the graph 50%

most members are not satisfied with 40%

25%
social media marketing. 20%
18%
7%
0%
Satisfied Not Satisfied Some what satisfied
 100%

80%

59%
60%

40%

21%
20% 15%
5%
0%
Instagram Facebook whatsapp I don't like meta

Which app do you like in According to the survey reports as you can in the
Meta? above graph most people use Instagram (59%).
Facebook is next to Instagram with (21%). Finally
WhatsApp with (15%)
 Do you prefer digital marketing on Instagram? Instagram is the biggest marketing platform in
meta because of the?
100%

80%
More number of user's 30%
60%
46%
39%
40%
We can do marketing throughout world wide 54%
20% 15%

0%
Yes i prefer No i don't prefer sometimes i prefer
its easy and we didn't spend more money on tv adds 16%

0% 20% 40% 60% 80% 100%

According to survey reports around, (46%) of people
prefer Digital Marketing on Instagram and also a major
part of people(39%) are not ok with Instagram
marketing. And some of the preferred Instagram
Marketing occasionally.
Most companies prefer Instagram because
Instagram is a app which as more no of user's
compare to other social media platforms also
they can promote there throughout the world .
 What is the best Instagram marketing tool? What are the most effective types of Instagram ads?
100%
100%
80%
80%
60% 48%
60%
40% 28%
39% 39%
40% 18%
20%
19% 6%
20% 0%
2%

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From the above graph, you will get a clear understanding
both VSCO TOOL and PABLO TOOL have the same
per(39%). These are widely used tools on Instagram.
Promo republic tool that has not been used mostly.
Sh
According to the reports you can promote your
product through Instagram posts with (48%). You
can also promote your products through stories
and other activities
 Ways to improve your digital marketing skills? How do you improve your IG marketing performance?

sational MARKETING 48% Optimize your profile 39%

search in various fields 34%

By developing a brand aesthetic 46%

nt unique from others 16%

Champion user-generated content 15%

practicing daily 3% 0% 20% 40% 60% 8

0% 20% 40% 60% 80% 100%

According to reports you can improve your marketing
through conversational marketing which is also the
highest percentage (48%). You can also improve your
skills by researching various fields (34%).
According to reports you can improve your IG
performance by developing an Aesthetic brand which the
highest percentage (46%). Also, you can improve your IG
performance by Optimizing your profile which also
percentage (of 39%).