BIBLIOGRAPHY/LIST OF REFERENCES

In academic writing, literature should be your point of departure. This is not the same as the
critical literature review you will present in your final project report. The purpose is to just
provide an overview of the key literature sources from which you intend to draw.

INSTRUCTIONS:

Select 05 SOURCES (of 4 to 16 pages; recent papers are preferred at this stage of your
research) from which you intend to draw for your business research project assignment. If
your research studies ‘The contribution of adverse advertising on consumer’s behaviour’, you
can either type the whole title in the research bar, type ‘theories of adverse advertising on
consumer’s behaviour’ or type the key words in your topic ‘adverse advertising’ or
‘consumer’s behaviour’. Then read them to provide some information on them. You do not
need to need the whole texts. For each text, rather focus on:

- The abstract,
- The introduction and,
- The conclusion.

The 05 sources should be presented in an alphabetical order based on the authors’ names.
 BIBLIOGRAPHY

SOURCE 1:

Author (s):

Title:

Year:

References:

Method used for the study:

Summary:

- Purpose of the study

- Problem statement:
- Results:

SOURCE 2:

Author (s):

Title:

Year:

References:

Method used for the study:

Summary:

- Purpose of the study

- Problem statement:

- Results:
SOURCE 3:

Author (s):

Title:

Year:

References:

Method used for the study:

Summary:

- Purpose of the study

- Problem statement:

- Results:

SOURCE 4:

Author (s):

Title:

Year:

References:

Method used for the study:

Summary:

- Purpose of the study

- Problem statement:

- Results:
SOURCE 5:

Author (s):

Title:

Year:

References:

Method used for the study:

Summary:

- Purpose of the study

- Problem statement:

- Results: