For your business research project exam, you will write your RESEARCH

PROPOSAL by following the GUIDELINES below:

I/ Research Project Proposal

1. Identify the aim and objectives of your research

 The topic of the project

A study of the causes of the low rate of use of banking services in Côte d'Ivoire

 The aim

…………………………………………………………………………………
Examples:
1. The purpose/aim of this study is to analyze the causes of the low rate of use of
banking services in Côte d'Ivoire
2. This study aims to examine organizational performance differences between
companies A and B.
3. This study will compare the organizational performance of companies A and B
and identify which variables differ significantly between the two firms.

 The objectives (write down two or three objectives)

- …………………………………………………………………………………………
- ………………………………………………………………………………………….
EXAMPLES
The objectives of a study are the specific actions the researcher intends to perform to achieve
their overarching goal. In fact, the objectives of this research are as follows:
- To identify at the level of the overall environment in Côte d'Ivoire, the difficulties
likely to explain the low rate of use of banking services,
- To determine at the level of banks, the difficulties likely to explain the low rate of use
of banking services in Côte d'Ivoire.
2. Identify factors that contribute to the process of research project selection
The following factors have contributed to the selection of our research project:

 Background of the study

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 Research Problem and Significance with

evidence………………………………….

 Research questions (main and specific questions)

…………………………………………………………………………………………………...
EXAMPLE:
The study is conducted to answer the following questions: What factors can explain the low
rates of use of banking services in Côte d'Ivoire? This main preoccupation calls for two
secondary/subsidiary questions:
1. Is the level of development of the overall environment a factor in the low rate of use of
banking services?
2. Are the characteristics of the banking sector a factor in the low rate of use of banking
services?

 Research hypotheses (main and secondary hypotheses)

……………………………………………………………………………………………
EXAMPLE
The hypotheses of our research project are as follows:
- Main Hypothesis
There are many factors behind the low rates of use of bank services.
- Hypothesis 1:
The global environment of Côte d'Ivoire does not contribute to the improvement of bank
access.
- Hypothesis 2:
The characteristics of the banking sector do not contribute to the improvement of bank
penetration.

3. Review key literature around the subject area

Summarise the five articles you read here.
4. Explain and justify your research methods
EXAMPLE:
As mentioned earlier, the purpose of this research is to analyze the causes of the low rate of
use of banking services in Côte d'Ivoire. This entails interactions with bankers and the
population. For this reason, we conduct a qualitative study using interviews with the targeted
population.

5. Provide a Gantt Chart providing a timeframe for the completion of your research proposal
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