1.

Executive Summary
2. Industry Analysis
Real estate refers to real, or physical, property, and can include land, buildings, air rights
above the land, and underground rights below the land. As a business term, real estate also
refers to producing, buying, and selling property.
Real estate is property consisting of land and the buildings on it, along with its natural
resources such as crops, minerals or water; immovable property of this nature.

There are four types of real estate.

Residential Real Estate

Residential real estate includes both new construction and resale homes. The most common
category is single-family homes, but there are also condominiums, co-ops,
townhouses, duplexes, triple-deckers, quadplexes, high-value homes, multi-generational
homes, and vacation homes.

Commercial Real Estate

Commercial real estate includes shopping centres and strip malls, medical buildings,

educational buildings, hotels, and offices. Apartment buildings are often considered
commercial, even though they're used for residences, because they're owned to produce
income.

Industrial Real Estate

Industrial real estate includes manufacturing buildings and property, as well as warehouses.

The buildings can be used for research, production, storage, and distribution of goods. Some
buildings that distribute goods are considered to be commercial real estate. The
classification is important because zoning, construction, and sales can be handled differently
for this type of property.

Vacant Land

Land includes vacant lots, working farms, and ranches. The subcategories within vacant land
include undeveloped, early development or reuse, subdivision and site assembly.

2.1 Size of the Industry

By 2040, real estate market will grow to Rs. 65,000 crore (US$ 9.30 billion) from Rs. 12,000
crore (US$ 1.72 billion) in 2019. Real estate sector in India is expected to reach US$ 1 trillion
in market size by 2030, up from US$ 200 billion in 2021 and contribute 13% to the country’s
GDP by 2025. Retail, hospitality, and commercial real estate are also growing significantly,
providing the much-needed infrastructure for India's growing needs.

India’s real estate sector saw over 1,700 acres of land deals in the top 7 cities in 1 year.
Foreign investments in the commercial real estate sector were at US$ 10.3 billion from
2017-21. As of February 2022, Developers expect demand for office spaces in SEZs to shoot
up after the replacement of the existing SEZs act.

As per ICRA estimates, Indian firms are expected to raise >Rs. 3.5 trillion (US$ 48 billion)
through infrastructure and real estate investment trusts in 2022, as compared with raised
funds worth US$ 29 billion to date.

The office market in the top eight cities recorded transactions of 22.2 msf from July 2020 to
December 2020, whereas new completions were recorded at 17.2 msf in the same period.
In terms of share of sectoral occupiers, Information Technology (IT/ITeS) sector dominated
with a 41% share in the second half of 2020, followed by BSFI and Manufacturing sectors
with 16% each, while Other Services and Co-working sectors recorded 17% and 10%,
respectively.

Around 40 million square feet were delivered in India in 2021. It is expected that the country
will have a 40% market share in the next 2-3 years. India is expected to deliver 46 million
square feet in 2022.

According to Savills India, real estate demand for data centres is expected to increase by 15-
18 million sq. ft. by 2025.

In 2020, the manufacturing sector accounted for 24% of office space leasing at 5.7 million
square feet. SMEs and electronic component manufacturers leased the most between Pune,
Chennai and Delhi NCR, followed by auto sector leasing in Chennai, Ahmedabad and Pune.
The 3PL, e-commerce and retail segments accounted for 34%, 26% and 9% of office space
leases, respectively. Of the total PE investments in real estate in Q4 FY21, the office segment
attracted 71% share, followed by retail at 15% and residential and warehousing with 7%
each.
India’s gross leasing volume in the top 8 cities stood at 16.2 this was 12.4% quarter to
quarter growth in 2021. India’s net absorption of the office market stood at 11.56 million
square feet in quarter four of 2021. This was an 86% rise QoQ.

Between July 2021 and September 2021, a total of 55,907 new housing units were sold in
the eight micro markets in India (59% YoY growth).

In the third quarter of 2021 (between July 2021 and September 2021), new housing supply
stood at ~65,211 units, increased by 228% YoY across the top eight cities compared with
~19,865 units launched in the third quarter of 2020.

In 2021-22, the commercial space is expected to record increasing investments. For

instance, in October 2021, Chintels Group announced to invest Rs. 400 crore (US$ 53.47
million) to build a new commercial project in Gurugram, covering a 9.28 lakh square feet
area.

According to the Economic Times Housing Finance Summit, about 3 houses are built per
1,000 people per year compared with the required construction rate of five houses per
1,000 population. The current shortage of housing in urban areas is estimated to be ~10
million units. An additional 25 million units of affordable housing are required by 2030 to
meet the growth in the country’s urban population.

2.2 Major Market players

1. DLF Ltd

Founded in 1946 by Chaudhary Raghvendra Singh,

DLF started with the creation of 22 urban colonies in
Delhi. In 1985, the company expanded into the then-
unknown region of Gurugram, creating an
exceptional living and working spaces for the new
Indian global professionals.

Today, DLF is the largest publicly listed real estate

company in India, with residential, commercial, and
retail properties in 15 states and 24 cities.

 Revenue: Rs 7,766 Cr
 Profit: 1,632 Cr
 Market Cap:  56,672 Cr.
 ROE: 3.70 %
 Sales Growth (3Yrs): -5.54 %
 Promoter holding: 74.95 %
  Debt to equity: 0.23
 Price to book value: 1.5
The Company’s diverse verticals reflect a dedication to developing ecosystems for India’s
changing needs. DLF Ltd is the Largest real estate company in India in terms of total sales.

2. Prestige Estates Projects Ltd

Over the last decade, the Prestige

Group has firmly established itself
as one of the leading and most
successful developers of real estate in
India by imprinting its indelible mark
across all asset classes. It is one best
top real estate companies in Chennai.

Founded in 1986, Having

completed 210 projects covering over
80 million sq ft, currently, the
company has 53 ongoing projects
spanning 54 million sq ft and 35
upcoming projects aggregating to 48
million sq ft of world-class real estate
space across asset classes.

 Revenue: Rs 6,518 Cr
 Profit: 423 Cr
 Market Cap:  12,156 Cr.
 ROE: 7.63 %
 Sales Growth (3Yrs): -2.21 %
 Promoter holding: 70.00 %
 Debt to equity: 1.91
 Price to book value: 2.77
In October 2010, the Prestige Group also successfully entered the Capital Market with an
Initial Public Offering of Rs 1200 cr. Now with 205 landmark developments across the
city, the company has extended its expertise to
major cities across South India including Chennai,
Hyderabad, Kochi, Mysore, Mangalore, and Goa. 

3. NBCC India Ltd

Founded in 1960 as a Govt. of India Civil Engineering Enterprise, NBCC with its Headquarter
in Delhi, today, holds the status of Navratna CPSE and has emerged as the undisputed
leader in the Construction Sector on the back of its capabilities, innovative approach,
adherence to the highest standard of quality, timely delivery and a dedicated workforce.

 Revenue: Rs 6,384 Cr
 Profit: 227 Cr
 Market Cap:  6,345 Cr.
 ROE: 20.98 %
 Sales Growth (3Yrs): 19.50 %
 Promoter holding: 65.93 %
 Debt to equity: 0.00
 Price to book value: 4.82
NBCC’s areas of operation encompass three (03) Primary Segments namely:

 Real Estate Development: Developing Residential and Commercial inventories for

Governments and the Public at large
 Project Management Consultancy (PMC) : Executing landmark projects in
diversified sectors as also Redevelopment Projects for Government.
 Engineering Procurement & Construction (EPC): Working in a niche market and
constructing Chimneys, Cooling Towers for Power Sector.

4. Indiabulls Real Estate

Ltd

Indiabulls Real Estate stands

for excellence and luxury in
residential and commercial
properties. It
was incorporated in 2006 with
its focus on construction and
development of residential, commercial and SEZ projects across major Indian
metros. Indiabulls Real Estate is one of the largest real estate companies in Chennai.

 Revenue: Rs 5,015 Cr
 Profit: 493 Cr
 Market Cap:  2,776 Cr.
  ROE: 12.44 %
 Sales Growth (3Yrs): 18.65 %
 Promoter holding: 23.36 %
 Debt to equity: 0.50
 Price to book value: 0.78
It has delivered iconic commercial developments of over 3.3 million sq. ft. in
Mumbai namely – One Indiabulls Centre & Indiabulls Finance Centre and in the residential
segment – Indiabulls Sky, Mumbai, and Greens Panvel, apart from delivering projects in
Gurugram, Chennai, Madurai, Ahmedabad, and Thane.

5. Brigade Enterprises Ltd

India’s leading property developers with

over three decades of expertise in building
positive experiences for all our
stakeholders and winning customer’s
trust. It is one of the top 10 real estate
companies in Chennai.

Founded in 1986, The company developed

many landmark buildings and transformed
the city skyline of cities across South India
namely: – Bengaluru, Mysuru, Mangaluru, Hyderabad, Chennai and Kochi with
developments across Residential, Offices, Retail, Hospitality, and Education Sectors.

 Revenue: Rs 2,973 Cr
 Profit: 427 Cr
 Market Cap:  4,210 Cr.
 ROE: 10.70 %
 Sales Growth (3Yrs): 13.41 %
 Promoter holding: 46.83 %
 Debt to equity: 1.64
 Price to book value: 1.85
Brigade’s residential portfolio includes villas, villaments, penthouses, premium residences,
luxury apartments, value homes, urban studios, independent living for seniors and mixed-
use lifestyle enclaves and townships.
Brigade’s retail projects include Orion Mall, Orion East, and Orion OMR. Brigade’s hospitality
offerings include star hotels, recreational clubs and convention centres, Celebrations
Catering & Events and The Baking Company.

Since its inception in 1986, Brigade has completed over 250 buildings amounting to 66
million sq. ft of developed space in residential, offices, retail and hospitality sectors across 7
cities.

6. Oberoi Realty Ltd

Over the past three decades, Oberoi Realty

built growth and high-stature
through consistent high-design and quality
parameters that have truly made a
significant difference to ease, comfort and
efficiency to lives that interact with or
inhabit these spaces. It is one of the best
top real estate companies in Mumbai.

 Revenue: Rs 2,582 Cr
 Profit: 817 Cr
 Market Cap:  19,044 Cr.
 ROE: 11.27 %
 Sales Growth (3Yrs): 22.18 %
 Promoter holding: 67.70 %
 Debt to equity: 0.20
 Price to book value: 2.37
The Company has developed over 42 projects at strategic locations across the Mumbai
skyline aggregating about 11.89 million sq. ft. of spaces (group entity including promoter
group). With another 27.43 million sq. ft in the making, The company has aggressive plans
for upcoming projects in various parts of Mumbai and other regions.

7. Phoenix Mills Ltd

India’s largest
retail-led mixed-
use developer. The Phoenix Mills Ltd is poised to carve a niche for itself in the Indian
 real estate sector, be it mega retail malls, entertainment complexes, commercial
spaces or hospitality units. Its operations span across most aspects of real estate
development; planning, execution, marketing, management, maintenance & sales.

 Revenue: Rs 2,194 Cr
 Profit: 504 Cr
 Market Cap:  11,732 Cr.
 ROE: 11.72 %
 Sales Growth (3Yrs): 3.78 %
 Promoter holding: 59.16 %
 Debt to equity: 1.13
 Price to book value: 3.26
The group has real estate assets in Mumbai, Bengaluru, Chennai, Pune, Agra, Indore,
Lucknow, Bareilly & Ahmedabad. The company is among the top real estate companies in
Mumbai

8. Godrej Properties Ltd

Godrej Properties development
combines a 122–year legacy of
excellence and trust. In 2010,
Godrej Properties became
a publicly listed
company through a successful
IPO in which it raised USD 100
million. It is among top 10 real
estate companies in Hyderabad.

The CII-Godrej Green Building Centre in Hyderabad, when it was completed in 2004, was the
first LEED Platinum building outside of the United States and was the single highest-rated
LEED building in the world. 

 Revenue: Rs 2,322 Cr
 Profit: 319 Cr
 Market Cap:  23,161 Cr.
 ROE: 11.64 %
 Sales Growth (3Yrs): 9.90 %
 Promoter holding: 64.45 %
  Debt to equity: 0.78
 Price to book value: 4.98
Godrej Garden City, in Ahmedabad, was selected as one of only 2 projects in India and 16
worldwide by The Clinton Foundation to partner with them in the goal of achieving a climate
positive development. In 2016, The company stood 2nd in Asia and 5th in the world in the
GRESB (Global Real Estate Sustainability Benchmarking) study, which is an industry-led
sustainability and governance benchmarking platform. 

9. Omaxe Ltd

With 118.61 million sq. ft. of delivered

space in real estate and construction
contracting, Omaxe is today one of India’s
leading and trusted real estate companies.

The brand ‘Omaxe’ was founded in 1987 by visionary first-generation entrepreneur & civil
engineer Mr. Rohtas Goel to undertake construction and contracting business.
Subsequently, the company diversified into the real estate sector in 2001 and got listed on
both stock exchanges (BSE and NSE) in 2007.

 Revenue: Rs 1,146 Cr
 Profit: 50 Cr
 Market Cap:  2,809 Cr.
 ROE: 2.67 %
 Sales Growth (3Yrs): -5.58 %
 Promoter holding: 74.38 %
 Debt to equity: 0.70
 Price to book value: 1.60
Today, the company is present in 27 cities across 8 states namely Uttar Pradesh, Madhya
Pradesh, Punjab, Haryana, Uttarakhand, Rajasthan, Delhi, Himachal Pradesh and possesses a
diversified product portfolio that includes Hi-Tech Townships, Integrated Townships, Group
Housing, Shopping Malls, Office Spaces, SCOs, and Hotel.

It is currently undertaking 21 real estate projects – 5 Group Housing, 9 Townships, 7

Commercial Malls/office spaces/Hotels/ SCOs.

Market Share of Major players.

Challenges faced by the Industry.

Unavailability of land:

Through land regulations, land readjustment and land pooling policies, the Government
should spare large shares of underutilized and vacant land parcels. By this, it will give some
relief to the financially aggrieved developers and help the situation of the real estate sector
improve. This calls for an urgent change or revision in the Land Acquisition Resettlement
and Rehabilitation Act of 2013.

Long pending infrastructure projects:

There are a lot of impending projects in the Indian real estate market starting from public
sector projects to private sector housing colonies. There is a delay happening in the
completion of these projects and the reason for this is that the project does not get enough
funding or there is a lack of technology to complete these projects on time. Another big
challenge in the Indian real estate sector is the protracted approval process because project
approvals in India take about days to years because there is no option of a single-window
clearance and it often results in time and cost escalations.

Overpopulation:

India is touted to be the most populous country by the year 2050. More than 50 per cent of
people are urban centres and Tier 1 cities. To accommodate the population, India would
require more new cities and urban centres on a mass scale in order to provide the required
resources to the inhabitants.

Outdated building techniques:

The Indian real estate sector is still dependent on old building techniques and hence they
are over-dependent on extensive human labour for construction activities. Whereas, high-
quality building materials such as concrete and iron slabs are used in new construction
techniques. Therefore, today it is very important for developers to rely on modern building
techniques which will help reduce construction time and labour cost and in that way the
projects can be delivered fast. 
 3. About the Company

Marathon is a Mumbai based real estate development firm. they have completed
more than 100 projects, and are currently building several townships, luxury projects,
affordable homes, office spaces and retail spaces across the city.
Marathon Group was formally launched in 1969 by Shri Ramniklal Shah, an
educationalist with the ideal of serving society in every way. But the seeds were
sown by his father, Zaveribhai Ramji Shah, the Patriarch, in 1992, when he
envisioned and planned Mulund, a 550-acre suburb in Mumbai. Marathon continued
to contribute to Mulund through the 70's and the 80's, with over 30 landmark projects
in this suburb alone, carrying forward the Patriarch's vision, conviction and
dedication, making Mulund the 'Prince of the Suburbs'.

In the 90's, Marathon expanded to over the rest of Mumbai and beyond under the
stewardship of the next generation, Ramnikbhai's sons, Chetan Shah and Mayur
Shah. Qualified civil and structural engineers from USA, the two brothers have
consistently set new benchmarks for the group, re-inventing the Group's goal and
adopting new age methodologies. Marathon Nextgen is a result of their efforts.

Today, with the ideals instilled in us by earlier generations and the vision of
redefining the real estate industry, the Group is venturing in to newer areas: Special
Economic Zones, townships, infrastructure development, entertainment and leisure,
education, hospitality and the capital markets. Marathon Nextgen is driving the group
initiatives into these areas.

Founder R.Z. Shah

Year Founded 1969

Origin India
Company type Private
Market Cap ₹ 945.62 Cr.
Annual Revenue ₹ 54.39 Cr.
 Net Income/ Profit ₹ 28.42 Cr.

Genesis of the company

The company origins date back to 1922 when their Patriarch (Zaverbhai Shah) played a key
role in creating the master plan for 550 acres of the suburb of Mulund. This led to Mulund
being one of the best planned Suburbs today. The company was formally established in
1969.
In between 70’s – 90’s Marathon group formed the mulund skyline through the next few
Decades
In 1969 Marathon Group was established with headquarters in Mulund.
In 1972 Poonam, built in 1972, was the first building with an elevator in Mulund.
In 1990 Marathon Antariksh was the first high rise in Mulund.
In between 90’s – 10’s Marathon Realty witnessed exponential growth starting from the
90’s by venturing into new locations like Lower Parel and Panvel and new categories like
townships and affordable housing.
Vision of the Company
We envision to be the most trusted developer in the Mumbai Metropolitan Region and
deliver best in class design.

At Marathon, the vision is the all-important set of statements that outlines our goals. Our
performance management system is built around this to ensure that all our people are
aligned to these larger goals. We work hard to achieve these goals and rigorously track our
progress.

To be in the “Top 5 in Customer Satisfaction in Mumbai Metropolitan Region”

To grow 6.5 times in Revenue and 5 times in Area Constructed.
To be the “Most Trusted Developer in Mumbai Metropolitan Region”
To provide “Best in Class Design”
To be in the “Top 5 in Employee Engagement in Mumbai Metropolitan Region”

Dharma of the company.

Marathon’s Dharma is the set of core principles that each marathonite will
uncompromisingly follow. These are values that are the reason for our success derived from
strong beliefs of the promoters. All our rewards and recognition programs, competency
measurements of employees, and promotion decisions are shaped around our Dharma.

1. Stand tall in terms of integrity & transparency.

2. Continuously improve & scale heights.
3. Always focus on customer delight.
4. Respect resources and create exponential value.
5. Constantly endeavour to create happiness for all.
6. Be committed and respectful to all and at the same time be firm and fair.
Products and Services

Marathon Realty
Products and Services

Affordable Township Luxury Premium Commercial

Housing Projects Projects Projects Projects

Marathon realty provides properties.

They have 5 types of projects

1. Affordable Housing
2. Township projects
3. Luxury projects
4. Premium projects
5. Commercial Projects.
In this projects Marathon provides Apartments From 1BHK up to 6BHK. And Commercial
offices and Studios with Amenities like Club house, Swimming pool, Gym, Kids area, Garden
Area, Podium parking etc.

3.3 Position in the Industry.

Marathon is Ranked 26th among the top 50 real estate companies of India.
Size of the company- Marathon group is 52 years old Company which has delivered 100+
projects. The company is having 10000+ Customers and the Market Capital of the company
is 946CR.
Number of Branch-
Number of Employee- 500-1000 Employees
3.4 Stakeholders Detail.
1) Mayur Shah is the Managing Director of the company.
Educational background of Mayur Shah-
BE – Civil Engineering, Mumbai University and MS – Structural Engineering, University of
Oklahoma, USA
Mr. Mayur Shah has been a visionary leader and has over 25 years of experience in the
business. He has served as the Chairman of MCHI – CREDAI, the largest body of Real Estate
Developers in Mumbai and MMR.
2) Chetan R Shah is the Vice-Chairman of the company.
Educational background of Chetan Shah-
B.Tech – Civil Engineering, IIT Bombay and MS – Structural Engineering
With over 30 years of experience, Mr. Chetan Shah has been a pillar of the group, with a
special focus on the Group’s finances. He has also served as the President of the Lion’s Club
and a leading member of other social organizations.
3) R.Z. Shah is the Chairman of the company.
R.Z. Shah founded Marathon in 1969. He started the company as a social enterprise and
most of his initial undertakings were on a not-for-profit basis.He has been deeply involved
with the community and has served as the President of the Rotary Club (Mulund), Jain
Sangh and SMPR High School.
4) Parmeet Shah is the Director & CEO of NEXT School
Educational background of Parmeet Shah-
BA – Economics, Yale University and MS, Columbia University
Parmeet heads the world-class in-house design team at Marathon. With a keen interest in
transforming school education, he has also founded NEXT School. Parmeet has also
authored a book called ‘The Purpose of Life’.
5) Samyag Shah is the Director of the company.
Samyag heads one of our largest projects – Nexzone. He is passionate about technological
innovations and strives to improve the customer experience at every stage.
6) Kaivalya Shah is the Director of the company.
Kaivalya’s innovative approach has helped the business foray into several fruitful joint
ventures. He has also been key to shaping the Group’s slum rehabilitation strategy.
3.5 Location and Operational details.
Head office of Marathon group is located at Mulund (W), Mumbai.
1. Affordable housing

Affordable housing is having a project called Neohomes in Bhandup (W).

NEOHOMES

There is total 5 Neohomes Projects in Bhandup which are

NeoHills

NeoVally
NeoSkies

NeoSquare
 NeoPark

NeoHomes offers 3 unique configurations each with a range of sizes. Which is Studio

(166 – 211 sq. ft.), 1BHK Smart (242 – 285 sq. ft.), 1BHK (323 sq. ft.)
Amenities are gym, Jogging Track, Indoor Games Room, Wi-fi zone and library, Terrace
Garden, Landscaped area, Kids’ Play Area, Yoga decks 

1. Township projects
Township projects consists of Nexworld, Nextown, Nexzone
Nexworld is located at Dombivli (E)

Nexworld

Nexworld offers 1BHK studios (379-390 sq. ft.) and king-sized homes 1BHK (475 – 501 sq. ft.)
and 2BHK Apartments (672 – 699 sq. ft.).
Nextown is located at off Kalyan-shil Road Thane.
 Nextown

It offers 1BHK (672 – 699 sq. ft.) and 2BHK (449-500 sq. ft.) Apartments.
Amenities are Clubhouse, Swimming pool, Badminton court, Gym, Wi-fi Lounge, Indoor
games, Kids play area, Landscaped Park, Podium Amenities.
Nexzone is located at Panvel.

Nexzone

it offers 1BHK, 2BHK ,2.5BHK and 3BHK

Amenities are club house, Swimming pool, Gymnasium, Indoor games, Jogging track,
Retail promenade.
2. Luxury Projects
Luxury projects consists of Monte Carlo and Monte South
Monte Carlo project is located at Mulund (W) and offers 4 BHK (1969-2312 sq. Ft.), 5BHK
(2589-2930 sq. Ft.), 6 BHK (3742 sq. Ft.)
 Monte Carlo

The project includes club house and Podium Amenities (Gym, Swimming pool, Entrance
lobby, Kids play area, multi-purpose hall, Landscaped Garden, Indoor games room,
Sports court, Spa and Jacuzzi gym, Steam room, Pool table, Lounge.
Monte South is located at Byculla (W)

Monte South

offers 2 BHK (746-958 sq. ft), 2.5 BHK (1158-1214 sq. ft.), 3 BHK (1090-1354 sq. ft.) ,3.5 BHK
(1485-1699 sq. ft.) The Project includes Podium Amenities (Swimming pool, Artificial Beach,
Club House, Cricket pitch, Tennis court, Multipurpose Court)
3. Premium Projects
Premium projects includes Eminence which is located at Mulund (W)
 Eminence

Offers 1 BHK (445 sq. ft) and 2 BHK (569 sq. ft.) Apartments. and Amenities are Kids play
area, Indoor games room, Landscaped podium garden, Gym and Retail promenade.
Commercial Projects
Commercial projects include Futurex and Millennium.
Futurex is located at Lower Parel. Offers ready Offices for Sale and lease.

Futurex

Millennium is located at Mulund (W) offers Commercial Offices.

 Millennium

Completed projects of Marathon Realty

 3.6 Company Financials
Balance sheet.

Profit and loss

Cash flow

3.7 Challenges faced by the Company

3.8 SWOT Analysis of the company
On the Job training –
Key Result Areas-
- To call the interested clients and explain them about the project (lead generations).
- To bring the interested clients to the site to show them the project and explain them
the sample flats, project model, configurations and prices.
- To handle front desk.
- To collaborate with channel partners and maintain relationships with existing
partners.
And explaining the channel partners about the projects.
- Attending the Channel Partners meet.
- Event Handling. (High Tea Events)
- Giving presentation on The Project (Monte South) and Study of Competitors.

Work Responsibilities Assigned-

I joined Monte South as a Sales Intern and was provided with an explanation about the
Project and asked to do presentation on the same. after that the site head Assigned us
to do Research of Competitors and Give the presentation for the same. then I was asked
to give mock presentation on how will I explain the project model and sample flats to
the interested clients.
The Manager to whom I was assigned provided me the data which included the Direct
clients and the clients provided by the Channel partners. Then I was provided with the
cell phone and I used to call the interested clients and explain them about the Project
and its progress along with the Current offers and deals which are going on. Then I
invited the clients who showed interest in the project for the site visit. I used to call
clients on daily basis and used to enter interested clients data as per 3 categories
interested clients, Visit proposed and visit confirmed. and I was asked to share the
report which was Task for the day, 1pm progress report and End of the day report.
I used to invite clients on Saturday and Sunday of each week and also asked to do the
follow up of the clients who showed willingness to visit the site. Then those clients used
to visit site on weekend and when they visited the site, I used to first show then EV of
the project which is around 15-20 minutes. after that I used to explain them a project
model, once the overall idea of the project is given I was asked to take them to the
original project where I used to explain them about the Lobby and its entrance and then
 the corridor and how the Apartments are placed, their Carpet area , Direction of each
flat, views which we get to see from each flat, then 4 sample Flats which were 2.5 BHK
regular and large and 3.5 BHK regular and large which was on 28th floor , after that I used
to take them to the 8th floor of the tower which is amenity floor where I used to
showcase them indoor amenities which included Gym area, Yoga area, Office area,
Dancing and Zumba area , Indoor games playing area etc.
Once the client is done with all of the Explanation about the Project, I used to Explain
Pricing as per his/her selection of any Particular Apartment. After this is done, I was
asked to share the data of clients who visited to the Manager to whom I was assigned.
And was asked to stay in touch with potential clients and push them for a revisit and
closure.
I was also given the Data which included the Channel partner (Fresh and which were
already in touch with the sourcing managers) and was asked to connect with them and
build relationship with them so that they can bring more site visits. I was also given a
task to Explain the project details to the New (Fresh) channel partners and the offers
which company was giving to them.
I also had been assigned the work of Front desk handling which included form filling of
clients who are visiting the site and updating the same in the system. allotting clients to
the sales managers. Answering calls of HR and marketing team members.
Project Execution Methodology
Task Accomplished
Presentation of the Project Monte south.
Study of Competitors
Knowledge of the project and Real estate
Attending Cp’s and Clients
Front desk handling
Client calling and lead generation
Attending and handling event (High tea, CP meet)
Managerial Skills Gained
Communication skills
Problem solving
Decision making
Interpersonal managerial skills