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the very first MOBILE DEVELOPER DAY

#mobiledevday

10 SEPT 2011,Penang

8:00am-9:00am 9:00am-11:00am 11:00am- 12:00pm 12:00pm- 1:00pm 1:00pm - 2:00pm 2:00pm - 3:00pm 3:00pm - 3:30pm 3:30pm - 4:00pm 4:00pm - 4:30pm 4:30pm - 5:30pm 4:00pm - 5:30pm

Breakfast and Registration Keynotes: The state of the Mobile Platforms (NOKIA, IOS, Android, Windows Phone 7) Mobile Development for Web Developers via HTML5 Mobile Development for Non-Programmers via Google AppInventor A crash course in IOS5 development Lunch A crash course in WP7 development Developer Startup Opportunities: NOKIA - QT & NFC Developer Startup Opportunities: ICONapps - IOS & ANDROID Break A crash course in Android development ICONapps Pitching Session (Running Parallel)

Note: Pitching Session in Room #4, 2nd Floor

Agenda

State of the Mobile Platforms

Bikesh L CEO iTrain Malaysia bikesh@itrain.com.my .

Vendor

2Q11 Units

Market Share %

2Q10 Units

Market Share % 30.3 17.8 8.0 2.4 1.8 3.2 1.6 2.5 1.4 3.0 28.1 100.0

Nokia 97,869.3 Samsung 69,827.6 LG 24,420.8 Apple 19,628.8 ZTE 13,070.2 RIM 12,652.3 HTC 11,016.1 Motorola 10,221.4 Huawei 9,026.1 Sony Eric 7,266.5 Others 153,662.1 Total 428,661.2

22.8 111,473.7 16.3 65,328.2 5.7 29,366.7 4.6 8,743.0 3.0 6,730.6 3.0 11,628.8 2.6 5,908.8 2.4 9,109.4 2.1 5,276.4 1.7 11,008.5 35.8 103,412.6 100.0 367,986.7

Market Share

Table 1 Worldwide Mobile Device Sales to End Users by Vendor in 2Q11 (Thousands of Units) Source: Gartner (August 2011)

Operating System Android Symbian iOS RIM Bada Microsoft Others Total

2Q11 Units 46,775.9 23,853.2 19,628.8 12,652.3 2,055.8 1,723.8 1,050.6 107,740.4

Market Share % 43.4 22.1 18.2 11.7 1.9 1.6 1.0 100.0

2Q10 Units 10,652.7 25,386.8 8,743.0 11,628.8 577.0 3,058.8 2,010.9 62,058.1

Market Share % 17.2 40.9 14.1 18.7 0.9 4.9 3.2 100.0

Market Share
Table 2

Worldwide Smartphone Sales to End Users by Operating System in 2Q11 (Thousands of Units)
Source: Gartner (August 2011)

Microsoft, 1.6 Bada, 1.9

Others, 1

RIM, 11.7

Android, 43.4 IOS, 18.2

Symbian, 22.1

Market Share 2Q11

Gartner: Share of 2011 Q2 smartphone sales to end users by operating system

Android 2.3 Android 2.3.3

Android 2.2

Android 3.0 Android 3.1 Android 3.2 Android 1.5 Android 2.1
Android 1.6

Android Distribution

Platform Android 1.5

Codename Cupcake

API Level 3

Distribution 1.0%

Android 1.6
Android 2.1 Android 2.2

Donut
Eclair Froyo

4
7 8

1.8%
13.3% 51.2%

Android 2.3 Android 2.3.2

Android 2.3.3 Android 2.3.4 Android 3.0 Android 3.1

Gingerbread

9
10

0.6%
30.7%

Honeycomb

11 12

0.2% 0.7%

Android 3.2

13

0.5%

Android Distribution

BUMP
89.73% iOS 4.x 10.25% iOS 3.x and 0.02% iOS 2.x

Bumps user-base is a very good indication of the iOS version breakdown, in general, with 25 million downloads across and iOS and Android.

IOS Distribution

AppStores

BLACKBERRY APP WORLD Launch date Apr 1, 2009 Available applications 42,893 Revenue share 70% One-off billing Yes Subscription billing No In-app billing Yes Countries 67 free / 14 paid Developer fee USD 200

BlackBerry
Last updated: Sep 7, 2011

NOKIA OVI STORE Launch date Available applications Revenue share One-off billing Subscription billing In-app billing Countries Developer fee

May 26, 2009 104,576 70% Yes No Yes 224 free/232 paid EURO 1

NOKIA (Symbian, Java, Flash Lite, Maemo, WRT Widgets)

Last updated: Sep 7, 2011

APPLE APP STORE Launch date Available applications Revenue share One-off billing Subscription billing In-app billing Countries Developer fee

Jul 11, 2008 395,254 70% Yes Yes Yes 122 free / 122 paid USD 99

IOS - iPhone
Last updated: Sep 7, 2011

APPLE APP STORE Launch date Available applications Revenue share One-off billing Subscription billing In-app billing Countries Developer fee

April 3, 2010 117,495 70% Yes Yes Yes 63 free / 63 paid USD 99

IOS - iPAD
Last updated: Sep 7, 2011

GOOGLE ANDROID MARKET Launch date Oct 22, 2008 Available applications 280,360 Revenue share 70% One-off billing Yes Subscription billing No In-app billing Yes Countries 131 paid/free Developer fee USD 25

Android
Last updated: Sep 7, 2011

WINDOWS PHONE 7 Launch date Available applications Revenue share One-off billing Subscription billing In-app billing Countries Developer fee

MARKETPLACE 8 November 2010 30,852 70% Yes No No 35 free / 35 paid USD 99

Windows Phone 7
Last updated: Sep 8, 2011

Total Apps

512,749 : 280,360

Total Devices

200 Million : +- 150 M 15 : 5.9 . BILLION

Total Downloads

IOS : ANDROID

Size doesnt matter

Proportion of Paid Apps Per Download Tier

Android Millionaires

Company: Better Android Apps Revenue: $1.34 million App: Better Keyboard and Open Home

Company: Yongzh Revenue: $1.81 million App: Emulators for the PlayStation, Sega, Nintendo and Atari

Company: Lupis Labs Revenue: $2.09 million App: Robo Defense

Company: LevelUp Studio Revenue: $934,000 App: Beautiful Widgets

Company: Halfbrick Studios Revenue: $639,000 from 500K++ sales App: Fruit Ninja

Company: Spacetime Studios Revenue: $8,000 per day via in app App: Pocket Legends Company: Rovio Revenue: $1 million per mth via ads App: Angry Birds

The download volume in the top 300 most popular applications

Asia Market

One off monetization in Asia?

Average selling price per country and the proportion of downloads that are paid, among the top 300 apps

In-App In ASIA ?
In-app purchases among the 200 top grossing applications

ASIA vs US

In Asian countries, an average of 34% of the most popular applications are only popular within the region
In the United States and Europe, only 20% of the applications are aimed specifically at North America and Europe

Localize Content

In China, 65% of the 300 most popular free applications are regionally popular In South Korea, 87% of free and 78% of paid applications are regionally aimed

Localize Content

Localize Content

Magic Quadrant for Mobile Consumer Application Platforms

bikesh@itrain.com.my fb.com/itrain.malaysia @itrainulearn

Thank You