INTRODUCTION

INTRODUCTION TOTO FASHION

FASHION & &
DESIGN
DESIGN
Fashion is a general term for a popular style
or practice, especially in
clothing
footwear
accessories
make up
body piercing or
furniture
Fashion refers to a distinctive and often habitual trend in the
style with which a person dresses, as well as to prevailing
styles in behaviour.
Fashion also refers to the newest creations of textile
designers. The more technical term, costume, has become
so linked to the term "fashion“.
 Fashion season is defined as either
Autumn/Winter or Spring/Summer.
 Fashion design is generally considered to have
started in the 19th century with Charles
Frederick Worth,father
of Haute-Couture,who was the first
designer to have his designer
label sewn into the garments
that he created.
 House of Worth was his label.
Difference between fashion and style
If you also have doubts about it, read a little below and you will see the difference
between fashion and style.
fashion
Fashion is what is currently accepted by most people as appropriate to look good,
that is, are the trends that appear in magazines, television and on the fashion
catwalks.
Fashion changes regularly, whether by season, brief seasons … and often tends to
return to the past; That is to say, they rescued fashions that once dominated and
then stopped doing it.
It encompasses trends in clothes, makeup, shoes, and accessories, hairstyles … that
are made popular by fashion houses, models, actors and actresses. In short, fashion
is something collective.

Style
Style, on the other hand, is unique to everyone; Each one has his own particular
style and usually this goes hand in hand with the personality of each one.
It is the choice of the person as for clothes, accessories … The style is modified
and customized individually.
Unlike fashion, style is not something that changes easily. It is usually relatively
stable and lasts over the years. It only changes when the person does it, either
because he begins to live certain stage of his life or for other reasons.
The style is not limited to clothing and accessories, but goes beyond. It is an
attitude and a way of behaving that makes each person original and different from
others. In short, while fashion equals us the style differentiates us.
  Haute-Couture (hi –fashion)

 Prêt-A-Porter (ready To wear)

 Mass market
French for "high sewing" or "high dressmaking" or "high fashion“
, refers to the creation of exclusive custom-fitted clothing. Haute
couture is made to order for a specific customer’s or wearer’s
measurements and body stance, and it is usually made from high-
quality, expensive fabric and sewn with extreme attention to detail
and finished by the most experienced and capable
seamstresses, often using time-
consuming, hand-executed techniques.
"Couture" means dressmaking,
sewing, or needlework and
"Haute" means elegant or high.
Haute Couture is a "protected
name" that can be used only
by firms that meet certain
well-defined standards by
Chambre de commerce et
D’industrie le Paris.
 Design made-to-order for private
clients, with one or more fittings.
 Have a workshop (atelier) in Paris that
employs at least fifteen people full-
time.
 Must have twenty full-time technical people
in at least one atelier (workshop).
 Each season (i.e., twice a year), present a
collection to the Paris press, comprising at
least thirty-five runs/exits with outfits for
both daytime wear and evening wear.
or prêt-à-porter is the term for factory-made clothing, sold in
finished condition, in standardized sizes. Designers produce ready-
to-wear clothing intended to be worn without significant alteration,
because clothing made to standard sizes fits most people. They use
standard patterns, factory equipment, and faster construction
techniques to keep costs low, compared to a custom-sewn version
of the same item.
In high-end fashion, ready-to-wear
collections are usually presented by
fashion houses each season during
a period known as Fashion Week.
The Fall/Winter shows take place
in February, and the Spring/Summer
collections are shown in September.
 is ready-to-wear garments in mass.
 is available in large quantities and
standard measurements.
 use’s cheap materials or fabrics,
creatively used, to produce affordable
fashion.
 use simple production techniques
therefore to sell at cheaper rates.
 are fashion available both in brands and
on streets.
 Area Brief Market
Women’s day wear Practical, comfortable, Haute-couture,
fashionable ready- to-wear,
mass market
Women’s evening Glamorous, Haute-couture,
wear sophisticated, suited ready- to-wear,
for occasions mass market
Women’s lingerie Glamorous, Haute-couture,
comfortable, ready- to-wear,
washable mass market
Men’s day wear Casual, practical, Tailoring, ready-to-
comfortable wear
Men’s evening wear Smart, elegant, formal, Tailoring, ready-
apt for occasion to- wear
Kid’s wear Trendy or classy, Ready-to-wear, mass
practical, washable, market
functionable
Teenage girl wear Colorful, comfortable, Ready-to-wear,
glamorous, pretty mass market
 Area Brief Market
Jean’s wear Unisex, democratic, Ready-to-wear,
comfortable, mass market
practical, functional
Sport’s wear Comfortable, Ready-to-wear,
practical, well mass market
ventilated, washable,
functional
Knit wear Right weight and color Ready-to-wear,
for the season mass market

Outer wear Stylish, warm, Right Ready-to-wear,

weight and color for mass market
the season

Bridal wear Sumptuous, Haute-couture,

glamorous, classic ready- to-wear,
mass market
accessories Striking, fashionable Haute-couture, ready-
to-wear, mass market