Indian Institute of Management Kozhikode

Globalizing Indian Thought

CERTIFICATE IN ADVANCED STRATEGIC

MANAGEMENT PROGRAMME
12 Months | Live Online
IIM Kozhikode Executive Alumni Status
Overview
Around the world, companies large and small are seeking
non-linear growth which has led to strategic business
Starts On
management being an undisputed priority for business June 30, 2021
scalability. Generating ideas is not enough any more,
understanding a corporate strategy which includes
its feasibility, viability, implementation, and resulting Duration
outcomes have become one of the vital agenda drivers
across boardrooms. 12 months

IIM Kozhikode’s Certificate in Advanced Strategic

Management Programme is designed for experienced Format
working professionals who want to develop their
functional expertise further and enhance their strategic Live Online
planning skills for a senior leadership role in their
organisation. This 12 months programme, delivered via
interactive live online sessions, introduces proven Programme
frameworks and best practices in business strategy,
decision-making, leadership and future business models
Fee
to make high-output strategic thinking possible. INR 2,20,000 + GST

This programme's immersive learning pedagogy explores

every aspect of strategy in great detail, from its formation,
economic and growth aspects to its functional
classifications, implementation, leadership and
innovation to truly develop a strategic mindset. On
completing this programme, you will receive a certificate
of completion and will be eligible for the prestigious
Executive Alumni Status of IIM Kozhikode.

Only 40% of Indian CEOs are ‘very confident’

about their revenue prospects and feel the
need to re-evaluate their corporate strategy.
Source: 23rd Global CEO Survey – The India Outlook,
PwC, 2020

44% CEOs in India want to become more agile

in response to changing customer needs.
Source: KPMG's India CEO Outlook, 2020

74% of marketers said post-pandemic changes

in consumer behavior will significantly impact
2021 marketing strategies.
Source: WARC.Com
Who is this Programme for?
This pure-play strategy programme is for managers or
executives who want to sharpen their strategic management
skills to lead a business in today’s dynamic economic
landscape. Participants will also gain insights into strategic Strategic
growth planning which is a critical trait to master for
senior professionals who want to go beyond functional management
competencies to plan and execute revenue-generating
corporate strategies for competitive advantage and is not a box
business success.
of tricks or a
CXOs, Business Heads, Directors, and other C-suite bundle of
members involved in driving their organisation’s
business strategy
techniques.
Senior and mid-level managers keen to develop a
It is
strategic mindset and transition into high-level strategic analytical
leadership roles that drive corporate strategy
thinking and
Consultants seeking to grow their problem-solving
and strategic planning skills for improved client commitment
management capability
of resources
Entrepreneurs and small business owners looking for
structured strategic insights and best practices from
to action.
market-leading companies to scale their business
- Peter F. Drucker,
Renowned Leader in
Business Management
& Bestselling Author
Programme Highlights
Together with developing strategic thinking ability, this
programme will also lead participants through an engaging
learning journey fueled with experiential activities and a
pedagogy rich with case discussions, exercises and lectures. An adaptive approach to
Taught by leading IIM Kozhikode faculty and global long-term strategy is more
industry practitioners, this programme also includes fitting for a world in which
forward-looking concepts in business strategy such as business models are
innovation-centric business models, design thinking, digital transforming more
transformation and corporate entrepreneurship. This frequently, and often
programme will make you proficient in all aspects of more radically.
business strategy and empower you with in-demand Source: Gartner, 2020
strategic leadership and decision-making skills for execution.

Develop a strategic Immersive learning

mindset to lead journey with real-world
change and disruption case studies & experiential
exercises

Hands-on Learning Taught by Eminent Faculty,

with Capstone Project Eruditus Global Faculty &
& Strategy Simulation Renowned Industry Experts

Certificate of Lifelong Executive

Completion from IIM Alumni Status &
Kozhikode, one of India’s Networking
Leading B-Schools Opportunities
(NIRF, 2020)

01
Programme Director's Message
The strategy development process in organisations
necessitates the involvement of managers from all
functional areas. The success of this holistic process This
largely depends upon the contributions made by the
managers for developing effective strategies. Research in programme
the field of strategic management has evolved
significantly over the years, and the research findings
introduces
have been translated into practical prescriptions that are
useful for managers. Based on these prescriptions, many
the
tools and frameworks used for conducting various necessary
strategic analysis have been developed. This programme
introduces the necessary tools and frameworks to the tools and
participants and provides them with an opportunity to
conduct strategic analyses in different contexts. The frameworks...
whole programme is entirely hands-on with the primary
objective of providing the required knowledge and skills
to conduct
to the participants for developing their ability to think
strategically and to make vital strategic decisions. Many
strategic
cases based on different industries and decision-making analyses in
scenarios will be discussed in this programme. These case
discussions are very helpful in enhancing strategic different
thinking skills. A capstone project included in the
programme provides an opportunity to apply the critical contexts.
strategic concepts to tackle major management issues
- Prof. M. K. Nandakumar,
faced by organisations. A strategy simulation included in
this programme provides an opportunity for the Programme Director
participants to make critical strategic decisions in a virtual
environment. The simulation helps the participants to
sharpen their strategic decision-making skills.

Prof. M. K. Nandakumar, PhD

Associate Professor,
Strategic Management
Programme Director

Prof. M. K. Nandakumar, PhD Signif icant

Associate Professor,
Strategic Management Publications
Sahasranamam, S., &
Nandakumar, M. K. (2020).
Individual capital and social
Prof. Nandakumar has extensive experience in higher
entrepreneurship: Role of
education in the United Kingdom having worked in three
formal institutions. Journal
leading universities, University of Salford, Manchester;
of Business Research, 107,
Middlesex University, London and the University of East
104-117.
London, London. His research papers have featured in
leading international peer-reviewed journals like Journal
Pati, R.K., Nandakumar,
of Business Research, Long Range Planning, Asia Pacific
M.K., Ghobadian, A., Ireland,
Journal of Management, International Studies of
R.D. and O’Regan, N. (2018):
Management and Organisation, Strategic Change:
Business model
Briefings in Entrepreneurial Finance, International
design-performance
Journal of Productivity and Performance Management
relationship under external
and Management Decision. He has also presented papers
and internal contingencies:
and research work at conferences hosted by the Academy
Evidence from SMEs in an
of Management, Strategic Management Society and the
emerging economy. Long
British Academy of Management. At IIM Kozhikode, he
Range Planning, 51(5).
has worked in significant administrative positions
including the Chairman of the International Exchange
Pati, R., Ghobadian, A.,
Programme, Chairman of International Accreditation and
Nandakumar, M.K., Hitt,
Chairman of Strategic Management department. He
M.A., and O’Regan, N. (2021):
teaches MBA courses, Executive Education Programmes,
Entrepreneurial behavior
Doctoral level courses and has guided several PhD
and firm performance: The
students to completion. He has successfully coordinated
mediating role of business
the Association of MBAs (AMBA) accreditation project at
model novelty. R&D
IIM Kozhikode. He wrote a book, Organisational Flexibility
Management
and Competitiveness, published by Springer in 2014.

Sahasranamam, S.,
Awards Nandakumar, M.K., Pereira,
V., and Temouri, Y.
(2021): Knowledge capital in
Highly Commended Award - Emerald Literati Awards social and commercial
for Excellence 2011 entrepreneurship:
British Academy / Leverhulme Small Research Investigating the role of
Grants SRG 2019 informal institutions.
Best Paper Award British Academy of Management Journal of International
Conference 2014 Management, 27(1), 100833.

Best Paper Award Indian Academy of Management

Conference 2020
Programme Modules
MODULE 1: An Introduction to
Strategy Formulation
Holistic
Introduction to Strategy - Past-Present-Future Curriculum
Strategic Consulting and Strategic Planning
IIM Kozhikode's
Foundations of Strategy Formulation
Certificate in Advanced
Planned vs Emergent Strategy
Strategic Management
Environmental Uncertainty and Strategic Planning
Programme offers a
Scenario Planning
multi-faceted exposure
Industry Analysis
to fundamental concepts
and frameworks in the
MODULE 2: Finance and Economics strategy-making process
for Managers along with practical
business application
Measuring and Reporting Financial Position and Financial insights from Eruditus
Performance Global Faculty. This
Cash Flow Analysis comprehensive
Analysing and Interpreting Financial Statements curriculum will also help
An overview of Management Accounting participants apply their
Making Capital Investment Decisions learning through a final
Managing Working Capital capstone project and a
The Critical Concepts of Economics strategy simulation,
Fundamentals of Supply and Demand which will challenge and
Economics of Uncertainty sharpen their strategic
Capital, Interest, and Profits decision-making skills to
International Trade drive business growth
An Overview of Macroeconomics and transformation.
Economic Growth

MODULE 3: Functional Strategies

Operations Strategy
Marketing Strategy
Human Resources Strategy

MODULE 4: Competitive Advantage

and Competitive Strategy

Firm Resources and capabilities

Value Creation and Value Chain
Competitive Advantage
Competitive Strategy
Business Strategy in a Globalised Digital & Highly
Regulated World
Programme Modules

MODULE 5: Growth Strategies

Corporate Diversification Strategy

Achieving Growth through Acquisitions
Making Strategic Alliances Work
Internationalisation Strategies

MODULE 6: Strategy Implementation

and Innovation

Balanced Scorecard
Strategy Implementation using Analytics
Strategy and Organisational Structure
Strategy and Organisational Culture
Strategy and Organisational Communication
Implementation Risks & Mitigation
Business Models of the Future
Digital Transformation Strategies
Design Thinking and its Application in Without
Organisational Strategy
strategy,
execution is
MODULE 7: Strategic Leadership
aimless.
Strategic Leadership and Change Management
Leading High-performance Teams Without
Leading organisations into a new paradigm/ growth
strategies execution,
Leadership inspired by Indian culture (Bhagavad Geeta
and Indian Mythology)
strategy is
useless.
MODULE 8: Corporate Governance and - Morris Chang,
Corporate Entrepreneurship Former Chairman
& CEO,
Corporate Governance
Taiwan Semiconductor
Corporate Entrepreneurship
Manufacturing
Company
Programme Modules

MODULE 9: Design Thinking

Why Design? : Introduction to Design Thinking

Philosophy By 2024,
Deep Dive to Understand the Use Contexts
Exploring Possible Solutions: Design Thinking 30% of
Processes & Tool Kits
major
MODULE 10: Simulation and businesses
Capstone Project
will use a
Strategy Simulation
Capstone Project Presentations new "voice
of society"
Note: Modules/ topics are indicative only, and the suggested time
and sequence may be dropped/ modified/ adapted to fit the total metric and
programme hours.
assess its
impacts to
their
business
performance.
Source: Gartner, 2021
Capstone Project
Participants will gain a hands-on learning experience by
working on a capstone project that either involves doing
a comprehensive strategic analysis of an organisation
and providing recommendations, or a consulting project Strategy is
which addresses a relevant issue faced by the organisation
during the project. In either case, the analysis done about making
by the participants will lead to suggesting practical
recommendations to solve the organisational challenge. choices,
trade-offs;
Real-world Case Studies it’s about
deliberately
The LEGO Group: Envisioning Risks in Asia (A)
choosing to
The case explains the scenario planning process
conducted at Lego and is useful to gain insights about be different.
the scenario planning process. The participants need to
analyse the case using the technique of scenario - Michael Porter,
planning and answer the questions provided. World-renowned
Thought leader
The Indian Sugar Industry – Is it Sweet Enough?
in Corporate Strategy &
This case explains the dynamics of the Indian sugar
Bestselling Author
industry in detail and shares an understanding of how
industry forces impact the strategies of organisations.
The participants need to analyse the Indian sugar
industry by making use of the frameworks introduced
to them and provide answers to the questions provided.

Sandlands Vineyards
This case explains the intricacies of the global wine
industry, including the challenges faced by vineyards
and wineries and the strategic opportunities available
to them. The participants will need to analyse the
industry and devise a competitive strategy for Sandlands
Vineyards.

KidZania: Spreading Fun Around the World

This case explains the growth strategies implemented
by KidZania for achieving growth. It describes their
international operations and highlights the challenges
they face. The participants will need to analyse this case
properly and suggest recommendations for the further
growth of KidZania.

01
Learning Outcomes
The Advanced Strategic Management Programme will
enable participants to explore a holistic set of strategic
thinking avenues, from theories, principles, frameworks to
a full-fledged strategy simulation. This programme will
enable participants to enhance their existing knowledge 47% of CEOs in India are
while also ensuring that they are updated with the latest considering enhancing
growth strategies and the newest tools for strategic their workforce skills and
planning to create and execute a result-oriented corporate capabilities as a strategic
strategy. and investment priority.
Source: KPMG, 2020
Develop a thorough understanding of
the strategic management process and
the functional strategies deployed by
market-leading organisations

Enhance critical skills to analyse financial

statements and understand the main
principles of economics that guide strategic
decision-making

Build the ability to conduct analysis using

various tools and frameworks to make
strategic decisions at the business-level and
corporate-level of the organisation

Gain insights into how to identify an

appropriate growth strategy and explore
effective strategy implementation

Advance your leadership skills, data-driven

problem-solving ability and innovation-driven
capabilities

Develop a strategic mindset to diagnose

problems in the organisation and make
practical recommendations

01
Past Participant Profiles

Work Experience Demographics

15% 33%

<=10 Years 11 to 15 Years 91% 9%

32% 20%

16 to 20 Years 21+ Years

Participant Job Functions

Operations Technology General Marketing Others*

26% Management Management & Sales 26%
18% 12% 18%

*Others include Administration & HR, Business Development, Consulting, Engineering, Finance/ Accounting, Legal/
Compliance and Purchasing, amongst others.
Certificate
Eligibility
Participants who successfully complete all evaluation
components with minimum pass marks and meet the Graduates (10+2+3) or
requisite 75% minimum attendance criteria will be Diploma Holders (only
awarded a Certificate of Completion from IIM Kozhikode. 10+2+3) from a recognised
Participants who are unable to clear the evaluation criteria university in any discipline
but have the requisite attendance will be awarded a with a minimum of 7 years
Participation Certificate. of work experience (after
graduation) as on June 01,
2021. Post Graduates with
a minimum of 5 years of
work experience are also
eligible to apply.

Evaluation
There will be periodic
evaluations built-in
throughout the
(July 2021 - July 2022)
programme at regular
intervals. These may be in
the form of quizzes, case
study analysis, capstone
project presentation,
performance in the
Note: All certificate images are for illustrative purpose
simulation or other
only and may be subject to change at the discretion of
objective/ subjective
IIM Kozhikode. assessments. A minimum
of 75% attendance is a
IIM Kozhikode prerequisite for the
successful completion of
Executive Alumni Status this programme. The
participants will have to
secure the minimum pass
On successful completion of the programme, participants marks in the respective
will be eligible for the prestigious IIM Kozhikode Executive evaluation components.
Alumni Status. These participants will subsequently receive
the alumni registration details from IIM Kozhikode.
Programme Details
Programme Fee INR 2,20,000 + GST

Instalment Schedule

Remarks Amount Programme

Booking
Amount
Within 7 days INR 30,000 + GST Schedule
post selection

Instalment I July 22, 2021 INR 55,000 + GST Academic Orientation

Instalment II Oct 20, 2021 INR 75,000 + GST July 31, 2021
Instalment III Jan 20, 2022 INR 60,000 + GST

Live Online Sessions

Round-wise Application Dates
3 Hours/ week
Application Fee Dates
Saturday, 12:15 PM to 3:15 PM
Round 1 INR 2,000 + GST May 17, 2021
Round 2 INR 2,500 + GST Jun 21, 2021
Programme Application
Note: Admissions are on a first-come, first-serve basis. There might Link
not be subsequent rounds if seats are filled in the initial rounds.
The actual programme schedule will be announced closer to the
programme start. Click here to apply to
the programme.

Finance options available.

Click here to learn more.

For more information,

please email at
iimk@eruditus.com
Application Requirements
Applying to the programme? We suggest you keep the
following 3 documents ready.

1. Your Photo ID Proof:

You can submit a scanned copy of ANY ONE of: Aadhaar

Card, e-Aadhaar, PAN Card or the first two pages of your
Passport. In case you submit an e-Aadhaar card, please
rename the file to its password so we can open the file.

2. Your Graduation/Degree:

You can submit a scanned copy of ANY ONE of: Degree

certificate, provisional Degree certificate, marks
transcript or score transcript.

3. Your Work Experience Certificate:

You can submit scanned copy(ies) of document(s)

which demonstrate that you have the minimum work
experience required by the programme.
You can confirm the minimum work experience
requirement of a programme under the heading
‘Eligibility’ in the brochure or the programme website
Examples of documents you can submit are joining
letter, relieving letter, Bonafide work experience letter
from your HR, salary slips etc.

These documents must be issued by your company.

Please ensure that the document(s) you submit
contain a date of joining and a date of leaving or a
statement about the number of years you have
worked at the company.
System Requirements
This programme includes live online classes. To attend a
live online class you will need to have a PC/ Laptop/ Mac
with:

Speakers and microphone: built-in or a USB plug-in or

wireless Bluetooth

Webcam: built-in or USB plug-in

Processor: with Dual Core 2Ghz or higher (i3/ i5/ i7 or

AMD equivalent)

RAM: 4 GB or higher

OS: Either MacOS 10.7 or higher OR Windows 8 or

higher

An internet connection: Minimum bandwidth of 3.0

Mbps (up/ down)

Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+

Zoom software client installed on your PC/ Laptop/

Mac

We use the Zoom software application to conduct

live online classes. Zoom works on a variety of PCs/
Laptops/ Mac systems and also on phones and tablets.

You can join your live online class from a phone or tablet if
it supports the Zoom client.

We recommend that you attend classes from a PC/

Laptop/ Mac.
About IIM Kozhikode
IIM Kozhikode ranks 15th in Asia Pacific and #101+ globally
in the QS World University Global Executive MBA
Rankings 2020. Since its inception, IIM Kozhikode has
successfully carved its niche in the area of management
education, through a judicious blend of academics and
real-world practice. The Institute continually adapts to the
rapid influx of changes in the Indian business landscape
by providing cutting-edge Management Development
Programmes with innovative pedagogy and content to
impart industry-relevant knowledge and skills to its
executive education participants. Last year, IIM Kozhikode
trained more than 3,400 executives through a wide
gamut of programmes uniquely crafted for agile minds
interested in thought-provoking questions and learning
centred on business transformation and growth.

About Eruditus
Eruditus Executive Education offers customised and open
programmes in India, Singapore, Dubai and other global
locations in collaboration with MIT Sloan, Columbia
Business School, INSEAD, Harvard Business School (HBS),
Kellogg Executive Education, Berkeley Executive
Education, Wharton Executive Education, IIM Lucknow
Executive Education, IIM Calcutta Executive Education
and Emeritus. Our world-class executive education
programmes, supported by eminent programme experts,
provide an immersive learning experience integrated
with actionable insights and practical business
applications. The meticulously curated programmes are
delivered in a different range of formats; in-class, online, as
well as blended programmes. Our extensive portfolio also
includes short 2-4 day in-class workshops, online courses
of 2-3 months duration as well as comprehensive learning
journeys that run over 6-10 Months, customised to an
organisation’s requirement.
Apply for the programme here

APPLY NOW

For registration and any other information,

please get in touch with us at iimk@eruditus.com

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