AZTEC GOLD

Strategic Communication
Campaign Proposal

Alana Heilig, Luis Obregon, and Karyme Gómez

 The team - LAK Agency

Luis Alana Karyme

● Analyzing all the key ● Social Media strategy ● Branding
background methodology for the methodology for the
information and key guide creation of brand’s
elements to meet all identity
goals and objectives.
01
Aztec Gold
● Founder: Leslie Chernila

● Chimichurri sauce

● Authentic traditional mexican recipe

● Leslie lived in Mexico

● Unique product in the market

● Starting business

● Have been sold in local markets, with friends, family, and school

events.

● Total success in the community

 Project Justification

NEED? Mission

● To be able to promote ● To sell the sauce as

Aztec Gold exclusive to restaurants
and/or upscale
gourmet shops
 Project Justification
How to meet the NEED?

● Create Opportunity out of the problems that are

Lacking:

- Sauces LLC is brand new

- Lack of branding and recognition
- Lack of promotion and communication
 Project objectives
Specific ● Establish Social Media presence

S ● Develop the branding of Sauces LLC

Measurable ● Create a social media guide to follow

M ● Create a branding Strategy

Achievable ● Social Media: Establish which platforms to use & how

A ● Branding: Establish the visual Identity (Image/ Logo)

Relevant ● Proper branding and a social media presence will introduce

R people to Aztec Gold and promote the product

Time-bound ● To deliver both the guide and Strategy by the end of April (April

T ●
27th)
Both to be used for medium-term coverage
 Methodology
Research
-Target audience
-
Key Messages Promotions
- Competition
- Threats and Opportunities - Advertising and Public Relations
- Media channels
- Specific actions to be taken
- Schedule

Visual guidelines
- Social media post examples
Budget
- Color theme
- Based on the calculated
- Mood Board
espenses
 Project Scope

Branding Strategy Social Media Guide

● Identity
● How to use social media
● Decoding value
● Which social media channels
● Define goals, objectives, tactics
● Tips, advice, and more
● Where we are and where we want
to go
What we will not focus on?
Sales

What we will focus on?

The
communication
aspect
 Deliverables
Branding Strategy Social Media
Document Guide
• Branding waves
• Design elements
• Strategy
• Strategies
• Purpose as a brand,
• Tips
business, and communication
• Recommendations
• Brand’s personality
• What not to do
• Brand building vision
• Examples
• Visual identity – design
• Strategic assets
Calendar
This can change
 THANK
YOU!
Any Questions or Comments?
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